What Object Matrix does

Object Matrix, founded in 2003 and headquartered in Caerphilly, United Kingdom, builds the MatrixStore object-based digital preservation platform for media and entertainment organizations. The core architecture stores media assets as whole objects protected by erasure coding modeled on Amazon's approach, with transparent load balancing across nodes, multiple copies kept on separate RAID6 devices, and vault-level replication for disaster recovery. Around MatrixStore sit modular add-ons: DropSpot (desktop ingest and metadata capture), MXFS (filesystem view mounted as Windows drive letters or Mac/Linux volumes), Vision (browser-based MAM interface with proxy/thumbnail generation), InterConnect (Avid Interplay archive/restore plug-in), S3Connect (S3 gateway for AWS-native SDK access), Hub (SMB/Samba appliance), Move2 (policy-driven migration to/from LTO), and Sense (monitoring and analytics). The product ships in two tiers — MatrixStore Enterprise (full feature set) and MatrixStore Quattro (entry-level, OB-truck form factor).

The business model is subscription-based enterprise software licensing, sold primarily via quote-based annual contracts to broadcasters, sports media organizations, film and post-production companies, and government media archives. Marquee customers include the BBC, NBCUniversal, BT, ATP Media, Intersport, European Parliament, Wildstar Films, and Whisper. Go-to-market historically relied on enterprise field sales supplemented by a reseller partner network; following DataCore's February 2025 acquisition of Pixitmedia (the parent entity that includes Object Matrix), distribution is now amplified through DataCore's Perifery media and entertainment division, which co-markets MatrixStore alongside Pixstor, Ngenea, and Swarm as a unified workflow stack.

Operationally, Object Matrix competes on the depth of its broadcast-tool integrations (Avid, EVS, Telestream Vantage, Glookast, EditShare), its proprietary object storage protocol with media-tuned performance, and a process-in-place model that avoids moving files for metadata extraction. The company is privately held under Pixitmedia/DataCore ownership, was bootstrapped for most of its history (the only disclosed outside capital being a May 2007 $496,000 round from SMH Venture Finance Limited), and remains small in headcount (11-50 employees) serving a specialized vertical with high switching costs once content is ingested.

Name

Object Matrix

Legal name

Object Matrix

Website

https://object-matrix.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Object Matrix, founded in 2003 and based in Caerphilly, UK, provides the MatrixStore object storage platform for media and entertainment digital preservation, serving broadcasters, sports media, post-production, and government archives; acquired by DataCore via Pixitmedia in February 2025.

Ownership category

akta.pro rank

Product category

Media Asset Management and Object Storage Software

NAICS

Software Publishers (51321), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Storage Infrastructure (On-Prem/NAS/SAN/Object Storage) (MPAHAGAE)

akta.pro secondary industries

Digital Archiving & Asset Management (MAM/DAM, Cataloging, QC) (MPADAMAG), Metadata Management & Enrichment (Title/Series, EIDR, IDs, Taxonomy) (MPAHALAD)

Keywords

• Object storage platform
• Digital asset archiving
• Media preservation software
• Broadcast storage solutions
• Content governance software

Headquarters

HQ city

Caerphilly

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: MatrixStore software licensing with various tiers (Enterprise, Quattro entry-level). Professional support contracts with different service levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Object Matrix sells the MatrixStore object-based digital preservation platform and a modular product ecosystem for media and entertainment organizations. MatrixStore stores content as objects with metadata, uses erasure coding similar to Amazon's approach, and exposes vaults through DropSpot (ingest and search), MXFS (file system mount), Vision (browser MAM), InterConnect (Avid Interplay archiving), Hub (SMB appliance), Move2 (migration), Sense (monitoring) and S3Connect (S3 gateway), targeted at broadcasters, production companies, sports media and government archives.

Product overview

Object Matrix (now part of Pixitmedia by DataCore) provides a modular digital preservation and object storage platform centered on MatrixStore. The core MatrixStore platform uses object-based storage with erasure coding to protect content on ingest, ongoing projects, and for repurposing content. The ecosystem includes client applications (MXFS for file system access, DropSpot for ingest and metadata, Vision for browser-based MAM), integration tools (InterConnect for Avid, S3Connect for S3 access), infrastructure (Hub for SMB access), and utility tools (Move2 for migration, Sense for monitoring). Products are available in Enterprise and Quattro (entry-level) configurations.

