1% for the Planet
1% for the Planet is a nonprofit certification platform that enables businesses to commit at least 1% of annual revenue to vetted environmental partners, serving 4,298 member companies and 8,221 environmental organizations across 118 countries.
- Company typePrivate
- Founded2002
- HeadquartersBurlington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What 1% for the Planet does
1% for the Planet is a 501(c)(3) nonprofit organization founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews. The organization operates a global certification platform under which member businesses commit to donating at least 1% of annual revenue to approved environmental partners. Its core product is the 1% for the Planet certification mark, a brand license displayed on member products and marketing materials to signal verified environmental commitment. The organization also operates the Planet Impact Fund, a regranting vehicle, and is preparing to launch a Partnership Marketplace for structured matchmaking between members and environmental partners.
The business model centers on Business Membership fees paid by participating companies, supplemented by contributions and foundation grants and other program income. The platform connects 4,298 business members with 8,221 vetted environmental partners across 118 countries and has facilitated $846 million in lifetime certified environmental impact. Membership spans more than 65 industries and includes named participants such as Patagonia, Klean Kanteen, and Peak Design alongside a long tail of small and mid-sized businesses. Member compliance is independently verified, and in 2025 the organization appointed BSI Group as the exclusive third-party verification body for compliance with the European Corporate Sustainability Due Diligence Directive (ECGT) and adjacent regulations.
Organizational revenue in 2025 totaled $7.5M, composed of Business Membership fees ($4.27M), Contributions and Foundation Grants ($1.88M), and Other income ($1.35M). The 1% donations themselves do not flow through the organization's books; they move directly from member companies to approved environmental partners. Strategic emphasis is currently placed on European expansion, anchored by a July 2025 partnership with the European Outdoor Group, selection into the UK-based 100x Impact Accelerator, and the establishment of 1% for the Planet France as a regional entity.
1% for the Planet firmographics
Firmographics- Name
- 1% for the Planet
- Legal name
- 1% for the Planet
- Website
- https://onepercentfortheplanet.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- 1% for the Planet is a nonprofit certification platform that enables businesses to commit at least 1% of annual revenue to vetted environmental partners, serving 4,298 member companies and 8,221 environmental organizations across 118 countries.
- Ownership category
- akta.pro rank
1% for the Planet industry classification
Industry- Product category
- Environmental Certification & Corporate Giving Network
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
- akta.pro secondary industries
- Corporate Foundations & CSR Grantmaking (BPAGAKAC), Philanthropic & Charitable Trust Services (FSAAANAI), Carbon Credit/REC Tracking, Claims & Chain-of-Custody Platforms (EUABAEAH)
Keywords
Where 1% for the Planet is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1% for the Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Business Membership Dues: Annual tiered membership fees from business members, scaled according to member revenue size. Membership dues represent the largest single revenue stream, generating $4,272,381 in 2025.
- Individual Donations & Contributions: Direct donations from individual supporters, including monthly sustaining donors. Combined with foundation grants, contributions totaled $1,882,571 in 2025. The Sustainers community grew to 400+ monthly donors in 2025.
- Planet Impact Fund (Donor-Advised Fund): The 1% for the Planet Impact Fund at National Philanthropic Trust combines individual Donor-Advised Funds (DAFs) with a professionally managed investment portfolio focused on environmental impact. It reached nearly $1.8 million in total assets under management by end of 2025, deploying approximately $135,000 in grants to environmental partners.
- Foundation Grants: Grants from foundations supporting the organization's mission. Combined with individual contributions totaled $1,882,571 in 2025.
- Events & Auction Revenue: The annual Fall Auction generated more than $127,500 in proceeds in 2025, with 336 business members donating 519 unique items and services, attracting over 50,000 unique visitors and 548 global bidders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Whole Company Membership Agreement - businesses committing 1% of total annual revenue to environmental organizations across all operations |
| Subscription | Annual | Product Line Membership Agreement - businesses committing 1% of annual revenue of a specific product line to environmental organizations |
| Subscription | Annual | Large Business Membership - high-revenue businesses with dedicated membership tier and third-party ECGT auditing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
1% for the Planet product offering
Product offeringCore offering
1% for the Planet runs an annual membership and certification program under which for-profit businesses commit to donating at least 1% of annual revenue (not profits) to vetted environmental nonprofit partners, then certify that giving each year to retain the trademarked certification logo. The certification platform (directories.onepercentfortheplanet.org) supports member enrollment, donation receipt submission, partner discovery, and ECGT-compliant third-party auditing by BSI Group, while the Planet Impact Fund at National Philanthropic Trust offers a donor-advised fund vehicle for individual and institutional capital.
Product overview
1% for the Planet operates a certification and membership platform that connects businesses with environmental organizations to facilitate verified charitable giving. The core offering consists of the Membership & Certification Program (where businesses commit to and are verified for 1% of annual revenue donations), supported by the Business & Environmental Partner Directory that facilitates partner matching. The Planet Impact Fund provides a donor-advised fund vehicle for mission-aligned investing. The Partnership Marketplace is a forthcoming platform feature within the member portal. Additional offerings include the annual Global Summit and regional Sessions events, logo licensing for certified members, ECGT compliance certification with third-party auditing via BSI Group for EU market access, and an Individual Sustainer monthly giving program.
Differentiator
Problem solved
Functional benefit
Products and services
- 1% for the Planet Membership & Certification Program Annual certification program where member businesses commit to donating at least 1% of annual revenue (not profits) to vetted environmental organizations and certify giving each year. Two agreement types: Whole Company and Product Line. Members use the trademarked 1% for the Planet logo for brand differentiation.
- Business & Environmental Partner Directory Searchable online directory at directories.onepercentfortheplanet.org connecting certified business members with 8,221 vetted environmental nonprofit partners across 118 countries; supports member login, donation receipt submission, and revenue documentation for annual certification.
- Planet Impact Fund Donor-advised fund hosted at National Philanthropic Trust that combines individual philanthropy with a professionally managed investment portfolio focused on environmental impact, enabling high-net-worth donors and family foundations to deploy capital through DAFs and impact investments.
- ECGT Compliance Certification & Third-Party Auditing EU ECGT-compliant certification with mandatory independent third-party auditing by BSI Group for business members selling or marketing to EU consumers, providing ECGT-compliant certification logos and a regulatory-compliant audit trail that protects members from the EU ban on unverified sustainability labels.
- 1% for the Planet Brand Guidelines & Logo Licensing Trademarked logo licensing and brand guidelines package provided to certified members for marketing their environmental commitment, with ECGT-compliant updated logos featuring direct URL links to the compliance page for EU market use.
- Individual Sustainer Program Monthly recurring giving program for individuals who support 1% for the Planet beyond their business membership, with a community of 400+ monthly Sustainers as of 2025.
Quantifiable outcome
- $846 million in lifetime certified environmental impact by end of 2025
- +5 more outcomes
Companies that use 1% for the Planet
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
1% for the Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
1% for the Planet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- European Outdoor Group (EOG)coreStrategic partnership announced July 1, 2025. EOG joined 1% for the Planet as an Environmental Partner while 1% for the Planet became an Associate Member of EOG. EOG's 150+ members can count their EOG membership fees toward their annual 1% commitment. 1% for the Planet members can direct contributions toward EOG's sustainability initiatives including decarbonization projects, responsible consumption programs, and environmental education. The partnership spans both Europe and the United States.
- The Conservation Alliance's Brands for Public Lands Coalitioncore1% for the Planet joined this coalition of more than 170 companies to help defend public lands in the United States through coordinated advocacy and to strengthen the collective voice of business in conservation policy.
- Blue EarthflagshipAs presenting sponsor across all of Blue Earth's 2025 events programming, 1% for the Planet showed up for the UK community and laid groundwork for meaningful regional presence. 1% for the Planet CEO Kate Williams delivered a mainstage keynote at Blue Earth Summit in London.
- BSI Groupcore1% for the Planet appointed BSI Group as its exclusive independent verification body. BSI is an ISO/IEC 17065 accredited certification body that provides objective, third-party monitoring of 1% for the Planet members' compliance with certification standards. Required for EU ECGT compliance for members selling or marketing to EU consumers.
- National Philanthropic TrustcoreHosts the 1% for the Planet Impact Fund at National Philanthropic Trust, which combines Donor-Advised Funds with a professionally managed investment portfolio. By 2025, the fund reached nearly $1.8 million in total assets under management.
- Clinton Global Initiativeflagship1% for the Planet is a Clinton Global Initiative Commitment-Maker. The Commitment to Action pledge is to drive $1 billion in environmental impact by the end of 2028. The organization celebrated one year of progress on this commitment in 2025.
- Build Up NepalminorEnvironmental partner supported by ICEBUG through 1% for the Planet commitment. Build Up Nepal provides interest-free loans to help locals shift from coal-fired brick production to eco-brick micro-enterprises. Has helped more than 200 entrepreneurs launch enterprises across Nepal.
