Media Tailor

What Media Tailor does

Media Tailor is a privately held Nordic media technology company headquartered in Helsinki, Finland, operating as Media Tailor Group since the September 2024 merger of Media Tailor and TV Tools. It serves broadcasters, production houses, advertising agencies, news media, cruise lines, and event venues through three coordinated service lines: TaaS (Technology as a Service) delivering bundled production systems, IT services, and maintenance; SaaS products led by the Media Pocket cloud-based MAM/DAM platform together with Media Stage for content sharing, plus Loader for ingestion and Mon Tool for monitoring; and Media Services including media logistics, playout operations, and professional consulting. Underlying technology is a cloud-based media management and distribution stack with petabyte-scale managed storage hosted in Finnish data centers within the European Economic Area, an Adobe Creative Cloud integration layer, and partnerships with ELEMENTS (storage), EVS (broadcast media management), Riedel Communications (intercom and shipboard networking on Royal Caribbean projects), PPI Media (cloud archive delivery), and SPX Graphics (OGraf HTML graphics, subject to a 2025 strategic investment).

The business mixes subscription SaaS revenue (Media Pocket sold on tiered monthly subscriptions based on users, storage, and traffic), multi-year managed TaaS contracts (a Banijay contract extension of seven years was disclosed), professional services, and hardware sales through the store.tvtools.fi webstore and Helsinki showroom. Go-to-market is enterprise field sales supplemented by an active conference presence at IBC Amsterdam, DPP European Broadcaster Summit, MediaTech Festival, Media Innovation Week, Streaming Tech Sweden, and MPTS. The customer base spans YLE, MTV, Sanoma, Nelonen Media, Warner Bros Discovery, ITV Studios, Banijay, Fremantle, Royal Caribbean (relationship since 1996/1997 for shipboard media systems), Aida Cruises, Carnival, Costa Cruises, the City of Helsinki, the Austrian media group Russmedia, Finnish publisher Keskisuomalainen, and the Finnish national film heritage archive KAVI/Kuvi. The company states that more than half of Finland's free-to-air TV channels are broadcast on systems Media Tailor deploys and supports.

Media Tailor is wholly owned by Finnish media industry professionals, carries an AAA credit rating, and has no external funding rounds on record. Expansion through 2025 centered on the Sweden operations under CEO David Mühle, the SPX Graphics partnership for OGraf HTML graphics across the Nordics, and a series of Media Pocket product enhancements including native Adobe Premiere Pro and Photoshop extensions, a CDN publishing channel, expanded IPTC metadata support, and API performance improvements.

Name

Media Tailor

Legal name

Media Tailor Group Oy

Website

https://mediatailor.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Tailor is a Nordic media technology company offering TaaS, cloud-based SaaS (notably Media Pocket MAM/DAM), and managed media services to broadcasters, production houses, news media, cruise lines, and event venues, operating primarily from Helsinki with expansion into Sweden and Central Europe.

Ownership category

akta.pro rank

Product category

Media Technology and Broadcast Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage) (MPAHAGAE)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Media Management for Post (Proxy/Transcode, Project Organization) (MPAHAAAI), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Media asset management
• Broadcast technology services
• Media logistics operations
• Cloud-based MAM platform
• TV playout services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscriptions: Recurring subscription revenue from proprietary SaaS products including Media Pocket, Media Stage, Loader, and Mon Tool. Priced based on Service Tiers with user counts, data storage, and traffic size.
2. TaaS (Technology as a Service): Comprehensive managed technology services covering all post-production technology, IT services, and ongoing maintenance. Provides recurring revenue through long-term service agreements.
3. Media Services: Professional services including media logistics, playout operations, and expert consulting services.
4. Hardware and Equipment: Sales of production equipment and hardware through the webstore (store.tvtools.fi) and showroom.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Media Tailor delivers end-to-end media technology solutions through three service lines: TaaS (managed technology packages covering production, post-production, media management, transformation and distribution), proprietary SaaS products led by the Media Pocket MAM/DAM platform and Media Stage content sharing platform, and Media Services such as playout, media logistics and professional consulting. It also sells production hardware via its webstore.

