Veterans Financial, Inc.

What Veterans Financial, Inc. does

Veterans Financial, Inc., operating as Aid & Attendance, LLC, is a private financial-services firm founded in 2003 that helps U.S. veterans and their surviving spouses determine eligibility for and apply for the Department of Veterans Affairs Aid & Attendance pension benefit. The company serves a single primary persona segment — veterans with qualifying military service (WWWII, Korean Conflict, Vietnam Era, American Merchant Marines, Gulf War) and surviving spouses who need assisted living, home care, memory care, adult day care, or nursing home care — and explicitly disclaims being part of the VA. Its core product is a web-based platform (aidandattendance.com) consisting of an SEO-optimized public site that provides educational content on qualifying service periods and care types, a sub-five-minute self-serve eligibility checker, and an authenticated Member Portal (portal.aidandattendance.com) where applicants manage and track their VA benefit applications.

The underlying technology is a web-based eligibility assessment and application workflow rather than a proprietary AI or financial-engineering platform; the eligibility logic appears to be rules-based, driven by military service dates and care-type criteria. Distribution is direct-to-consumer via the website, supported by a toll-free phone line (800-626-7145) and a referral network spanning senior-care platforms such as Family Assets, Caring.com, Care Changes, Elder Life Financial, Oasis Senior Advisors, and the SilverAssist parent ecosystem.

The business model is described as a membership and referral/affiliate revenue stream: the platform is offered at no apparent cost to the applicant, with economics flowing from membership fees (where applicable) and referral or compensation arrangements when applicants are routed to specialists or care providers. The company is BBB Accredited (since 2023), a member of the Home Care Association of America, and a subsidiary of SilverAssist Company, with an operating entity domiciled in Tennessee and a corporate footprint in Radnor, PA. The firm operates with 11-50 employees and has no disclosed funding, M&A, or expansion events in the source data.

Name

Veterans Financial, Inc.

Legal name

Aid & Attendance, LLC

Website

https://veteransfinancial.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterans Financial, Inc. (dba Aid & Attendance, LLC) is a private, SilverAssist-owned financial-services firm that helps U.S. veterans and surviving spouses check eligibility for and apply for VA Aid & Attendance pension benefits via a web-based platform and member portal.

Ownership category

akta.pro rank

Product category

Veterans Benefits Assistance Services

NAICS

Administration of Veterans' Affairs (92314), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Help Supply Services (7363)

akta.pro primary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Disability Benefits Administration (BPAIAKAC)

Keywords

• VA benefits assistance
• Aid and Attendance pensions
• Veterans financial planning
• Senior care benefits
• VA pension eligibility

Headquarters

HQ city

Radnor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership/Referral Services: The company offers membership benefits and may receive referral fees or compensation from referring applicants to specialists or care providers. The platform provides solutions to become eligible or refers users to specialists who can assist.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Veterans Financial, Inc. (doing business as Aid & Attendance) operates the aidandattendance.com online platform that helps U.S. veterans, their spouses, and surviving spouses determine eligibility for and apply for the Department of Veterans Affairs (VA) Aid & Attendance pension benefit, which pays $1,558 to $2,874 per month. The service combines an educational eligibility questionnaire, benefit-amount calculations, an authenticated member portal for application management, and referrals to partner specialists when applicants are not yet eligible.

Product overview

Aid & Attendance, LLC operates a single integrated online platform (AidandAttendance.com) designed to help Veterans, their spouses, and surviving spouses apply for VA Aid & Attendance pension benefits. The service consists of a public-facing eligibility and information website paired with a authenticated Member Portal for application management. The platform guides users through eligibility determination based on military service dates and care requirements, calculates potential benefit amounts, and provides application software to submit claims to the VA.

Differentiator

Problem solved

Functional benefit

Products and services

• AidandAttendance.com Platform Public-facing web platform that assesses whether a veteran or surviving spouse qualifies for the VA Aid & Attendance pension benefit based on military service dates and care needs, calculates the potential monthly benefit ($1,558-$2,874), and provides application software to submit the claim. Target users are U.S. veterans and surviving spouses needing assisted living, home care, memory care, or nursing home care.
• Member Portal Authenticated online portal where applicants sign in to complete and manage their VA Aid & Attendance benefit applications, track application status, and access member benefits. Intended for individual veteran and surviving-spouse applicants who have begun the eligibility process on aidandattendance.com.

Quantifiable outcome

• Eligibility check completed in under 5 minutes
• +1 more outcomes

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Family AssetsminorGTM or Marketing PartnerReferral partner displayed on the website. Family Assets is a senior care referral and resource platform that may refer potential clients to AidandAttendance.com or receive referrals for senior living and care services.
• Caring.comminorGTM or Marketing PartnerReferral partner shown on the website. Caring.com is a senior care resource and referral platform connecting families with care providers and benefits assistance.
• Care ChangesminorGTM or Marketing PartnerReferral partner displayed on the website. Care Changes provides senior care advisory and referral services.
• Elder Life FinancialminorGTM or Marketing PartnerReferral partner shown on the website. Elder Life Financial provides financial planning services for seniors and may refer clients seeking VA benefits.
• Oasis Senior AdvisorsminorGTM or Marketing PartnerReferral partner displayed on the website. Oasis Senior Advisors is a senior living referral service.
• Silver AssistcoreStrategic or Co-development PartnerParent company and strategic partner. Aid & Attendance, LLC is a SilverAssist Company. SilverAssist is an umbrella platform providing various senior care and benefits-related services including privacy policy and terms of use (silverassist.com).
• Home Care Association of AmericaminorGTM or Marketing PartnerIndustry membership organization. Aid & Attendance is a member of HCAOA, indicating alignment with home care industry standards and potential networking/marketing benefits.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Patriot Angels: Direct peer operating a near-identical niche: helping veterans apply for the VA Aid & Attendance pension benefit through a self-service eligibility platform and specialist referrals.
• VeteranAid.org: Direct peer that provides online VA Aid & Attendance eligibility screening, education content, and application assistance to veterans and surviving spouses.
• Veterans Help Group: Direct peer offering VA disability and pension claims assistance, including Aid & Attendance, using education-led content marketing and a paid consulting model.
• Family Assets: Listed referral partner operating a senior-care referral and resource marketplace; competes in the same veteran-benefits and senior-care funnel.
• Oasis Senior Advisors: Listed referral partner; franchise-based senior-living advisory that operates an analogous referral/affiliate economics model across the same customer segment.
• Elder Life Financial: Listed referral partner; provides financial planning and benefits-navigation services for seniors, including reverse mortgage and benefits assistance—directly adjacent to Veterans Financial's value proposition.
• Care Changes: Listed referral partner; senior-care advisory and referral service that intersects the same prospective-customer pool and similar affiliate/referral economics.

Broad incumbents

• Caring.com: Senior-care referral platform and listed referral partner; competes for the same senior-seeking audience though it is broader in scope and incidentally funnels leads to veteran-benefits services.
• A Place for Mom: Senior-living referral network that monetizes the same senior-in-need cohort through referral fees; overlaps in serving veterans needing assisted living/memory care placements.
• SilverAssist: The parent company/strategic operating company that owns multiple senior-care and benefits-related brands and shares technology, marketing, and lead infrastructure with the subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/veteransfinancial
• LinkedInlinkedin.com/company/veterans-financial-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans Financial, Inc.