Nowadays

What Nowadays does

Nowadays is a London-based creative video production company that produces brand films, TV commercials, corporate content, charity campaigns, animation, and documentaries for UK and international clients. The studio was founded in 2007 as 3angrymen Productions by Thom Wood and Guy Saville, rebranded to Nowadays in August 2022, and joined the Auspicious Group in 2024. It serves two primary verticals: UK charities and non-profits (NSPCC, Scouts, Samaritans, Dementia UK, Impetus, Mencap, Crisis, Leonard Cheshire, and others) and blue-chip corporate brands (Schroders, BaByliss, HSBC, BBC StoryWorks, Thames Water, ThermoFisher, Cuisinart, Red Bull, Walgreens Boots Alliance). The company differentiates on emotionally intelligent storytelling, particularly for sensitive subject matter involving vulnerable contributors, and on an agile in-house team model that integrates creative and logistical functions.

Service offerings span six categories: Adverts & Promotional, Corporate Film, Branded Content, Charity campaigns, Animation & Motion Graphics, and Nowadays Originals (self-funded passion projects). The company has no proprietary software or technology platform; it is a project-based professional services studio that scales via a core in-house team of directors, editors, and producers supplemented by freelance talent. Notable production outputs include 50+ films for NSPCC over a decade, a BaByliss Airwand campaign that reached 450 million people across 13 markets and drove 20,000 unit sales in EMEA, and the Cannes Corporate Media & TV Grand Prix-winning 'Waiting List' film from 2024.

Revenue is generated per-project via quote-based professional services engagements, with no subscription or recurring pricing model. The company sells directly to brands and charities and also operates as a white-label production partner to creative agencies including PH Collective, Kindred, M&C Saatchi, Edelman, The Drum, and LIDA. Marketing is driven primarily by the studio's award portfolio (Cannes, EVCOM, Telly, Creativepool, Lovies, Smiley Charity Film Awards), its showreel website, organic social channels, a Mailchimp newsletter, and the 'Ask Away Thursday' community events for emerging filmmakers. The company is privately held and headquartered at Ingestre Court, Ingestre Place, London, W1F 0JL.

Name

Nowadays

Legal name

Nowadays

Website

https://nowadays.tv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nowadays is a London-based creative video production studio producing brand films, TV commercials, corporate content, charity campaigns, and animation for UK and international brands and non-profits, operating on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Commercial film production
• Branded content creation
• Corporate video production
• TV commercial production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Project-based professional services producing brand films, TV commercials, corporate content, charity campaigns, documentaries, and branded content for clients. Revenue is earned per-project with no recurring subscription model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Nowadays is a creative video production company that produces brand films, TV commercials, corporate content, charity campaigns, branded content, animation, and documentaries for brands, charities, government bodies, and educational organisations. The firm operates an in-house production model with directors, producers, and editors delivering emotionally intelligent video content for broadcast, web, and social channels. Service is sold on a per-project basis either directly to clients or as a production partner to creative agencies.

Product overview

Nowadays is a creative video production company offering a comprehensive portfolio of video content services. The company operates an in-house production model providing flexible, scalable teams for various video formats including TV commercials, corporate films, branded content, charity campaigns, animation, and original documentaries. Their service offerings span across categories such as Adverts & Promotional (high quality commercials for broadcast and online), Corporate Film (award-winning internal comms and recruitment content), Branded Content (emotional storytelling), Charity (campaigns for NSPCC, Samaritans, Dementia UK), Animation & Motion Graphics, and their self-funded passion projects called Nowadays Originals. The company also produces content across sector specializations including fashion & beauty, food & beverage, education, pharmaceutical, finance, sports, and social media content.

Differentiator

Problem solved

Functional benefit

Products and services

• Adverts & Promotional High quality commercials for broadcast and online, serving global audiences across various product categories from air fryers to hairdryers. Used by consumer brands for TV and digital advertising campaigns.
• Corporate Film Award-winning corporate content with purpose, including internal communications, recruitment and onboarding, client testimonials, and CSR/mission/values messaging. Targeted at enterprises for internal and external corporate storytelling.
• Branded Content Emotional brand storytelling that builds deeper connections with audiences through value-driven engagement. Used by brands for editorial-style content placements and narrative-driven campaigns.
• Charity Campaigns Video campaigns that raise money, awareness, and support for UK charities including NSPCC, Samaritans, and Dementia UK. Includes fundraising films, awareness campaigns, and impact stories.
• Animation & Motion Graphics Animation service distilling complex concepts, stories, and systems into memorable and eye-catching animations with broad audience appeal, including hand-drawn illustration and stop-motion papercraft techniques.
• Nowadays Originals Self-funded passion projects from mini-documentaries to award-winning short films that the team wants to tell. Includes 'Waiting List', the Cannes Grand Prix 2024 winner.
• Documentary Documentary filmmaking service showcasing real stories and human experiences across various topics, often produced in collaboration with clients such as BBC StoryWorks and Plexal member profiles.
• Social Content Social media-optimised content designed for engagement across platforms including Twitch, Venatus, and Xbox, with cutdowns and re-edits derived from broader campaign productions.
• TV Commercial Television advertising content produced for broadcast across UK and European markets, including the BaByliss Airwand and Cuisinart appliance campaigns.

Quantifiable outcome

• NSPCC Better Safe campaign raised over 4 million views in under a week
• +5 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Auspicious GroupcoreStrategic or Co-development Partner · 1 January 2025Nowadays joined the Auspicious Group in 2025. Auspicious is a group of brilliant agencies including Studio Yes, DBLX, and Blue Chalk Media. The acquisition marks a significant expansion for Nowadays within a larger group of creative agencies.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rattling Stick: London-based production company producing commercials and branded films for global brands. Comparable in offering (TVCs, branded content), client base (consumer brands), and award profile.
• Academy Films: London-based commercial and branded content production company with a similarly awarded portfolio across advertising and charity work. Directly comparable in scale, location, and creative sensibility to Nowadays.
• RSA Films: Long-established London commercial production house producing commercials, branded content, and short films for global brands. Comparable in product offering (TVCs, branded films, documentaries) and award profile.
• Pulse Films: London creative production company producing commercials, music videos, branded content, and feature documentaries. Comparable client mix (global brands and cultural content) and similar positioning in the UK production market.
• Somesuch: London creative production company producing commercials and branded content with a director-led model. Comparable in size, award profile, and creative positioning to Nowadays' branded content work.
• Iconoclast: Global creative production company with strong presence in London producing commercials and branded content. Comparable in product offering, target client segments, and creative sensibility.
• Park Pictures: Global production company producing commercials and branded films for major brands. Comparable in offering, director-led model, and Cannes-tier award profile.
• Anonymous Content: US/global creative production company with strong commercial and branded content practice. Comparable in producing emotionally driven, award-winning content for major brands and causes.

Others

• Blue Chalk Media: Sister company within the Auspicious Group producing branded documentary and short-form video content. Not a direct competitor but a relevant comparison point as a fellow Auspicious network agency with overlapping production capabilities.

Broad incumbents

• Partizan: Established global production company producing commercials, music videos, and branded content with broader geographic and category reach than Nowadays. Larger and more diversified but overlapping in core offering.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nowadays.tv
• LinkedInlinkedin.com/company/nowadays-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowadays