What eras does

eras (Eras Ltd) is a UK-based private limited company headquartered in Diss, Norfolk, that provides psychometric products and consultancy services to organisations. Founded approximately three decades ago, the company delivers its tools through The Psychometric Portal®, a cloud-based SaaS platform hosted on Microsoft Azure UK data centres. Its core product suite comprises The Quest Profiler® (a BPS-registered personality questionnaire), a five-tier aptitude test battery (Managerial & Professional through to Specialist), the threesixty° 360-degree feedback tool, Culture & Engagement Surveys, and supporting Job Analysis and Job Match modules. Tiered Team Reports (Standard, Full, Premium) extend the platform into team-level analytics.

The business operates a usage-based, pay-as-you-go credit model with no annual licence fees and no contractual lock-in; credits never expire. Pricing is transparently published (e.g., 120–240 credits per Team Report tier). Direct revenue from the platform is complemented by professional services: BPS-verified psychometric training (open courses and in-house), executive coaching, assessment and development centres, employee engagement programmes, change management support, and tailored development programmes. Consultancy is delivered by Chartered Psychologists registered with the Science Council and HCPC, and the Quest Profiler is BPS-registered as a psychometric instrument. Cybersecurity posture is supported by Cyber Essentials Plus certification (2025) and PCI DSS compliance.

The target customer base is HR, talent acquisition, and L&D professionals across UK-based and international enterprises in food manufacturing, technology, healthcare, hospitality, public sector, and charities. Named customers include Snow Software, The Wine Society, Wellcome Trust Sanger, Revolution Bars, Tulip Ltd, 2 Sisters Food Group, East Anglian Air Ambulance, Devon County Council, and MacMillan Cancer Support. Distribution is primarily direct (phone, email, online self-serve) with content marketing via an extensive blog supporting top-of-funnel demand generation; the company also exhibits at industry events such as CIPD conferences.

Name

eras

Legal name

Eras Ltd

Website

https://eras.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

eras (Eras Ltd) is a UK-based private company that provides BPS-registered psychometric assessments — including its flagship Quest Profiler, aptitude tests, 360s, and culture surveys — delivered via The Psychometric Portal® SaaS platform to HR and L&D professionals across multiple industries.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Software

NAICS

Employment Services (5613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• Psychometric assessment software
• Personality profiling tools
• Aptitude testing services
• 360-degree feedback
• Recruitment assessment platform

Headquarters

HQ city

Diss

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Psychometric Assessment Credits: eras operates on a credit-based pay-as-you-go model with no annual licence fees or contracts. Customers purchase credits to access various psychometric tools and reports through The Psychometric Portal. Credits never expire over time.
2. Psychometric Training Courses: BPS-verified training courses for HR, L&D, and recruitment professionals on using psychometrics. Available as open courses or in-house training.
3. Consultancy Services: Executive coaching, assessment and development centres, employee engagement programmes, and change management services delivered by Chartered Psychologists.
4. Development Programmes: Accredited and tailored development programmes to help organisations build expertise and knowledge within their workforce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

eras provides cloud-based psychometric assessment products and consultancy services through The Psychometric Portal®, a SaaS platform hosted on Microsoft Azure UK data centres. The offering includes The Quest Profiler® (a BPS-registered personality questionnaire), aptitude test suites across multiple job levels, threesixty° 360-degree feedback, culture & engagement surveys, plus job analysis and job matching tools. Revenue is generated via a credit-based pay-as-you-go model with no annual licence fees, supplemented by BPS-verified training courses and Chartered Psychologist consultancy services.

Product overview

eras offers a unified product-and-services portfolio centred on The Psychometric Portal®, a cloud-based platform hosting its psychometric assessment instruments. The core product suite includes The Quest Profiler® (BPS-registered personality questionnaire), Aptitude Tests (in five series for different job levels), threesixty° (360-degree feedback), and Culture & Engagement Surveys. Supporting modules include Job Analysis and Job Match for recruitment workflow integration. The Portal generates various report types including individual, team (Team Report), and selection reports. eras complements its software with consultancy services (executive coaching, change management, team development) and BPS-verified psychometric training. The offering operates on a pay-as-you-go credit basis with no annual licence fees.

