MyRepChat
- Company typePrivate
- Founded2017
- HeadquartersGardena, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MyRepChat does
MyRepChat is a cloud-based, mobile-first compliant text-messaging platform built specifically for regulated financial services professionals in the United States and Canada. The product enables financial advisors, registered investment advisors (RIAs), independent broker-dealers, large RIAs, banks and credit unions, wirehouses, life and annuity carriers, and IMOs/FMOs to communicate with clients via SMS and messaging channels while satisfying SEC, FINRA, and CFTC recordkeeping and supervision requirements. The company was founded in 2017 by Derrick Girard, a practicing Financial Advisor and Registered Principal, and operates as a brand under FMG Suite, LLC within the ionlake parent company, headquartered in Gardena, California.
The underlying technology is built on AWS-hosted infrastructure with per-customer encrypted containers, multi-factor authentication, biometric ID, positive consent management, and multi-level compliance management with data-loss prevention-style monitoring. The platform ships with native integrations to the dominant wealth-management CRMs (Redtail, Salesforce, Wealthbox) and compliance archiving systems (Veritas, Smarsh, Global Relay). Modular add-ons include templates, scheduling, auto-responses, a virtual business card, mobile app, and supervision tooling. The firm holds approved-vendor status with the National Society of Compliance Professionals, an important credential in selling into broker-dealer compliance organizations.
MyRepChat's business model is a tiered subscription SaaS: a $25/month base platform with $5/month add-on modules, partner-channel discounts of up to 30%, and custom enterprise contracts with multi-year terms for large broker-dealer and institutional deployments. Go-to-market combines direct sales to large enterprises with distribution through 100+ partner firms that embed MyRepChat into their advisor or member offerings — evidenced by named enterprise deployments at LPL Financial, Cetera, Carson Group, Cambridge, Osaic, Fifth Third Bank, Modern Woodmen, Lincoln, Steward, and XYPN. International texting outside the US and Canada is not currently supported.
MyRepChat firmographics
Firmographics- Name
- MyRepChat
- Legal name
- FMG Suite, LLC
- Website
- https://myrepchat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MyRepChat industry classification
Industry- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- AML/CTF Transaction Monitoring & Case Management (FSAGAFAC)
Keywords
Where MyRepChat is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyRepChat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Base Platform: Monthly subscription starting at $25/month for base platform access. Includes core texting functionality, templates, scheduling, and compliance archiving.
- Add-on Features: Additional features available from $5/month. Add-ons include enhanced features and premium capabilities beyond the base platform.
- Additional User Licenses: MyRepChat includes first two logins with subscription. Additional logins may cost extra, displayed on the additional log-ins page.
- Professional Services: Setup services such as white glove transfer, concierge, and exclusive services available for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Platform - $25/month |
| Unit Pricing | Monthly | Add-on Features - from $5/month |
| Subscription | Monthly | Partner Discounts - Up to 30% off |
| Subscription | Multi-year contract | Enterprise / Firm Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
MyRepChat product offering
Product offeringCore offering
MyRepChat is a cloud-based, mobile-first compliant text messaging platform that enables financial advisors, insurance agents, and financial institutions to text clients while maintaining SEC and FINRA regulatory compliance. The platform provides automated archiving of all communications, conversation history tracking, pre-built templates, scheduled messaging, auto responses, virtual business cards, and positive consent management, with integrations to major CRM and archiving systems. Available on iOS and Android with dedicated apps, the platform serves both individual financial professionals at $25/month and enterprise deployments at broker-dealers, RIAs, banks, insurance carriers, and IMOs/FMOs.
Product overview
MyRepChat is a unified compliant texting platform designed specifically for financial advisors, insurance professionals, and financial institutions. The core platform provides SEC and FINRA-compliant text messaging with built-in archiving and conversation logging. The product suite includes the MyRepChat Core Platform as the primary offering, supplemented by add-on modules including Templates, Scheduling, Auto Responses, Virtual Business Card, Compliance and Monitoring (Data Loss Prevention), and a Mobile App. The platform integrates with leading CRM systems (Redtail, Salesforce, Smart Office, Microsoft Dynamics CRM, Wealthbox) and archiving solutions (Veritas, Smarsh, Global Relay, and others) to maintain operational efficiency within existing technology infrastructure.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30,000 texts sent in 2023, more than double previous year's volume with 50%+ increase in daily texting activity
- +3 more outcomes
Companies that use MyRepChat
Customer profileNamed customers12 records
Segments8 records
MyRepChat technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature11 records
MyRepChat partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CeteracoreCetera is a partner firm with dedicated landing pages and transfer resources for Cetera advisors switching to MyRepChat. Offers exclusive discounts to Cetera-affiliated advisors.
- Carson GroupcoreCarson Group partnership includes dedicated webinar series, demo pages, and promotional materials for their advisor network.
- LPL FinancialcoreLPL Financial partnership includes webinar series, dedicated demo pages, pricing pages for LPL/AG affiliation, and significant enterprise deployments with 5000+ users.
- CambridgecoreCambridge partnership includes dedicated transfer resources, Hearsay migration support pages, and advisor transition assistance.
- OsaiccoreOsaic is a partner firm with dedicated partnership landing page and resources for Osaic-affiliated advisors.
- Fifth Third BankcoreFifth Third Bank banking partnership with dedicated landing page for bank-affiliated financial professionals.