Product overview

Media Tailor is a Nordic media technology partner offering a comprehensive portfolio of solutions organized into three main service models: TaaS (Technology as a Service), SaaS products, and Media Services. The core SaaS portfolio centers on Media Pocket, a cloud-based MAM/DAM platform for media management, storage, and distribution, which integrates with Media Stage for content promotion/sharing. Additional SaaS tools include Loader (file ingestion) and Mon Tool (monitoring). TaaS provides all-in-one technology packages combining production systems, IT services, and support. Media Services encompasses media logistics, playout operations, professional services, and distribution solutions for TV, cruise ships, and event venues. The company also partners with ELEMENTS for storage solutions and SPX Graphics for HTML graphics systems.

Differentiator

Problem solved

Functional benefit

Products and services

• TaaS (Technology as a Service)

Quantifiable outcome

• Half of Finland's free TV channels broadcast with Media Tailor systems
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• SPX GraphicscoreStrategic or Co-development Partner · 1 January 2025Strategic partnership and investment in SPX Graphics to deliver OGraf-ready HTML graphics solutions across the Nordics. Includes joint marketing, sales, customer project delivery, and technical support. SPX Graphics is an advanced HTML graphics system supporting the EBU OGraf standard.
• ELEMENTScoreTechnology or IntegrationGerman company's flagship product ELEMENTS ONE unifies multiple functionalities into a single, comprehensive, and scalable storage solution. Media Tailor implements ELEMENTS-based production storage systems as part of their TaaS offering.
• EVScoreTechnology or IntegrationMedia Tailor implements media management solutions in partnership with EVS, a major media technology provider.
• Riedel CommunicationsmajorTechnology or IntegrationPartner in Royal Caribbean projects. Riedel's technology enabled building impressive network infrastructure for cruise ship media systems. Collaboration on Star of the Seas project.
• PPI MediamajorImplementation/ SI/ Consulting PartnerJoint partnership through which Media Tailor and PPI Media designed and delivered Russmedia's cloud archive solution. PPI Media connection facilitated the initial collaboration.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dalet: Dalet is a global MAM/newsroom/workflow platform vendor serving broadcasters, media companies, and production houses — directly competing with Media Pocket for MAM/DAM deals with the same enterprise broadcaster and production segments.
• EVS Broadcast Equipment: EVS is a Belgian broadcast technology leader in live production, media management, and playout — a co-implementation partner of media_tailor but also a direct competitor across playout, MAM-adjacent workflows, and broadcast storage.
• Avid Technology: Avid provides MAM, post-production, and newsroom solutions to broadcasters, production companies, and post houses — overlapping directly with media_tailor's Media Pocket and post-production offerings for shared enterprise media customers.
• Vizrt: Vizrt is a Nordic-headquartered broadcast graphics and media workflow vendor that competes with media_tailor's SPX Graphics partnership and broader broadcast technology stack across the same broadcaster customer base.

Broad incumbents

• Grass Valley: Grass Valley is a broad broadcast technology incumbent spanning cameras, playout, MAM-adjacent, and infrastructure — providing overlapping end-to-end broadcast solutions with media_tailor's TaaS and media services portfolio at much larger scale.
• Telestream: Telestream provides media transcoding, workflow automation, and quality monitoring for broadcast and production — overlapping with media_tailor's Loader ingestion, Mon Tool monitoring, and media transformation/processing services.

Emerging players

• EditShare: EditShare provides collaborative media storage, MAM, and workflow tools for production and broadcast — overlapping with media_tailor's Media Pocket and ELEMENTS-based storage offerings for production and post customers.
• iconik: iconik is a cloud-native MAM built for collaborative media teams, providing AI-powered tagging and search — a direct cloud-MAM competitor to Media Pocket, particularly for news, production, and creative segments.
• Pebble Broadcast: Pebble focuses on integrated channel playout automation for broadcasters — directly competing with media_tailor's Playout service module for linear TV and VOD/SVOD channel operators like Nelonen Media.

Regional players

• Net Insight: Net Insight is a Swedish vendor of media transport, contribution, and broadcast infrastructure — a Nordic regional counterpart with overlapping broadcast customers, though focused on transport/networking rather than MAM and post.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/media_tailor
• Facebookfacebook.com/mediatailoroy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Tailor