What Monarch Plastic Surgery does

Monarch Plastic Surgery, doing business as Monarch Plastics, Skin and Wellness, is a private, surgeon-owned medical practice headquartered in Leawood, Kansas, with additional clinical sites in North Kansas City, Missouri and Lee's Summit, Missouri. Founded circa 1990 and operating for more than 30 years, the practice self-describes as the largest group plastic surgery center in the Kansas City metro. Clinical delivery is led by a panel of six plastic surgeons — five board-certified (with FACS/FRCSC credentials) and one board-eligible — supported by nurse practitioners, aestheticians, nurse injectors, and a doctor's nurse. The practice serves individual adult aesthetic patients, reconstructive patients (post-mastectomy, trauma, skin cancer), and medical-necessity patients, with a horizontal segmentation across cosmetic, reconstructive, MedSpa, and wellness use cases.

The service portfolio spans facial rejuvenation (facelift, brow lift, blepharoplasty, neck lift, laser skin resurfacing, Renuvion helium plasma/RF skin tightening, chin/neck liposuction), breast surgery (augmentation, lift, reduction, reconstruction, implant removal, gynecomastia), body contouring (liposuction, Smartlipo laser lipolysis, tummy tuck, body lift, arm lift, thigh lift, mommy makeover, labiaplasty, AlloClae, Avéli cellulite treatment), reconstructive procedures (carpal tunnel release, skin cancer), and a broad MedSpa menu. MedSpa capabilities include a Sciton laser platform (BBL HERO, Halo, MOXI, MicroLaserPeel, Profractional, SkinTyte, BBL Photorejuvenation), injectables (Botox, Dysport, fillers, PRF), EMSCULPT, EMSELLA, ENDYMED RF skin tightening, microneedling (SkinPen), chemical peels (VI Peel, BioRePeel), facials, and professional skincare retail. Monarch Wellness layers in medical weight loss, vitamin injections, peptide therapy, and hormone therapy on a recurring basis.

Revenue is generated through four streams: (1) one-time, quote-based surgical procedures priced during in-person consultation; (2) variable-priced MedSpa treatments priced per service or treatment package; (3) subscription/recurring Monarch Wellness services billed monthly; and (4) retail skincare product sales. Patient acquisition is direct-to-consumer, supported by before-and-after galleries, patient testimonials, blog content, email newsletter signup, social media presence across Healthgrades, RealSelf, Yelp, Google, Facebook, and Vitals, and phone- and web-based scheduling. CareCredit financing is offered to break higher-ticket procedure costs into monthly payments. Ownership is described as surgeon-led and independent, with no parent company, private-equity sponsor, or external funding disclosed in the source material; no revenue figures are publicly reported.

Name

Monarch Plastic Surgery

Legal name

Monarch Plastic Surgery

Website

https://monarchps.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Monarch Plastic Surgery (DBA Monarch Plastics, Skin and Wellness) is a private, surgeon-owned practice providing cosmetic and reconstructive surgery, MedSpa skin treatments, and wellness services across three Kansas City-area locations, serving individual aesthetic, reconstructive, and wellness consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facial rejuvenation (facelifts, brow lifts, eyelid surgery), breast surgery (augmentation, lift, reduction, reconstruction), body contouring (liposuction, tummy tuck, body lift, arm lift, thigh lift), and reconstructive surgery. Revenue generated per procedure with pricing discussed during consultation.
2. MedSpa and Non-Surgical Services: Non-surgical aesthetic treatments including laser treatments (Sciton BBL HERO, Halo, MicroLaserPeel), injectables (Botox, fillers), EMSCULPT, EMSELLA, chemical peels, microneedling, facials, and skincare products. These may be one-time or recurring treatment sessions.
3. Monarch Wellness Services: Wellness services including medical weight loss, vitamin injections, peptides, and hormone treatments. Subscription or recurring treatment model for ongoing wellness care.
4. Skincare Products: Retail skincare products sold directly to patients for at-home use. One-time product purchases with potential for repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Monarch Plastic Surgery provides a full suite of cosmetic and reconstructive surgical procedures, non-surgical MedSpa treatments, and wellness services delivered by six board-certified/eligible plastic surgeons across three Kansas City metro locations. Offerings span facial rejuvenation, breast surgery, body contouring, reconstructive surgery, laser and injectable treatments, and physician-supervised wellness programs. Patients access care through in-person consultations, online scheduling, and phone-based booking, with financing available through CareCredit.

