Southland International Trucks

What Southland International Trucks does

Southland International Trucks Ltd. is a privately held, single-location commercial truck and trailer dealership headquartered in Lethbridge, Alberta, operating as an authorized International (Navistar) dealer since at least the mid-1980s. The company runs four integrated revenue lines: (1) new and used International truck sales, including S13 Integrated Powertrain vehicles and custom-build options, plus International Finance for buyer credit; (2) new and used trailer sales; (3) a service and maintenance operation, including accelerated service and OnCommand Connection diagnostics-based fleet support; and (4) an online and counter parts business with 206+ SKUs shipped free across Canada and the USA. Truck and trailer rentals are added as a fifth stream through an Idealease affiliate partnership.

The business model is direct-to-consumer across all lines: customers transact in person at 905 44 St N for vehicle sales, service, and counter parts, while the e-commerce shop and digital marketing channels (website, YouTube, Instagram, Facebook) extend parts reach nationally. A distinctive capability is custom in-house mudflap fabrication for International CV and equivalent Chevrolet 4500/5500/6500 platforms, which uses proprietary 1/8" 5052 aluminum brackets and stainless steel hardware. Pricing is quote-based for vehicles, unit-priced for parts, usage/monthly for rentals, and outcome-based for service. Customer segments are commercial fleet operators and owner-operators in Western Canada, supplemented by rental customers needing short-term equipment; no logos are publicly disclosed.

Operationally, Southland is small (11-50 employees), with workforce development visible through RAP apprenticeships and ATD Academy participation. Revenue is not publicly disclosed; the dealership is privately held with no parent company, institutional investors, or M&A activity on record. Geographic reach is regional for vehicle sales and service but North American for parts e-commerce. The business is inherently tied to the International/Navistar franchise relationship and to broader freight and commercial trucking cycle dynamics in Alberta and Western Canada.

Name

Southland International Trucks

Legal name

Southland International Trucks Ltd.

Website

https://southlandinternationaltrucks.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Southland International Trucks Ltd. is a privately held, authorized International (Navistar) commercial truck and trailer dealership in Lethbridge, Alberta, selling new and used trucks and trailers, parts (online and in-store), service, and rentals for Western Canadian fleet operators and owner-operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Truck Trailers (3715)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Flatbed & Platform Truck Leasing & Rental (TLABABAE)

Keywords

• Commercial truck dealership
• International trucks sales
• Truck parts retail
• Trailer sales service
• Commercial vehicle service center

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: Sales of new and used International trucks, including various models (CV, HV, HX, Lonestar, LT, MV, Prostar, RH, 9900I, Terrastar). Also offers custom build options and S13 Integrated Powertrain vehicles.
2. Trailer Sales: Sales of new and used trailers through their trailer sales department.
3. Parts Sales: E-commerce parts sales through their online parts shop with over 206 products including accessories, floor mats, mud flaps, lights, filters, engine parts, and more. Free shipping to Canada and USA.
4. Service and Maintenance: Full-service maintenance and repair capabilities including accelerated service options. Uses OnCommand Connection for diagnostics.
5. Truck and Trailer Rentals: Rental units offered through Idealease partnership, with printable rental price lists and rental rate calculator available.
6. Finance Services: International Finance offered for truck purchases. Credit application available for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Southland International Trucks operates a full-service commercial truck dealership in Lethbridge, Alberta, selling new and used International trucks and trailers, providing factory-authorized maintenance and repair, operating an online and in-store parts retail business with more than 206 SKUs, offering truck and trailer rentals through an Idealease affiliation, and facilitating purchase financing through International Finance. The company serves commercial fleet operators, owner-operators, and rental customers across Western Canada and ships parts across Canada and the United States.

