Automatic Heating
Automatic Heating Global is an Australian family-owned commercial HVAC solutions provider founded in 1926, designing, engineering, and supplying custom heating, hot water, and heat pump systems for healthcare, institutional, hospitality, and residential clients across Australia.
- Company typePrivate
- Founded1926
- HeadquartersEpping, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Automatic Heating does
Automatic Heating Global Pty Ltd is an Australian privately held, family-controlled commercial heating, cooling, and hot water solutions provider, founded in Melbourne in 1926 and now headquartered in Epping, Victoria. The company designs, engineers, and manufactures custom hydronic and HVAC systems for commercial and institutional buildings, working alongside mechanical and hydraulic consultants to deliver projects for healthcare, aged care, aquatic centres, education, hospitality, government, residential precincts, sports venues, and data centres across all Australian states and territories.
Its product portfolio spans natural refrigerant and conventional heat pumps (Revere CO2 R744 water-to-water and air-to-water, Revere CHE R290 high-temperature, and Revere R410A), a full range of condensing and conventional water heaters (Moorea, Modulex EXT, Meridian, Eurogen, Arizona up to 5,000 kW), Duplex 2205 stainless-steel thermal storage tanks (170–5,000 L), wood/biomass boilers (Fokolus, Airex, Firex), solar thermal systems, and supporting hydronic infrastructure including Duraflex and Reflex expansion tanks, hydraulic separators, pressurisation systems, flue systems, and Grundfos pumps. The Revere CO2 solution was the first commercial heat pump of its size approved under government incentive schemes in Victoria and NSW.
The company makes money through three streams: (1) commercial HVAC equipment sales (heat pumps, water heaters, tanks, ancillaries) configured and quoted per project, (2) system design and engineering services delivered in collaboration with consultants, and (3) recurring aftermarket service and maintenance, including 24/7 emergency repair, commissioning, and scheduled maintenance. Its go-to-market is direct enterprise field sales targeting property owners, facility managers, developers, specifiers, and mechanical contractors, supplemented by a Training Pod for industry professionals and a Government Rebates Advisory service. Pricing is quote-based and project-specific, with no public list pricing, and is generally structured as multi-year commercial contracts. The company is operated by the third generation of the Plaisted family, with Anthony Plaisted as CEO, and competes as a specialist engineering-led mid-market firm in a market that is structurally shifting from fossil-fuel combustion to electrified and natural-refrigerant heating.
Automatic Heating firmographics
Firmographics- Name
- Automatic Heating
- Legal name
- Automatic Heating Global Pty Ltd
- Website
- https://automaticheating.com.au
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Automatic Heating Global is an Australian family-owned commercial HVAC solutions provider founded in 1926, designing, engineering, and supplying custom heating, hot water, and heat pump systems for healthcare, institutional, hospitality, and residential clients across Australia.
- Ownership category
- akta.pro rank
Automatic Heating industry classification
Industry- Product category
- Commercial HVAC and Hot Water Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Power Boiler and Heat Exchanger Manufacturing (33241), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), HVAC Installation, Service & Repair (IMAIABAA), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
Keywords
Where Automatic Heating is headquartered
LocationHeadquarters
- HQ city
- Epping
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Automatic Heating business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial HVAC Equipment Sales: Sale of commercial heating and hot water equipment including heat pumps, condensing water heaters, thermal storage tanks, expansion tanks, and ancillary equipment. Products are sold directly to commercial customers through sales team engagement with project specifications from consultants and contractors.
- Service and Maintenance: Full range of service and maintenance options including 24/7 emergency repair, commissioning, and scheduled maintenance for heating and hot water systems. Parts installed during service calls carry 12-month warranty.
- System Design and Engineering: Custom engineering of heating and hot water solutions working alongside mechanical and hydraulic consultants to develop optimal systems for projects from hospitals and aged care facilities to leisure centres and commercial buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial heating and hot water equipment - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Automatic Heating product offering
Product offeringCore offering
Automatic Heating designs, engineers, and manufactures commercial heating, cooling, and hot water systems for Australian commercial and institutional buildings. The company supplies a comprehensive range of HVAC equipment including natural refrigerant heat pumps (CO₂ and R290), condensing and conventional water heaters, stainless steel thermal storage tanks, expansion and pressurisation systems, biomass wood boilers, solar thermal systems, and prefabricated packaged HVAC systems. Solutions are custom engineered alongside mechanical and hydraulic consultants, with full service, maintenance, and commissioning support across all Australian states and territories.
Product overview
Automatic Heating provides a comprehensive commercial heating and hot water solutions portfolio spanning multiple product categories. Its core product range includes multiple heat pump brands — the Revere R410A, Revere CO₂ (water-to-water and air-to-water), and Revere CHE R290 series — alongside a full suite of water heaters (condensing products under the Moorea, Modulex, Meridian, Eurogen, and Arizona brands) and thermal storage solutions (Thermex Duplex 2205 Stainless Steel Tanks). Supporting infrastructure products include Duraflex and Reflex expansion tanks and pressurisation systems, Duraflex HydraTwin hydraulic separators, stainless steel flue systems, and Grundfos pumps. Renewable technologies include Airex, Firex, and Fokolus biomass/wood boilers plus solar thermal systems. These products are complemented by prefabricated package systems, government rebates advisory services, and The Training Pod professional development programme. The company designs, engineers, and manufactures solutions in Australia using products sourced from local and international suppliers, serving commercial and institutional clients across Australia with full service, maintenance, commissioning, and remote monitoring support.
