What HomeTown Pharmacy does

HomeTown Pharmacy is an independently owned, pharmacist-operated community pharmacy chain headquartered in New Era, Michigan, founded in 1996 by second-generation pharmacists Tim and Fred Grice, Jr. The company operates 36 locations across Michigan, Indiana, and Ohio, organized into four core divisions: retail pharmacies, long-term care (LTC) pharmacy services, infusion services, and compounding, supplemented by a specialty pharmacy subsidiary operating as Alliance Rx HomeTown Pharmacy. Its customer base spans individual consumers, senior living communities and nursing homes, PACE (Program of All-inclusive Care for Elderly) programs, and area businesses seeking workplace vaccinations.

The company's product and service surface is unusually broad for an independent chain. Core offerings include prescription dispensing, an online refill portal, Right Pack™ time- and date-labeled medication pouch packaging, HomeTown Healthy functional medicine consultations, customized compounding (human and veterinary), home and outpatient infusion therapy, durable medical equipment sales and rental, and a full vaccination program (COVID-19, influenza, pneumococcal, shingles, RSV, travel). LTC operations integrate with major EMAR platforms (PointClickCare, MatrixCare, ALIS, ECP) and are supported by dedicated consultant pharmacists, clinical consultant nurses, and IT staff. Technology infrastructure centers on pharmacy management and dispensing systems with an integrated online refill portal; no proprietary AI/ML capabilities were identified.

Revenue is generated primarily through transaction fees on prescription dispensing, OTC and DME sales, vaccine administration, compounding, and infusion services, with a recurring-revenue layer from the $10/month Loyalty Plus subscription program that bundles free delivery, medication synchronization, OTC discounts, and medication reviews. The GTM motion is predominantly direct-to-consumer through retail storefronts, drive-thru, curbside, and delivery channels, paired with B2B institutional relationships in LTC and PACE. The company is incorporated in Michigan as HomeTown Pharmacy, Inc., with wholly-owned subsidiaries HomeTown Specialty Pharmacy Holdings, LLC and HomeTown Specialty Pharmacy, LLC (d/b/a Alliance Rx HomeTown Pharmacy). No external private equity, venture capital, or institutional ownership was identified.

Name

HomeTown Pharmacy

Legal name

HomeTown Pharmacy, Inc.

Website

https://hometownpharmacy.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

HomeTown Pharmacy is an independently owned community pharmacy chain operating 36 retail and long-term care locations across Michigan, Indiana, and Ohio. It serves consumers, senior care facilities, and PACE programs with prescription dispensing, compounding, infusion therapy, vaccinations, and medication packaging.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Home Health Care Services (8082)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

In-Home Infusion Pharmacy Support & Coordination (HSABALAH), Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG), Mail-Order Pharmacy & Home Delivery (HLAEAKAF)

Keywords

• Community retail pharmacy
• Long-term care pharmacy
• Compounding pharmacy services
• Home infusion therapy
• Durable medical equipment

Headquarters

HQ city

New Era

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Dispensing: Core pharmacy revenue from filling prescriptions for retail customers, long-term care residents, and PACE program participants. Includes both brand and generic medications.
2. Over-the-Counter Products: Sales of OTC medications, vitamins, supplements, personal care items, household products, and gift items from retail pharmacy locations.
3. Vaccination Services: Administration of various vaccines including COVID-19, flu, pneumonia, shingles, and travel immunizations. Revenue from vaccine administration fees.
4. Durable Medical Equipment: Sales and rental of DME products including lift chairs, wheelchairs, walkers, canes, diabetic shoes, compression stockings, braces, and bathroom safety equipment.
5. Compounding Services: Customized medication compounding for both human and veterinary patients. Includes specially flavored liquids, topical creams, transdermal gels, suppositories, capsules, and pet treats.
6. Infusion Services: Home and outpatient infusion therapy services including IV hydration, immune globulin, and specialty medications. Services provided in patient homes and at infusion centers.
7. Loyalty Plus Program: Premium loyalty subscription program at $10/month offering free delivery, 10% discounts on gift items and OTC medications, free medication synchronization, and comprehensive medication reviews.
8. Consulting Services: Healthcare consulting including HomeTown Healthy functional medicine, hormone replacement therapy consultations, and medication therapy management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HomeTown Pharmacy operates a multi-divisional community pharmacy chain dispensing retail prescriptions, OTC products, vaccinations, and durable medical equipment across 36 locations in Michigan, Indiana, and Ohio. It also delivers long-term care pharmacy services to senior living and PACE programs, customized medication compounding, and home and outpatient infusion therapy. Supporting its core dispensing, the company offers proprietary Right Pack™ multi-dose pouch packaging, HomeTown Healthy functional medicine consultations, and Loyalty Plus subscription benefits including free delivery and medication synchronization.

