What Marathon Consulting does

Marathon Consulting is a privately held IT consulting and digital marketing firm founded in 2006 and headquartered in Virginia Beach, Virginia, with a second office in Glen Allen (Richmond). The firm employs 101-250 people and serves mid-tier businesses, non-profit organizations, and local municipalities primarily across the Mid-Atlantic region, with a cumulative client base exceeding 650 organizations over its 20-year history. Its revenue model is professional services-based, with quote-based project pricing covering custom application development, data solutions, cybersecurity, IT advisory, IT staff augmentation, and digital marketing engagements.

The firm's technology stack is centered on the Microsoft ecosystem (.NET, Azure, SQL Server, Power BI, Power Apps, ASP.NET, Angular) combined with the Umbraco CMS, where Marathon holds Platinum Partner status as the first US-based firm at that tier. Service offerings include web/mobile/desktop application development, SharePoint and intranet applications, database management and cloud data migration, Power BI analytics, and emerging AI capabilities such as RAG-based chatbots, LLM integrations, AI readiness assessments, and Model Context Protocol (MCP) server development. Notable client engagements include Chartway Federal Credit Union (data warehousing and Power BI for 190,000+ members), LoanCare (analytics and portal development, recognized by HousingWire Tech100 2023), ChemTreat (Power Apps with SQL Server integration), Birdsong Peanuts (legacy procurement modernization), and Norfolk Sheriff's Office (custom Umbraco e-commerce).

Marathon's go-to-market is sales-led and consultative, combining direct outreach with a content-driven inbound engine that includes a technical blog, a podcast on the Microsoft data platform, Umbraco Codegarden participation, Google remarketing, and case-study publishing. Distribution is regional, anchored by two physical offices and direct client relationships, with no disclosed funding rounds, no institutional investors, no parent company, and no acquisition activity, indicating an independent, owner-operated growth profile.

Name

Marathon Consulting

Legal name

Marathon Consulting

Website

https://marathonus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Marathon Consulting is a privately held, Virginia Beach-based IT consulting and digital marketing firm serving mid-tier businesses, non-profits, and local municipalities across the Mid-Atlantic with Microsoft-stack and Umbraco CMS expertise, custom application development, data solutions, and emerging AI services.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• IT consulting services
• Custom software development
• Data analytics solutions
• Digital marketing services
• IT staff augmentation

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - IT Consulting: Consulting engagements for custom application development, data solutions, cybersecurity, IT advisory, and digital marketing. Services are delivered by skilled IT consultants using practical methodologies to achieve client outcomes.
2. IT Staff Augmentation: Providing skilled IT professionals to augment client teams on specific projects or ongoing needs, offering flexibility in workforce management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Marathon Consulting is a US-based IT consulting and digital marketing services firm that delivers custom application development (web, mobile, desktop, and SharePoint/Intranet), data solutions (database management, cloud data services, warehousing, Power BI analytics), cybersecurity, digital marketing, IT staff augmentation, and IT advisory services. Engagements are project-scoped and built primarily on the Microsoft stack (.NET, Azure, SQL Server, Power BI) and Umbraco CMS, with emerging AI/LLM consulting and MCP server capabilities.

