Highstreet.io
Highstreet.io is a SaaS platform that centralizes product feed management and eCommerce integration, distributing optimized product data to 200+ marketplaces and advertising channels for enterprise brands in fashion, beauty, electronics, and large-scale retail.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Highstreet.io does
Highstreet.io is a SaaS platform for product feed management and eCommerce marketplace integration, operated by the Italian limited liability company Kipcast S.r.l. and part of the Impresoft Group since 2022. The platform functions as a centralized hub that ingests product data from eCommerce platforms (Shopify, Magento/Adobe Commerce, Salesforce Commerce Cloud), PIM, OMS, and ERP systems; transforms, normalizes, and enriches that data (including through generative AI for product copy and AI-driven image processing); and distributes optimized feeds to more than 200 marketplaces, advertising networks, and social commerce destinations including Amazon, Zalando, eBay, Google Shopping, Meta Ads, TikTok, Pinterest, and Bing. Core product modules are Product Feed Marketing (ad-channel feed optimization), Marketplace Integration (listing, inventory, and order synchronization), Local Inventory Campaign (connecting eCommerce with brick-and-mortar stores via Google Local Inventory Ads), Image Manager (multichannel image processing), and Sync View (product, order, and inventory synchronization dashboards).
The company serves over 200 international brands with a strong specialization in Fashion & Luxury, Beauty & Cosmetics, Consumer Electronics, and large-scale retail (GDO); named customers include KIKO Milano, Calzedonia Group, The North Face, Carrefour, Luisaviaroma, Etro, Boggi, Paul&Shark, Twinset Milano, Sunglass Hut, Browns, Trussardi, Adecco, and Dainese. The commercial model is enterprise sales-led with custom-quoted, multi-year SaaS subscriptions priced on SKU count, number of feeds, and support tier, bundled with managed services including onboarding, ticketing, and premium 24/7 peak-season support. Distribution combines direct enterprise field sales globally with an exclusive North American channel partnership with Webtmize (signed in 2025) and cross-sell through the Impresoft Univerce ecosystem. The platform is ISO 9001, ISO 27001, and HIPAA certified, and is delivered as a cloud-based product accessible at platform.highstreet.io with API-first delta-feed push processing for real-time pricing, availability, and stock synchronization.
Highstreet.io firmographics
Firmographics- Name
- Highstreet.io
- Legal name
- Kipcast S.r.l.
- Website
- https://highstreet.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Highstreet.io is a SaaS platform that centralizes product feed management and eCommerce integration, distributing optimized product data to 200+ marketplaces and advertising channels for enterprise brands in fashion, beauty, electronics, and large-scale retail.
- Ownership category
- akta.pro rank
Highstreet.io industry classification
Industry- Product category
- Product Feed Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
- akta.pro secondary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where Highstreet.io is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Highstreet.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Product Feed Management Platform: Highstreet.io operates as a SaaS platform providing product feed management and marketplace integration services. Pricing is fully customized based on three main variables: number of SKUs (products in the catalog), number of feeds required, and level of support and managed services. The platform is offered on a subscription basis with personalized quotes tailored to each client's operational requirements. Managed services are bundled with the technology platform, including onboarding, technical support, and feed optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom SaaS subscription with pricing based on SKUs, feed count, and support level |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Highstreet.io product offering
Product offeringCore offering
Highstreet.io is a SaaS platform that centralizes product feed management for eCommerce brands. It collects product data from eCommerce platforms, PIM, OMS, and ERP systems, transforms and enriches it, and distributes optimized feeds to over 200 marketplaces, social shops, advertising platforms, and digital sales channels. The offering combines proprietary software (real-time sync, AI-driven enrichment, Sync View dashboards) with managed services for onboarding and feed optimization.
Product overview
Highstreet.io is a SaaS platform for product feed management and eCommerce integrations. The platform consists of three core solutions: Product Feed Marketing (optimizes product data for digital advertising campaigns), Marketplace Integration (manages presence across Amazon, Zalando, eBay and other marketplaces), and Local Inventory Campaign (connects eCommerce with physical stores via Google Local Inventory Ads). Supporting modules include Image Manager for AI-powered image processing and Sync View dashboards for product/order synchronization visibility. The platform integrates with 200+ marketplaces, advertising platforms, and social commerce channels, serving brands in fashion, beauty, electronics, and retail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Feed Marketing Optimizes product data for digital advertising campaigns across Google Shopping, Meta Ads, Bing, and other advertising channels. Automates real-time feed updates to improve CTR, ROI, and conversions. Built for eCommerce brands and retailers managing large product catalogs.
- Marketplace Integration Comprehensive management of marketplace presence including Amazon, Zalando, and eBay. Covers product publishing, inventory synchronization, and order synchronization to enable multi-channel selling with reduced complexity. Designed for brands and retailers selling across multiple marketplaces.
