Boulder Plastic Surgery

What Boulder Plastic Surgery does

Boulder Plastic Surgery is a private, physician-owned plastic and reconstructive surgery practice headquartered in a single Boulder, Colorado office (1215 Spruce Street, Suite 201). Founded in 2002 by Dr. Winfield Hartley, the practice operates with three board-certified plastic surgeons (Drs. Hartley, Maxhimer, and Rouch) — each credentialed by the American Board of Plastic Surgery, holding F.A.C.S. designations, and trained at top-quartile institutions including Johns Hopkins, UCLA, and NIH. The practice delivers a full-service surgical menu spanning breast surgery (augmentation, lift, reduction, reconstruction, explant with en bloc capsulectomy, implant replacement, gynecomastia), body contouring (tummy tuck, VASER/power-assisted/high-definition liposuction, mommy makeover, body lift, arm lift, labiaplasty), and facial rejuvenation (facelift/neck lift with fat grafting, brow lift, blepharoplasty, rhinoplasty, injectables/fillers), augmented by an in-house medical-grade skincare clinic (BPS Skincare Clinic / IV Seasons Skin Care) operating since 1992 and offering Halo laser, BBL/IPL, SkinPen microneedling, Hydrafacial, PRP, and Plasma Pen therapies.

The business model is fee-for-service, with revenue generated per surgical procedure (typically several thousand to tens of thousands of dollars) plus per-treatment skincare revenue. Pricing is quote-based and not publicly disclosed; the practice mitigates affordability friction through a BNPL partnership with Cherry (0% APR promotions and plans as low as 5.99% APR up to $65,000). Distribution is consultation-driven via phone (303-443-2277), web forms, and SEO for 'plastic surgery Boulder CO' queries; supplemental acquisition channels include Instagram (verified handle @boulderplasticsurgery), Facebook, Google organic, and patient referrals evidenced by 148 five-star reviews and a 4.9 average across 137 verified Crisalix ratings. Patient mix spans elective cosmetic patients (breast, body, facial) and breast reconstruction referrals from oncology surgeons, with secondary segments in male gynecomastia and non-surgical skincare.

Operationally, the practice is employee-light (11–50 staff: surgeons, RNs, surgical assistants, coordinators, and 3 aestheticians), operates with no disclosed parent, no institutional or PE/VC capital, and no public-market instruments. Sustained competitive positioning rests on surgeon credentials and tenure (80+ combined years of surgical training), the embedded skincare clinic, regional brand strength, and advanced procedural technology adoption rather than on scale or technology platform differentiation. No revenue, funding, or valuation figures are disclosed in available source material.

Name

Boulder Plastic Surgery

Legal name

Boulder Plastic Surgery

Website

https://boulderplasticsurgery.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder Plastic Surgery is a private, single-location plastic and reconstructive surgery practice in Boulder, Colorado, serving cosmetic and reconstructive patients across breast, body, facial, and skincare procedures through three board-certified surgeons and an affiliated medical skincare clinic.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Breast augmentation surgery
• Medical skincare clinic
• Reconstructive surgery services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time fee-for-service surgical procedures including breast augmentation, breast lift, breast reduction, tummy tuck, liposuction, facelift, rhinoplasty, and other cosmetic procedures. Revenue is generated per procedure with typical costs ranging from several thousand to tens of thousands of dollars depending on complexity.
2. Skincare Treatments: Medical-grade skincare treatments including laser therapies (HALO, BBL), Hydrafacial, SkinPen microneedling, and facials. These may be one-time treatments or part of ongoing skincare programs.
3. Payment Plan Financing: Partnership with Cherry financing to offer patients payment plan options. Interest-bearing plans as low as 5.99% APR, True 0% APR options available, up to $65,000 approvals. No hard credit checks for qualification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Boulder Plastic Surgery is a private medical practice that delivers board-certified plastic and reconstructive surgery services and medical-grade skincare treatments to individual patients. Surgical procedures span breast (augmentation, lift, reduction, reconstruction, explant, implant replacement, male breast reduction), body (tummy tuck, liposuction, mommy makeover, body lift, arm lift, labiaplasty), and face (facelift/neck lift, brow lift, eyelid surgery, rhinoplasty, injectables and fillers). The attached BPS Skincare Clinic (IV Seasons Skin Care), operating since 1992 under plastic surgeon supervision, provides laser, light, microneedling, and facial treatments.

