Strane Innovation

What Strane Innovation does

Strane Innovation is a French mission-driven startup studio (Entreprise à Mission) founded in 2013 and headquartered in Gif-sur-Yvette, in the Paris region, with 11-50 employees. The group creates and deploys sustainable innovations across four thematic areas: industrial circular economy, bioeconomy, water resource preservation and flood prevention, and sustainable agriculture and biodiversity. It commercializes its work through three operational brands — Seitiss (an industrial symbiosis platform using advanced matching algorithms to identify synergies between industrial sites), NEWASYS (water management solutions that reduce consumption and reuse unconventional waters such as wastewater, greywater, rainwater, and industrial effluents for non-potable uses), and Bluemapping (a SaaS flood-modeling solution using high-performance cellular automata for near real-time simulation).

The company's business model blends two revenue streams: B2B subscription and services revenue from municipalities, industrial operators, and public risk-management authorities via its three operational brands, and professional services / collaborative research income generated through its Strane Lab R&I division. Strane Lab partners with large companies and research centers in an open-innovation model and is deeply embedded in the European research ecosystem, participating in over 20 EU-funded projects under Horizon Europe and prior Framework Programmes, with individual consortium budgets ranging up to EUR 16.6M (ULTIMATE) and partner counts of up to 36 organizations.

The go-to-market motion is primarily direct enterprise engagement, with each operational activity supported by a dedicated expert team that engages municipalities, industries, and public authorities on a regional basis. Distribution is supplemented by organic digital channels (LinkedIn, Twitter, newsletter) and per-brand websites (seitiss.com, newasys.com, bluemapping.com). No public pricing is disclosed. The company is privately held with no disclosed venture or private equity backing, no patents or trademarks listed, and no formal corporate entity suffix disclosed in the available material.

Name

Strane Innovation

Legal name

Strane Innovation

Website

https://strane-innovation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Strane Innovation is a French mission-driven startup studio that commercializes sustainable technologies through three brands — Seitiss (industrial symbiosis), NEWASYS (water reuse), and Bluemapping (flood modeling SaaS) — serving municipalities, industrial operators, and public authorities while generating additional income from EU-funded collaborative research.

Ownership category

akta.pro rank

Product category

Environmental Innovation Services

NAICS

Environmental Consulting Services (54162), Scientific Research and Development Services (5417), Computer Systems Design Services (541512)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Industrial Development & Competitiveness Programs (BPADAMAF)

Keywords

• Industrial symbiosis services
• Water reuse solutions
• Flood modeling software
• Circular economy consulting
• Sustainable innovation R&D

Headquarters

HQ city

Gif-sur-yvette

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Operational Startup Services: Three operational activities commercialized under distinct brands: Seitiss (industrial symbiosis), NEWASYS (water reuse), and Bluemapping (flood modeling SaaS). Revenue generated through B2B services to municipalities and industries.
2. Research & Innovation Consulting: Collaborative R&I activities with technological partners (large companies, research centers) under open innovation approach. Generating startup projects and new business models.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Strane Innovation is a French sustainable startup studio that creates and deploys environmental innovations through three operational brands: Seitiss (an industrial symbiosis platform identifying synergies between industrial sites using matching algorithms), NEWASYS (unconventional water reuse solutions for municipalities and industries), and Bluemapping (a SaaS flood modeling solution using cellular automata). The group also conducts multidisciplinary Research & Innovation (Strane Lab) funded largely through EU programs to support the operational activities and generate new business concepts.

Product overview

Strane Innovation is a sustainable startup studio operating under a mission-driven company (Entreprise à Mission) framework, focused on creating and deploying innovations for the environment and society. The company commercializes its operational activities under three distinct brands: Seitiss (circular economy and industrial symbiosis), NEWASYS (water consumption reduction and unconventional water reuse), and Bluemapping (flood modeling and prevention). These products serve industrial facilities, municipalities, and public authorities across France. The company also conducts multidisciplinary research and innovation activities through its Strane Lab division, supporting operational activities and generating new business concepts in partnership with technological partners.