Differentiator
Problem solved
Functional benefit
Products and services
- Revere R410A Air to Water Heat Pump An air-to-water heat pump using R410A refrigerant for efficient heating and hot water supply in commercial buildings. Sourced and configured for Australian commercial and institutional projects.
- Revere CO2 Water to Water Heat Pump A water-to-water heat pump using natural CO2 (R744) refrigerant for commercial hot water and heating applications requiring high efficiency and low global warming potential. Recognised as the first commercial heat pump solution of its size approved under government incentive schemes in Victoria and NSW.
- Revere CO2 Air to Water Heat Pump An air-to-water heat pump using natural CO2 (R744) refrigerant delivering efficient hot water heating for commercial buildings while supporting decarbonisation objectives.
- Revere CHE 08-60 R290 Air to Water Heat Pump An air-to-water heat pump range using R290 (propane) natural refrigerant suitable for commercial heating and hot water applications requiring high-temperature output and lower global warming potential.
- Moorea Condensing Water Heaters High-efficiency condensing water heaters designed for commercial heating and hot water systems, providing improved energy performance compared with conventional boilers.
- Modulex EXT Condensing Water Heaters A range of condensing water heaters for commercial applications, providing high efficiency and compact installation footprints suited to plant rooms with space constraints.
- Meridian Condensing Water Heaters Condensing water heaters for commercial and industrial heating and hot water systems offering high efficiency combustion and compact design for tight plant rooms.
- Eurogen Condensing Water Heaters Commercial condensing water heaters providing efficient heating for institutional and commercial buildings including healthcare, education, and hospitality facilities.
- Arizona Hot Water Heaters Pressurised steel boilers for use with forced draft air burners running on diesel, oil, or gas, available in standard and high-efficiency HR variants from 150kW to 5000kW with cascade capability and modulation ratios up to 1:10. Deployed at flagship commercial sites including Chadstone Shopping Centre and AAMI Park.
- Thermex Duplex 2205 Stainless Steel Hot Water Tanks Stainless steel thermal storage tanks crafted from Duplex 2205 Stainless Steel, available in 170L to 5000L capacities with optional single or twin coils for various heat sources. Watermark approved and Building J Code 2019 compliant, with thick polyurethane foam insulation.
- Fokolus Wood Boilers Biomass wood log boilers in the 20kW to 42kW range from the Unical renewable energy programme, featuring a refractory catalyst combustion chamber and 89% combustion efficiency for smaller commercial installations.
- Airex Wood Boilers Wood boilers ranging from 65kW to 200kW providing renewable biomass heating for commercial and industrial applications.
- Firex Wood Boilers Wood boilers in the 28kW to 45kW range providing renewable solid-fuel heating for smaller commercial installations.
- Solar Thermal Hot Water Systems Solar thermal systems that harness free energy from the sun to heat water, capable of providing up to 60% of a building's annual hot water requirements as part of a commercial sustainability strategy.
- Duraflex Joule Expansion Tanks Bladder-type expansion vessels rated at 10, 16, or 25 bar for heating, chilled and condenser closed circuit applications with glycol mixtures up to 50%, available from 8L to 1000L volumes.
- Reflex Reflexomat Compact Pressurisation System Compressor-controlled pressurisation station for heating and cooling water systems featuring automatic water make-up and degassing with optional BMS interface, rated at 6 bar excess operating pressure.
- Reflex N Expansion Tanks Diaphragm-type expansion tanks for closed heating and cooling systems providing pressure maintenance and volume compensation across temperature fluctuations.
- Reflex C Expansion Tanks Diaphragm-type expansion tanks for commercial and industrial heating and cooling applications requiring robust pressure management.
- Reflex Variomat Pressurisation System Pump-controlled pressurisation system providing close pressure control, degassing, and water-makeup with BMS interface capabilities for advanced commercial system pressure management.
- Duraflex HydraTwin Hydraulic Separators Compact hydraulic separators enabling fast installation of primary/secondary piping and assisting in the removal of air and dirt particles from heating and cooling systems, 50-800mm diameter range with maximum 10 bar pressure rating.
- Single Wall Stainless Steel Flue System Stainless steel flue systems in AISI 316L construction, available in 80-500mm diameters and designed for condensing boiler applications with quick-clamp installation requiring no on-site welding.
- Grundfos Long Coupled Pumps Commercial-grade long-coupled pumps from Grundfos for HVAC applications in heating and cooling systems.
- Ecopack Condensing Flue Exchanger A shell-and-tube heat recovery exchanger manufactured in 316 stainless steel that recovers up to 24% of heat normally lost in flue gases, effectively converting a conventional boiler into a condensing unit.
