Akribian AB
Akribian AB is a Swedish EdTech company that develops Count on Me!, an evidence-based mobile math learning app for children aged 5-9. The product combines CBT methodology, adaptive difficulty, and story-driven gamification, distributed via app stores and direct school licensing.
- Company typePrivate
- Founded2019
- HeadquartersLund, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Akribian AB does
Akribian AB is a Swedish EdTech company headquartered in Helsingborg that develops Count on Me!, a mobile math learning application for children aged 5-9. The product combines Cognitive Behavioral Therapy (CBT) methodology with an adaptive difficulty engine and story-driven gamification — children progress through 8 interactive chapters set in the fictional world of Numberia, with characters authored by a Bamse comic-book writer, in 15-minute daily sessions that the company claims can improve math skills by up to 60%.
The platform is grounded in over a decade of academic research from Karolinska Institutet, Oxford, Cambridge, UCL, Lund, Uppsala, and Linköping universities, with three ongoing RCTs and a prior 2,000-student Karolinska study and 1,800-student Minerva RCT documenting efficacy. The app architecture integrates voice narration for independent child use, an adaptive engine that calibrates problem difficulty to each learner, and a companion Teacher Dashboard for classroom-level progress tracking. Analytics run on Unity Analytics / Google Firebase, and content is co-developed with AAA-studio partner Massive Entertainment.
Akribian operates a dual go-to-market: a product-led consumer subscription channel distributing through Apple App Store and Google Play with a 7-day free trial, and an enterprise field-sales motion targeting schools via pilot programs with free redeem codes and direct licensing. The company is privately held under the legal entity Akribian EdTech AB (organisation number 559119-8469), reports 1-10 employees, has not disclosed any external funding rounds, and is led by founder and CEO Martin Hassler Hallstedt, a Psychologist and PhD whose research program underpins the product.
Akribian AB firmographics
Firmographics- Name
- Akribian AB
- Legal name
- Akribian EdTech AB
- Website
- https://akribian.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Akribian AB is a Swedish EdTech company that develops Count on Me!, an evidence-based mobile math learning app for children aged 5-9. The product combines CBT methodology, adaptive difficulty, and story-driven gamification, distributed via app stores and direct school licensing.
- Ownership category
- akta.pro rank
Akribian AB industry classification
Industry- Product category
- Adaptive Math Learning Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Akribian AB is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Akribian AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Consumer App Subscription: Mobile app subscription model for parents/guardians. Users access the app through iOS and Android platforms. 7-day free trial is offered before subscription begins. Subscriptions renew automatically unless cancelled.
- School/Classroom Licensing: Schools can purchase site licenses for classroom use. Akribian offers pilot programs with free redeem codes for trial before school-wide deployment. Teacher dashboard enables classroom management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Akribian AB product offering
Product offeringCore offering
Akribian develops and sells "Count on Me!", a mobile application for children aged 5-9 that delivers adaptive, CBT-based math instruction through a story-driven adventure game called Numberia. The app is distributed via Apple App Store and Google Play to parents as a subscription, and to schools through a site licensing program with a teacher dashboard for classroom progress monitoring.
Product overview
Akribian AB offers a single unified product called Count on Me!, an evidence-based math learning app for children aged 5-9. The core product features an adaptive learning system built on cognitive behavioral therapy principles, delivered through an adventure-based storyline with 8 interactive chapters. A companion Teacher Dashboard module enables educators to monitor student progress, track completion rates, and identify areas for improvement. The app is available via mobile (iOS and Android) and includes a 7-day free trial with subscription-based access.
Differentiator
Problem solved
Functional benefit
Brands
- Count on Me!: Science-backed math learning app for children aged 5-9, featuring an adventure-based storyline with interactive math exercises and adaptive difficulty.
Products and services
- Count on Me! A science-backed math learning mobile application for children aged 5-9 that combines Cognitive Behavioral Therapy (CBT) principles, adaptive difficulty, and story-driven gamification across 8 interactive chapters in a world called Numberia. Targets parents and schools; claims up to 60% improvement in math skills with 15 minutes daily play.
- School Licensing with Teacher Dashboard A site licensing program for primary/elementary schools that bundles the Count on Me! app with a Teacher Dashboard enabling educators to track pupil progress, identify strengths and areas for improvement, monitor time spent and completed tasks, and gain insights without extra workload. Schools can contact Akribian directly for bulk licensing after a free redeem-code pilot trial.
Quantifiable outcome
- Children improve math skills by up to 60% compared to non-users after a few weeks of 15-minute daily play.
- +2 more outcomes
Companies that use Akribian AB
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Akribian AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Akribian AB partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Karolinska InstitutetcoreAkribian conducted a large-scale study with 2,000 students in collaboration with Karolinska Institutet. Also conducting ongoing RCT studies. The research demonstrates that 19 hours of training in the app equals several months of traditional classroom instruction. Martin Hassler Hallstedt, Psychologist and PhD, conducted over 10 years of research.
- University of OxfordcoreDr Ann Dowker at Oxford University is studying the efficacy of Count on Me! on maths performance and maths anxiety for children using the app at home using a multiple single-case design.
- University College London (UCL)coreDr Laura Outhwaite at UCL studies the efficacy of Count on Me! on maths performance and maths anxiety for children using the app at home using a multiple single-case design.
- Lund UniversitycoreLund University is one of three Swedish universities conducting ongoing RCT studies with Akribian to evaluate the efficacy of Count on Me! for various populations.
- Uppsala UniversitycoreUppsala University is conducting ongoing RCT studies to evaluate the efficacy of Count on Me! for typically developing 5-6-year-olds and 7-9-year-olds.
- Cambridge MathematicscoreCambridge Mathematics has given Akribian permission to use their comprehensive mathematics framework to inform product development.
- Tele2minorCorporate partner logo displayed on website homepage. Nature of partnership not explicitly detailed.
- Linköping University (LiU)coreUniversity partner in research and development of the Count on Me! mathematics learning application.
- Reach for ChangeminorAkribian is a proud partner of Reach for Change, a global non-profit supporting social entrepreneurs who improve children's lives. This partnership strengthens the mission to make high-quality education accessible to all children.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Akribian AB competitors and assessment
Company assessmentDirect peers
- Sumdog: Math and reading adaptive games for K-8 with freemium consumer channel and school subscriptions; comparable adaptive-difficulty methodology and dual GTM targeting parents and schools.
- SplashLearn: K-5 adaptive math and reading platform with parent subscription and school/teacher licensing; same dual B2C/B2B GTM motion and similar age range to Akribian, with substantially larger funding and user base.
- Matific: K-6 adaptive math platform with gamified activities, deployed in schools across 60+ countries; comparable in combining adaptive learning, gamification, and school licensing for the same elementary age band.
- Teach Your Monster: UK-based nonprofit producing free educational games including number skills for ages 3-8; comparable in using story-driven adventure gameplay to teach early math, with strong public-sector and school distribution.
- DragonBox (Kahoot!): Kahoot-owned suite of math learning games for young children, including DragonBox Numbers and DragonBox Big Numbers; directly comparable as gamified adaptive math apps for the same 5-9 age band.
- Khan Academy Kids: Free educational app from Khan Academy for ages 2-8 covering math, reading, and social-emotional skills - directly comparable mobile product for the same age band, with much larger reach and zero price point.
- DoodleMath: Adaptive math app for primary school children (ages 5-11) with both parent subscription and school licensing - closely comparable in methodology (adaptive personalization, short sessions, dual channel).
- Prodigy Math Game: Gamified RPG-style math learning platform for grades 1-8 with freemium consumer model and school licensing - highly comparable GTM and product format targeting the same parent/teacher buyer.
- Smartick: Spanish adaptive math app delivering 15-minute daily sessions for kids ages 4-14 - almost identical value proposition (short daily sessions, adaptive difficulty, individual learning) and target demographic to Akribian's Count on Me!
Broad incumbents
- DreamBox Learning: Adaptive K-8 math platform owned by Discovery Education with deep US school district penetration; comparable adaptive methodology and institutional GTM but a much larger, more established player with broader content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Akribian AB social profiles
Digital presenceAkribian AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akribian AB leadership team
Management profileNumber of profiles
Profiles2 records
Akribian AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akribian AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akribian AB
What does Akribian AB do?
Akribian develops and sells "Count on Me!", a mobile application for children aged 5-9 that delivers adaptive, CBT-based math instruction through a story-driven adventure game called Numberia. The app is distributed via Apple App Store and Google Play to parents as a subscription, and to schools through a site licensing program with a teacher dashboard for classroom progress monitoring.
Is Akribian AB a public or private company?
Akribian AB is a private company. It is classified as unknown and is currently operating.
When was Akribian AB founded?
Akribian AB was founded in 2019. It employs 1 to 10 people.
Where is Akribian AB based?
Akribian AB is headquartered in Lund, Sweden, in the Europe region.
How does Akribian AB make money?
Two revenue lines are on record. Consumer App Subscription is the primary driver. The others are school/Classroom Licensing.
Who are Akribian AB's main competitors?
Direct peers on record are Sumdog, SplashLearn, Matific, Teach Your Monster, DragonBox (Kahoot!), Khan Academy Kids, DoodleMath, Prodigy Math Game and Smartick. DreamBox Learning is listed as a broad incumbent.
Does Akribian AB have an API?
No public API is recorded for Akribian AB.
What industry is Akribian AB in?
Akribian AB's product category is Adaptive Math Learning Software. Its primary akta.pro industry code is EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging). Its NAICS code is 5132 and its SIC code is 7372.