Blue Chalk Media
Blue Chalk Media is a Brooklyn-based cinematic nonfiction production company founded in 2013, producing documentary films, branded content, and podcasts for television networks, streaming platforms, enterprises, and nonprofit clients globally. Acquired by London's Auspicious Group in 2024.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blue Chalk Media does
Blue Chalk Media is a Brooklyn-based, full-service video production company founded in 2013 by Greg Moyer and Pam Huling. The firm specializes in cinematic nonfiction storytelling across documentary filmmaking, branded content, educational video, podcast production, motion graphics, and post-production. It serves a horizontally diverse client roster spanning television networks and streaming platforms (Magnolia Network, Food Network, PBS, Discovery+, Max), editorial publishers (The New Yorker, TIME, USA Today), corporations (Morgan Stanley, Lowe's, Pearson, Banfield, Atlassian), advertising agencies (Wieden + Kennedy), and nonprofit organizations (Carnegie Corporation, Oregon School Boards Association).
The underlying production capability is built around a small in-house team of Emmy-credentialed producers, directors, editors, and motion graphics designers, augmented by freelance crews as needed. Technology is centered on professional cinematography equipment, in-house color grading and sound design, hand-drawn illustration and 2D motion graphics, and Vimeo-based hosting — there is no proprietary software platform or AI/ML capability disclosed.
Blue Chalk operates on a project-based professional services revenue model, with pricing structured around commissioned deliverables. The go-to-market motion is sales-led, with client acquisition through relationships, referrals, and direct outreach; the firm has produced 1,200+ projects and earned 230+ industry honors since inception. In October 2024 the company was acquired by Auspicious Group, a London-based global creative services agency, and now operates as a subsidiary with offices in Brooklyn, NY and Portland, OR plus parent-group access to London.
Blue Chalk Media firmographics
Firmographics- Name
- Blue Chalk Media
- Legal name
- Blue Chalk Media LLC
- Website
- https://bluechalk.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Chalk Media is a Brooklyn-based cinematic nonfiction production company founded in 2013, producing documentary films, branded content, and podcasts for television networks, streaming platforms, enterprises, and nonprofit clients globally. Acquired by London's Auspicious Group in 2024.
- Ownership category
- akta.pro rank
Blue Chalk Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Educational & Instructional Nonfiction (MPADADAL)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
Keywords
Where Blue Chalk Media is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Chalk Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Content Production: Producing branded entertainment, corporate storytelling, and social impact content for advertising agencies and corporate clients. Projects include work for Lowe's, Morgan Stanley, Wieden+Kennedy clients, and similar brands.
- Documentary & Series Production: Creating documentary films and series for television networks, streaming platforms, and editorial partners. Content distributed on platforms like Magnolia Network, Food Network, PBS, and The New Yorker.
- Educational Content: Producing educational videos and explainer content for publishers like Pearson and educational institutions, including explainer videos and curriculum-aligned content.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Blue Chalk Media product offering
Product offeringCore offering
Blue Chalk Media is a full-service video production company that creates cinematic nonfiction storytelling content for television networks, streaming platforms, advertising agencies, brands, nonprofits, and educational publishers. The company offers end-to-end production services from concept development through post-production, including documentary films, branded content, series for networks (Magnolia, Food Network, PBS), podcast production, motion graphics, and social impact content. Since 2013, Blue Chalk has delivered over 1,200 projects and earned 230+ industry honors including Emmy, Telly, Webby, and National Magazine Awards.
Product overview
Blue Chalk Media is an award-winning, full-service production company and creative agency offering a comprehensive portfolio of visual storytelling services. The company operates across multiple service lines including television and video production, documentary filmmaking, podcasting, post-production, and motion graphics. Their produced content spans documentary series (Growing Floret, Diary of an Old Home, The Cabin Chronicles, Sister Cities), original documentary features (Firebreak, Atomic Echoes), podcast miniseries (Covering Their Tracks), and branded entertainment for clients ranging from television networks to healthcare organizations. With over 1,200 projects delivered since 2013 and 230+ honors, the company serves clients including Magnolia Network, Food Network, USA Today, PBS, The New Yorker, and various Fortune 500 companies. Blue Chalk was acquired by London-based Auspicious Group in 2024 and maintains offices in Brooklyn, NY and Portland, OR.