Differentiator

Problem solved

Functional benefit

Brands

• MatrixStore: Object storage platform for digital content governance and media workflows.
• DropSpot
• Vision
• MXFS (MatrixStore File System)
• InterConnect
• S3Connect

Products and services

• MatrixStore Object-based digital preservation platform that stores content as objects with data and metadata, using erasure coding similar to Amazon's approach and keeping files whole with load-balanced copies across separate RAID6 devices. Designed for broadcasters, production companies, sports media and government archives needing long-term content preservation, ingest protection, ongoing project storage, re-purposing/re-versioning and disaster recovery.
• MatrixStore Enterprise Full-scale MatrixStore system tier with higher performance than the Quattro entry-level system and full feature set including replication, LDAP integration and full API access. Sold on annual subscription with quote-based pricing.
• MatrixStore Quattro Entry-level MatrixStore configuration with lower cost and smaller footprint suitable for OB trucks and small media environments, offered as an annual subscription.
• DropSpot Mac and Windows ingest and search tool for MatrixStore that allows adding customized metadata via rich metadata forms and supports advanced search operations across stored objects.
• MXFS (MatrixStore File System) Client application providing a file system view of MatrixStore vaults, mountable as drive letters on Windows or volumes on Mac and Linux, enabling multiple vault mounts simultaneously.
• Vision Browser-based media asset management interface that provides a graphical view of content stored within MatrixStore, supporting proxy/thumbnail creation or linking, ingest and restore workflows.
• Vision On-prem On-premises web access layer to MatrixStore providing a browser-based interface for content management and access to stored media.
• InterConnect Software plug-in for Avid Interplay that parks/archives projects by copying and moving projects and metadata from ISIS storage into MatrixStore while keeping Interplay updated, and supports disaster recovery scenarios.
• Hub (Hub Appliance) External appliance providing SMB/Samba network share access to MatrixStore without installing the client application; the Windows version also supports Vision, InterConnect and FTPConnect.
• Move2 Content migration tool that moves content from other storage devices into MatrixStore based on rules such as age or size, and from MatrixStore to LTO platforms for deep archive.
• Sense Monitoring and analytics solution for MatrixStore environments providing system health and performance visibility.
• S3Connect Software module providing an S3-compatible gateway interface to MatrixStore, allowing existing Amazon S3 integrations and SDK-based applications to point at the MatrixStore platform.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• DataCorecoreStrategic or Co-development Partner · 5 February 2025DataCore acquired Pixitmedia (which includes Object Matrix products) in February 2025, expanding DataCore's Perifery media and entertainment division. Object Matrix products are now integrated into Pixitmedia's product portfolio alongside Pixstor, Ngenea, and Swarm storage solutions.
• AvidcoreTechnology or IntegrationDeep integration partner through InterConnect plug-in for Avid Interplay, enabling archive/park functionality for ISIS environments.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• EditShare: EditShare provides media asset management and shared storage for film/broadcast production. MatrixStore integrates with EditShare Flow, but both target overlapping broadcast storage and MAM budgets.
• Cantemo: Cantemo provides MAM software tightly integrated with MatrixStore and competing archive platforms, targeting the same broadcast and production media-management use cases.
• Quantum Corporation: Quantum provides scale-out storage, tape, and archive solutions for media and entertainment workflows, directly overlapping with MatrixStore's object-based archival offering for broadcasters and post-production.
• Telestream: Telestream Vantage transcoding workflows interface with MatrixStore; both vendors serve the same broadcast post-production customer base around media processing and storage.
• EVS Broadcast Equipment: EVS provides live broadcast infrastructure and nearline storage (XTAccess, IPDirector) integrated with MatrixStore; both serve sports and broadcast archive/operational storage needs.
• Spectra Logic: Spectra Logic sells enterprise tape and disk archive systems used by media organizations for long-term content preservation, competing with MatrixStore in the digital archiving infrastructure category.
• Pixitmedia (Pixstor / Ngenea): Object Matrix's sibling products under Pixitmedia/DataCore. Pixstor and Ngenea offer parallel filesystem and hybrid cloud storage for M&E, competing for the same buyer budget.

Broad incumbents

• Avid Technology: Avid's Interplay/ISIS is the incumbent MAM and storage platform in broadcast; MatrixStore's InterConnect plug-in targets Avid customers, making Avid both a partner and a competitive incumbent for archive workflows.
• NetApp: NetApp's StorageGRID and ONTAP offer object and enterprise storage at scale to media organizations, providing broad-incumbent competition to MatrixStore's specialized media-archive positioning.

Emerging players

• Iconik: Iconik is a cloud-native MAM that consumes object storage (including S3-compatible backends). It represents an emerging SaaS alternative that could substitute for MatrixStore in cloud-first media archives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/object_matrix
• Facebookfacebook.com/nearline
• LinkedInlinkedin.com/company/object-matrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Object Matrix