Seafood Nutrition Partnership

What Seafood Nutrition Partnership does

Seafood Nutrition Partnership (SNP) is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in the Arlington, Virginia / Washington D.C. area. Its core function is consumer and professional education on the nutritional benefits of seafood consumption, addressing the stagnation of U.S. seafood intake since 2000. SNP operates a portfolio of programs including the Fall in Love with Seafood national marketing campaign, the Seafood 101 educational resource hub, the Eating Heart Healthy and Eating for Brain Health interactive workshop programs (developed with Brigham and Women's Hospital), the Seafood in Schools K-8 curriculum, the annual State of the Science Symposium, and the SNP Honors Awards program. Its technology foundation is a content and digital marketing platform — a website with 400+ recipes, educational toolkits, and consumer guides — rather than a software product or API.

The organization serves four primary stakeholder groups: general consumers seeking to incorporate seafood into their diets per USDA Dietary Guidelines, registered dietitian nutritionists and health professionals who use SNP toolkits for patient education, K-12 schools deploying the Seafood in Schools curriculum, and retail partners (Harris Teeter, Weis, Publix, H-E-B) running in-store seafood promotion campaigns. Its go-to-market is community-led, coordinated through the Seafood4Health Action Coalition (51 non-profit and industry organizations, plus 10 retail partners) and the National Seafood Council Task Force (35 seafood companies). SNP is governed by a volunteer Board of Directors, advised by a Scientific Nutrition Advisory Council (SNAC), and led by Founder and President Linda Cornish with a core staff of under 10 including Director of Marketing and Communications Stephanie Blicharz and Communications Manager Corey Bachman.

As a nonprofit, SNP generates no product revenue. It is funded through charitable donations and grants from seafood industry companies (Trident Seafoods, High Liner Foods, Cargill, Alaska Seafood Marketing Institute, Cooke Seafood, Pacific Seafood), retail and foodservice partners, and potentially government or foundation grants. The organization does not sell products or charge for its educational resources, and no revenue figures are publicly disclosed. In 2024, SNP generated 546 million total communications impressions, ran 5 retail campaigns supporting 27 brands and 32 suppliers, and reported $4.32 in incremental seafood sales per $1 invested through the Fall in Love with Seafood campaign.

Name

Seafood Nutrition Partnership

Legal name

Seafood Nutrition Partnership

Website

https://seafoodnutrition.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Seafood Nutrition Partnership is a 501(c)(3) nonprofit founded in 2013 that educates U.S. consumers, health professionals, schools, and retailers on the nutritional benefits of seafood through campaigns, curricula, and an industry coalition of 51 organizations and 35 seafood companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) nonprofit, SNP is funded through charitable donations from seafood industry partners, individual donors, and potentially government or foundation grants. The organization solicits donations through its website and engages with major seafood companies and industry associations as donors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Seafood Nutrition Partnership is a 501(c)(3) nonprofit that delivers evidence-based seafood nutrition education through consumer-facing campaigns (Fall in Love with Seafood, Summer Seafood Challenge), interactive health programs (Eating Heart Healthy with Brigham and Women's Hospital, Eating for Brain Health), a K-8 Seafood in Schools curriculum, health professional toolkits, and retail marketing resources. The organization convenes the National Seafood Council Task Force (35 seafood companies) and the Seafood4Health Action Coalition (51 organizations) to drive industry-wide promotion of seafood consumption.

Product overview

Seafood Nutrition Partnership (SNP) is a 501(c)(3) nonprofit organization that operates as a health education platform rather than a traditional software product. SNP offers a portfolio of educational programs, marketing campaigns, and resources centered around promoting seafood nutrition. The core offerings include the Fall in Love with Seafood Campaign (national marketing initiative), Seafood 101 (educational resource hub), Eating Heart Healthy and Eating for Brain Health programs (interactive workshops), Seafood in Schools Program (K-8 curriculum), and the National Seafood Council Task Force (industry coalition). Supporting resources include an extensive Recipe Collection, Health Professional Resources toolkits, and Retail Marketing Resources. SNP also hosts annual events including the State of the Science Symposium and SNP Honors Awards. The organization does not offer a technology product, API, or SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Fall in Love with Seafood: National campaign to promote seafood consumption through marketing, social media outreach, and partnerships with retailers and foodservice leaders
• National Seafood Council Task Force
• Seafood4Health Action Coalition