- Local Inventory Campaign Connects eCommerce platforms with physical retail stores through Local Inventory Ads on Google. Promotes locally available products and improves in-store customer visits by enhancing store visibility. For omnichannel retailers managing both digital and physical inventory.
Quantifiable outcome
- The North Face achieved +16% ROAS year-over-year, +127% increase in ad spend with +163% revenue growth, and +20% increase in average order value through optimized Google Shopping feeds.
- +4 more outcomes
Companies that use Highstreet.io
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
Highstreet.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature7 records
Highstreet.io partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebtmizecoreExclusive partnership with Webtmize, a leading Canadian performance marketing agency, as the official North American implementation and service partner. Webtmize manages the setup, customization, and continuous optimization of the Highstreet.io feed management platform for eCommerce businesses across the US and Canada. The partnership provides localized access and dedicated support for Highstreet.io's technology in North America, with Webtmize handling onboarding through ongoing optimization for brands selling on Amazon, Walmart, Google Shopping, Meta Ads, and other channels.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Highstreet.io competitors and assessment
Company assessmentDirect peers
- Feedonomics: Feedonomics (acquired by Shopify in 2021) is a direct peer offering product feed management, optimization, and syndication to marketplaces, ad networks, and social channels for enterprise brands. It competes head-to-head with Highstreet.io on channel coverage and managed-service delivery.
- Channable: Channable is a European feed management and PPC automation platform serving merchants and agencies with multi-channel product feeds for marketplaces, comparison shopping engines, and ad platforms. It directly overlaps Highstreet.io on Google Shopping, Meta, and affiliate feed automation.
- ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration and feed management SaaS that connects brands to 700+ marketplaces. It competes with Highstreet.io's Marketplace Integration product and serves similar fashion, beauty, and electronics verticals.
- Productsup: Productsup is a product-to-consumer (P2C) data platform for feed management, marketplace syndication, and product content optimization at enterprise scale. It targets the same fashion, retail, and brand manufacturers as Highstreet.io.
- GoDataFeed: GoDataFeed is a feed management platform focused on Google Shopping, Bing, and social ad channel feed optimization for agencies and mid-market merchants. It is directly comparable to Highstreet.io's Product Feed Marketing offering.
- Lengow: Lengow is a French feed management and marketplace integration SaaS used by European retailers and brands to distribute catalogs to 1,800+ channels. Its vertical and geographic overlap with Highstreet.io is high.
- DataFeedWatch: DataFeedWatch provides feed optimization for Google Shopping, Meta, and 2,000+ marketplaces and comparison engines. Its feature set (feed rules, AI optimization, marketplace syndication) closely mirrors Highstreet.io's capabilities.
- WakeupData: WakeupData is a Nordic product feed management and PIM platform specializing in retailer and brand catalog optimization for marketplaces and ad channels. It is comparable on technology stack and target verticals.
Broad incumbents
- Mirakl: Mirakl is a broader marketplace platform operator enabling enterprise retailers to launch and operate their own third-party marketplaces. It sits upstream of feed management and serves an overlapping enterprise retail customer base.
Others
- Webtmize: Webtmize is Highstreet.io's exclusive North American channel partner and a performance marketing agency managing feed setup and optimization for brands on Google Shopping, Meta, and Amazon. It is comparable as a customer-facing delivery model for the same feed management capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Highstreet.io social profiles
Digital presenceHighstreet.io compliance and trust
Trust signalCompliance3 records
Highstreet.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highstreet.io leadership team
Management profileNumber of profiles
Highstreet.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highstreet.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highstreet.io
What does Highstreet.io do?
Highstreet.io is a SaaS platform that centralizes product feed management for eCommerce brands. It collects product data from eCommerce platforms, PIM, OMS, and ERP systems, transforms and enriches it, and distributes optimized feeds to over 200 marketplaces, social shops, advertising platforms, and digital sales channels. The offering combines proprietary software (real-time sync, AI-driven enrichment, Sync View dashboards) with managed services for onboarding and feed optimization.
Is Highstreet.io a public or private company?
Highstreet.io is a private company. It is classified as corporate owned and is currently operating.
When was Highstreet.io founded?
Highstreet.io was founded in 2015. It employs 1 to 10 people.
Where is Highstreet.io based?
Highstreet.io is headquartered in Toronto, Canada, in the North America region.
How does Highstreet.io make money?
One revenue line is on record: saaS Subscription - Product Feed Management Platform.
Who are Highstreet.io's main competitors?
Direct peers on record are Feedonomics, Channable, ChannelEngine, Productsup, GoDataFeed, Lengow, DataFeedWatch and WakeupData. Mirakl is listed as a broad incumbent. Webtmize is listed as an others.
Does Highstreet.io have an API?
No public API is recorded for Highstreet.io.
What industry is Highstreet.io in?
Highstreet.io's product category is Product Feed Management Software. Its primary akta.pro industry code is BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads), with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 51821 and its SIC code is 7372.