What APagri does

APagri Soluções Agronômicas is a Brazilian agronomic consulting company founded in 2002 in Piracicaba, São Paulo, by CEO Sérgio Luís Góes. It operates as a horizontal-segmentation precision-agriculture service provider serving large and mid-market agricultural producers (soybean, corn, sugarcane, cotton) across more than ten Brazilian states, the Federal District, and, since 2021–2022, Colombia through units in Medellín and Puerto Gaitán. Its stated differentiator is being a pioneer in precision agriculture in Brazil, anchored by deep ties to the Esalq/USP academic ecosystem.

The company's core offering is an integrated agronomic-services portfolio built around four pillars: (1) precision-agriculture and soil-fertility consulting, including georeferenced soil sampling, fertility mapping, and variable-rate fertilizer recommendations; (2) mapping and field operations, including yield mapping with GPS-equipped harvesters; (3) agronomic analyses delivered through Ubersolo Análises Agrícolas, APagri's wholly owned ISO 17025-accredited laboratory in Uberlândia, Minas Gerais; and (4) Digital Farm services powered by the proprietary APagri Monitora platform, which integrates satellite-imagery (NDVI) analysis, yield-data visualization, and a companion mobile application. A patented technology, IDT (Índice de Desenvolvimento Temporal), uses orbital satellite imagery analyzed over a three-year window to identify management zones and optimize nitrogen fertilization in sugarcane.

APagri generates revenue through professional services and project-based engagements with producers and sugarcane mills, delivered via a direct, field-based go-to-market model in which regional agronomic consultants are deployed across Brazil and Colombia. Pricing is bespoke per producer and not publicly disclosed. Strategic alliances include Bayer (Pro-Carbono program, 2022), Embrapa (BioAS soil-biology technology adoption), Laboratorio de Suelos Aliar (Colombia laboratory structuring), and a network of agricultural-input GTM partners (AgroAmazonia, Timac Agro, Araguaia, Orbia, Acessa Agro). The company is founder-led, privately held, and has no disclosed external funding rounds.

Name

APagri

Legal name

APagri Soluções Agronômicas

Website

https://apagri.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

APagri Soluções Agronômicas is a Brazilian precision-agriculture and soil-fertility consulting firm, founded in 2002, serving large and mid-market crop producers (soybean, corn, sugarcane, cotton) across Brazil and Colombia through regional agronomists, an ISO 17025-accredited laboratory (Ubersolo), and its proprietary APagri Monitora digital platform.

Ownership category

akta.pro rank

Product category

Agricultural Consulting Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Nutrient Management Planning & Fertility Programs (AFACABAB)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Yield Optimization & Crop Performance Consulting (AFACABAC), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Precision agriculture consulting
• Soil fertility management
• Agronomic laboratory services
• Variable rate application
• Crop productivity mapping

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agronomic Consulting Services: APagri provides customized precision agriculture and soil fertility consulting services to agricultural producers across Brazil and Colombia. Services include soil sampling, fertility mapping, variable-rate fertilizer and corrective application recommendations, productivity mapping, satellite imagery analysis, nematode management, and crop-specific advisory for sugarcane, soybeans, corn, cotton, and other crops. Revenue is generated through service contracts and project-based engagements with producers and agricultural companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

APagri provides customized agronomic consulting services focused on precision agriculture and soil fertility management for agricultural producers across Brazil and Colombia. Core offerings include soil sampling and analysis, variable-rate fertilizer and corrective application recommendations, productivity mapping, satellite imagery analysis, nematode management, and crop-specific advisory for sugarcane, soybeans, corn, and cotton. The company also operates the Ubersolo ISO 17025-certified laboratory and the APagri Monitora digital platform with the patented IDT tool.

Product overview

APagri operates as an agronomic solutions company offering precision agriculture services as an integrated portfolio. The core offering includes precision agriculture consulting and soil management (Consultoria em Agricultura de Precisão e Manejo do Solo), supported by mapping and operations services (Mapeamentos e Operações), and agronomic analyses (Análises Agronômicas). The Digital Farm module leverages satellite imagery and NDVI analysis through the APagri Monitora platform. Specialization in sugarcane (Especialidades em Cana-de-Açúcar) is a key differentiator, complemented by the patented IDT (Índice de Desenvolvimento Temporal) tool for temporal crop analysis. Ubersolo Análises Agrícolas provides in-house laboratory services for soil and plant tissue analysis. The portfolio is unified through the APagri Monitora digital platform which integrates field data, satellite imagery, yield maps, and monitoring capabilities across all service lines.

Differentiator

Problem solved

Functional benefit

Brands

• Ubersolo: Agricultural analyses laboratory operated by APagri, located in Uberlândia, Minas Gerais. Certified with ISO 17025 InMetro accreditation and participates in interlaboratory quality control programs.
• APagri Monitora
• IDT (Índice de Desenvolvimento Temporal)

Products and services

• Consultoria em Agricultura de Precisão e Manejo do Solo (Precision Agriculture and Soil Management Consulting) Agronomic consulting services specializing in precision agriculture and soil fertility management, providing customized recommendations for crop production optimization to agricultural producers in Brazil and Colombia.
• Mapeamentos e Operações (Mapping and Field Operations) Mapping services and field operations including georeferenced soil sampling, yield mapping, and variable-rate application operations for agricultural producers.
• Análises Agronômicas (Agronomic Analyses) Agronomic analysis services including soil analysis, plant tissue analysis, and input analysis for fertilizer and corrective recommendations.
• Especialidades em Cana-de-Açúcar (Sugarcane Specialty Services) Specialized agronomic services for sugarcane production including soil correction, nutritional management, and precision agriculture techniques tailored for sugarcane growers and mills.
• Agroespecialistas (Agricultural Specialists Access) Access to a network of agricultural specialists and experts for consultation and knowledge sharing on agronomic practices for agricultural producers and technicians.
• Treinamentos (Agricultural Training) Agricultural training services and professional development programs for producers and agricultural technicians.
• APagri Monitora (Digital Monitoring Platform) Proprietary digital platform for agricultural monitoring and field data management. Enables real-time monitoring, NDVI analysis, yield data visualization, and integration with a companion mobile app (Monitora CD) for field navigation on Android and iOS.
• Ubersolo Análises Agrícolas (Agricultural Analyses Laboratory) APagri's own agricultural analysis laboratory located in Uberlândia, Minas Gerais, certified with ISO 17025 from INMETRO. Performs soil analyses, plant tissue analyses, and agricultural input analyses for clients throughout Brazil and internationally.
• IDT - Índice de Desenvolvimento Temporal (Temporal Development Index Tool) Patented technological tool using orbital satellite imagery for temporal and spatial analysis of crop variability over three years. Identifies management zones within fields, assesses productive potential, and optimizes nitrogen fertilization recommendations for sugarcane and other crops.

Quantifiable outcome

• Over 600,000 hectares attended in 2021 — the company's best year on record
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BayercoreStrategic or Co-development Partner · 1 January 2022APagri partnered with German multinational Bayer as a collaborator in the Pro-Carbono (Pro-Carbon) program. Under this initiative, APagri is responsible for data interpretation and generating agronomic recommendations for participating farmers. The program aims to support sustainable agricultural practices and carbon sequestration in Brazilian agriculture.
• Embrapa (Empresa Brasileira de Pesquisa Agropecuária)coreTechnology or IntegrationAPagri adopted Embrapa's BioAS (BioAnálise do Solo) technology, which adds biological analysis to routine soil testing by measuring arylsulfatase and beta-glucosidase enzymes linked to sulfur and carbon cycles. APagri integrates BioAS into its service portfolio to evaluate soil quality and sustainability. Additionally, Embrapa has been training and certifying Ubersolo laboratory in BioAS methodology.
• AgroAmazoniaminorGTM or Marketing PartnerAgroAmazonia is listed as a partner company supporting APagri's operations, contributing to the company's prestige and market presence in the agricultural sector.
• Timac AgrominorGTM or Marketing PartnerListed as a partner alongside APagri, with Timac Agro being an important player in the agricultural inputs market that collaborates with APagri in serving mutual clients.
• AraguaiaminorGTM or Marketing PartnerPartner company referenced alongside other agricultural input companies supporting APagri's ecosystem of services.
• OrbiaminorGTM or Marketing PartnerPartner company referenced as part of APagri's network of strong and present partners contributing to market credibility.
• Acessa AgrominorGTM or Marketing PartnerPartner referenced as a contributor to APagri's market presence and collaborative network.
• Laboratorio de Suelos AliarcoreImplementation/ SI/ Consulting PartnerAPagri partnered with Laboratorio de Suelos Aliar in Puerto Gaitán, Colombia, to provide soil analysis services locally. APagri brought its expertise to organize and structure the Colombian laboratory, aiming to reduce the cost impact of laboratory analyses and increase the scale of testing in the region.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Yara International: Global fertilizer producer that has built a digital agronomy and crop-nutrition advisory practice (Yara Knowledge). Comparable to APagri's crop-nutrition and fertility recommendations alongside a broader input portfolio.
• Trimble Agriculture: Global precision agriculture hardware and software provider (guidance, variable-rate, farm management). Comparable on the technology and GIS/mapping underpinning APagri's mapping operations and precision-agriculture services.
• Syngenta Group: Global crop-input company bundling digital agronomy tools with its seed and crop-protection portfolio. Overlaps with APagri's soil fertility and crop advisory services, particularly in sugarcane and row crops.
• CNH Industrial (Ag & AFS Connect): Major farm-equipment manufacturer offering AFS Connect precision-agriculture software. Comparable to APagri at the precision-agriculture hardware-software layer serving large Brazilian row-crop and sugarcane operations.
• Bayer x Climate FieldView: Global precision agriculture platform bundled with Bayer's seed and crop-protection portfolio. Comparable as the dominant large-scale digital agronomy platform; overlaps with APagri's variable-rate and field-monitoring services but at much greater scale.

Direct peers

• Agrosatélite: Brazilian geospatial analytics firm specializing in satellite-based crop monitoring, deforestation detection, and yield forecasting. Directly comparable to APagri's satellite imagery and IDT capabilities applied to Brazilian row crops.
• Solinftec: Brazilian-founded agritech offering digital farm management and precision agriculture platforms for sugarcane, soybeans, corn, and cotton. Directly comparable as a Latam precision-agriculture specialist combining field consulting, telematics, and analytics similar to APagri's Monitora platform.
• Aegro: Brazilian farm management SaaS platform used by soy, corn, and sugarcane producers. Comparable as a Brazilian-headquartered precision-ag and farm-operations software peer serving the same crop categories as APagri's Monitora.

Emerging players

• Taranis: AI-driven precision agriculture platform using aerial imagery and computer vision for crop monitoring. Comparable at the technology layer to APagri's NDVI and IDT satellite-imagery analytics, though with a different delivery model.
• Indigo Ag: US-headquartered ag-tech operating a carbon and sustainability program alongside microbial and grain-marketplace businesses. Comparable to APagri's emerging Bayer Pro-Carbono adjacent sustainability work and data-driven agronomic recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIiQ-klIjgoswpkRn0BH6xg
• Facebookfacebook.com/apagri.solucoesagronomicas
• LinkedInlinkedin.com/company/2080954/admin
• Instagraminstagram.com/apagri.agro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APagri