B Lab Australia and New Zealand

What B Lab Australia and New Zealand does

B Lab Australia & Aotearoa New Zealand (B Lab AANZ) is the regional chapter of the global B Lab nonprofit network, operating in Australia and Aotearoa New Zealand since 2013 from its headquarters in Melbourne. The organization certifies businesses as Certified B Corporations through a structured assessment of social, environmental, governance, worker, community, and customer impact. Its core product is B Corp Certification, underpinned by the B Impact Assessment, which was substantially overhauled in April 2025 with the launch of new B Corp Standards that shift from an 80-point threshold to requirements-based assessment across key impact areas.

The business model is certification fee-driven on a three-year recertification cycle, supplemented by foundational sponsor support from partners including Small Giants, Equity Trustees, Beyond Bank, and Australian Ethical. The organization monetizes its ecosystem through a tiered Certification Hub, a trained B Consultants network providing paid advisory support, the free 'Behind the B' and 'Raising the Bar' education courses, and annual community events such as Assembly and B Corp Month. The regional certified community has grown to 740-800 B Corps across diverse industries, collectively employing over 50,000 people and generating more than $31 billion in annual turnover.

B Lab AANZ operates as part of the B Global Network spanning six continents, with B Lab Company (US) as the parent nonprofit. The organization is governed by a local Board of Directors chaired by Mele-Ane Havea since founding, and is staffed by approximately 20 team members across certification, communications, programs, growth, and operations functions. Notable certified community members visible on the AANZ website include RM Williams, Australian Vintage, T2, BioPak, Aspen Medical, Beyond Bank, and Australian Ethical.

Name

B Lab Australia and New Zealand

Legal name

B Lab Company

Website

https://bcorporation.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

B Lab Australia and Aotearoa New Zealand certifies and supports purpose-driven businesses as Certified B Corporations across the region through a standards-based assessment, three-year recertification, ecosystem programs, and community events.

Ownership category

akta.pro rank

Product category

Sustainability Certification Services

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• B Corp certification
• Sustainability certification services
• Social enterprise verification
• Nonprofit movement building
• Corporate impact assessment

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B Corp Certification Fees: Companies pay certification and recertification fees to become Certified B Corporations. The certification process involves completing the B Impact Assessment and meeting required standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

B Lab Australia & Aotearoa New Zealand administers the B Corp Certification, an independent verification that companies meet rigorous standards of social and environmental performance, accountability, and transparency. Certification is built on completion of the B Impact Assessment and is renewable every three years. The organization supplements certification with educational courses (Behind the B), consultant training (B Consultants Program), and annual awareness campaigns (B Corp Month).

Product overview

B Lab Australia & Aotearoa New Zealand is a nonprofit network that certifies businesses as B Corps and builds the B Corp movement to transform the global economy. The core offering is B Corp Certification, which verifies that companies meet verified standards of social and environmental performance, accountability, and transparency. The product portfolio centers on the B Impact Assessment as the foundational evaluation tool, supplemented by the 'Behind the B' online course for those exploring certification. The organization supports certified and aspiring B Corps through the Certification Hub, the B Consultants Program for professional support, and 'Raising the Bar' training on new standards. Annual initiatives include B Corp Month campaigns. Together, these products and services form a comprehensive ecosystem supporting businesses through the certification journey and ongoing impact improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• B Corp Certification Independent certification service verifying that businesses meet high standards of social and environmental performance, accountability, and transparency; renewable every three years and applicable to companies across all industries.
• B Impact Assessment Online evaluation tool that measures a company's impact across governance, workers, community, environment, and customers; used as the foundation for B Corp Certification.
• Behind the B Online Course Free 90-minute online course teaching prospective B Corps about the B Corp movement and certification process, delivered by the B Lab AANZ team and certified B Corps from across the region.
• B Consultants Program Network of trained consultants who support businesses to improve their impact and certify as B Corps, providing tailored support throughout the certification journey.
• Certification Hub Central online resource providing comprehensive information about certification requirements, new standards, pricing, and guidance for businesses seeking B Corp certification.
• Raising the Bar: Understanding B Lab's New Standards Free self-paced online training series designed to help understand the structure and expectations of B Lab's evolving standards and how businesses can prepare for certification.

Quantifiable outcome

• B Corps are 4.5x more likely to use 100% renewable energy
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered foundational and core.

• Small GiantsfoundationalStrategic or Co-development PartnerFoundational partner who generously supported the establishment of the B Corp movement in Australia and Aotearoa New Zealand. Small Giants Academy provides ethical leadership and systems change programs with discounted rates for B Corps.
• B Global NetworkcoreStrategic or Co-development PartnerB Lab AANZ is part of the B Global Network: a unified group of global, regional, and national organisations spanning six continents working to transform the global economy.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fair Trade USA: Independent nonprofit certifier of ethical sourcing and labor practices across product categories. Competes for the same values-driven brand positioning and certification-fee revenue model, though concentrated in agricultural and apparel supply chains rather than whole-company assessment.
• Rainforest Alliance: International nonprofit that certifies products and farms against environmental and social standards. Operates a similar third-party certification business with annual fees, label recognition, and consumer-facing brand, making it a structural peer to B Lab's certification model.
• Climate Neutral Certified: Nonprofit certifier that verifies and labels brands as climate-neutral based on emissions measurement, reduction, and offsetting. Competes for corporate ESG certification budgets with a narrower, climate-focused value proposition vs. B Corp's broader social/environmental framework.
• 1% for the Planet: Nonprofit network certifying businesses that commit at least 1% of revenue to environmental causes. Closely comparable movement-based certification model with member fees, brand mark recognition, and value-aligned corporate membership targeting similar purpose-driven businesses.
• EcoVadis: Provider of business sustainability ratings and scorecards used by procurement teams to evaluate supplier ESG performance. Closest direct competitor to B Corp Certification in the corporate sustainability assessment space, though EcoVadis emphasizes ratings-driven procurement use cases vs. B Lab's holistic certification model.

Regional players

• B Lab UK: Sister regional chapter of the B Global Network administering B Corp Certification in the UK. Operates the same business model (certification fees, B Impact Assessment, community programming) in a different geography, making it the closest structural comparable to B Lab AANZ.

Emerging players

• Science Based Targets initiative (SBTi): Nonprofit partnership that validates corporate emissions-reduction targets against climate science. An adjacent sustainability framework increasingly required by corporate buyers, creating both a complement to B Corp Certification and a partial substitute for the environmental component of certification.
• Green America: US-based nonprofit that certifies green businesses and builds a community of socially responsible companies. Operates a similar movement-building-plus-certification model with values-aligned corporate membership, though smaller scale and US-centric vs. B Lab AANZ's regional AUS/NZ focus.

Broad incumbents

• SCS Global Services: Major third-party certification body offering standards verification across sustainability, food safety, forestry, and product quality. Represents the broader commercial certification-services incumbent against which B Lab competes for corporate certification spend.

Others

• B Lab Global: US-based parent nonprofit organization that owns the B Corp standards, the B Impact Assessment, and the Certification Hub platform. B Lab AANZ operates as a regional affiliate under this global network, making B Lab Global the strategic parent rather than a peer, but the closest functional reference point.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/b-lab-australia-and-aotearoa-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Lab Australia and New Zealand