Prince Sports

What Prince Sports does

Prince Sports is a United States-based sporting goods and athletic apparel brand, founded in 1970 and headquartered in Bordentown, New Jersey. According to the firm's own materials and its Amazon storefront, the company markets a portfolio spanning tennis racquets, pickleball paddles and accessories, men's and women's athletic footwear, sports hats, sports bras, athletic socks, and underwear. The product mix blends equipment hardlines (racquets, pickleball equipment) with apparel and softlines (footwear, headwear, intimate apparel), positioning the brand for recreational tennis players, pickleball participants, and general athletic consumers rather than enterprise or B2B buyers.

Operationally, Prince Sports runs a lean organization of 1–10 employees and distributes its assortment almost entirely through a single channel: an official Amazon Marketplace storefront at amazon.com/stores/Prince. That storefront is organized into seven category pages covering Footwear (Men's and Women's), Pickleball, Tennis Racquets, Hats, Sports Bras, Socks, and Underwear. This indicates a marketplace-first, direct-to-consumer-on-platform go-to-market in lieu of a proprietary e-commerce or wholesale-to-retail model; the company's own website (princesports.com) is mentioned but the catalog, merchandising, and conversion surface described in the data are Amazon-led.

The revenue model is the sale of branded physical goods (hardware_sales) at marketplace-driven retail prices, with no subscription, licensing, service, or advertising revenue component disclosed. No management team, pricing data, historical financials, funding history, M&A activity, or ownership structure is provided in the available inputs, limiting visibility into unit economics, customer acquisition cost, and corporate-level margin structure. Customer engagement is horizontal and consumer-direct, with no enterprise accounts, no named distribution partners beyond Amazon, no disclosed headcount trend, and no stated international operating footprint identified in the source data.

Name

Prince Sports

Website

https://princesports.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Prince Sports is a Bordentown, New Jersey-based sporting goods brand founded in 1970 that markets tennis racquets, pickleball equipment, athletic footwear, and apparel through an Amazon Marketplace storefront, serving recreational tennis and pickleball players.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordentown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Prince Sports generates revenue through the sale of sports equipment and athletic apparel, including tennis racquets, pickleball gear, footwear, hats, sports bras, socks, and underwear. Products are sold through Amazon's marketplace platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Prince Sports is a sporting goods and athletic apparel brand that designs, brands, and sells tennis racquets, pickleball equipment, athletic footwear (men's and women's), hats, sports bras, athletic socks, and underwear. The product catalog is organized into seven product categories on its Amazon storefront, serving both men and women athletes and recreational players. Distribution is carried out through Amazon's marketplace as the primary sales channel.

Product overview

Prince Sports is a sports equipment and athletic apparel brand offering a comprehensive portfolio of products including tennis racquets, pickleball equipment, footwear, hats, sports bras, socks, and underwear. The product lineup is organized across multiple categories serving both men and women athletes, with offerings in both equipment (racquets, pickleball paddles) and apparel (footwear, headwear, intimate apparel).

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Racquets Tennis racquets designed for various skill levels and playing styles, sold to tennis players and athletes.
• Pickleball Equipment Pickleball equipment including paddles and accessories for pickleball players of varying skill levels.
• Footwear Athletic footwear including men's and women's styles, designed for sports performance and everyday athletic use.
• Hats Sports hats and headwear designed for athletic use and outdoor activity.
• Sports Bras Athletic sports bras designed for active women, providing support during sports and exercise.
• Socks Athletic socks designed for sports performance, comfort, and durability.
• Underwear Athletic underwear for men and women designed for sports performance and active wear.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorPrince Sports operates an official Amazon storefront as a primary distribution channel, selling products across multiple categories including footwear, pickleball, tennis racquets, hats, sports bras, socks, and underwear through Amazon's marketplace platform.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Babolat: Babolat is a global specialist in tennis racquets, strings, and accessories, and has expanded into pickleball. Comparable to Prince because both are heritage racquet-sports brands competing in the same tennis/pickleball equipment category with similar target customers and distribution through sporting-goods retail and e-commerce.
• HEAD: HEAD is a major racquet-sports brand offering tennis racquets, tennis balls, pickleball paddles, and related accessories. Comparable to Prince because it directly competes in tennis and pickleball equipment categories with strong brand recognition and a similar go-to-market through retail and online channels.
• JOOLA: JOOLA is a table-tennis heritage brand that has expanded aggressively into pickleball paddles and accessories. Comparable to Prince because both are racquet/paddle-sport brands chasing the same pickleball consumer with overlapping paddle and accessory product lines sold via Amazon and other retail channels.
• Selkirk Sport: Selkirk is one of the fastest-growing pickleball paddle brands, focusing on premium paddles and accessories for pickleball enthusiasts. Comparable to Prince because both sell pickleball equipment to overlapping consumer segments of pickleball players via online and retail channels.
• Wilson Sporting Goods: Wilson is a direct competitor in tennis racquets, pickleball paddles, and a broad portfolio of team and racquet sports equipment. Comparable to Prince because they share the same core product categories (tennis racquets, paddles, balls) and target overlapping consumer segments of tennis and pickleball players via retail and DTC channels.
• Yonex: Yonex is a leading tennis and badminton racquet manufacturer with global distribution. Comparable to Prince because both are specialist racquet-sports brands competing in the tennis racquet category with similar product positioning and consumer base of tennis players.
• Franklin Sports: Franklin Sports is a long-established sporting-goods company with a strong pickleball paddle and ball portfolio alongside broader sports equipment. Comparable to Prince because they share pickleball equipment as a core offering and sell through similar mass-market retail and online channels to recreational athletes.
• Dunlop Sports: Dunlop is a heritage racquet-sports brand active in tennis racquets, tennis balls, and squash. Comparable to Prince because they are both long-standing racquet-sports brands competing in tennis equipment for similar consumer segments of recreational and competitive tennis players.

Broad incumbents

• Nike: Nike is a global athletic apparel and footwear giant with significant tennis and pickleball apparel and footwear offerings. Comparable to Prince because Nike competes with Prince's footwear, sports bras, socks, and athletic apparel lines for the same active-consumer segment, though Nike operates as a broad portfolio brand rather than a racquet-sports specialist.
• New Balance: New Balance is a major athletic footwear and apparel brand with tennis-specific shoes and growing pickleball apparel. Comparable to Prince because they compete directly with Prince's athletic footwear and apparel categories for the same active-sports consumer, though New Balance is a much broader brand with diversified category presence.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/prince-sports-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Sports