Product overview

HomeTown Pharmacy operates as a multi-divisional pharmacy provider offering retail pharmacies, long-term care pharmacy services, infusion services, and compounding. The core offerings include Right Pack™ medication packaging, HomeTown Healthy functional medicine, PACE Senior Care services, Healthcare Consulting with hormone replacement therapy and medication therapy management, and comprehensive vaccination services. Long-term care operations integrate with major EMAR systems (PointClickCare, MatrixCare, ALIS, ECP) for electronic medical records. Additional services include Durable Medical Equipment, COVID-19 services, and loyalty programs. The company operates 31 retail pharmacies and 5 long-term care pharmacies across Michigan, Indiana, and Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• Right Pack: A medication packaging system that packages prescriptions, over-the-counter medications, and supplements into convenient pouches based upon the time of day and date needed.
• Alliance Rx HomeTown Pharmacy
• HomeTown Healthy

Products and services

• Right Pack™ Medication Packaging Proprietary multi-dose pouch packaging service that organizes prescriptions, OTC medications, and supplements into pouches labeled by date and time of day, including a medication list and clear backs for easy identification; sold to individual patients and senior care facilities.
• HomeTown Healthy Functional Medicine Functional medicine program offering medication review, nutrient deficiency analysis, and customized wellness planning for patients seeking root-cause health optimization and hormone replacement therapy consultations.
• PACE Senior Care Pharmacy Services Customized pharmacy services for PACE program participants including home medication delivery, blister packs, Right Pack pouches, strip packs, and 24/7 availability for medication changes and emergencies, enabling independent living.
• Long Term Care Pharmacy Services Pharmacy services for senior living communities, nursing homes, and assisted living facilities including consulting, EMAR-integrated electronic medical records support, customized compliance packaging, punch card packaging, and dedicated LTC consultant pharmacists and clinical consultant nurses.
• Infusion Services Home and outpatient infusion therapy including IV hydration, immune globulin, specialty medications, implanted pump therapies, biologic medications, and specialty enteral formulas, delivered in patient homes or at infusion centers.
• Compounding Services Customized medication compounding for humans and animals using USP-certified clean rooms, including flavored liquids, topical creams, transdermal gels, suppositories, capsules, and pet treats.
• COVID-19 Services COVID-19 vaccination and monoclonal antibody therapy treatment services delivered at select HomeTown Pharmacy locations, including community mAb therapy at the Shelby location.
• Vaccinations and Immunizations Immunization services administered by trained pharmacists covering COVID-19, influenza, pneumococcal, shingles, pertussis, hepatitis A and B, HPV, MMR, meningococcal, and RSV vaccines for walk-in patients and business clinics.
• Durable Medical Equipment Sales and rental of durable medical equipment including lift chairs, wheelchairs, rollators/walkers, canes, diabetic shoes, compression stockings, braces, and bathroom safety aids for home health and mobility needs.
• Healthcare Consulting Pharmacist-led healthcare consulting services including hormone replacement therapy consultations, medication therapy management, and personalized wellness strategy development for individual patients and facilities.
• Online Prescription Refills Web portal allowing customers to submit online prescription refill requests and receive notifications when prescriptions are ready for pickup or delivery.
• Alliance Rx HomeTown Specialty Pharmacy Specialty pharmacy services provided through HomeTown Specialty Pharmacy, LLC (d/b/a Alliance Rx HomeTown Pharmacy), holding wholesale specialty pharmacy operations under the corporate umbrella.
• Loyalty Plus Program $10/month subscription offering free delivery or curbside pickup, 10% discounts on gift items and OTC medications, free comprehensive medication review, and free medication synchronization for retail pharmacy customers.

