Care Changes
Care Changes is a free referral service that connects families with senior living communities across assisted living, memory care, skilled nursing, and related care types in the U.S. and Canada, operating as a SilverAssist brand.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Care Changes does
Care Changes is a private, for-profit senior care referral service founded in 2006 and headquartered in Atlanta, United States. The company operates a web-based directory and matching platform that connects families seeking senior living options with communities across all 50 U.S. states plus Washington D.C. and five Canadian provinces (British Columbia, Manitoba, Ontario, Saskatchewan, New Brunswick). Its sole disclosed product is the Care Changes Referral Service, supported by Senior Living Advisors who provide free, unlimited guidance on selecting assisted living, memory care, skilled nursing, respite care, continuing care retirement communities, and independent living facilities.
The underlying technology is a searchable web platform (carechanges.com) with state- and city-level browsing, care-type filtering, and pricing detail delivery. No mobile app, public API, or SDK is offered. The company aggregates a directory of thousands of senior living options and lists formal channel/referral partnerships with major operators including Atria, Sunrise Senior Living, Holiday Retirement, Enlivant, Elmcroft, Benchmark Senior Living, HarborChase, Arbor Terrace, Pacifica Senior Living, Milestone, and BKD.
Revenue is generated on an affiliate/referral basis — the service is free to families and the company earns referral fees or commissions from senior living communities when placements are made. Go-to-market is direct-to-consumer via the website, toll-free phone line (866.657.3621), and email ([email protected]). Care Changes operates as part of the SilverAssist network of senior care brands and has merged its referral operations with Oasis Senior Advisors to expand advisor coverage and geographic reach.
Care Changes firmographics
Firmographics- Name
- Care Changes
- Legal name
- Care Changes
- Website
- https://carechanges.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Care Changes is a free referral service that connects families with senior living communities across assisted living, memory care, skilled nursing, and related care types in the U.S. and Canada, operating as a SilverAssist brand.
- Ownership category
- akta.pro rank
Care Changes industry classification
Industry- Product category
- Senior Living Referral Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)
Keywords
Where Care Changes is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care Changes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Referral Fees: Care Changes generates revenue by referring families to senior living communities. The service is free for families, indicating the company likely earns referral fees or commissions from the senior living providers when placements are made.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free referral service for families |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Care Changes product offering
Product offeringCore offering
Care Changes operates a free referral service that connects families with senior living communities across the United States and Canada. Senior Living Advisors help families search, compare pricing, schedule tours, and select appropriate assisted living, memory care, skilled nursing, respite care, continuing care retirement communities, and independent living options. The service is monetized through referral fees paid by partner senior living providers.
Product overview
Care Changes is a single, unified free referral service platform that connects families with senior living options. The core offering is a matching service where Senior Living Advisors help families find and select appropriate care communities. The service covers assisted living, memory care, skilled nursing, respite care, continuing care retirement communities, and independent living across U.S. states and Canadian provinces. The company has merged with Oasis Senior Advisors to expand its reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Changes Senior Living Referral Service Free referral service connecting families with senior living communities including assisted living, memory care, skilled nursing, respite care, continuing care retirement communities, and independent living across all 50 US states, Washington D.C., and Canadian provinces. Senior Living Advisors deliver personalized guidance, pricing information, and tour scheduling.
- Assisted Living Placement Search, pricing, and advisor-supported matching to assisted living communities for seniors who need help with daily activities while maintaining independence.
- Memory Care Placement Search, pricing, and advisor-supported matching to memory care communities specialized in caring for seniors with Alzheimer's disease, dementia, and other cognitive conditions.
- Skilled Nursing / Nursing Home Placement Search, pricing, and advisor-supported matching to nursing homes and skilled nursing facilities for seniors requiring 24/7 medical care and supervision.
- Independent Living Placement Search, pricing, and advisor-supported matching to independent living communities for active seniors seeking a maintenance-free lifestyle without daily care needs.
- Continuing Care Retirement Community Placement Search, pricing, and advisor-supported matching to continuing care retirement communities that provide a continuum of independent living, assisted living, and skilled nursing on a single campus.