Product overview

Marathon Consulting is an IT consulting services firm that offers a portfolio of professional services rather than a single software product. Their core offerings include Custom Application Development (web, mobile, desktop, and SharePoint/Intranet applications, including AI development and readiness assessments), Data Solutions (database management, cloud data services, integration, warehousing, and Power BI analytics/reporting), Digital Marketing (website design/development, SEO, PPC advertising, social media marketing, and e-commerce), Cybersecurity, IT Staff Augmentation, and IT Advisory services. They are a US-based Umbraco Platinum Partner specializing in the Umbraco CMS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Application Development Tailored software solutions designed to meet unique business needs, including web applications, mobile applications, desktop applications, and Intranet/SharePoint applications. Built on Microsoft technologies and Umbraco CMS for mid-tier businesses, non-profits, and local municipalities.
• Data Solutions Database management, cloud data services, data integration, warehousing, and analytics and reporting services delivered using Microsoft SQL Server, Power BI, and related Microsoft technologies to enable data-driven decision-making for clients.
• Cyber Security Comprehensive cybersecurity solutions designed to safeguard the digital assets of mid-tier businesses, non-profits, and local municipalities.
• Digital Marketing Innovative online strategies including website design and development, search engine optimization (SEO), pay-per-click and digital advertising, social media marketing, and e-commerce solutions aimed at boosting online engagement and lead generation for clients.
• IT Staff Augmentation Flexible staffing model providing skilled IT professionals to augment client teams on specific projects or ongoing needs, supporting custom development, database management, and project-based IT initiatives.
• IT Advisory Services Expert guidance and consulting to enhance IT strategy, align technology decisions with business objectives, and boost operational efficiency for business clients.
• AI Development and Consulting AI readiness assessments and custom AI solution development including AI chatbots, Retrieval-Augmented Generation (RAG) systems, and LLM integrations (such as MCP servers built with .NET 9 and Docker) for organizations evaluating or implementing AI strategies.

Quantifiable outcome

• Over 650 clients served in 20 years
• +2 more outcomes

Named customers11 records

Segments19 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Umbraco HQcoreStrategic or Co-development PartnerMarathon Consulting is the first US-based Umbraco Platinum Partner (highest partnership tier), actively participating in platform development discussions, attending Codegarden annually, and contributing to the Umbraco community. Aaron Sawyer was named Umbraco MVP in 2026. Marathon has voice in shaping the platform direction and early access to new features like Umbraco Automate.
• MicrosoftcoreTechnology or IntegrationDeep technology partnership centered on Microsoft stack expertise including Azure, .NET, SQL Server, Power BI, Power Apps, and related Microsoft technologies. Marathon leverages Microsoft cloud services and development tools for client solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perficient: Large US-based IT consulting firm with similar custom application development, data/analytics, and digital marketing services. Closely comparable in service mix and Microsoft/Adobe technology orientation, though at materially greater scale and national footprint.
• Slalom: Technology and business consulting firm delivering custom software, data, and digital transformation services. Highly comparable on Microsoft-stack delivery and mid-market/enterprise targeting, with a similarly relationship-led sales motion.
• Planet Technologies: US Microsoft-focused consultancy delivering SharePoint, Azure, and Power Platform solutions to government and mid-market clients. Closely comparable on Microsoft stack depth, government/mid-market customer base, and custom application development model.
• CapTech: Mid-sized US IT and management consulting firm focused on data, custom development, and cloud services. Directly comparable on Microsoft stack expertise, custom application work, and analytics engagements for mid-tier and enterprise clients.
• New Signature: Microsoft-focused IT services firm specializing in Azure, Microsoft 365, and Power Platform implementations. Directly comparable on Microsoft-centric delivery, mid-market focus, and cloud/data consulting model.

Broad incumbents

• TEKsystems: Large IT services and staffing provider offering IT staff augmentation, application development, and data services. Overlaps with Marathon's IT staff augmentation and custom development lines, but operates at much larger scale and broader geographic scope.
• Cognizant: Global IT services and consulting firm offering application development, data/analytics, and digital transformation. Broad incumbent with overlapping capabilities in custom dev, data, and AI services, though operating at enterprise/global scale well above Marathon.
• Insight Global: National staffing and consulting firm with a strong IT staff augmentation practice and growing managed services and application development offering. Comparable on the staff aug and IT consulting mix, but at significantly larger scale.

Regional players

• Dataprise: Mid-Atlantic-based managed IT services and consulting firm serving SMB and mid-market clients. Comparable on regional focus, customer profile, and mix of infrastructure/managed services with project-based consulting.
• Conquest Solutions: Mid-Atlantic IT consulting and staffing firm with custom development and Microsoft platform expertise. Comparable on regional Mid-Atlantic footprint, IT staff augmentation, and custom application services for mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marathonit
• LinkedInlinkedin.com/company/marathon-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Consulting