Product overview

Southland International Trucks operates as a truck dealer and parts retailer based in Lethbridge, Alberta. The core business encompasses new and used International truck sales with custom build options, trailer sales (new and used), and rental services under the Idealease partnership. Supporting these vehicle operations is a comprehensive parts department offering over 206 products including engine components, electrical parts, cab interior/exterior accessories, and wheels/tires. The company also provides vehicle service, maintenance, and fleet management support through OnCommand Connection. Financing options are available through International Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• New International Trucks Sales of new International-brand commercial trucks across models (CV, HV, HX, Lonestar, LT, MV, Prostar, RH, 9900I, Terrastar) with S13 Integrated Powertrain availability and custom build configuration. Target customers are commercial fleet operators and owner-operators in Western Canada.
• Used Trucks Pre-owned truck inventory including International models and other brands available for sale. Targets owner-operators and small fleets seeking lower-cost equipment options.
• New Trailers Sale of new trailers including dry van and flatbed types alongside truck sales at the Lethbridge dealership.
• Used Trailers Pre-owned trailer inventory sold through the dealership's trailer sales department.
• Truck and Trailer Rentals (Idealease) Rental units operated under the Idealease partnership, with an online rental rate calculator, printable rental price list, and rental credit check available on the company website. Targets customers needing short-term or seasonal equipment access.
• Vehicle Service and Maintenance Factory-authorized International service and accelerated-service options for commercial trucks, including diagnostics through OnCommand Connection telematics.
• Online Parts Shop E-commerce parts retail platform with 206+ SKUs across engine, electrical, cab interior/exterior, wheels/tires, and accessories categories, with free shipping to Canada and the USA. Targets fleet maintenance buyers and individual truck owners.
• International Finance Financing facilitation through International Finance for customers purchasing new trucks, supported by an online credit application.
• Custom Build International Truck Custom truck configuration and build service for International trucks, allowing buyers to specify trims and options.
• 24x30 Classic International IH Logo Mudflap 24x30 inch rubber mudflap with International IH logo (can be cut to 24x24), priced at $60.55 CAD. Compatible with International 9900I, CV, HV, HX, IC Bus, Lonestar, LT, MV, Prostar, RH, and Terrastar models.
• Front Mudflap Set for International CV / Chevrolet 4500/5500/6500 (2019+) Custom in-house fabricated front mudflap set with 1/8" thick 5052 aluminum brackets, 1/4" rubber mudflaps, and stainless steel hardware, priced at $234.99 (fender-mount variant $395.00). Designed for International CV and 2019+ Chevrolet 4500/5500/6500 trucks.
• International CV Floor Mats - Crew Cab, Rear Moulded floor mat set for the rear of International CV crew-cab models (and equivalent Chevrolet 4500/5500/6500), priced at $212.00.
• Inside Channel Window Deflectors - International CV / Chevrolet 4500/5500/6500 (2019+), Reg Cab Smoked-finish window deflectors (vent visors / rain guards) sold as a set of 2, mounting inside the window channel without drilling, priced at $119.47.
• International CV / Chevrolet 4500/5500/6500 Extended Mirror - RH Right-hand extended towing mirror (27-28 inches from mounting flange to tip) with motorized and heated features, priced at $2,400.00 for use with large body installations and RVs.
• New Ray 1:43 Scale International Lonestar Monster Truck (Diecast Model) Diecast 1:43 scale model of the International Lonestar Monster Truck, marketed for ages 5 and up.
• Vivid Lumen Projector Pro H11 LED Bulbs LED retrofit bulb for standard halogen housings using H11 bulb type, compatible with International LT and similar applications.
• Fleetguard Oil Filter for Cummins ISX and X15 Engine Applications OEM-quality oil filter replacement for Cummins ISX and X15 engines with 2020+ emissions specifications.
• No-Spill Oil Quick Drain Plug for International CV / 2017+ GM 6.6L Duramax Diesel Spring-loaded, mess-free oil drain plug for International CV and 2017+ GM 6.6L Duramax diesel engines.
• Fleetrite AD-9 Air Dryer Bendix-style air-dryer assembly with desiccant cartridge and purge valve mechanism, designed to remove air system contaminants before they reach the brake system.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IdealeasecoreChannel Partner/ Reseller/ DistributorSouthland International Trucks is an Idealease affiliate dealer, offering truck and trailer rental units under the Idealease brand. The partnership provides flexible rental options including printable rental price lists and rental rate calculator for customers needing short-term equipment access.
• International (Navistar)coreTechnology or IntegrationCertified International truck dealer representing the International brand (by Navistar). Offers new S13 Integrated Powertrain vehicles, access to OnCommand Connection telematics, and uses International's factory-authorized service processes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest network of commercial truck dealerships in North America, representing Peterbilt and International; comparable as a multi-location full-service dealer with new/used truck sales, parts, service, and financing.
• Velocity Vehicle Group: Daimler Truck dealer network offering Freightliner and Western Star sales, parts, service, and financing; directly comparable as a multi-brand commercial truck dealer with full lifecycle customer support.
• Premier Truck Group: Multi-location Volvo and Mack truck dealer network across the U.S. and Canada with similar sales, parts, service, and rental offerings; comparable as an authorized OEM dealer with a Western footprint.
• MHC Kenworth: Large Kenworth and Volvo dealer network across the central and southern U.S. with parts, service, and leasing operations; directly comparable full-service commercial truck dealer with similar recurring parts/service model.
• Bruckner Truck Sales: Multi-location Volvo, Mack, and Hino commercial truck dealer with parts and service operations; comparable as a regional authorized dealer of heavy-duty Class 7-8 trucks with full lifecycle support.
• Penske Truck Leasing: Major truck leasing and rental operator with Idealease affiliation and used truck sales (Penske Used Trucks); overlaps on the rental/leasing revenue stream that Southland accesses through the Idealease partnership.
• Ryder System: Commercial fleet management and truck leasing company with used truck sales and service operations; comparable on the rental/leasing/used truck adjacency that Southland serves in its market.
• SelecTrucks: Daimler Truck's used commercial truck retail network offering used trucks, financing, and warranty services; directly comparable on the used truck sales and financing offerings Southland provides.

Broad incumbents

• TA Truck Service (TravelCenters of America): Nationwide travel center network with truck service and tire offerings; adjacent incumbent in commercial truck service and parts, complementing the dealership service-center model Southland operates.
• Love's Travel Stops: Nationwide travel stop chain with truck care and tire service centers; broad incumbent in commercial truck service competing for repair throughput at highway-adjacent locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCItggOPeXTd3jXbt-IZHZkA
• Facebookfacebook.com/SouthlandInternationalTrucks
• Instagraminstagram.com/southlandinternational/?hl=en
• LinkedInlinkedin.com/company/southland-international-trucks-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland International Trucks