Products and services

• Fall in Love with Seafood Campaign A national marketing campaign featuring social media assets, digital media outreach, public relations, and earned media to educate consumers that seafood is a protein with health benefits; reported $4.32 in incremental seafood sales per $1 invested.
• Seafood 101 Educational resource hub helping consumers learn about seafood selection, storage, preparation, and nutrition benefits including omega-3 content and health benefits.
• Eating Heart Healthy Program Interactive cooking and nutrition workshop developed in partnership with Brigham and Women's Hospital and Roxbury Tenants, offered in 1-session and 4-session formats, teaching heart-healthy seafood preparation.
• Eating for Brain Health Program Interactive cooking and nutrition workshop associated with SNP's commitment to the White House Conference on Hunger, Nutrition, and Health, focused on brain-health benefits of seafood.
• Seafood in Schools Program Five interactive lessons for students in Grades 3-8 covering health and nutrition education integrated into Math, Science, and Language Arts curriculum, distributed with activity books, recipe cards, and teacher resources.
• Summer Seafood Challenge Annual nationwide campaign challenge encouraging seafood lovers, industry leaders, and health advocates to eat seafood and support SNP's nutrition education efforts.
• National Seafood Council Task Force Coalition uniting the seafood industry through national promotion, policy, and research initiatives to boost seafood consumption and enhance public health; 35 seafood companies including Trident Seafoods, High Liner Foods, Cooke Seafood, and Pacific Seafood.
• State of the Science Symposium Annual forum for global leaders in human nutrition to outline the latest consensus on all aspects of seafood nutrition; held in Washington, D.C. in September 2025 (9th annual) hosted by the Scientific Nutrition Advisory Council.
• SNP Honors Awards Annual awards program honoring recipients demonstrating exceptional outreach and impact on improving public health through seafood nutrition, including the Seafood Science Excellence, Industry Visionary, and Nutrition Champion Awards.
• SNP Recipe Collection Extensive collection of seafood recipes (400+) featuring various species, cooking methods, and dietary considerations with nutritional information.
• Health Professional Resources Communications toolkits and resources for Registered Dietitian Nutritionists including guides on buying, cooking, and promoting seafood consumption; includes webinars, dietitian farm tours, culinary technique workshops, and a newsletter.
• Retail Marketing Resources Strategic marketing resources including the Seafood Nutrition Partnership Retail Marketing Playbook and FMI Retail Seafood Communications Calendar for retailers, with point-of-purchase signage, recipe cards, and in-store marketing materials.
• Seafood4Health Action Coalition Collaborative coalition of 51 non-profit and seafood industry organizations promoting seafood for health, collaborating alongside 10 retail partners.

Quantifiable outcome

• Americans who eat seafood at least twice weekly can reduce risk of death from health-related causes by 17 percent
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and secondary.

