Audencia Junior Conseil

What Audencia Junior Conseil does

Audencia Junior Conseil (AJC) is a student-run consulting firm (Junior-Entreprise) legally constituted as a French association loi 1901 and affiliated with Audencia Business School, headquartered at 8 Route de la Jonelière, Nantes. Founded in 1980 and operating for 45 years, the firm delivers project-based professional consulting studies to SMEs, large enterprises, and public-sector clients, covering four service pillars: customer experience (satisfaction studies, competitive analyses, brand awareness studies, mystery shopping, focus groups), communication (digital strategy, communication plans), RSE/sustainability (RSE audits, carbon footprint assessments, CSRD reports, materiality matrices, compliance studies), and project launch (market studies, feasibility studies, business plans, implantation studies). Operations are also extended into Big Data and finance through adjacent offerings.

The firm operates a sales-led direct model: 24 project managers (chefs de projets) manage the full client lifecycle from first contact through proposal, methodology design, study execution, and final deliverable presentation. Pricing is project-based, quoted per proposal and not publicly disclosed. Clients are matched to project managers who assemble student teams drawn from a pool of 6,000+ Audencia students across 100 nationalities and multiple specialized masters. No proprietary technology platform is referenced; service delivery relies on student labor, project-manager oversight, and secured IT infrastructure. Process quality is underpinned by ISO 9001 certification (renewed for 5 consecutive years) and GDPR compliance.

Revenue is generated entirely through fees charged for one-off consulting studies, with no disclosed ARR, subscription, or retainer model. The organization has served more than 1,000 companies over its history — including Veolia, Vinci/Eurovia, United Biscuits France, Groupe Royer, LVMH, GRDF, Saint-Gobain, and Grant Thornton among named logos — and completed 28 studies in 2025. Service distribution is regional (Grand-Ouest of France) with national reach through its Audencia parent brand and CNJE network affiliations. Strategic positioning has tilted toward RSE/CSRD advisory, supported by partnerships with Audencia's RSE Chair (since November 2019), the LUCIE community, and Centrale Nantes Études for carbon assessments.

Name

Audencia Junior Conseil

Legal name

Audencia Junior Conseil

Website

https://junior-conseil.audencia.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Audencia Junior Conseil is a student-run consulting firm (Junior-Entreprise) affiliated with Audencia Business School in Nantes, France, delivering project-based market research, RSE/CSRD advisory, communication, and feasibility studies to SMEs, large enterprises, and public-sector clients across western France since 1980.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Student consulting services
• Market research studies
• CSR audit services
• Business plan consulting
• Customer satisfaction studies

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Consulting Studies: Audencia Junior Conseil generates revenue through fees charged for professional consulting studies and advisory services delivered to businesses of all sizes. Services span market studies, feasibility studies, business plans, CSR audits, satisfaction surveys, communication strategies, and digital strategy. Revenue is project-based, typically one-time per engagement with pricing quoted per proposal.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Audencia Junior Conseil is a Junior-Entreprise that sells professional consulting studies carried out by student consultants from Audencia Business School. It delivers market research, customer satisfaction, mystery shopping, brand awareness, and competition studies; digital strategy and communication plans; RSE/CSR audits, carbon footprints, CSRD reports, and materiality matrices; and business plans, action plans, feasibility, and implantation studies for client companies.

Product overview

Audencia Junior Conseil is a student-run consulting firm (Junior-Entreprise) affiliated with Audencia Business School, offering a comprehensive portfolio of consulting services organized into four main categories: Customer Experience (Étude de Satisfaction, Étude de Notoriété, Étude de Concurrence, Client Mystère, Regards Clients, Focus Group), Communication (Stratégie Digitale, Plan de Communication, Communication), RSE/Sustainability (Audit RSE, Bilan Carbone, Rapport CSRD, Matrice de Matérialité, Étude de Conformité, Stratégie RSE, Rapport RSE, Implication des Parties Prenantes), and Project Launch (Business Plan, Plan d'Action, Étude de Marché, Étude de Faisabilité, Étude d'Implantation). The company operates as a single unified consulting practice leveraging student expertise from Audencia Business School, with services delivered by 24 project managers supported by over 6000 students from 100 nationalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Satisfaction Study (Étude de Satisfaction)
• Competition Study (Étude de Concurrence)
• Brand Awareness Study (Étude de Notoriété)
• Mystery Shopping (Client Mystère)
• Customer Insights (Regards Clients)
• Focus Group
• Digital Strategy (Stratégie Digitale)
• Communication Plan (Plan de Communication)
• CSR Audit (Audit RSE)
• Carbon Footprint (Bilan Carbone)
• CSRD Report (Rapport CSRD)
• Materiality Matrix (Matrice de Matérialité)
• Compliance Study (Étude de Conformité)
• CSR Strategy (Stratégie RSE)
• CSR Report (Rapport RSE)
• Stakeholder Engagement (Implication des Parties Prenantes)
• Business Plan
• Action Plan (Plan d'Action)
• Market Study (Étude de Marché)
• Feasibility Study (Étude de Faisabilité)
• Implantation Study (Étude d'Implantation)

