Yadav Diamonds and Jewelry

What Yadav Diamonds and Jewelry does

Yadav Diamonds and Jewelry is a family-run, custom jewelry retailer founded in 1983 and headquartered in San Francisco. The business sells natural and lab-grown loose diamonds, engagement rings, wedding bands, fine jewelry, and colored gemstones (under the Yadav Color sub-brand), sourced and made-to-order in the United States with GIA, AGS, GCAL, and IGI certification on diamonds. The company operates a single showroom at Union Square (170 Grant Ave, Suite 500) and a full e-commerce storefront that ships to over 200 countries via FedEx Worldwide Express, with Zoom-based virtual consultations extending the showroom's appointment-driven sales motion to remote buyers.

The product surface is structured around a Create-Your-Ring configurator that pairs selected loose diamonds with engagement settings (Solitaire, Halo, Hidden Halo, Pavé, Sidestone, Three-Stone), alongside wedding bands across men's and women's categories, five curated fashion collections (Bold. Gold., The Icons, Linéaire, Luxe, New Arrivals), a Charms line, and accessories such as the $15 Jewelry Cleaner. Engagement ring settings range from approximately $1,375 to $2,725, wedding bands from $625 to $1,175+, and loose diamonds are separately priced by carat, cut, color, and clarity with a 2% wire-payment discount.

Revenue is generated through one-time direct sales to consumers, primarily engaged couples and jewelry enthusiasts seeking high-quality, certified stones and custom designs. Go-to-market combines appointment-based showroom selling, SEO and content marketing (engagement ring guides, gemstone education, jewelry care blog), earned-media presence on Trustpilot, Google, and Yelp, and an e-commerce front with free U.S. shipping. Customer-retention levers include lifetime upgrade programs for natural and (since June 2024) lab-grown diamonds, 60-day unlimited resizing, and a 30-day money-back guarantee. The firm is privately held, has 11–50 employees, has not raised external funding, and does not disclose revenue.

Name

Yadav Diamonds and Jewelry

Legal name

Yadav Diamonds and Jewelry

Website

https://yadavjewelry.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Yadav Diamonds and Jewelry is a family-run, San Francisco-based custom jeweler founded in 1983 that designs, sources, and sells natural and lab-grown diamond engagement rings, wedding bands, fine jewelry, and colored gemstones through its Union Square showroom and a global e-commerce site.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKACAD

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKAAAA

Diamond Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKACAF

Lab-Grown Diamond Bridal Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKACAJ

Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

Keywords

• Loose diamonds retail
• Engagement rings
• Wedding bands
• Custom jewelry design
• Fine jewelry

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Diamond and Jewelry Sales: One-time sales of engagement rings, wedding bands, fine jewelry, and loose diamonds (both natural and lab-grown). Products are made to order in the U.S. Revenue is generated through direct product sales with various metal options (14k/18k white gold, yellow gold, rose gold, platinum) and diamond specifications.
2. Accessories and Care Products: Sales of jewelry accessories such as cleaning products (e.g., Jewelry Cleaner at $15) and other jewelry care items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yadav Diamonds and Jewelry designs, manufactures, and sells GIA/AGS/IGI-certified natural and lab-grown loose diamonds, engagement rings, wedding bands, fine jewelry, and colored gemstones, with a build-your-own ring configurator and a custom design studio. Products are made to order in the U.S. and sold direct-to-consumer through a San Francisco showroom, an e-commerce site, and virtual consultations.

Product overview

Yadav Diamonds and Jewelry operates as a single-location San Francisco jewelry retailer with a complementary e-commerce platform. The core offering centers on natural and lab-grown loose diamonds available in 13 shapes (Round, Square Cushion, Elongated Cushion, Oval, Pear, Princess, Radiant, Square Radiant, Emerald, Asscher, Heart, Marquise), sold with GIA, AGS, GCAL, or IGI certification. These diamonds feed into the Create Your Ring custom configurator, where customers pair a selected diamond with an engagement ring setting (Solitaire, Halo, Hidden Halo, Pavé, Sidestone, or Three Stone styles) or commission a fully custom design. The product line branches into Wedding Bands (men's and women's styles in various metals), the Fine Jewelry Collection (earrings, necklaces, bracelets, charms), Yadav Color gemstones (sapphires, rubies, colored gems), and Accessories (Jewelry Cleaner). Five sub-collections—Bold. Gold., New Arrivals, The Icons, Linéaire, and Luxe—organize stock by aesthetic. Services include virtual consultations via Zoom and a custom design studio. The business differentiates on free shipping, 30-day returns, lifetime upgrades, and 60-day resizing.

