What Amethyst House does

Amethyst House, Inc. is a private not-for-profit organization headquartered in Bloomington, Indiana, founded in August 1980 (originally as 'Ray of Love', renamed in 1989). The organization provides residential and outpatient treatment services for adults with substance use disorders, operating two ASAM 3.1 sub-acute residential facilities: a Men's House with 17 beds and a Women's House with 14 beds plus space for dependent children up to age 6. Outpatient services are delivered from the 645 N. Walnut St. office in Bloomington and include an Intensive Outpatient Program (12 weeks, three group sessions per week), individual counseling, family counseling, treatment groups, an Early Recovery Group, and a Continuing Care Group, with group sizes capped at 8-10 participants.

The organization is staffed by 15 full-time and 14 part-time employees plus a 7-member Board of Directors. Clinical leadership includes Licensed Clinical Addiction Counselors (LCAC), Licensed Mental Health Counselors (LMHC), and a Clinical Director (Scott Bischhoff, Ph.D.) with training in EMDR, DBT, TF-CBT, and trauma treatment. Treatment is evidence-based, drawing on Motivational Interviewing, Stages of Change theory, and Cognitive Behavioral Therapy, with clients required to attend AA/NA meetings. CARF accreditation for addictions community housing and adult outpatient treatment was renewed for three years in September 2025, and the organization is certified by Indiana's Division of Mental Health and Addictions.

Amethyst House operates a hybrid revenue model combining fee-for-service reimbursement from Indiana Medicaid, Recovery Works, and multiple commercial insurers (United Healthcare, Aetna, Anthem, MDwise, Caresource, VA, Value Options), subsidized funding from the State of Indiana for income-eligible clients, United Way agency support, Neighborhood Assistance Program (NAP) tax-credit donations, community fundraisers (Fall Concert, Community Dance), and Kroger Community Rewards. Outpatient assessments are priced at $150 ($50 due at intake), outpatient treatment uses a sliding fee scale, and residential costs cover room, board, and weekly case management with grant funding available for qualifying clients. The organization maintains preferential admission for pregnant women and IV drug users, and delivers services in Evansville, Indiana through a partnership with Counseling for Change following the 2012 closure of its own Evansville location.

Name

Amethyst House

Legal name

Amethyst House, Inc.

Website

https://amethysthouse.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Amethyst House is a Bloomington, Indiana-based non-profit founded in 1980 that operates two residential addiction treatment facilities (31 beds) and outpatient programs serving adults with substance use disorders, including priority populations such as pregnant women and IV drug users.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Insurance and Medicaid Reimbursement: Accepts multiple insurance plans including United Healthcare, Aetna, Anthem, MDwise, Caresource, VA, IN Medicaid, Cook Medical, and Value Options for outpatient services. Residential services primarily funded through IN Medicaid and Recovery Works.
2. Government Subsidized Funding: Receives subsidized funding from the state of Indiana for income-eligible clients, allowing reduced-cost treatment.
3. Donations and Fundraising: Annual fundraising events including Fall Fundraiser Concert, Community Dance, and general donations through Network for Good platform.
4. Neighborhood Assistance Program (NAP) Credits: For every $100 donated, donors receive $50 credit on Indiana state taxes plus full federal tax deduction.
5. United Way Agency Funding: Not-for-profit United Way agency receiving organizational funding support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amethyst House is a non-profit addiction treatment organization that provides residential and outpatient treatment services for individuals struggling with drug and alcohol addiction. Founded in 1980 (originally as "Ray of Love," renamed Amethyst House in 1989) and based in Bloomington, Indiana, the organization delivers substance use disorder treatment programming, with a secondary location in Evansville operated through a partnership arrangement.

Product overview

Amethyst House is a not-for-profit addiction treatment organization offering a coordinated continuum of care through two residential treatment programs (Men's and Women's facilities) and a comprehensive outpatient treatment program. The residential programs (ASAM 3.1 level) provide structured housing, case management, and life skills training, while the outpatient services include Intensive Outpatient Programs (IOP), individual and group therapy, family counseling, and continuing care. Additional offerings include treatment groups, an Alumni Association for peer support, and enrollment services for the Indiana Gambling Commission Voluntary Exclusion Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Addiction Treatment Program Residential treatment program serving individuals with drug and alcohol addiction, provided by the organization at its Bloomington, Indiana facility. Targets adult clients requiring structured, live-in recovery support.
• Outpatient Addiction Counseling Outpatient counseling services for individuals dealing with substance use disorders who do not require residential placement. Available to clients in the Bloomington and Evansville service areas.
• Substance Use Disorder Recovery Services Broader recovery services supporting individuals recovering from drug and alcohol addiction, delivered under the organization's CARF-accredited treatment framework renewed in September 2025.

