Cruisers Yachts

What Cruisers Yachts does

Cruisers Yachts is an American-made luxury motor yacht manufacturer founded in 1953 in Oconto, Wisconsin. The company designs and produces fiberglass yachts spanning 34 to 60 feet across four distinct series: FLY (flybridge yachts including the 50 FLY and 57 FLY), Cantius (luxury motor yachts from 42 to 60 feet), GLS (performance sport bowriders from 34 to 50 feet in both outboard and sterndrive configurations), and the newly introduced VTR (adventure vessels including the 38 VTR and 38 VTR EC). Manufacturing relies on advanced fiberglass construction with resin infusion techniques, in-house fabrication of metal, wood, upholstery, and electrical components, and integration of third-party marine technologies including Mercury Verado engines, Volvo Penta IPS propulsion, Seakeeper gyro stabilization, and Garmin/Simrad navigation systems. Production is supported by over 600,000 square feet of Wisconsin manufacturing footprint, including a dedicated test tank in Oconto and a recently acquired Pulaski facility capable of handling vessels up to 73 feet.

The company operates a 100% indirect go-to-market model, selling exclusively through an authorized global dealer network rather than direct-to-consumer. Cruisers Yachts is a wholly-owned subsidiary of MarineMax Inc. (NYSE: HZO), the world's largest recreational boat retailer, which provides distribution scale and financial backing. Revenue is generated through one-time high-value hardware sales with quote-based pricing in the $500K to multi-million dollar range per vessel. The customer base consists of affluent individual buyers across multiple use-case segments — luxury yacht enthusiasts, sport/adventure buyers, flybridge cruisers, and adventure/outdoor lifestyle buyers — served through dealers who provide product demonstrations, financing, and after-sales support.

In 2025 the company executed an aggressive product refresh, launching four new models at the Fort Lauderdale International Boat Show including the 50 FLY and 38 VTR, and the 38 VTR EC earned a 2026 Boating Industry Top Product Award. Despite this product-led offensive, the parent MarineMax reported Q2 2026 revenue of $527.41M, down 16.48% year-over-year, signaling broader recreational marine industry headwinds that temper near-term volume outlook.

Name

Cruisers Yachts

Legal name

Cruisersyachts.com, Inc.

Website

https://cruisersyachts.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cruisers Yachts, founded in 1953, manufactures American-made luxury motor yachts from 34 to 60 feet across four series (FLY, Cantius, GLS, VTR). Operating as a subsidiary of MarineMax Inc., the company sells exclusively through authorized dealers to affluent recreational boating consumers.

Ownership category

akta.pro rank

Product category

Luxury Yachts

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Luxury yacht manufacturing
• Motor yacht production
• Flybridge yachts
• Sport bowriders
• Boat manufacturing

Headquarters

HQ city

Oconto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. New Yacht Sales: Cruisers Yachts generates revenue through the manufacture and sale of new luxury motor yachts ranging from 34 to 60 feet. Yachts are sold exclusively through authorized dealers who retail to end customers. Revenue is primarily one-time transactional with high average transaction values.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cruisers Yachts designs, engineers, and manufactures American-made luxury motor yachts ranging from 34 to 60 feet, organized across four series: FLY (flybridge yachts), Cantius (luxury motor yachts), GLS (sport bowriders), and VTR (adventure vessels). The company operates 600,000+ square feet of manufacturing facilities in Wisconsin, integrating propulsion, stabilization, and navigation technologies from partners such as Mercury, Volvo Penta, Seakeeper, Garmin, and Simrad. All vessels are sold exclusively through an authorized global dealer network.

Product overview

Cruisers Yachts is an American-made luxury yacht manufacturer producing motor yachts from 34 to 60 feet across four distinct series: FLY (flybridge yachts including 50 FLY and 57 FLY), Cantius (luxury motor yachts from 42 to 60 feet including 42, 46, 50, and 60 Cantius), GLS (luxury sport bowriders from 34 to 50 feet available in both outboard and inboard/sterndrive configurations including 34, 38, 42, and 50 GLS), and VTR (versatile adventure vessels including 38 VTR and 38 VTR EC). The company operates manufacturing facilities in Oconto and Pulaski, Wisconsin, and is a subsidiary of MarineMax Inc. (NYSE: HZO). Founded in 1953, Cruisers Yachts has over 70 years of boat-building heritage and produces vessels integrating technologies from Mercury Marine, Volvo Penta, Garmin, Simrad, Seakeeper, and other marine technology partners.

