Whaling City Auto Group

Name

Whaling City Auto Group

Legal name

Whaling City Auto Group

Website

https://mywhalingcity.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used Ford and Mazda vehicles. Revenue generated through one-time vehicle transactions at negotiated prices.
2. Service and Maintenance: Vehicle service and maintenance operations providing ongoing revenue from existing customer base.
3. Parts Sales: Sale of automotive parts and components to support vehicle service operations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Whaling City Auto Group is a dual-brand automobile dealership operating two physical storefronts in New London, Connecticut — Whaling City Ford and Whaling City Mazda. The group sells new and pre-owned Ford and Mazda vehicles, provides vehicle service and maintenance, and supplies automotive parts through dedicated Sales, Service, and Parts departments at each location.

Product overview

Whaling City Auto Group is a dual-brand car dealership operating as a unified auto group that sells and services new and used Ford and Mazda vehicles. The company operates two distinct dealership locations: Whaling City Ford and Whaling City Mazda, each providing vehicle sales, service, and parts departments. The group positions itself as a customer-focused dealer that meets and exceeds individual customer expectations.

Differentiator

Problem solved

Functional benefit

Brands

• Whaling City Ford: Ford dealership located at 475 Broad Street, New London, CT 06320, offering sales, service, and parts. Phone: Sales 860-333-5641, Service 860-333-5736, Parts 860-333-5738
• Whaling City Mazda

Products and services

• Whaling City Ford Dealership Ford franchise dealership providing new and pre-owned Ford vehicle sales, factory-supported vehicle service and maintenance, and genuine Ford parts to individual consumers in southeastern Connecticut. Sales: 860-333-5641, Service: 860-333-5736, Parts: 860-333-5738.
• Whaling City Mazda Dealership Mazda franchise dealership providing new and pre-owned Mazda vehicle sales, factory-supported vehicle service and maintenance, and genuine Mazda parts to individual consumers in southeastern Connecticut. Sales: 860-437-4237, Service: 860-437-4451, Parts: 860-437-4311.
• Vehicle Service and Maintenance Repair and maintenance services for Ford and Mazda vehicles performed at the Service departments of Whaling City Ford and Whaling City Mazda, serving existing vehicle owners in the New London, CT area.
• Automotive Parts Sales Sale of genuine Ford and Mazda automotive parts and components at dedicated Parts departments (Whaling City Ford Parts: 860-333-5738; Whaling City Mazda Parts: 860-437-4311) supporting service operations and parts customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Others

• Enterprise Holdings: Largest vehicle rental and resale company in the U.S., with a used-vehicle remarketing business that supplies inventory to and competes with franchised dealers. Adjacent competitor in the used-vehicle retail and wholesale channel relevant to Whaling City's used-car operations.

Broad incumbents

• Lithia Motors: Large multi-brand franchised dealer group with an aggressive acquisition-driven growth model. Operates franchised stores with service and parts departments, directly comparable in business model to Whaling City, though at a national scale with a much larger OEM mix.
• Sonic Automotive: Franchised auto dealer group with stores across the U.S. operating new and used sales, fixed operations, and EchoPark used-vehicle stores. Mirrors Whaling City's franchise-plus-service business model at significantly larger scale.
• Asbury Automotive Group: Franchised automotive retailer with stores across the Sunbelt and select other regions, generating revenue from new/used vehicle sales, finance, service, and parts. Directly comparable in business mix to Whaling City, though with a national footprint and public-company resources.
• Group 1 Automotive: Publicly traded franchised auto retailer with new vehicle, used vehicle, and service operations across the U.S. and U.K. Comparable business model to Whaling City (franchised new/used sales plus service and parts), but at materially larger scale and brand breadth.
• AutoNation: Largest U.S. franchised auto retailer, operating new and used vehicle stores across multiple brands nationwide. Comparable to Whaling City as a franchised new/used dealer, but vastly larger and geographically diversified, with a much broader portfolio of OEM relationships.
• Berkshire Hathaway Automotive: Franchised auto retailer owned by Berkshire Hathaway operating stores across the U.S. Direct business-model peer to Whaling City (franchised new/used, service, parts), but with vastly greater capital backing, brand mix, and geographic reach.

Direct peers

• Hoffman Auto Group: Connecticut-based franchised auto dealer group with multiple new vehicle brands, service, and parts operations in the Northeast. Closely comparable to Whaling City in geography, business model, and dual/multi-brand store structure.
• Balise Auto Group: Multi-brand franchised dealer group headquartered in the Northeast/New England region, operating new and used vehicle sales, service, and parts across multiple brands. Highly comparable to Whaling City as a regional multi-brand franchised group with similar service/parts revenue mix.

Regional players

• Carter Chevrolet (and other CT single-store franchise groups): Independently owned franchised new/used auto dealer in the New England region offering vehicle sales, service, and parts. Operates under the same traditional franchise model as Whaling City and competes for the same southeastern Connecticut consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/mywhalingcity
• Facebookfacebook.com/WhalingCityFordLincolnMazda
• LinkedInlinkedin.com/company/whaling-city-ford-lincoln-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whaling City Auto Group