Terra Point
Gordon Brothers Marketplace (formerly Terra Point) operates an online marketplace and live auction platform for used construction and transportation equipment, serving equipment buyers, sellers, and dealers with listing, bidding, and inspection services.
- Company typePrivate
- Founded1985
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Terra Point does
Terra Point, now operating as Gordon Brothers Marketplace, is an online marketplace and auction platform for used construction and transportation equipment. Founded in 1985 and headquartered in Austin, Texas, the platform connects equipment buyers with sellers and dealers, offering both pre-event marketing showcases and live auction events. The company employs 11-50 people and operates as a private for-profit business.
The platform's core products include the Gordon Brothers Marketplace storefront for categorized listings, the TerraVerse sub-platform for real-time live bidding on equipment available to purchase immediately, and the VeriPoint™ Promise onsite equipment inspection service, which produces standardized reports with pictures and video to reduce buyer information asymmetry. The company also runs a Dealer Partner Program that allows equipment dealers to list inventory on the marketplace, and offers a Financing Solutions application flow to support buyer transactions. Underlying technology is a standard online marketplace and auction architecture with no disclosed AI, machine learning, or API integrations.
Revenue is generated via marketplace commissions on facilitated transactions between buyers and sellers. The company serves two primary customer segments: equipment buyers (individuals, SMBs, and enterprises seeking verified construction and transportation equipment) and equipment sellers and dealers (using the platform to reach qualified buyers and benefit from pre-event marketing support). Pricing for individual equipment is set by sellers; membership registration for buyers is free. The business is positioned under the Gordon Brothers brand, an established finance and investment firm with expertise in valuations and asset disposition, which provides brand credibility but no disclosed ownership, funding, or financial details.
Terra Point firmographics
Firmographics- Name
- Terra Point
- Website
- https://terrapoint.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gordon Brothers Marketplace (formerly Terra Point) operates an online marketplace and live auction platform for used construction and transportation equipment, serving equipment buyers, sellers, and dealers with listing, bidding, and inspection services.
- Ownership category
- akta.pro rank
Terra Point industry classification
Industry- Product category
- Construction Equipment Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where Terra Point is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Terra Point business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Marketplace Sales Commission: The platform facilitates equipment sales between buyers and sellers, earning commissions on transactions. The marketplace hosts both pre-event sales and live auction events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Terra Point product offering
Product offeringCore offering
Terra Point (now Gordon Brothers Marketplace) operates an online marketplace and auction platform for construction and transportation equipment. The platform facilitates transactions between buyers and sellers through pre-event marketing showcases, live auction events via the TerraVerse platform, and the VeriPoint™ Promise onsite inspection service that provides comprehensive equipment condition reports.
Product overview
Gordon Brothers Marketplace (formerly Terra Point) is a unified marketplace platform for buying and selling construction and transportation equipment. The portfolio includes Gordon Brothers Marketplace as the core platform, TerraVerse as the real-time bidding sub-platform, VeriPoint™ Promise as the equipment inspection and verification add-on service, a Dealer Partner Program for dealer participation, and Financing Solutions for buyer financing. The platform connects buyers and sellers through pre-event marketing showcases, live auctions, and ongoing marketplace listings.
Differentiator
Problem solved
Functional benefit
Brands
- TerraVerse: Platform for equipment listings available to bid on now, part of the Gordon Brothers Marketplace ecosystem.
Products and services
- Gordon Brothers Marketplace Online marketplace platform for buying and selling construction and transportation equipment, featuring categorized marketplace listings, upcoming sales and auctions, and real-time bidding capabilities for buyers and sellers of heavy equipment.
- TerraVerse Real-time bidding platform featuring equipment listings available to bid on immediately, integrated within the Gordon Brothers Marketplace ecosystem for live auction participation.
- VeriPoint™ Promise Equipment inspection and verification service where network inspectors assess equipment details on-site, capturing pictures, video, and comprehensive reports to provide assurance to buyers before purchase.
- Financing Solutions Financing application service providing a fast and secure process to help buyers finance equipment purchases made through the marketplace.