- 100x Impact AcceleratorflagshipSelected as part of 100x Impact's 2025/26 cohort at the London School of Economics. The program backs organizations with the potential to positively impact a billion lives, positioning 1% for the Planet as a 'social unicorn' candidate.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
1% for the Planet competitors and assessment
Company assessmentDirect peers
- Green America: A nonprofit that certifies and promotes environmentally and socially responsible businesses. Comparable as a membership-based nonprofit advancing sustainable business practices with a vetted business directory and consumer-facing brand endorsement.
- B Lab: Operates the B Corp certification, the most established B2B sustainability certification globally. Directly comparable as a third-party verified business certification scheme addressing greenwashing, with similar member ecosystem dynamics and brand-differentiation value proposition for member companies.
- EarthShare: A federation that connects workplace giving campaigns with vetted environmental nonprofits. Comparable as an environmental grantmaking intermediary that channels corporate and individual philanthropy toward vetted environmental partners.
- The Conservation Alliance: A coalition of outdoor industry businesses funding conservation. Directly comparable as a business-member-funded environmental organization where member dues are directed to environmental partners, with deep overlap in the outdoor brand member base.
- Climate Neutral Certified: A nonprofit certification organization that verifies brands' carbon footprints and certifies their climate commitments. Closely comparable as a third-party verified, B2B-focused environmental certification scheme serving consumer brands across similar product categories.
Emerging players
- South Pole Group: A climate solutions provider offering carbon credit development, ESG advisory, and corporate sustainability services. Comparable as a corporate-facing environmental impact intermediary, though operating more in carbon markets than grantmaking.
Broad incumbents
- The Nature Conservancy: A major environmental nonprofit funding conservation projects globally. Overlapping environmental grantmaking and corporate partnership mission but at much larger scale and not structured around business-member certification.
- Bureau Veritas: A global testing, inspection, and certification (TIC) major including sustainability/ESG verification services. Operates as an incumbent verification body that competes for B2B ESG certification schemes and could compete for similar third-party auditing mandates.
- World Wildlife Fund (WWF): One of the largest global environmental nonprofits. Comparable as an environmental grantmaking and advocacy organization but operates as a much broader, donor-funded nonprofit rather than a business-member certification network.
- The Climate Pledge: Amazon and Global Optimism's cross-sector commitment initiative requiring signatories to reach net-zero by 2040. Broader incumbent competing for corporate climate commitments but without the per-revenue giving model or third-party certification focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
1% for the Planet social profiles
Digital presence1% for the Planet compliance and trust
Trust signalCompliance7 records
1% for the Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
1% for the Planet leadership team
Management profileNumber of profiles
Profiles6 records
1% for the Planet subsidiaries and ownership
Company hierarchySubsidiaries2 records
1% for the Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1% for the Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1% for the Planet
What does 1% for the Planet do?
1% for the Planet runs an annual membership and certification program under which for-profit businesses commit to donating at least 1% of annual revenue (not profits) to vetted environmental nonprofit partners, then certify that giving each year to retain the trademarked certification logo. The certification platform (directories.onepercentfortheplanet.org) supports member enrollment, donation receipt submission, partner discovery, and ECGT-compliant third-party auditing by BSI Group, while the Planet Impact Fund at National Philanthropic Trust offers a donor-advised fund vehicle for individual and institutional capital.
Is 1% for the Planet a public or private company?
1% for the Planet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 1% for the Planet founded?
1% for the Planet was founded in 2002.
Where is 1% for the Planet based?
1% for the Planet is headquartered in Burlington, United States, in the North America region.
How does 1% for the Planet make money?
Five revenue lines are on record. Business Membership Dues are the primary driver. The others are individual Donations & Contributions, planet Impact Fund (Donor-Advised Fund), foundation Grants and events & Auction Revenue.
Who are 1% for the Planet's main competitors?
Direct peers on record are Green America, B Lab, EarthShare, The Conservation Alliance and Climate Neutral Certified. South Pole Group is listed as an emerging player. Broad incumbents are The Nature Conservancy, Bureau Veritas, World Wildlife Fund (WWF) and The Climate Pledge.
Does 1% for the Planet have an API?
No public API is recorded for 1% for the Planet.
What industry is 1% for the Planet in?
1% for the Planet's product category is Environmental Certification & Corporate Giving Network. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations, with a secondary code of BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 813211 and its SIC code is 8600.