ASF Payment Solutions

What ASF Payment Solutions does

ASF Payment Solutions (legal entity American Service Finance, LLC) is a US-headquartered vertical SaaS company that builds and operates a billing and member management platform for the fitness industry, including gyms, boutique fitness studios, and martial arts schools. Founded in 1973 and based in Englewood, Colorado with a Canadian subsidiary (ASF Payment Solutions ULC), the company has operated continuously in fitness billing for five decades, predating the mainstream recognition of recurring-revenue business models.

The platform is delivered as a web-based system with member-facing mobile apps (MyClubAccess, MyASFAccount, and the Member Account App) and combines a billing engine, member management, class and trainer scheduling, point-of-sale (POS), analytics and reporting, and employee timeclock under a single login. The billing engine is the company's core product and uses smart retry logic with statistically optimized 24/7 retry intervals, member self-service card update flows, and invoice-based billing with automatic account-status transitions on hard declines to deliver a 95% collection rate across the client base, compared to an industry average of 80%. Specialized modules such as Belt Tracker extend the platform into martial arts program management with rank progression, testing criteria, and configurable test fees. The platform has maintained Level 1 PCI DSS compliance since 2004, is listed on the Visa Global Registry of Service Providers, and operates under NACHA rules for ACH security.

ASF generates revenue through a monthly subscription for full platform access (quote-based, not publicly disclosed), per-transaction payment processing fees collected on credit card and ACH volume routed through its Payment Facilitator relationship with Worldpay and Fifth Third Bank, professional services fees for data migration, and configurable transaction fees for martial arts rank testing. Distribution is exclusively direct-to-operator, anchored by 30-minute live demos with founder participation, phone and email inside sales, and a self-serve Help Center. Customer base spans single-location gyms, multi-location operators (2-20+ locations), boutique studios, and martial arts programs, with named references including Method Gym, Rise Athletics, and Philly Fitness.

Name

ASF Payment Solutions

Legal name

American Service Finance, LLC d/b/a ASF Payment Solutions

Website

https://asfpaymentsolutions.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

ASF Payment Solutions is a US-based vertical SaaS company that provides a billing engine and integrated member management platform for gyms, fitness studios, and martial arts schools. Founded in 1973, it serves thousands of fitness operators across the US and Canada through a subscription plus payment-processing revenue model.

Ownership category

akta.pro rank

Product category

Fitness Billing and Member Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223), Custom Computer Programming Services (541511)

SIC

Finance Services (6199)

akta.pro primary industry

Recurring Billing & Subscription Payments Enablement (FSAMACAF)

akta.pro secondary industries

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• Gym billing software
• Fitness payment processing
• Membership management platform
• Subscription billing software
• Martial arts billing

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Platform Fees: Monthly subscription fee for full platform access covering billing engine, scheduling, POS, member app, analytics, and timeclock. One platform, one price with no per-feature add-on fees. Pricing is quote-based, not publicly disclosed.
2. Payment Processing: Transaction fees collected from payment processing (credit card and ACH). Passthrough fees for Canadian Excise Tax on Visa and Mastercard network fees are collected and remitted to card networks. Revenue is generated through interchange fees, assessment fees, and authorization fees on each transaction.
3. Data Migration Services: Dedicated migration specialists assigned to each new client to import member profiles, billing history, agreement documents, scheduled payments, staff accounts, and historical transaction records from prior platforms.
4. Rank/Belt Testing Fees: Configurable test fees charged for belt advancement testing in martial arts programs. Each rank level in Belt Tracker can have an associated test fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASF Payment Solutions sells a unified SaaS gym management platform built around a smart-retry recurring billing engine. The single subscription bundles billing and payment processing, member management, class scheduling, point-of-sale, a member mobile app (MyClubAccess), analytics, and employee timeclock under one login for fitness operators, martial arts schools, and multi-location gym groups across the U.S. and Canada.

Product overview

ASF Payment Solutions offers a unified gym management platform built around a billing engine as its core product. The platform combines billing and payment processing, member management, scheduling, point of sale (POS), member-facing mobile apps (MyClubAccess), a web portal (MyASFAccount), analytics and reporting, and employee timeclock — all under a single login with no per-feature add-on fees. Supporting services include dedicated onboarding, customer support with member-facing agents, and data migration from any prior system. Specialized modules include Belt Tracker for martial arts programs and invoice-based billing features. The company has operated since 1973, with the current modern SaaS platform consolidating all capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MyClubAccess: Mobile app for gym members to check in, book classes, access facility features, and manage their club experience.
• MyASFAccount
• Member Account App (MMA)