Product overview

Monarch Plastic Surgery is a medical practice offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The practice operates as a single unified offering centered on plastic surgery, skin rejuvenation, and wellness services, with six board-certified/eligible plastic surgeons. Surgical offerings span facial rejuvenation (facelift, brow lift, eyelid surgery, neck lift, laser skin resurfacing, Renuvion skin tightening), breast surgery (augmentation, lift, reduction, reconstruction, implant removal, gynecomastia), body contouring (liposuction, Smartlipo, tummy tuck, body lift, arm lift, thigh lift, mommy makeover, labiaplasty, AlloClae, Avéli), and reconstructive procedures. The MedSpa division provides non-surgical treatments including Sciton laser systems (BBL HERO, Halo, MicroLaserPeel, Profractional, SkinTyte, MOXI), injectables (Botox, fillers, PRF), EMSCULPT, EMSELLA, ENDYMED RF skin tightening, chemical peels, microneedling, facials, and skincare products. Wellness services include medical weight loss, vitamin injections, peptides, and hormone therapy. The practice has three Kansas City-area locations in Leawood, KS, Kansas City, MO, and Lee's Summit, MO.

Differentiator

Problem solved

Functional benefit

Products and services

• Brow Lift Surgical procedure that restores a more youthful, refreshed look above the eyes by correcting drooping brows and minimizing frown lines using conventional or endoscopic techniques.
• Eyelid Surgery (Blepharoplasty) Surgical procedure that corrects drooping upper lids and puffy bags below the eyes by removing excess skin, tightening eyelid muscles, and reducing or repositioning fat deposits.
• Facelift (Rhytidectomy) Surgical procedure that tightens skin and deeper tissues of the face and neck to generate a more youthful contour, addressing wrinkles, sagging skin, jowls, and loss of muscle tone.
• Monarch Mini Facelift Minimally invasive facelift that removes wrinkles, reduces or eliminates jowls, and tightens sagging skin from the face and neck with shorter incisions than a traditional facelift.
• Laser Skin Resurfacing Procedure using laser technology to remove damaged skin layers precisely, promoting a younger appearance by stimulating new cell growth and tightening underlying skin.
• Neck Lift (Platysmaplasty) Cosmetic surgery that improves the appearance of the neck by removing excess skin and fat while tightening neck muscles, often performed in combination with a facelift.
• Chin/Neck Liposuction Facial liposuction that removes excess fat from the lower face and neck region to create more youthful facial contours and a better-defined jawline.
• Renuvion Skin Tightening

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marina Plastic Surgery: Large multi-surgeon cosmetic plastic surgery group practice based in Marina del Rey, CA. Directly comparable to Monarch in offering comprehensive surgical and MedSpa services under a multi-surgeon team model.
• Austin-Weston, The Center for Cosmetic Surgery: Long-established multi-surgeon cosmetic surgery practice in Reston, VA. Comparable in being a regional group practice offering facial, breast, and body surgery plus MedSpa services to a single metro market.
• New York Group for Plastic Surgery: Multi-surgeon plastic surgery group in the NY metro offering a comprehensive menu of cosmetic and reconstructive procedures. Comparable group-practice operating model and breadth of services.
• CaloAesthetics Plastic Surgery Center (Calobrace): Multi-surgeon cosmetic plastic surgery practice in Louisville, KY, offering surgical and MedSpa services under one brand. Comparable mid-sized regional group with a similar surgeon-led structure.

Broad incumbents

• Cleveland Clinic Cosmetic & Plastic Surgery: Cosmetic and plastic surgery service line of Cleveland Clinic, a major academic health system. Provides overlapping cosmetic procedures but as part of a much larger hospital system with broader portfolio.
• Mayo Clinic Cosmetic Services: Cosmetic and reconstructive surgery offering within the Mayo Clinic system. Overlaps with Monarch on cosmetic surgery and MedSpa-adjacent services but operates as part of a national academic medical center.

Emerging players

• SkinSpirit: Multi-location MedSpa chain offering injectables, laser treatments, and body contouring. Comparable to Monarch's MedSpa division and a representative of the PE-backed national MedSpa category competing with Monarch's non-surgical services.
• LaserAway: National MedSpa chain focused on laser hair removal, skin treatments, and injectables. Overlaps with Monarch's MedSpa service mix and represents a capital-rich, marketing-heavy competitive threat.

Others

• RealSelf: Online marketplace and review platform connecting consumers to plastic surgeons and aesthetic providers. Listed as one of Monarch's review platforms; relevant ecosystem enabler for patient acquisition in cosmetic surgery.
• Allergan Aesthetics (AbbVie): Manufacturer of Botox, fillers, and other aesthetic products widely used by Monarch. Comparable as a key upstream supplier in the aesthetic medicine ecosystem and an indirect driver of Monarch's injectable revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Monarch_PS

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Plastic Surgery