Quantifiable outcome

• Served more than 1,000 companies over 45 years
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Audencia Business School RSE ChaircoreStrategic or Co-development Partner · 1 November 2019Since November 2019, Audencia Junior Conseil has collaborated with Audencia Business School's RSE Chair, participating in meetings, training sessions, and potential subcontracting. This leverages the school's pioneering RSE expertise to enhance AJC's sustainability service offerings.
• Centrale Nantes ÉtudescoreTechnology or IntegrationStrategic partner for GES (greenhouse gas) carbon assessments and digital services including website creation and SEO optimization. Centrale Nantes Études handles the technical calculation of carbon footprints and digital implementation work referenced on Audencia Junior Conseil's service pages.
• LCLminorGTM or Marketing PartnerPartner logo displayed in the 'ILS NOUS ONT FAIT CONFIANCE' (They trusted us) section alongside other recognized brands.
• PwC FranceminorGTM or Marketing PartnerPartner logo displayed in the partners section of the website.
• MantuminorGTM or Marketing PartnerPartner logo displayed in the partners section of the website.
• Training YouminorGTM or Marketing PartnerPartner logo displayed in the partners section of the website.
• Planète Grandes ÉcolesminorGTM or Marketing PartnerPartner logo displayed in the partners section of the website.
• CGI FranceminorGTM or Marketing PartnerPartner logo displayed in the partners section of the website.
• KPMGminorStrategic or Co-development PartnerPlanned meetings with KPMG representatives to learn about their RSE involvement and explore development opportunities for Audencia Junior Conseil's RSE service offerings.
• ECOTREEminorStrategic or Co-development PartnerEcological transition partner. Audencia Junior Conseil donates 1% of its revenue to ECOTREE as part of the OxyJEne project supporting companies dedicated to ecological transition.
• LUCIE CommunitycoreStrategic or Co-development PartnerAudencia Junior Conseil is a member of the LUCIE community, a network of organizations committed to responsible and sustainable development. This affiliation reinforces the firm's RSE positioning and expertise.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Junior ESSEC: Student-run Junior-Entreprise affiliated with ESSEC Business School. Direct competitor offering consulting studies in marketing, RSE, and strategy to enterprise and SME clients using the same Junior-Enterprise model as Audencia Junior Conseil.
• Junior EMLyon: Junior-Entreprise of EM Lyon Business School delivering market studies, satisfaction surveys, and RSE advisory to French companies. Operates the same CNJE-governed pedagogical consulting model as Audencia Junior Conseil.
• Junior HEC Paris: Junior-Entreprise of HEC Paris, offering strategy, market research, and transformation studies to enterprise clients. Same student-led professional services structure and CNJE affiliation as Audencia Junior Conseil.
• ESCP Junior Conseil: Junior-Entreprise affiliated with ESCP Business School, providing consulting studies across marketing, finance, and RSE to French and European clients under the same student-led delivery framework.
• EDHEC Junior Conseil: Junior-Entreprise of EDHEC Business School offering market studies, brand awareness studies, and RSE services. Comparable in scale and structure to Audencia Junior Conseil, competing for similar CNJE awards and enterprise clients.
• Centrale Nantes Études: Engineering-school Junior-Entreprise at Centrale Nantes offering technical and digital consulting studies. Already a strategic partner of AJC for carbon assessments and digital services, operating in the same regional Nantes market.
• Polytech Junior Conseil: Network of Junior-Entreprises across France's Polytech engineering schools delivering technical and quantitative consulting studies. Comparable student-led services model with similar SME and enterprise client base.

Others

• Confédération Nationale des Junior-Entreprises (CNJE): Federation that audits, certifies, and ranks all French Junior-Entreprises including Audencia Junior Conseil. Sets quality standards (L4, L30 rankings), provides training, and serves as the industry body governing the Junior-Enterprise movement AJC belongs to.

Broad incumbents

• Ipsos: Global market research and survey firm operating at the upper end of the same customer-experience and brand-awareness study categories AJC serves. Represents the incumbent professional alternative for clients scaling beyond Junior-Enterprise budgets.
• McKinsey & Company: Global management consulting firm that competes for the same enterprise strategy and transformation engagements that AJC serves via student-led teams. Represents the high-end incumbent against which AJC's cost-advantaged model is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Audencia.Junior.Conseil
• LinkedInlinkedin.com/company/audencia-junior-conseil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audencia Junior Conseil