Differentiator
Problem solved
Functional benefit
Products and services
- Television and Video Production Full-service television and video production services creating cinematic nonfiction content for broadcast, streaming, and digital platforms. Designed for television networks, streaming platforms, brands, and agencies needing high-quality nonfiction video content.
- Documentary Filmmaking Original documentary film production with official selections at over 50 international film festivals, including feature documentaries and short-form documentary content for television networks and editorial partners.
- Podcast Production Documentary podcast miniseries production including audio editing, sound design, and narrative storytelling for editorial partners and podcast platforms.
- Post-Production Services Comprehensive post-production services including editing, color grading, sound design and mixing, and visual effects for video content produced internally or for clients.
- Motion Graphics and Animation Motion graphics design and animation services including hand-drawn illustrations, 2D motion graphics, and kinetic data visualizations produced by an in-house design and animation team.
- Branded Entertainment Content Branded content production for advertising agencies and corporate clients including short films, social media content, and digital campaigns with documentary-style storytelling.
- Social Impact Content
Quantifiable outcome
- 230+ industry honors and awards
- +2 more outcomes
Companies that use Blue Chalk Media
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Blue Chalk Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Blue Chalk Media partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Wheel the WorldminorPartnered with Wheel the World and Travel Oregon to create 'Oregon, Accessibility Happens Here' series celebrating Oregon as first Accessibility Verified state in the US.
- LippincottminorCollaborated with global creative consultancy Lippincott on branded videos for NewCo's North American brand launch in Denver and Los Angeles.
- CICC (China International Television Corporation)coreChinese broadcaster partner on 'Game On: Hoops and Dreams in Rural China' series documenting Village NBA Tournament.
- Morgan StanleycoreProduced 'Morgan Stanley: Sustainable Solutions' series for the Institute for Sustainable Investing featuring six videos about sustainability-focused organizations.
- Tablet MagazineminorCollaborated with Tablet Magazine on documentary podcast miniseries 'Covering Their Tracks' telling the story of Holocaust survivor Leo Bretholz and French national rail company SNCF.
- Tastemade & Realtor.comminorBlue Chalk produced Season 3 of 'Beyond the Block' real estate series for Tastemade and Realtor.com, filmed across five US cities.
- Banfield Pet HospitalminorProduced animated educational video series helping pet owners understand what to expect at Banfield veterinary appointments.
- USA Today / GannettcoreBlue Chalk partnered with USA Today and CICC (Chinese broadcaster) to produce 'Sister Cities' documentary series exploring connections between American and Chinese cities.
- The Great Courses / WondriumcoreProduced feature-length documentary 'Solving For Zero' based on Bill Gates' book 'How to Avoid a Climate Disaster' for The Great Courses Plus platform.
- Food NetworkcoreBlue Chalk produces series for Food Network including 'Fix Me a Plate' hosted by Alex Guarnaschelli, 'Family Meal', and 'Stoked'. Content distributed across Food Network platforms.
- GBH Studio SixcoreProduced 'American Veteran: Keep It Close' digital series for PBS Digital Studios, a ten-episode companion series to the PBS broadcast 'American Veteran'.
- Magnolia NetworkcoreBlue Chalk produces multiple series for Magnolia Network including 'Growing Floret' (4 seasons), 'Diary of an Old Home', 'The Cabin Chronicles', 'Storefront Stories', and 'From The Source'. Content streams on Discovery+ and Max.
- Oregon School Boards AssociationcoreOngoing partnership since 2014 for the 'Promise of Oregon' campaign creating videos and portraits supporting public education in Oregon.
- PBS / American Public TelevisioncoreDocumentaries and series broadcast on PBS including 'American Veteran: Keep It Close' and 'American Beat: Cops and Refugees Join Forces in Boise'.
- Wieden + KennedycorePartnered with Wieden+Kennedy to produce Gillette's #TheBestMenCanBe campaign, distributing content through Instagram and Facebook.
- PearsoncoreProduced educational video series for Pearson's higher education digital platform including 'Pearson Originals', 'Pearson World Religions', and 'Pearson Explainers' for American Government, Sociology, and Communication courses.
- The FoundrycoreProduced multiple projects for The Foundry at Meredith including 'Back To You' asthma awareness series and 'Family Entrepreneurs' for TIME Inc.
