Pagcerto

What Pagcerto does

Pagcerto is a Brazilian authorized financial institution (instituição autorizada) founded in 2012 and headquartered in Aracaju, operating in the payments and subscription billing segment of the domestic fintech market. In 2024, the company was fully integrated into Vindi under the LWSA group, and now operates under the Vindi brand while retaining its regulatory authorization. The company serves e-commerce, SaaS, subscription commerce, education, fitness, insurance, healthcare, telecom, and sports/fan membership verticals, providing a unified payment and financial intelligence platform.

The core technology stack is an API-first payment platform combining a multi-method payment gateway (credit cards, boleto bancário, PIX, PIX Automático, and payment links) with an automated recurring billing platform, a payment intermediary service, a payment API for developer integration, and a receivables anticipation module providing immediate liquidity on outstanding receivables. The platform is PCI DSS compliant and holds a Reclame Aqui RA 1000 customer satisfaction seal. Distribution operates through self-serve online signup, API/developer integration, enterprise direct sales, and marketplace integrations with e-commerce platforms and ERPs.

Pagcerto generates revenue primarily through transaction-based fees on payment processing (credit card, boleto, PIX), subscription-based fees for recurring billing management, and transaction fees on receivables anticipation services. Pricing is quote-based and customized to business volume, with monthly billing cadence. The customer mix spans SMBs and mid-market via self-serve alongside enterprise accounts (including Petlove, Palmeiras, Sami, Mendelics, Arquivei, Caffeine Army, and Pagol), with operations confined to the Brazilian market.

Name

Pagcerto

Website

https://pagcerto.com.br

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Pagcerto is a Brazilian authorized financial institution operating under the Vindi brand (LWSA group), offering an API-first payment platform with multi-method processing (cards, boleto, PIX), subscription billing, and receivables anticipation for e-commerce, SaaS, and subscription businesses across multiple verticals in Brazil.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAMACAA

Merchant Payment Gateways (API/Hosted Checkout)

Financial & Insurance/Payments & Transaction Processing/Payment Gateways & Orchestration

SECONDARYFSAMABAD

Card-Not-Present / eCommerce Acquirers

Financial & Insurance/Payments & Transaction Processing/Payment Processors & Merchant Acquirers

SECONDARYFSAGACAI

Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation)

Financial & Insurance/Financial Technology (Fintech)/Open Banking & Data Aggregation

Keywords

• Payment processing
• Subscription billing
• Payment gateway
• Recurring billing
• Financial technology

Headquarters

HQ city

Aracaju

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based revenue from processing credit card payments, boleto bancário, and PIX transactions for merchants. Revenue derived from transaction fees or take rates on processed payments.
2. Subscription Management Platform: Revenue from subscription billing automation services for businesses managing recurring customer payments, including membership sites, SaaS companies, and subscription commerce.
3. Receivables Anticipation: Revenue generated from providing immediate liquidity on outstanding receivables to merchants, likely through interest or fee arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pagcerto is a Brazilian fintech that provides payment processing infrastructure for businesses, including a payment gateway supporting PIX, credit cards, boleto and payment links, along with subscription/recurring billing management and receivables anticipation services. The company operates as an authorized payment institution with PCI DSS compliance, serving e-commerce, SaaS and subscription-based merchants in Brazil.

Product overview

PagCerto operates as an authorized financial institution under the Vindi brand, offering a comprehensive payment platform. The portfolio consists of a core gateway and payment processing system (Vindi Payment Gateway) that connects multiple payment methods including credit cards,boletos, payment links, Pix, and Pix Automático. Supporting services include a Recurrence Platform for automated subscription billing, a Payment API for developer integration, and a Payment Intermediary service. Additional financial services include Receivables Anticipation for immediate liquidity. The platform provides financial intelligence capabilities including revenue predictability, superior conversion optimization, and full visibility from sale to final balance.

Differentiator

Problem solved

Functional benefit

Products and services

• Pagcerto Payment Gateway

Quantifiable outcome

• Up to 10% revenue recovery in a single month through optimized payment processing
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• VindicoreStrategic or Co-development PartnerPagcerto has been fully integrated into Vindi, operating under the Vindi brand while maintaining regulatory authorization. This integration combines Pagcerto's market experience with Vindi's technology platform to deliver a comprehensive payment and financial intelligence solution. The partnership creates a unified platform for subscription management, payment processing, and revenue intelligence serving both monthly billing (subscription) and daily sales (e-commerce) business models.
• LWSAcoreStrategic or Co-development PartnerLWSA is the parent technology group that consolidated the Pagcerto financial services operation into its ecosystem. LWSA (LWSA Tech) owns and operates the Vindi platform including the integrated Pagcerto payment services, positioning the group as a comprehensive business management and financial technology provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Iugu: Iugu is a Brazilian subscription billing and online payments platform serving SaaS and recurring-revenue businesses. Directly comparable to Pagcerto's Plataforma de Recorrência and gateway products for subscription-based merchants.
• EBANX: EBANX is a Latin American payment processor offering cross-border and domestic acquiring with strong PIX and boleto support. Comparable to Pagcerto in multi-method payment processing for online merchants, though with broader LatAm geographic scope.
• Zoop: Zoop is a Brazilian payment processor offering white-label acquiring and gateway infrastructure for digital platforms and marketplaces. Comparable to Pagcerto as an API-first payment processor serving e-commerce and platform merchants in Brazil.
• Pagar.me: Pagar.me is a Brazilian online payment gateway and acquiring platform (owned by Stone) supporting cards, boleto, and PIX for e-commerce and subscription businesses. Closely comparable to Pagcerto in product scope (gateway + subscription) and target verticals.
• Asaas: Asaas is a Brazilian fintech offering payment gateway, recurring billing, and receivables anticipation to SMBs and enterprises. Highly comparable to Pagcerto across payment processing, subscription management, and receivables products, with similar SMB self-serve motion.

Broad incumbents

• Stripe: Stripe is a global internet payment processor and API-first gateway supporting subscriptions, marketplaces, and embedded finance. Comparable to Pagcerto in developer-centric API model, subscription management, and multi-method processing, though with global scale and broader product suite.
• Mercado Pago: Mercado Pago is the payments arm of Mercado Livre, providing acquiring, gateways, and credit to Brazilian merchants. Comparable to Pagcerto as a multi-method online payment processor with strong SMB and e-commerce penetration in Brazil.
• Adyen: Adyen is a global payment platform offering unified online, mobile, and POS acquiring for enterprise merchants. Comparable to Pagcerto in API-first gateway architecture and multi-method processing, though operating at significantly larger scale and global scope.
• Stone Co. Stone is a publicly traded Brazilian payments incumbent offering acquiring, banking, and software solutions to SMBs. It is comparable to Pagcerto as a multi-method payment processor serving Brazilian merchants with gateway, POS, and digital channels.
• PagBank/PagSeguro: PagBank (PagSeguro) is a major Brazilian payments and digital banking platform offering acquiring, payment links, and subscription billing. Directly comparable to Pagcerto across gateway, multi-method processing (cards/boleto/PIX), and SMB-focused subscription offerings.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xtwitter.com/vindi
• YouTubeyoutube.com/vindibr
• Facebookfacebook.com/VindiBR
• LinkedInlinkedin.com/company/vindi
• Instagraminstagram.com/vindibr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagcerto