What Real Options does

Real Options is a 501(c)(3) non-profit organization that has provided free, confidential pregnancy support services in the North Dallas / Collin County area for over 30 years. The organization is headquartered in Allen, Texas, and serves women facing unplanned pregnancies regardless of age, race, income, nationality, religious affiliation, or circumstances. Its core product offering consists of five free clinical services: pre-abortion screening, lab-quality pregnancy testing, obstetrical sonograms reviewed by an OB-GYN medical director, abortion pill reversal using off-label progesterone, and STI screening for gonorrhea and chlamydia. These clinical services are wrapped by an extensive educational content library covering the abortion pill, adoption, emergency contraception, and parenting options, plus support programs including ROAR (post-abortion recovery), Elite Dads (fatherhood mentoring), parenting classes with rewards points, and referrals to community resources such as housing, food pantries, and domestic violence hotlines.

The business operates through three fixed clinic locations (Allen, Melissa, and Dallas) and two mobile clinic units serving Carrollton and Plano on a weekly rotation. Services are appointment-based, with walk-in availability where schedules permit, and are accessed via phone (972-424-4357), SMS, or the website. The underlying technology stack is conventional: standard clinical equipment, a content/SEO-driven website, and basic scheduling tools; no proprietary technology platform is disclosed. Real Options does not perform or refer for abortions per Texas law, and its geographic footprint is intentionally limited to North Texas.

Real Options runs a donation- and grant-funded freemium model in which all client-facing services are provided at no charge. There is no revenue from patient fees, no public revenue disclosure, no funding rounds, no parent company, and no commercial investor backing. Revenue mechanics are entirely philanthropic: charitable donations, grants, and likely board-led fundraising sustain operations. The go-to-market motion is direct-to-consumer, driven by organic search, community referrals, healthcare-provider referrals, Facebook/Instagram organic presence, and word-of-mouth, rather than paid acquisition. The customer base is exclusively individual women (with secondary engagement of expectant fathers), so customer concentration in the commercial sense is effectively zero; the financial risk profile is instead shaped by donor concentration, which is undisclosed.

Name

Real Options

Legal name

Real Options

Website

https://realoptionstx.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Options is a 501(c)(3) non-profit providing free pregnancy testing, sonograms, STI screening, options counseling, abortion pill reversal, and support programs across three fixed clinics and two mobile units in North Dallas.

Ownership category

akta.pro rank

Product category

Pregnancy Support Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Pregnancy support services
• Crisis pregnancy center
• Non-profit healthcare
• Ultrasound services
• Abortion recovery support

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donation-funded non-profit model: Real Options is a 501(c)(3) non-profit organization. All services are provided free of charge to clients. Revenue appears to come from charitable donations and grants rather than client payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Real Options provides free, in-person pregnancy and sexual health services at its North Texas clinics, including pregnancy testing, ultrasound/sonogram, STI testing, options counseling, pre-abortion screening, and abortion pill reversal. Adjunct offerings include parenting classes, fatherhood programming (Elite Dads), post-abortion support, and material/community resources, all delivered without charge to women and families facing unplanned pregnancies.

Product overview

Real Options is a 501(c)(3) non-profit pregnancy support organization serving North Dallas for over 30 years. The organization offers a unified portfolio of free healthcare and support services centered on five core medical services: Pre-Abortion Screening, Pregnancy Testing, Sonograms (ultrasounds), Abortion Pill Reversal, and STI Testing. These clinical services are complemented by comprehensive educational resources covering the Abortion Pill, Adoption, Emergency Contraception, and Parenting Options. The organization also provides support programs including ROAR (Real Options Abortion Recovery) for post-abortion healing, Elite Dads for fatherhood mentoring, Parenting Support with classes and mentoring, and Community Resources referrals. Services are provided at fixed locations in Allen, Melissa, and Dallas, plus two mobile clinic units serving Carrollton and Plano. All core medical services and most support offerings are provided at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing Free clinical pregnancy testing offered to women at all clinic locations to confirm pregnancy.
• Obstetric Ultrasound (Sonogram) Free ultrasound imaging to estimate gestational age and confirm viability for women with positive pregnancy tests.
• STI Testing and Treatment Free STI screening and treatment for women and partners accessing pregnancy support services.
• Pre-Abortion Screening Free screening and counseling appointment for women considering abortion, including pregnancy confirmation and options information.
• Abortion Pill Reversal Time-sensitive clinical intervention offered to women who have initiated a medical abortion and want to attempt reversal.
• Options Counseling Confidential counseling session to discuss pregnancy options, resources, and next steps.
• Parenting Support Program Multi-week parenting education and mentorship program for expectant mothers and their support networks, with material assistance.
• ROAR Post-Abortion Support Group Group-based recovery program for women seeking emotional and spiritual support after abortion.
• Elite Dads Fatherhood Program Mentorship and education program for fathers, focused on engaged fatherhood and supporting their partners.
• Community Resources and Material Assistance In-house and referral-based material assistance, including diapers, baby clothing, formula, and connections to local community resources.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Option Line: 24/7 helpline operated by Heartbeat International connecting women to nearby pregnancy centers including services like Real Options provides—operationally linked to the same client acquisition funnel.
• Care Net: National network of approximately 1,100 pregnancy resource centers providing pregnancy testing, ultrasounds, options counseling, and parenting support—directly comparable service model to Real Options but at national scale.
• Heartbeat International: Largest network of pregnancy help organizations globally, providing pregnancy center support, the Option Line helpline, and Abortion Pill Reversal Network—directly analogous to Real Options' full service portfolio.
• CompassCare: Pregnancy center network providing ultrasound, STI testing, and options counseling in an explicitly pro-life framework—directly comparable service offering and mission alignment.
• Pregnancy Resource Center of Greater Dallas: Direct local competitor serving the Dallas metro with similar free pregnancy testing, ultrasound, STI testing, and parenting support—geographic peer in the same regional market.
• Birthright International: Volunteer-based pregnancy support organization offering free pregnancy testing, counseling, and material assistance—comparable free, confidential service model with similar client demographic.
• Obria Group: Network of medical clinics providing pregnancy testing, ultrasounds, STI testing, and wellness services with explicitly non-abortion positioning—direct competitor in the same pregnancy center category.

Emerging players

• Abortion Pill Reversal Network: Specialized network specifically for abortion pill reversal services—a core niche service Real Options offers; comparison highlights depth of specialization versus Real Options' broader portfolio.

Others

• NIFLA (National Institute of Family and Life Advocates): Industry association providing training, legal support, and resources to pregnancy centers including Real Options—not a direct competitor but an enabling organization that supports the entire sector.

Broad incumbents

• Catholic Charities USA: Large-scale nonprofit network providing pregnancy support, adoption services, and family assistance with comparable pro-life orientation but operating at vastly larger scale across broader service domains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/realoptionstx
• Instagraminstagram.com/realoptionstx/?hl=en
• Xx.com/RealOptionTX

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Options