- Carnegie Corporation of New YorkcoreProduced 'American Beat: Cops and Refugees Join Forces in Boise' with support from Carnegie Corporation of New York, documenting Boise's refugee mentor program.
- The New YorkercorePublished documentaries including 'Quiet No More' (National Magazine Award winner) and 'The People's Newspaper' about the Navajo Times.
- TIME MagazinecoreProduced 'Minidoka' documentary for TIME Magazine, released on the 77th anniversary of Executive Order 9066. Also produced 'Apart. Not Alone' series.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Blue Chalk Media competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Production and talent-management company producing feature films, episodic series, and branded content. Comparable to Blue Chalk in producing premium nonfiction and documentary programming alongside commercial work for major brands.
- Pulse Films: Multi-discipline production company producing documentaries, branded content, music videos, and feature films. Directly comparable to Blue Chalk in offering full-service nonfiction and commercial production for premium brands and platforms.
- Epoch Films: Boutique commercial and content production company working with major brands and agencies on storytelling-driven advertising. Comparable to Blue Chalk's premium branded-content positioning for Fortune 500 and global agency clients.
- Radical Media: Independent production company producing feature documentaries, branded content, and series for major networks, brands, and publishers. Highly comparable to Blue Chalk's cinematic-nonfiction model and blue-chip client roster.
- Sandwich Video: Award-winning branded video and documentary production studio known for premium commercial storytelling. Comparable to Blue Chalk in serving major brands with cinematic, narrative-driven content.
- Tool of North America: Commercial and branded content production company producing commercials, long-form content, and campaigns for top global brands and agencies. Directly comparable in serving the agency/brand production-services niche that Blue Chalk also targets.
- Little Monster Media: Branded content and documentary production studio creating short-form and long-form video for brands, agencies, and nonprofits. Directly comparable to Blue Chalk in mixing nonprofit/advocacy, corporate, and editorial work.
- Farm League: Boutique production company specializing in documentary-style branded content for sports, lifestyle, and consumer brands. Closely comparable to Blue Chalk in cinematic-nonfiction positioning and premium brand client base.
- World of Wonder: Production company behind RuPaul's Drag Race and other documentary/reality series, producing premium nonfiction programming for networks and streamers. Comparable to Blue Chalk's nonfiction series pipeline into Magnolia, Food Network, and PBS.
Broad incumbents
- Vice Media: Large global media company producing documentaries, branded content, and series across digital and TV. Broader scale than Blue Chalk but directly comparable in cinematic-nonfiction, social-impact, and brand storytelling offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Chalk Media social profiles
Digital presenceBlue Chalk Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Chalk Media leadership team
Management profileNumber of profiles
Profiles8 records
Blue Chalk Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Chalk Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Chalk Media
What does Blue Chalk Media do?
Blue Chalk Media is a full-service video production company that creates cinematic nonfiction storytelling content for television networks, streaming platforms, advertising agencies, brands, nonprofits, and educational publishers. The company offers end-to-end production services from concept development through post-production, including documentary films, branded content, series for networks (Magnolia, Food Network, PBS), podcast production, motion graphics, and social impact content. Since 2013, Blue Chalk has delivered over 1,200 projects and earned 230+ industry honors including Emmy, Telly, Webby, and National Magazine Awards.
Is Blue Chalk Media a public or private company?
Blue Chalk Media is a private company. It is classified as corporate owned and is currently operating.
When was Blue Chalk Media founded?
Blue Chalk Media was founded in 2013. It employs 11 to 50 people.
Where is Blue Chalk Media based?
Blue Chalk Media is headquartered in Brooklyn, United States, in the North America region.
How does Blue Chalk Media make money?
Three revenue lines are on record. Branded Content Production is the primary driver. The others are documentary & Series Production and educational Content.
Who are Blue Chalk Media's main competitors?
Direct peers on record are Anonymous Content, Pulse Films, Epoch Films, Radical Media, Sandwich Video, Tool of North America, Little Monster Media, Farm League and World of Wonder. Vice Media is listed as a broad incumbent.
Does Blue Chalk Media have an API?
No public API is recorded for Blue Chalk Media.
What industry is Blue Chalk Media in?
Blue Chalk Media's product category is Video Production Services. Its primary akta.pro industry code is MPADADAL, Educational & Instructional Nonfiction, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 512110 and its SIC code is 7812.