Product overview

Boulder Plastic Surgery is a comprehensive plastic surgery and medical skincare practice offering surgical and non-surgical procedures for the face, breasts, body, and skin. The practice is led by three board-certified plastic surgeons (Drs. Hartley, Maxhimer, and Rouch) who are members of the American Society of Plastic Surgeons (ASPS). Core surgical offerings include breast procedures (Breast Augmentation, Breast Lift, Breast Reduction, Breast Reconstruction, Implant Replacement, Breast Explant, Male Breast Reduction), body contouring (Tummy Tuck, Liposuction with Vaser/Power Assist technology, Mommy Makeover, Body Lift, Arm Lift, Labiaplasty), and facial procedures (Facelift/Neck Lift, Brow Lift, Eyelid Surgery, Rhinoplasty, Injectables & Fillers). The skincare division (BPS Skincare Clinic/IV Seasons Skin Care) provides advanced laser and skincare treatments including Forever Young BBL/IPL, Halo hybrid fractional laser, Hydrafacial, SkinPen microneedling, Plasma Pen, and PRP therapies. The practice also offers a Patient Portal for electronic medical records access and payment plans through Cherry financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation
• Breast Lift (Mastopexy)
• Breast Explant Surgery
• Breast Reduction
• Implant Replacement
• Breast Reconstruction
• Male Breast Reduction (Gynecomastia)
• Tummy Tuck (Abdominoplasty)
• Liposuction (VASER, Power Assisted, High Definition)
• Mommy Makeover
• Body Lift
• Arm Lift (Brachioplasty)
• Labiaplasty
• Facelift / Neck Lift
• Brow Lift
• Eyelid Surgery (Blepharoplasty)
• Rhinoplasty
• Injectables and Fillers
• Forever Young BBL/IPL
• Halo Hybrid Fractional Laser Treatment
• Hydrafacial
• SkinPen Microneedling
• MicroLaser Peel
• Plasma Pen
• Platelet-Rich Plasma (PRP) Therapy
• Medical-Grade Facials

Quantifiable outcome

• Average 5-star rating from 148 patient reviews
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Westlake Dermatology: Multi-location Texas-based practice offering cosmetic surgery, medical dermatology, and aesthetic skincare. Highly comparable operating model combining board-certified surgeons/dermatologists with an in-house medical spa and laser treatment menu.
• Bengtson Center for Aesthetics and Plastic Surgery: Independent Michigan plastic surgery practice with a surgeon-led model, integrated medical spa, and similar procedure mix across breast, body, and facial surgery. Comparable scale and clinical positioning.
• Quatela Center for Plastic Surgery: Rochester, NY-based independent plastic surgery practice combining surgical procedures with a medical spa. Comparable boutique operating model and procedure breadth.
• Capizzi MD Cosmetic Surgery & Skin Care: Charlotte, NC-based independent practice offering breast and body cosmetic surgery alongside a skincare division. Highly comparable surgeon-led model with embedded med spa.
• The Naderi Center for Plastic Surgery and Dermatology: Virginia-based independent plastic surgery practice with a similarly specialized facial and breast surgery focus. Comparable independent surgeon-led model with elite credentialing.
• Body by Leverett: Phoenix, AZ-based independent plastic surgery practice with focus on body contouring, breast surgery, and facial procedures. Comparable boutique practice size and surgeon-driven operating model.

Regional players

• Monarch Plastic Surgery & Skin Renewal Center: Colorado-based plastic surgery and skincare practice offering surgical and non-surgical aesthetic services. Direct regional competitor in the Colorado Front Range market with a similar surgeon-led, single-market model.

Broad incumbents

• Ideal Image: Largest U.S. medical aesthetics brand offering injectables, laser, and body treatments across 150+ locations. Represents the PE-backed scale platform competing for the same self-pay aesthetic patient and surgeon talent.
• LaserAway: Multi-location medical aesthetics chain focused on laser hair removal, skin treatments, and injectables. Comparable skincare/med-spa offering but more standardized and consumer-brand oriented.
• SkinSpirit: Multi-location medical spa brand offering injectables, laser, and skincare under medical director oversight. Overlaps with Boulder Plastic Surgery's skincare clinic on non-surgical facial treatments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boulderplasticsurgery
• Facebookfacebook.com/boulderplastic
• LinkedInlinkedin.com/company/boulder-plastic-surgery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Plastic Surgery