Companies that use Care Changes
Customer profileSegments1 record
Ideal customer profiles1 record
Care Changes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Care Changes partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Oasis Senior AdvisorscoreCareChanges has joined forces with Oasis Senior Advisors to better assist more seniors in need of finding the right senior living and care solutions. This partnership expands the company's reach and capabilities in serving seniors.
- SilverAssistcoreCare Changes is operated as part of the SilverAssist network. The company branding appears alongside other SilverAssist family brands including Caring.com, Family Assets, Elder Life Financial, and Aid & Attendance.
- AtriaminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Sunrise Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Holiday RetirementminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- EnlivantminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Elmcroft Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Benchmark Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Milestone Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- HarborChase Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Arbor TerraceminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- Pacifica Senior LivingminorSenior living community provider listed as a partner/network community on the Care Changes platform.
- BKDminorSenior living community provider listed as a partner/network community on the Care Changes platform.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Care Changes competitors and assessment
Company assessmentDirect peers
- AssistedLiving.org: Senior living research and referral site covering assisted living, memory care, and senior care options. Closely comparable content-plus-referral model targeting families searching for placement.
- Seniorly: Online marketplace and advisory service that helps families find assisted living, memory care, and senior living communities. Competes head-to-head on the same free-for-families referral motion with operator commission monetization.
- Caring.com: Senior care content and referral platform owned by Care Changes' parent SilverAssist. Offers the same family-funded-by-commission referral model for assisted living, memory care, and home care, making it the closest internal counterpart and direct competitor within the same parent ecosystem.
- A Place for Mom: Largest and best-known senior living referral service in the US, connecting families with assisted living, memory care, and independent living communities via a free advisor-led model. Directly comparable in business model, GTM, and target customer to Care Changes.
- SeniorAdvisor.com: Senior living directory and review platform owned by Caring.com/SilverAssist. Provides searchable senior living options with reviews, serving the same placement-intent family audience as Care Changes.
- Family Assets: Senior living search and family-asset advisory platform also operated within the SilverAssist network. Overlaps in audience and service (free referral placement into assisted living and memory care).
- Oasis Senior Advisors: Regional senior living advisory franchise that recently joined forces with Care Changes under the SilverAssist network. Same advisor-led senior placement model, providing in-person/local advisor coverage that complements Care Changes' digital motion.
- Where You Live Matters / SeniorHomes.com: Senior living referral and resource platform connecting families with retirement, assisted living, and memory care communities. Same affiliate-referral model and target family audience as Care Changes.
Others
- Elderlife Financial: Aid and Attendance benefit and veteran senior-care financial services brand in the SilverAssist family. Adjacent rather than directly competitive, but intersects with the same senior-care funnel and could enable financial-side cross-purposing for Care Changes referrals.
Broad incumbents
- AARP: Large membership and advocacy organization for older adults that publishes senior housing/care content and tools. Not primarily a referral service but a major source of placement intent and adjacent advice, comparable in audience but broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Care Changes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Changes leadership team
Management profileNumber of profiles
Care Changes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Changes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Changes
What does Care Changes do?
Care Changes operates a free referral service that connects families with senior living communities across the United States and Canada. Senior Living Advisors help families search, compare pricing, schedule tours, and select appropriate assisted living, memory care, skilled nursing, respite care, continuing care retirement communities, and independent living options. The service is monetized through referral fees paid by partner senior living providers.
Is Care Changes a public or private company?
Care Changes is a private company. It is classified as corporate owned and is currently operating.
When was Care Changes founded?
Care Changes was founded in 2006. It employs 11 to 50 people.
Where is Care Changes based?
Care Changes is headquartered in Atlanta, United States, in the North America region.
How does Care Changes make money?
One revenue line is on record: referral Fees.
Who are Care Changes's main competitors?
Direct peers on record are AssistedLiving.org, Seniorly, Caring.com, A Place for Mom, SeniorAdvisor.com, Family Assets, Oasis Senior Advisors and Where You Live Matters / SeniorHomes.com. Elderlife Financial is listed as an others. AARP is listed as a broad incumbent.
Does Care Changes have an API?
No public API is recorded for Care Changes.
What industry is Care Changes in?
Care Changes's product category is Senior Living Referral Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 624120 and its SIC code is 8300.