Differentiator

Problem solved

Functional benefit

Brands

• Seitiss: Industrial symbiosis and circular economy service - identifies synergies between industrial sites and builds strong business cases to reduce costs, generate new revenues, and create social and environmental benefits.
• NEWASYS
• Bluemapping

Products and services

• Seitiss Industrial symbiosis platform that identifies and implements synergies between industrial sites using advanced matching algorithms and data, enabling facilities to reduce costs, generate new revenues, and create environmental benefits through cross-industry collaboration.
• NEWASYS Water management solution that helps municipalities and industries reduce water consumption and reuse unconventional water sources including treated wastewater, grey water, rainwater, and industrial effluents for non-potable applications such as agricultural irrigation, street cleaning, and industrial processes.
• Bluemapping SaaS flood modeling solution that uses high-performance cellular automata calculations to model floods rapidly and track their evolution in near real-time, designed for municipalities and crisis management operators to maintain updated situational awareness during flood events.
• Strane Lab Research & Innovation Multidisciplinary collaborative research and innovation service linking research activities and commercial exploitation using an open innovation approach with technological partners (large companies, research centers), generating startup projects and new business models across circular economy, water cycle, sustainable agriculture, and cognitive sciences.

Quantifiable outcome

• Tons of waste avoided through industrial symbiosis
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• European Union (Horizon Europe Programme)coreStrategic or Co-development PartnerStrane Innovation participates in over 20 EU-funded research projects under Horizon Europe and previous Framework Programmes. Key projects include ULTIMATE (€16.6M, 28 partners), FONDUL (€13.5M, 36 partners), BLUEPLAN (€9.95M, 30 partners), RESURGENCE (€9.2M, 20 partners), Smart4Water (€5M, 24 partners), SCALING (€1M, 5 partners), amongst others. Projects focus on water systems, circular economy, industrial symbiosis, flood prevention, sustainable materials, and related topics.
• Large Companies and Research CenterscoreTechnology or IntegrationStrane Innovation collaborates with technological partners including large companies and research centers in an open innovation approach. They use collaborative intelligence and systematic analysis methodologies to mature technologies and generate new business concepts.
• SeitisscoreStrategic or Co-development PartnerOperational activity of Strane Group focusing on industrial symbiosis. Seitiss offers a unique world solution to identify and implement synergies between industrial sites using advanced matching algorithms and data.
• NEWASYScoreStrategic or Co-development PartnerOperational activity of Strane Group helping municipalities and industries reduce water consumption and reuse unconventional waters (wastewater, greywater, rainwater, industrial effluents).
• BluemappingcoreStrategic or Co-development PartnerOperational activity of Strane Group offering a SaaS solution to model floods quickly and track evolution in near real-time using high-performance cellular automata calculations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Carbone 4: French sustainability and climate consulting firm advising organizations on decarbonization and ESG strategy. Direct French peer to Strane for the consulting/R&I side of the business targeting environmental impact.
• FloodMapp: Australia-based SaaS provider of real-time flood intelligence and modeling for emergency managers and insurers. Direct parallel to Bluemapping's flood modeling SaaS offering for municipalities and crisis-management authorities.
• EcoAct: Paris-based sustainability consulting firm providing carbon accounting, ESG advisory, and climate strategy. Comparable to Strane for the consulting/mission-driven sustainability services business line.
• GreenFlex: French sustainability solutions provider combining consulting with operational tools for circular economy and energy transition. Comparable to Strane's hybrid consulting-plus-operational-startup model.
• Metabolic: Amsterdam-based consultancy focused on circular economy, industrial symbiosis, and sustainability transitions. Comparable to Strane for its mission-driven approach and work helping industries and governments implement circular-economy and resource-efficiency solutions.
• International Synergies: UK-based operator of industrial symbiosis networks (originally the National Industrial Symbiosis Programme). Directly comparable to Seitiss for industrial symbiosis platform and matching services for industrial sites.

Broad incumbents

• Deltares: Dutch research institute and applied-science consultancy for water, subsurface, and infrastructure with strong flood modeling expertise. A broad incumbent comparable to Strane's water and flood activities, but operating at much larger scale.
• Veolia Water Technologies: Global leader in water and wastewater treatment solutions, including water reuse and recycling for industrial and municipal customers. Overlaps with NEWASYS's unconventional water reuse offerings but as part of a much larger portfolio.
• Bureau Veritas: Global testing, inspection, and certification firm with significant environmental and sustainability service lines. Comparable to Strane for environmental compliance and ESG advisory work, but operating at vastly larger scale and scope.

Emerging players

• Kamet Ventures: Paris-based startup studio that builds technology ventures in insurance and adjacent sectors. Comparable to Strane for the startup studio / venture-builder operating model, though with a different sector focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Strane_Innov
• LinkedInlinkedin.com/company/strane-innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strane Innovation