- Modern WoodmencoreModern Woodmen fraternal organization partnership with embedded integration and exclusive offerings for members.
- LincolncoreLincoln insurance carrier partnership includes webinar series and promotional materials for Lincoln-affiliated agents.
- StewardcoreSteward partnership with dedicated resources for Steward-affiliated financial professionals.
- XY Planning NetworkminorXY Planning Network partnership providing compliant texting solutions for fee-only advisors in the XYPN community.
- FMG SuitecoreFMG Suite is the parent company and brand operator of MyRepChat. Provides digital marketing platform and additional products including websites, email marketing, social media tools. 30% discount offered to MyRepChat customers for FMG marketing services.
- FPA (Financial Planning Association)coreFPA partnership includes CE credit webinars and marketing to FPA members. Co-sponsored webinar on text messaging in financial practice.
- FSI (Financial Services Institute)minorFSI partnership for webinar registrations and marketing to FSI member firms.
- NAPFAminorNAPFA partnership with dedicated demo sign-up page for NAPFA members.
- Garrett Planning NetworkminorGarrett Planning Network partnership providing compliant texting for hourly financial planners.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MyRepChat competitors and assessment
Company assessmentDirect peers
- Smarsh: Smarsh is a direct competitor offering compliance archiving, supervision, and electronic communications capture for regulated industries including financial services. Overlaps with MyRepChat on archiving integrations and the regulated-texting workflow.
- Global Relay: Global Relay is a leading compliance archiving and messaging surveillance platform serving broker-dealers, banks, and insurance firms. It is one of MyRepChat's named archiving integration partners and a direct competitor for the same compliance-driven communications spend.
- Hearsay Systems: Hearsay Systems (part of Yardi) provides compliant social and digital communications tools for financial advisors and insurance agents. Direct overlap with MyRepChat in advisor-facing messaging, compliance archiving, and social selling workflows.
- CellTrust: CellTrust offers secure mobile messaging and bring-your-own-device compliance for financial services and other regulated industries. Comparable to MyRepChat in enabling compliant text messaging with archiving and supervision.
- Movius: Movius provides mobile-first compliant messaging for financial services and other regulated industries. Directly comparable to MyRepChat's mobile-first compliant texting proposition for advisors and insurance agents.
- Behavox: Behavox is an AI-driven compliance and surveillance platform for financial communications, including voice, email, and text. Comparable to MyRepChat as a financial-services compliance monitoring solution, focused on broker-dealers and banks.
- Symphony Communication Services: Symphony is a secure messaging and workflow platform purpose-built for financial services firms and banks. Comparable to MyRepChat in offering compliant financial-services communications, though typically focused on institutional versus retail advisor workflows.
- Patrina: Patrina provides communication archiving and compliance solutions focused on financial services. Direct overlap with MyRepChat's archiving integration and regulated messaging use cases for broker-dealers and RIAs.
Broad incumbents
- Proofpoint: Proofpoint is a large, established security and compliance platform with archiving, supervision, and DLP offerings used by financial firms. Comparable to MyRepChat on the archiving integration side but operates as a broader security suite rather than a niche texting solution.
Others
- Twilio: Twilio is the underlying messaging infrastructure provider used by MyRepChat (per its security disclosures) and powers many financial services communications platforms. Not a direct competitor, but a critical infrastructure dependency and potential alternative path for large firms building in-house solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MyRepChat social profiles
Digital presenceMyRepChat compliance and trust
Trust signalCompliance9 records
MyRepChat financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRepChat leadership team
Management profileNumber of profiles
MyRepChat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRepChat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRepChat
What does MyRepChat do?
MyRepChat is a cloud-based, mobile-first compliant text messaging platform that enables financial advisors, insurance agents, and financial institutions to text clients while maintaining SEC and FINRA regulatory compliance. The platform provides automated archiving of all communications, conversation history tracking, pre-built templates, scheduled messaging, auto responses, virtual business cards, and positive consent management, with integrations to major CRM and archiving systems. Available on iOS and Android with dedicated apps, the platform serves both individual financial professionals at $25/month and enterprise deployments at broker-dealers, RIAs, banks, insurance carriers, and IMOs/FMOs.
Is MyRepChat a public or private company?
MyRepChat is a private company. It is currently operating.
When was MyRepChat founded?
MyRepChat was founded in 2017. It employs 101 to 250 people.
Where is MyRepChat based?
MyRepChat is headquartered in Gardena, United States, in the North America region.
How does MyRepChat make money?
Four revenue lines are on record. SaaS Subscription - Base Platform is the primary driver. The others are add-on Features, additional User Licenses and professional Services.
Who are MyRepChat's main competitors?
Direct peers on record are Smarsh, Global Relay, Hearsay Systems, CellTrust, Movius, Behavox, Symphony Communication Services and Patrina. Proofpoint is listed as a broad incumbent. Twilio is listed as an others.
Does MyRepChat have an API?
Yes. MyRepChat's API requires authentication to access systems. Access is restricted the same way as for users, limiting APIs to only the data they are permitted to access. The Terms of Use reference APIs in the context of intellectual property rights, noting that reverse engineering or attempting to obtain source code for any element of the Software Services or the Company Platform, including APIs, is prohibited.
What industry is MyRepChat in?
Its primary akta.pro industry code is FSAGAFAC, AML/CTF Transaction Monitoring & Case Management. Its NAICS code is 54151 and its SIC code is 6199.