- Prefabricated Heating and Hot Water Package Systems Custom prefabricated HVAC package systems designed to save time on site and ensure smooth changeover with no interruption to existing hot water supply during installation. Used at projects such as Eltham Leisure Centre where 16 failing units were replaced in under 9 hours.
- System Design and Engineering Services Custom engineering of heating and hot water solutions working alongside mechanical and hydraulic consultants to develop optimal systems for projects across commercial, institutional, healthcare, education, hospitality, leisure, and residential segments.
- Service and Maintenance Full range of service and maintenance options including 24/7 emergency repair, commissioning, and scheduled maintenance for heating and hot water systems. Parts installed during service calls carry a 12-month warranty.
Quantifiable outcome
- Mercure Melbourne Southbank reduced energy use by 82% and emissions by 84%
- +2 more outcomes
Companies that use Automatic Heating
Customer profileNamed customers16 records
Segments11 records
Ideal customer profiles7 records
Automatic Heating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Automatic Heating partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Automatic Heating competitors and assessment
Company assessmentBroad incumbents
- Carrier Australia: Carrier is a global HVAC incumbent operating in Australia with commercial chillers, air handling, and heating systems that overlap thematically with Automatic Heating's commercial heating and hot water portfolio.
- Daikin Australia: Daikin is a global HVAC major with a comprehensive Australian commercial HVAC product range (heat pumps, chillers, air conditioning); it competes indirectly through scale, R&D, and broader system integration rather than Automatic Heating's bespoke engineering focus.
- Mitsubishi Electric Australia: Mitsubishi Electric supplies commercial HVAC and heat pump systems across Australia, representing an incumbent competitor with broader product portfolios and global R&D resources compared with Automatic Heating's specialist positioning.
- Trane Technologies (Australia): Trane offers commercial HVAC, chillers, and heating systems in Australia, competing as a broad incumbent with scale advantages in commercial/institutional segments where Automatic Heating also operates.
Emerging players
- Sanden International (Australia): Sanden manufactures CO2 (R744) commercial heat pumps and is expanding into the Australian market, directly overlapping with Automatic Heating's Revere CO2 water-to-water and air-to-water natural-refrigerant heat pump products.
- Stiebel Eltron Australia: Stiebel Eltron is a German heat pump specialist with growing Australian presence, directly competing in the commercial heat pump / hot water category where Automatic Heating's Revere natural-refrigerant solutions are positioned.
Direct peers
- Rheem Australia: Rheem Australia is one of the largest commercial hot water and heating equipment suppliers in Australia, overlapping with Automatic Heating on commercial water heaters, boilers, and increasingly heat pumps for institutional customers.
- Solahart: Solahart supplies solar thermal hot water and is expanding into heat pump and electric hot water in Australia, directly overlapping with Automatic Heating's solar thermal and heat pump offering for residential and commercial projects.
- Rinnai Australia: Rinnai Australia supplies commercial and residential heating and hot water systems (continuous-flow water heaters, boilers, heat pumps) into the same Australian commercial/institutional channels as Automatic Heating, competing directly for the same project specifications.
- Apricus Australia: Apricus is an Australian/NZ-focused manufacturer and distributor of solar thermal and air-source heat pump hot water systems, competing with Automatic Heating's natural-refrigerant heat pumps and renewable hot water solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Automatic Heating social profiles
Digital presenceAutomatic Heating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automatic Heating leadership team
Management profileNumber of profiles
Profiles14 records
Automatic Heating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automatic Heating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automatic Heating
What does Automatic Heating do?
Automatic Heating designs, engineers, and manufactures commercial heating, cooling, and hot water systems for Australian commercial and institutional buildings. The company supplies a comprehensive range of HVAC equipment including natural refrigerant heat pumps (CO₂ and R290), condensing and conventional water heaters, stainless steel thermal storage tanks, expansion and pressurisation systems, biomass wood boilers, solar thermal systems, and prefabricated packaged HVAC systems. Solutions are custom engineered alongside mechanical and hydraulic consultants, with full service, maintenance, and commissioning support across all Australian states and territories.
Is Automatic Heating a public or private company?
Automatic Heating is a private company. It is classified as family owned and is currently operating.
When was Automatic Heating founded?
Automatic Heating was founded in 1926. It employs 51 to 100 people.
Where is Automatic Heating based?
Automatic Heating is headquartered in Epping, Australia, in the Oceania region.
How does Automatic Heating make money?
Three revenue lines are on record. Commercial HVAC Equipment Sales are the primary driver. The others are service and Maintenance and system Design and Engineering.
Who are Automatic Heating's main competitors?
Broad incumbents on record are Carrier Australia, Daikin Australia, Mitsubishi Electric Australia and Trane Technologies (Australia). Emerging players are Sanden International (Australia) and Stiebel Eltron Australia. Direct peers are Rheem Australia, Solahart, Rinnai Australia and Apricus Australia.
Does Automatic Heating have an API?
No public API is recorded for Automatic Heating.
What industry is Automatic Heating in?
Automatic Heating's product category is Commercial HVAC and Hot Water Systems. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 3334 and its SIC code is 3585.