Companies that use Terra Point
Customer profileSegments2 records
Ideal customer profiles2 records
Terra Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Terra Point partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Terra Point competitors and assessment
Company assessmentBroad incumbents
- RB Global (Ritchie Bros. Auctioneers): RB Global is the dominant global operator of construction and transportation equipment auctions, integrating live, online, and marketplace channels. Directly comparable to Terra Point/Gordon Brothers Marketplace because both sell the same asset class through auction-style events and online listings, though RB Global operates at vastly greater scale and geographic breadth.
Emerging players
- Proxibid: Proxibid is a general online auction marketplace spanning heavy equipment, industrial, and government surplus. It overlaps with Terra Point's auction format on construction and transportation categories, but Proxibid's broader category scope makes it a partial rather than direct competitor.
- Cat Used Equipment (Caterpillar): Caterpillar's certified used equipment program gives buyers a manufacturer-backed alternative to third-party marketplaces. It is comparable to Terra Point because both sell secondary construction equipment with quality assurance, though Cat focuses only on its own OEM product line.
- GovDeals: GovDeals is a major online auction venue for government-surplus vehicles and heavy equipment. It competes with Terra Point for transportation and equipment auction dollars on the supply side (government fleets) and on the buyer side (dealers and resellers).
Direct peers
- IronPlanet: IronPlanet pioneered online heavy equipment auctions with an IronClad condition certification program. It is a direct peer of Terra Point because both rely on digital-only auctions of construction and transportation equipment with rigorous inspection protocols that reduce buyer uncertainty.
- TractorHouse (Sandhills Global): TractorHouse aggregates listings for tractors, construction, and transportation equipment with strong auction and dealer inventory feeds. It is comparable to Terra Point because both serve as discovery and bidding destinations for used heavy equipment buyers, with overlapping SEO and category coverage.
- AuctionTime (RB Global): AuctionTime is an online-only auction platform for farm and construction equipment operating inside the RB Global network. It is a direct competitor to TerraVerse because both enable real-time online bidding on construction assets without in-person attendance.
- Machinery Trader (Sandhills Global): Machinery Trader is a long-standing listings marketplace for new and used construction equipment. It is a direct peer to Gordon Brothers Marketplace because both monetize listings and audience attention across heavy equipment categories rather than relying solely on timed auctions.
- Equipment Trader (Sandhills): Equipment Trader is a vertical listings platform for construction, farm, and transportation equipment operated by Sandhills Global. It is a direct peer because both monetize dealer and seller listings across overlapping heavy equipment categories and compete for the same buyer search intent.
Regional players
- Komatsu Used Equipment: Komatsu's certified used program offers OEM-backed secondary construction equipment. It is adjacent to Terra Point because it competes for the same certified-preowned demand pool but is limited to a single OEM's installed base and operated by a regional distributor network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Terra Point social profiles
Digital presenceTerra Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terra Point leadership team
Management profileNumber of profiles
Terra Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terra Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terra Point
What does Terra Point do?
Terra Point (now Gordon Brothers Marketplace) operates an online marketplace and auction platform for construction and transportation equipment. The platform facilitates transactions between buyers and sellers through pre-event marketing showcases, live auction events via the TerraVerse platform, and the VeriPoint™ Promise onsite inspection service that provides comprehensive equipment condition reports.
Is Terra Point a public or private company?
Terra Point is a private company. It is classified as corporate owned and is currently operating.
When was Terra Point founded?
Terra Point was founded in 1985. It employs 11 to 50 people.
Where is Terra Point based?
Terra Point is headquartered in Austin, United States, in the North America region.
How does Terra Point make money?
One revenue line is on record: marketplace Sales Commission.
Who are Terra Point's main competitors?
RB Global (Ritchie Bros. Auctioneers) is listed as a broad incumbent. Emerging players are Proxibid, Cat Used Equipment (Caterpillar) and GovDeals. Direct peers are IronPlanet, TractorHouse (Sandhills Global), AuctionTime (RB Global), Machinery Trader (Sandhills Global) and Equipment Trader (Sandhills). Komatsu Used Equipment is listed as a regional player.
Does Terra Point have an API?
No public API is recorded for Terra Point.
What industry is Terra Point in?
Terra Point's product category is Construction Equipment Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 425120 and its SIC code is 5082.