Differentiator

Problem solved

Functional benefit

Products and services

• FLY Series Luxury flybridge yacht series combining sophisticated design with expansive outdoor living, featuring flybridge helm, wet bar, entertainment seating, hydraulic swim platforms, and premium interiors. Models include the 50 FLY and 57 FLY.
• Cantius Series World-class motor yacht series focused on comfort and luxury accommodations, featuring expansive interior volume, panoramic windows, open-concept layouts, and premium finishes. Models range from 42 to 60 feet.
• GLS Series Luxury sport bowriders combining performance and entertainment, featuring beach doors, powerful engine options (outboard and inboard/sterndrive), spacious cockpits, and comfortable accommodations. Models range from 34 to 50 feet.
• VTR Series Versatile adventure vessels built for exploration and bold journeys, featuring hybrid stepped hull for smooth rides, adventure-ready storage, retractable beach doors, and comfortable below-deck accommodations. Models include the 38 VTR and 38 VTR EC.
• 50 FLY

Quantifiable outcome

• 93% of roll removed from vessels with Seakeeper stabilization technology
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, standard and strategic.

• Mercury MarinecoreTechnology or IntegrationMercury Marine supplies Verado outboard engines with SmartCraft technology, Digital Throttle & Shift controls, and Skyhook digital anchor systems featured across GLS and VTR model lines.
• Volvo PentacoreTechnology or IntegrationVolvo Penta provides IPS propulsion systems including D11 950 IPS 725 HP and IPS 800 engines with joystick control, Digital Positioning System, and Powertrim Assistant featured in FLY and Cantius models.
• SeakeepercoreTechnology or IntegrationSeakeeper gyro stabilization technology is incorporated into Cruisers Yachts models to minimize pitch and roll, taking 93% of roll out of vessels for enhanced comfort in rough conditions.
• GarminstandardTechnology or IntegrationGarmin supplies advanced radar and VHF radio systems for FLY and Cantius series, providing cutting-edge navigation and communication technology integration.
• SimradstandardTechnology or IntegrationSimrad provides radar, VHF radio, and navigation systems for GLS series and VTR lineup, offering dependable performance in various conditions with CZone digital switching integration.
• KOHLER and CumminsstandardTechnology or IntegrationKOHLER and Cummins supply powerful and reliable generators for onboard power systems across the yacht lineup.
• Navico (Fathom E-Power System)standardTechnology or IntegrationNavico's Fathom E-Power System provides an electronic power alternative to traditional generators, eliminating noise and fumes while providing continuous power to vessel systems.
• Luiz Debasto / Debasto DesignsstrategicStrategic or Co-development PartnerRenowned superyacht designer Luiz Debasto collaborated on the interior design of the 57 FLY, bringing Italian-inspired design elements and luxury appointments to the flagship flybridge model.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Sea Ray: Sea Ray builds mid-size luxury sport boats and yachts in overlapping 34-60 ft ranges with bowrider, flybridge, and sedan sub-lines, directly competing with Cruisers' GLS, FLY, and Cantius series for the same American-made buyer.
• Tiara Yachts: Tiara Yachts manufactures luxury motor yachts and sport yachts in the 39-58 ft range with luxury coupes, flybridge models and sport models, very closely aligned with Cruisers' Cantius and FLY segments and similar American craftsmanship positioning.
• Regal Marine: Regal produces luxury sport yachts, bowriders, and express cruisers in the 28-53 ft range with series that directly overlap Cruisers' GLS sport lineup and Cantius express models, targeting similar affluent family buyers.
• Four Winns: Four Winns builds bowriders, runabouts, and cruisers that compete most directly with Cruisers' GLS sport/dayboat series for the recreational luxury bowrider buyer.
• Pursuit Boats: Pursuit manufactures offshore and dual console boats plus express cruisers in the 28-50 ft range with strong American manufacturing heritage, overlapping with Cruisers' VTR and GLS series on sport and adventure buyers.

Broad incumbents

• Princess Yachts: Princess Yachts is a major British luxury yacht builder offering flybridge and motor yacht models in the 40-95 ft range, competing for the same affluent buyers as Cruisers' FLY and Cantius but with a broader global portfolio and premium European branding.
• Sunseeker: Sunseeker is a leading global luxury yacht manufacturer with flybridge, sport yacht, and superyacht models in the 38-130 ft range, representing a larger and more international competitor to Cruisers across the mid-size luxury segment.
• Azimut Yachts: Azimut is a global Italian luxury motor yacht builder with flybridge, Magellano, and S series in the 42-100 ft range, an established global luxury benchmark that competes for premium buyers who would otherwise consider Cruisers' larger models.
• Chris-Craft: Chris-Craft builds heritage American luxury launch and sport boats in overlapping 28-38 ft ranges with strong craftsmanship branding, competing directly with Cruisers' GLS sport models for heritage-conscious luxury buyers.

Emerging players

• Scout Boats: Scout manufactures luxury sport fishing and dual console boats plus a 42 LX model that overlaps with the upper end of Cruisers' GLS range and the more adventure-oriented VTR series on active boating buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruisersyachts
• YouTubeyoutube.com/@cruisersyachtsofficial
• Facebookfacebook.com/CruisersYachtsOfficial
• LinkedInlinkedin.com/company/cruisers-yachts
• Instagraminstagram.com/cruisers.yachts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruisers Yachts