Coldwell Banker West
Coldwell Banker West is a Southern California residential real estate brokerage franchisee operating under the Coldwell Banker brand, serving individual home buyers and sellers through an independent agent network and growing via franchisee agent absorptions.
- Company typePrivate
- Founded2008
- HeadquartersChula Vista, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Coldwell Banker West firmographics
Firmographics- Name
- Coldwell Banker West
- Legal name
- Coldwell Banker West
- Website
- https://coldwellwest.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Coldwell Banker West is a Southern California residential real estate brokerage franchisee operating under the Coldwell Banker brand, serving individual home buyers and sellers through an independent agent network and growing via franchisee agent absorptions.
- Ownership category
- akta.pro rank
Coldwell Banker West industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Coldwell Banker West is headquartered
LocationHeadquarters
- HQ city
- Chula Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coldwell Banker West business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Commission Revenue: Coldwell Banker West generates revenue through real estate transaction commissions. Agents operating under the franchise generate commissions on property sales and purchases, with the company earning a share of transaction revenue. The company recently absorbed $293 million in annual volume representing 337 listings.
Go-to-market motion1 record
Distribution channels1 record
Coldwell Banker West product offering
Product offeringCore offering
Coldwell Banker West is a residential real estate brokerage operating as a franchisee under the Coldwell Banker brand, serving home buyers and sellers in Southern California. The company facilitates residential property transactions through a network of independent real estate agents and grows its presence by absorbing agents and teams from competing brokerage franchisees. Revenue is generated from commissions on property sales and purchases facilitated by its agent network.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Buying Services
Companies that use Coldwell Banker West
Customer profileSegments1 record
Ideal customer profiles1 record
Coldwell Banker West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coldwell Banker West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams Franchisee (El Cajon)minorColdwell Banker West completed the absorption of 121 agents from a Keller Williams franchisee based in El Cajon, California. This acquisition brought $293 million in annual volume and 337 listings to Coldwell Banker West, representing a strategic expansion of the company's agent network in Southern California. This was a competitive acquisition rather than a formal partnership agreement.
Scale indicators4 records
Coldwell Banker West competitors and assessment
Company assessmentBroad incumbents
- Coldwell Banker (parent brand network): Parent brand of the Coldwell Banker franchise system. Operates broadly across all of North America with thousands of franchisees, providing brand, technology, and referral infrastructure to franchisees including Coldwell Banker West. Comparable as the umbrella brand and direct franchisor.
- Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, with a heavy Southern California presence. Coldwell Banker West directly absorbed a Keller Williams franchisee in El Cajon in 2026, evidencing direct competition for the same agent pool and market.
Direct peers
- Better Homes and Gardens Real Estate: Real estate brokerage franchise network operating under the Better Homes and Gardens brand. Directly comparable — in fact, Coldwell Banker West acquired a Better Homes and Gardens Real Estate franchise in 2017, demonstrating identical franchise-brokerage model and similar agent-network GTM.
- RE/MAX: Global residential real estate franchise network with thousands of independently owned and operated brokerages. Same franchisee model, same transaction-commission revenue structure, same consumer buyer/seller focus. Strong SoCal footprint.
- Berkshire Hathaway HomeServices: National residential real estate franchise network operating on a comparable franchise model, sharing consumer branding and transaction-commission economics. Active in Southern California luxury and residential segments.
- Century 21 Real Estate: Long-standing residential real estate franchise brand with global agent networks. Same franchise-brokerage model, transaction-commission revenue, and consumer-facing real estate services as Coldwell Banker West.
- Compass: National tech-enabled residential brokerage that has rapidly expanded in Southern California through agent recruiting and consolidation. Competes head-to-head with Coldwell Banker West for SoCal agents and listings, differentiated by technology investment.
- eXp Realty: Cloud-based residential brokerage operating on an agent-centric, low-overhead model with significant SoCal agent count. Direct competitor for agents — particularly attractive to franchisees considering defection from traditional brands.
- Sotheby's International Realty: Luxury-leaning residential real estate franchise network with strong California presence. Comparable franchise model and consumer transaction services, with overlap in higher-end SoCal inventory.
Emerging players
- Redfin: Tech-enabled residential brokerage with a hybrid in-house/agent model, active in major California metros including San Diego. Competes on the consumer side for listings and on the agent side by offering a different employment/value model.
Market position
Customer concentration
Coldwell Banker West social profiles
Digital presenceColdwell Banker West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker West leadership team
Management profileNumber of profiles
Coldwell Banker West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker West M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker West
What does Coldwell Banker West do?
Coldwell Banker West is a residential real estate brokerage operating as a franchisee under the Coldwell Banker brand, serving home buyers and sellers in Southern California. The company facilitates residential property transactions through a network of independent real estate agents and grows its presence by absorbing agents and teams from competing brokerage franchisees. Revenue is generated from commissions on property sales and purchases facilitated by its agent network.
When was Coldwell Banker West founded?
Coldwell Banker West was founded in 2008. It employs 251 to 500 people.
Where is Coldwell Banker West based?
Coldwell Banker West is headquartered in Chula Vista, United States, in the North America region.
How does Coldwell Banker West make money?
One revenue line is on record: real Estate Commission Revenue.
Who are Coldwell Banker West's main competitors?
Broad incumbents on record are Coldwell Banker (parent brand network) and Keller Williams Realty. Direct peers are Better Homes and Gardens Real Estate, RE/MAX, Berkshire Hathaway HomeServices, Century 21 Real Estate, Compass, eXp Realty and Sotheby's International Realty. Redfin is listed as an emerging player.
Does Coldwell Banker West have an API?
No public API is recorded for Coldwell Banker West.
What industry is Coldwell Banker West in?
Coldwell Banker West's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.