Products and services

• Billing Engine The core recurring billing engine that powers the ASF platform, using smart retry logic, automated re-attempts, and member self-service card updates to deliver a 95% collection rate for fitness operators. Handles ACH, card, and cash payments on a unified ledger and auto-recovers declines 24/7.
• Member Management Member lifecycle management system from sign-up through renewal, with online enrollment, custom membership types, prospect pipeline automation, QR/barcode check-in, and centralized member profiles with billing history and attendance.
• Scheduling Drag-and-drop scheduling for classes, personal training sessions, and rooms with automatic conflict detection for trainer availability and double-book prevention, plus member self-booking, cancellation, and equipment spot reservation.
• Point of Sale Front-desk POS for merchandise, supplements, class packs, PT sessions, and add-ons. Accepts debit, credit, gift cards, ACH, and cash, with automatic inventory tracking and category management, and every transaction linked to the member's billing profile.
• Member Mobile App (MyClubAccess) Branded mobile app (MyClubAccess) giving members 24/7 class booking, waitlists, equipment spot reservation, unique QR code check-in, in-app purchases, self-service billing updates, and friend referrals.
• Analytics and Reporting Unified dashboard with revenue, attendance, and collection-rate metrics, multi-location rollup, per-location performance comparison, third-party churn-prediction integration, and export to PDF, Excel, or CSV with year-over-year trending.
• Employee Timeclock Shift check-in and check-out tracking across all locations, with hours and pay calculation exporting directly to payroll, role-based access controls, flexible schedule adjustments, and overtime and absence tracking per employee and per location.
• Data Migration Services Migration of member profiles, billing history, agreement documents, scheduled recurring payments, staff accounts, historical transaction records, class schedules, and member bookings from any prior platform, completed in 30-45 days with a dedicated named specialist assigned to each engagement.
• MyClubAccess App Branded mobile application for facility access and gym operations: QR code check-in, class booking, equipment spot reservation, and in-app store purchases, available on the Apple App Store (id1539366161) and Google Play Store (com.clubos.myclubaccess).
• MyASFAccount Web Portal Web portal that lets gym members manage their membership online, including personal information, payment details, and account self-service, complementing the MyClubAccess mobile app.

Quantifiable outcome

• 95% collection rate vs. 80% industry average, representing significant revenue recovery with zero manual follow-up
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Worldpay, LLCcoreTechnology or IntegrationWorldpay serves as the Acquirer providing payment processing services for ASF's gym operator clients. ASF acts as a Payment Facilitator under Worldpay. The partnership enables ASF to offer credit card and debit card payment processing to sub-merchants (gym operators) through Worldpay's infrastructure. Sub-merchant agreements are governed by Worldpay's operating regulations and Association rules.
• Fifth Third Bank, N.A.coreTechnology or IntegrationFifth Third Bank serves as the designated Member Bank in the payment processing relationship, providing sponsorship services for Visa, Mastercard, and Discover card acceptance. Located in Cincinnati, OH. The Member Bank relationship is required for card network membership and enables ASF's sub-merchants to accept card payments.
• Health & Fitness AssociationminorStrategic or Co-development PartnerASF is recognized as an Industry Partner of the Health & Fitness Association, the trade organization representing the fitness industry. This relationship provides industry visibility and credibility, positioning ASF as a trusted vendor within the fitness industry ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stripe: Stripe is a broad payment processing platform used by gyms and subscription businesses for recurring billing. Not fitness-specialized, but provides the underlying payment infrastructure that competes with ASF's billing engine for non-verticalized customers.
• Daxko: Daxko provides operations, membership, and payment software primarily for YMCAs, JCCs, and health clubs. Broader incumbent serving mission-driven and large multi-location fitness operators, overlapping with ASF's multi-location gym segment.

Direct peers

• Mindbody: Mindbody is the largest SaaS platform for fitness studios, gyms, and wellness businesses, offering scheduling, billing, member management, and payment processing. Direct competitor to ASF across the same fitness vertical with broader market reach.
• PushPress: PushPress is a modern gym management platform with billing, member management, and workout tracking for fitness businesses. Direct competitor focused on independent and small-box gym operators with a more modern SaaS UX.
• ABC Fitness Solutions: ABC Fitness (formerly ABC Financial / Glofox) provides club management, billing, and member engagement software for gyms and fitness studios globally. Directly competes with ASF in billing and member management for fitness operators.
• ClubReady: ClubReady offers club management software with billing, scheduling, and member engagement for fitness clubs. Direct competitor to ASF in the gym billing and management category, with focus on multi-location operators.
• Wodify: Wodify is a gym management platform purpose-built for CrossFit boxes and functional fitness gyms. Direct competitor to ASF in the specialty fitness billing segment, with comparable recurring billing and member management features.
• Zen Planner: Zen Planner provides billing, scheduling, and member management software for gyms, martial arts schools, and fitness studios. Particularly close competitor given its martial arts specialization, mirroring ASF's Belt Tracker capability.

Emerging players

• Mariana Tek: Mariana Tek is a SaaS platform for boutique fitness studios covering scheduling, billing, and branded member apps. Emerging competitor with partial overlap to ASF's boutique fitness studio segment, with stronger modern UX.
• Perfect Gym: Perfect Gym (by PerfectGym Solutions) is a club management platform for fitness chains and studios, offering billing, scheduling, and access control. Emerging international player with comparable functionality to ASF's full-platform offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asfpayments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASF Payment Solutions