• Seafood4Health Action CoalitioncoreStrategic or Co-development Partner · 1 January 2024Coalition of 51 non-profits and seafood industry supporting organizations collaborating alongside 10 retail partners to promote seafood nutrition and public health through coordinated education efforts.
• National Seafood Council Task ForcecoreStrategic or Co-development PartnerIndustry coalition of 35 seafood companies including Trident Seafoods, High Liner Foods, Cooke Seafood, Pacific Seafood, and others united to promote seafood consumption through national promotion, policy, and research initiatives.
• Brigham and Women's HospitalcoreStrategic or Co-development PartnerSNP developed its signature 'Eating Heart Healthy' program in partnership with Brigham and Women's Hospital and Roxbury Tenants, an interactive cooking and nutrition workshop.
• NOAA Fisheries / FishWatch.govcoreStrategic or Co-development PartnerPartner providing science-based information about sustainable seafood and U.S. fisheries management to support SNP's educational mission about seafood sustainability.
• Food Marketing Institute (FMI)secondaryStrategic or Co-development PartnerSNP works with FMI on the Retail Seafood Communications Calendar and collaborates on the Family Meals Movement to emphasize the importance of family meals including seafood.
• Alaska Seafood Marketing InstitutesecondaryChannel Partner/ Reseller/ DistributorAlaska seafood industry marketing organization providing resources and supporting SNP campaigns including the 'Fall in Love with Seafood' campaign.
• Harris TeetersecondaryChannel Partner/ Reseller/ DistributorRegional grocery retailer partner supporting the Fall in Love with Seafood campaign and seafood promotion initiatives.
• Publix Super MarketssecondaryChannel Partner/ Reseller/ DistributorRegional grocery retailer partner supporting the Fall in Love with Seafood campaign and seafood promotion initiatives.
• Weis MarketssecondaryChannel Partner/ Reseller/ DistributorRegional grocery retailer partner supporting the Fall in Love with Seafood campaign and seafood promotion initiatives.
• H-E-BsecondaryChannel Partner/ Reseller/ DistributorRegional grocery retailer partner supporting the National Seafood Council Task Force and seafood promotion initiatives.
• High Liner FoodssecondaryChannel Partner/ Reseller/ DistributorSeafood company whose Corporate Vice President of Sustainability and Government Affairs (Bill DiMento) serves on SNP's Board of Directors, supporting SNP's mission.
• Trident SeafoodssecondaryChannel Partner/ Reseller/ DistributorMajor seafood company whose CEO Joseph Bundrant was honored by SNP and serves as a founding investor in the organization.
• CargillsecondaryStrategic or Co-development PartnerGlobal agricultural conglomerate with seafood operations; Managing Director Gustavo Lara spoke at SNP's symposium about targeting younger consumers for seafood consumption.
• Marine Stewardship Council (MSC)secondaryStrategic or Co-development PartnerSustainability certification organization; SNP recognizes MSC certification as part of sustainable seafood guidance and partner Jackie Marks participates in SNP events.
• Aquaculture Stewardship Council (ASC)secondaryStrategic or Co-development PartnerAquaculture sustainability certification organization recognized by SNP as part of sustainable seafood guidance resources.
• Global Salmon InitiativesecondaryStrategic or Co-development PartnerIndustry collaboration focused on sustainable salmon farming; SNP founder Linda Cornish contributed to their blog on farmed vs wild seafood.
• AquamarsecondaryChannel Partner/ Reseller/ DistributorSeafood company; CEO Daryl Gormley serves as co-chair of the National Seafood Council Task Force Marketing Committee.
• Cox's Wholesale SeafoodsecondaryChannel Partner/ Reseller/ DistributorSeafood company; Senior Vice President Vnay Bedi serves as co-chair of the National Seafood Council Task Force Marketing Committee.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Heart Association: Major health-focused nonprofit running heart-healthy eating consumer education that overlaps with SNP's Eating Heart Healthy program (developed with Brigham and Women's Hospital); broader mission but a comparable health-education-and-advocacy model.

Emerging players

• Marine Stewardship Council: Independent sustainability certification body running consumer-facing seafood education; an SNP partner that addresses the same consumer confusion about sustainable seafood choice but from a certification-and-labeling angle rather than nutrition.
• Academy of Nutrition and Dietetics: Professional association for registered dietitian nutritionists — overlapping audience with SNP's Health Professional segment and similar evidence-based nutrition education mission, but covering all foods rather than seafood specifically.

Direct peers

• National Dairy Council: Checkoff-funded nutrition education and promotion organization for dairy — the closest functional analog to SNP's commodity-promotion-via-nutrition-education model, run with dairy farmer funding and targeting similar audiences (consumers, dietitians, schools, retailers).
• National Pork Board: Producer-funded checkoff organization promoting pork consumption through nutrition research, consumer education, and retail/foodservice partnerships — directly parallel to SNP's seafood-nutrition mission and coalition model.
• Alaska Seafood Marketing Institute: State-funded seafood marketing organization that runs national consumer campaigns, retail promotions, and educational outreach — explicitly listed as an SNP partner on the Fall in Love with Seafood campaign and operates a directly comparable consumer-facing seafood promotion model.
• National Fisheries Institute: U.S. seafood industry trade association running national seafood-promotion and consumer-facing advocacy comparable in mission to SNP but with a wider scope (supply chain, policy, trade) rather than SNP's nutrition-specific educational focus.
• National Cattlemen's Beef Association (Beef Checkoff): Beef checkoff promotion entity running consumer nutrition education, retail partnerships, dietitian toolkits, and K-12 curricula under a producer-funded model that mirrors SNP's seafood equivalent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Seafood4Health
• Facebookfacebook.com/Seafood4Health
• LinkedInlinkedin.com/company/seafood-nutrition-partnership

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seafood Nutrition Partnership