Quantifiable outcome

• CARF accredited since September 2025 for 3 years
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Commission for Accreditation of Rehabilitation Facilities (CARF)coreOthers · 1 September 2025Received renewed 3-year CARF accreditation in September 2025 for addictions community housing and adult outpatient treatment programs. CARF accreditation is required for many insurance and government payer reimbursements.
• Counseling for ChangecoreStrategic or Co-development Partner · 1 January 2012Amethyst House provides outpatient services in Evansville, Indiana through Counseling for Change partnership. Located at 1133 Lincoln Ave, Evansville, IN 47714, phone: 812-491-2615.
• Division of Mental Health and Addictions (DMHA)coreOthersAmethyst House is certified by Indiana's Division of Mental Health and Addictions, enabling them to receive state funding and serve Medicaid clients.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to designate Amethyst House as their charity, with a percentage of purchases donated to the organization.
• Indiana Addictions Issues Coalition (IAIC)minorStrategic or Co-development PartnerIAIC educates and advocates on behalf of people with addictive disorders, working to increase access to treatment, reduce stigma, and provide a recovering voice to influence public policy.
• Network for GoodminorChannel Partner/ Reseller/ DistributorOnline donation and fundraising platform used by Amethyst House for event donations, general donations, and sponsorship contributions.
• Beta Sigma PsiminorGTM or Marketing PartnerIU student organization that hosted second annual Dodging Addiction dodgeball tournament, raising $12,866.91 for Amethyst House.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Aspire Indiana Health: Indiana-based nonprofit behavioral health and primary care provider with addiction treatment, mental health, and recovery housing services. Comparable as a CARF-equivalent, Medicaid-funded Indiana nonprofit serving SUD and co-occurring populations across a multi-county footprint.
• Valle Vista Health System: Behavioral health hospital in Greenwood, Indiana providing inpatient psychiatric and substance abuse treatment. Comparable as an Indiana-based inpatient behavioral health provider serving a similar population but at hospital-level acuity and scale.
• Centerstone: Large nonprofit behavioral health provider operating across Indiana and beyond, offering residential, outpatient, and community-based substance use and mental health services. Comparable as a CARF-accredited nonprofit SUD/behavioral health provider in Indiana, but at significantly greater scale and geographic breadth.
• Meridian Health Services: Indiana-based integrated behavioral health and primary care provider offering addiction treatment across multiple sites. Comparable as an Indiana nonprofit providing outpatient SUD treatment, recovery support, and family services.

Direct peers

• Fairbanks: Indianapolis-based nonprofit addiction treatment center offering residential, outpatient, and recovery housing services for substance use disorders. Directly comparable as a CARF-accredited Indiana nonprofit providing a continuum of SUD care including ASAM-level residential treatment.
• The Willow Center: Indiana-based addiction treatment provider offering outpatient and intensive outpatient services for substance use disorders. Directly comparable as an Indiana outpatient SUD provider using evidence-based modalities and accepting Medicaid-funded clients.
• Hickory Treatment Center: Indiana-headquartered addiction treatment provider operating residential and outpatient programs. Comparable as an Indiana SUD treatment operator with ASAM-level residential services and outpatient programming targeting adults with substance use disorders.
• Tara Treatment Center: Indiana-based nonprofit addiction treatment provider offering residential recovery housing and outpatient services for adults with substance use disorders. Comparable as a smaller-scale Indiana nonprofit SUD provider with a recovery residence model similar to Amethyst's residential houses.

Regional players

• LifeSpring Health Systems: Community mental health center serving southern Indiana (including the broader Bloomington-region corridor) with addiction treatment, behavioral health, and primary care. Comparable as a regional Indiana nonprofit provider of Medicaid-funded SUD and co-occurring treatment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/recoveryamethyst
• Instagraminstagram.com/amethystbtown
• Xx.com/amethyst_house
• LinkedInlinkedin.com/company/amethyst-house

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amethyst House