Differentiator

Problem solved

Functional benefit

Brands

• The Psychometric Portal®: Online platform delivering psychometric assessments including The Quest Profiler®, aptitude tests, 360-degree assessments, and culture & engagement surveys.
• The Quest Profiler®
• threesixty°
• Team Quest

Products and services

• The Psychometric Portal® A cloud-based online platform hosted on Microsoft Azure UK data centres that administers eras's full suite of psychometric assessments, including personality questionnaires, aptitude tests, 360-degree feedback, and culture surveys. It provides a unified interface for recruitment, development, and team analysis, with pay-as-you-go credit pricing and unique single-use candidate links.
• The Quest Profiler® A BPS-registered personality questionnaire designed for the workplace that generates individual development reports, team reports, and selection & recruitment reports. It measures Big Five factors, team styles, leadership styles, conflict handling, sales competencies, and other work-relevant personality dimensions.
• Aptitude Tests Timed cognitive ability assessments measuring verbal reasoning, numerical reasoning, abstract thinking, and other job-relevant aptitudes. Available in five series tailored for Managerial & Professional, Supervisory & Team Leader, Clerical & Admin, Operative, and Specialist (IT/engineering) roles, with anti-cheating measures including randomised questions and single-use links.
• threesixty° A 360-degree assessment tool that gathers structured feedback from an individual's manager, colleagues, direct reports, and other contacts to identify strengths and development needs. Includes customisable competency frameworks and training recommendations.
• Culture & Engagement Surveys Employee perception surveys grounded in validated psychometric scales measuring organisational culture dimensions (clarity of vision, motivation, learning from mistakes, brand, wellbeing, engagement), people values (integrity, teamwork, customer focus, diversity, development), and task values (quality, innovation, autonomy, performance).
• Team Report A report generated by combining multiple Quest Profiler® questionnaires from team members, available in three tiers (Standard 120 credits, Full 180 credits, Premium 240 credits). Provides insights into team dynamics, communication styles, conflict areas, Belbin team roles, leadership styles, emotional behaviours, and Jungian types.
• Consultancy Services Professional services delivered by Chartered Psychologists including executive coaching, assessment and development centres, employee engagement programmes, change management, team development workshops, and staff survey feedback and planning.
• Psychometric Training Courses BPS-verified training courses on psychometric testing covering ability and personality assessments, test feedback techniques, and practical application. Available as open courses or in-house training for HR, L&D, and recruitment professionals.
• Development Programmes Accredited and tailored development programmes designed to build expertise and knowledge within organisations, helping employees achieve their full potential.

Quantifiable outcome

• 75% of The Times Top 100 companies use psychometric testing as part of recruitment
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• British Psychological Society (BPS)coreStrategic or Co-development Partnereras psychometric training courses are verified by BPS. The Quest Profiler is BPS-registered. BPS accreditation is a mark of quality defined and delivered in partnership with psychologists, promoting psychology as a science and ensuring quality.
• Health and Care Professions Council (HCPC)coreStrategic or Co-development Partnereras ensures consultancy is delivered by Chartered Psychologists who are also Chartered Scientists fully registered with HCPC, allowing them to practise psychology.
• Microsoft AzurecoreTechnology or Integrationeras products and services are hosted in Microsoft Azure UK data centres, providing secure cloud infrastructure for The Psychometric Portal.
• SecurityMetrics (PCI DSS)coreTechnology or Integrationeras is PCI DSS compliant and certified by SecurityMetrics, ensuring secure payment processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Assessment Engine: SaaS platform that lets organisations deliver their own psychometric and skills assessments online. Comparable as emerging competitor in the same online psychometric delivery category as eras's Psychometric Portal.
• TestGorilla: Modern pre-hire skills and personality assessment platform targeting SMB and mid-market recruiters with self-serve pricing. Comparable to eras on credit/usage-based access to assessments, but built around a newer cloud-native stack.

Direct peers

• Hogan Assessments: Personality assessments built around the Hogan Personality Inventory, HDS and MVPI for selection, development and leadership. Comparable to eras in BPS-relevant psychometrics, leadership reporting and 360 feedback usage.
• Thomas International: Personality and aptitude assessments (DISC-based PPA, GIA, TEIQue) delivered through an online platform. Closely comparable to eras on product shape, pay-per-use credit model and corporate-recruitment use cases.
• Criterion Partnership: UK psychometric and development consultancy with BPS-registered instruments and qualification programmes. Closely comparable to eras on BPS-accredited psychometrics plus training and consultancy combined offering.
• Cubiks: Assessment provider covering personality, ability, simulation and development centres, with international delivery. Comparable to eras on consultancy-led, assessment-driven talent decision support.
• Saville Consulting: Work personality and aptitude assessments (Wave, Aptitude) offered via online portal plus consultancy. Highly comparable to eras on product mix, BPS-relevant psychometric depth and corporate talent use cases.
• SHL: Global leader in psychometric assessments and talent analytics covering personality, ability and 360. Most directly comparable to eras in terms of BPS-aligned, science-led psychometrics serving enterprise HR and L&D buyers.

Broad incumbents

• Aon Assessment Solutions: Global assessment suite within Aon, including personality, ability, simulation and assessment centres. Comparable as a broader incumbent offering integrated psychometric services at enterprise scale.
• Korn Ferry Assessment: Assessment and leadership-development offering within Korn Ferry, including the Korn Ferry Assessment of Leadership Potential. Comparable as a large incumbent combining psychometrics with executive search and development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eras_ltd
• LinkedInlinkedin.com/company/eras

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eras