Quantifiable outcome

• Reduce hospital admissions through optimized medication outcomes
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Thome PACEcoreStrategic or Co-development PartnerHomeTown Pharmacy provides comprehensive medication services for Thome PACE participants including medication home deliveries and customized packaging options. Partnership enables PACE program goals of supporting participants to live independently in their homes.
• Newago Medical Care FacilitycoreStrategic or Co-development PartnerLong-term care pharmacy partnership spanning over 15 years providing highly professional and knowledgeable pharmaceutical care with commitment to highest standards.
• Oceana County Medical Care FacilitycoreStrategic or Co-development PartnerLong-term care pharmacy partnership providing exceptional pharmaceutical care with responsive management team addressing issues with expediency.
• Community PACEcoreStrategic or Co-development PartnerPartnership providing medication delivery services and helpful resources that enable PACE participants to live independently. HomeTown available 24/7 for medication changes, newly prescribed medications, and emergency medications.
• Various PACE ProgramscoreStrategic or Co-development PartnerHomeTown Pharmacy partners with many PACE (Program of All-inclusive Care for Elderly) programs providing customized medication services as part of the care team.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Good Neighbor Pharmacy: AmerisourceBergen's network of independently owned community pharmacies; directly comparable to HomeTown as a chain of independent retail and LTC-oriented community pharmacies serving similar patient populations.
• Health Mart: McKesson-owned franchise network of independent community pharmacies; operates under a similar independent-pharmacy model with clinical service offerings comparable to HomeTown's retail and LTC portfolio.
• Genoa Healthcare: Specialty and behavioral-health-focused pharmacy operating inside clinics and LTC/senior care settings; comparable to HomeTown's specialty (Alliance Rx) and LTC divisions and serves overlapping senior-care customer bases.
• ExactCare Pharmacy: Long-term care and home-delivery pharmacy focused on multi-dose packaging for complex and senior patients; directly comparable to HomeTown's LTC and Right Pack medication packaging offering.
• PharmScript: Specialty LTC pharmacy serving skilled nursing and assisted-living facilities with compliance packaging and clinical consulting; closely mirrors HomeTown's LTC service model and customer profile.

Broad incumbents

• Omnicare (CVS Health): CVS Health's long-term care pharmacy subsidiary providing medication dispensing and consulting to nursing homes and senior living facilities; the largest scaled direct competitor to HomeTown's LTC division.
• CVS Pharmacy: National pharmacy retailer and PBM that competes with HomeTown on retail dispensing, vaccinations and basic clinical services — representative of the large-incumbent competitive pressure facing the company.
• Walgreens: National retail pharmacy chain overlapping with HomeTown on retail prescriptions, vaccinations and DME; also relevant as the parent of Alliance Rx, HomeTown's specialty co-branding partner.

Regional players

• Meijer Pharmacy: Midwest-based grocery/pharmacy operator with locations throughout Michigan, Indiana and Ohio; directly overlaps HomeTown's retail footprint and competes for walk-in prescription and OTC customers in the same geographies.
• SpartanNash Family Pharmacy: Regional grocery/pharmacy banner serving Michigan and adjacent Midwestern states; overlaps with HomeTown on retail prescription, OTC and immunization services within the same regional geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hometownpharmacymi
• LinkedInlinkedin.com/company/hometown-pharmacy
• Instagraminstagram.com/hometownpharmacy.gifts

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTown Pharmacy