Differentiator

Problem solved

Functional benefit

Brands

• Yadav Color: A collection of colored gems with fine natural gems hand selected for uniqueness, exceptional quality, and ethical responsibility.

Products and services

• Natural Loose Diamonds Hand-selected natural diamonds available in 13 shapes (Round, Square Cushion, Elongated Cushion, Oval, Pear, Princess, Radiant, Square Radiant, Emerald, Asscher, Heart, Marquise), all sold with GIA or AGS certification and exclusively Excellent cut grades. Targeted at consumers purchasing individual diamonds for custom or preset engagement rings.
• Lab Grown Diamonds Lab-created diamonds certified by GIA, GCAL, or IGI, offered in similar varieties as natural diamonds and priced significantly lower than comparable natural stones. Targeted at budget-conscious consumers seeking diamond engagement jewelry.
• Engagement Rings Configurable diamond engagement rings offered in Solitaire, Halo, Hidden Halo, Pavé, Sidestone, and Three Stone settings. Customers pair a setting with a natural or lab-grown loose diamond via the Create Your Ring configurator. Settings range from approximately $1,375 to $2,725, with separate diamond pricing.
• Wedding Bands Wedding bands for men and women including Women's Classic Bands, Women's Diamond Bands, Women's Eternity Bands, and Men's Bands. Available in 14k/18k white, yellow, and rose gold, platinum, titanium, tantalum grey/black, and carbon fiber combinations. Classic bands start at $625; diamond bands range $1,100-$1,175+.
• Fine Jewelry Collection Timeless and modern fine jewelry including earrings, necklaces, bracelets, and charms designed for everyday wear and special occasions. Organized into curated sub-collections such as Bold. Gold., New Arrivals, The Icons, Linéaire, and Luxe.
• Yadav Color Gemstones Colored gemstones including sapphires, rubies, and other rare ethically-sourced gems intended as alternative center stones for engagement rings or as fine jewelry pieces.
• Custom Ring Design Service Bespoke engagement ring design service allowing customers to create rings from scratch or modify existing styles with custom embellishments, prongs, shanks, halos, and accent stones. Pricing is quote-based.
• Virtual Consultation Personalized one-on-one consultation with a Yadav diamond specialist conducted via Zoom, allowing remote customers to browse diamonds, discuss engagement ring and wedding band options, and review custom designs from home.
• Jewelry Cleaner Yadav-branded jewelry cleaning solution sold as an accessory for ongoing jewelry care, priced at $15.

Quantifiable outcome

• 100% credit for original diamond value toward new diamond upgrade (Natural Diamond Program)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• With Clarity: Online engagement ring and fine jewelry brand offering custom designs, lab-grown options, and home try-on. Comparable to Yadav's bridal-first, customization-led positioning.
• Clean Origin: DTC jeweler exclusively selling lab-grown diamonds and engagement jewelry. Directly comparable on lab-grown bridal assortment, though pure-play on lab rather than dual natural+lab.
• Mejuri: DTC fine jewelry brand focused on everyday and occasion pieces with strong content marketing. Comparable on direct-to-consumer fine jewelry, though lighter on bridal.
• Blue Nile: Large online diamond and engagement ring retailer offering build-your-own ring configurators with broad diamond inventory. Comparable to Yadav on natural diamond e-commerce and bridal focus.
• James Allen: Online diamond and engagement ring retailer (owned by Signet) known for 360° diamond visualization and broad settings catalog. Directly comparable on engagement ring customization and DTC model.
• VRAI: Vertically integrated lab-grown diamond jewelry brand with own foundry and bridal focus. Comparable on lab-grown bridal assortment and DTC showroom model (including a SF presence).
• Brilliant Earth: Public DTC jeweler specializing in ethically sourced natural and lab-grown diamonds with a strong online configurator and showroom network. Closest direct competitor to Yadav on natural+lab bridal assortment and online customization.

Broad incumbents

• Tiffany & Co. Iconic luxury jeweler (LVMH) with global retail, strong bridal franchise, and premium pricing. Operates in the same bridal and fine jewelry categories as Yadav but at a much higher price tier and scale.
• Signet Jewelers: Parent of Kay Jewelers, Zales, and Jared, the largest specialty jewelry retailer in the U.S. Competes in bridal and fine jewelry at mass-market price points with national scale Yadav lacks.

Emerging players

• Diamond Foundry: Lab-grown diamond producer with vertically integrated VRAI retail brand. Comparable as a lab-grown diamond ecosystem participant and indirect competitor sourcing comparable inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yadav-diamonds-and-jewelry
• Xx.com/yadavjewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yadav Diamonds and Jewelry