Blue Technology

What Blue Technology does

Blue Technology Co., Ltd. is a privately held Cambodian business software solutions provider founded in 1999 and headquartered in Phnom Penh, with a secondary support office also in Phnom Penh. The company delivers enterprise software and IT consulting services to mid-market and enterprise customers across Cambodia, Vietnam, Myanmar, Laos, and Mongolia, operating across seven verticals: hotels/resorts/entertainment, retail, hospitality, property and real estate, borey/condo/asset/auto leasing, manufacturing, and logistics. Named enterprise customers include IFC, SME Bank, and SBI Regional Bank, and the company claims thousands of ClearView customers throughout Cambodia.

The company's product portfolio combines proprietary in-house solutions with certified partner products. Proprietary products include ClearView Cloud ERP & Distribution (financial management, supply chain, POS, B2B trade, loyalty, warehouse, and mobile e-commerce), ClearView HCM (digital HR transformation with self-service, leave/time/attendance, payroll, and talent management), bluePayroll (SMB HR and payroll with localized compliance for Cambodia, Laos, and Vietnam labor law), and a Leasing Management Software for asset finance. Partner products resold and implemented include Microsoft Dynamics 365 Business Central, Salesforce Sales/Service Cloud and Platform, LS Central for Retail/Hospitality/Hotels, SOFT4RealEstate, Tableau Cloud, and JET Reports, with integrations to Microsoft Power BI, Slack, and SAP Business One barcode scanning.

Blue Technology generates revenue through a mix of subscription-based software licensing (proprietary and partner products), implementation and customization services, and recurring support contracts. The GTM motion is sales-led enterprise field sales with consultative selling — pricing is quote-based and not publicly disclosed, demo request forms are published on the website, and a local in-house support team provides implementation and ongoing service. The company markets through its website, Facebook, LinkedIn, and Telegram, and holds the LS Retail Gold Partner 2025 designation.

Name

Blue Technology

Legal name

blue Technology Co., Ltd.

Website

https://blue.com.kh

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Technology delivers ERP, CRM, HCM, payroll, and industry-specific business software for enterprises across Cambodia and broader ASEAN, combining proprietary ClearView platforms with certified Microsoft Dynamics 365 and Salesforce implementations through a localized partner and consulting model.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Enterprise resource planning
• Human capital management
• Payroll management software
• Customer relationship management
• Retail point of sale systems

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Licensing & Implementation: Revenue generated through Microsoft Dynamics 365 Business Central, Salesforce, and LS Central implementations. Includes software licensing fees, implementation services, customization, and training.
2. Proprietary Software Sales: Revenue from ClearView Cloud ERP, ClearView HCM, bluePayroll, and Leasing Management Software products. Both cloud and on-premises deployment options available.
3. Consulting & Professional Services: Business consulting, analysis, training, implementation, custom development, ICT project integration, and local support services. The company emphasizes local support with an in-house team.
4. Reporting & Analytics Tools: JET Reports - Excel add-in for Microsoft Dynamics 365 Business Central providing reporting, analytics, and planning capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Blue Technology provides enterprise business software solutions and IT consulting services to organizations in the ASEAN region, primarily Cambodia. The company resells, implements, and customizes certified Microsoft Dynamics 365 and Salesforce platforms, and develops its own proprietary ClearView Cloud ERP, ClearView HCM, bluePayroll, and Leasing Management Software products. Its offering combines software licensing/subscription with consulting, implementation, custom development, training, ICT integration, and ongoing local support delivered by an in-house team.

Product overview

Blue Technology is a Cambodian business software solutions provider offering a platform-plus-modules architecture. Their portfolio combines proprietary in-house products (ClearView Cloud ERP & Distribution, ClearView HCM, bluePayroll, Leasing Management Software) with partner/reseller products (Microsoft Dynamics 365 Business Central, Salesforce Sales Cloud, Service Cloud & Platform, LS Central for Retail/Hospitality/Hotels, Tableau Cloud, SOFT4RealEstate, JET Reports). The core ClearView platform serves ERP, HR, and payroll needs, while partner products extend capabilities into CRM, retail POS, hospitality, property management, and business intelligence. Services include business consulting, training, implementation, custom development, ICT integration, and local support.

Differentiator

Problem solved

Functional benefit

Brands

• ClearView: ClearView Human Capital Management System (HCM) - digital HR transformation solution for employee, manager, and HR department task management.
• bluePayroll
• ClearView Cloud ERP & Distribution

Products and services

• ClearView Cloud ERP & Distribution Comprehensive cloud-based ERP and distribution management platform providing financial management, supply chain, sales, project cost accounting, business intelligence (Power BI integration), B2B trade management, wholesale ordering, point of sales, loyalty programs, warehouse device integration, and mobile e-commerce distribution. Designed for businesses requiring integrated financials, sales, and operations management.
• ClearView HCM (Human Capital Management) Digital HR transformation platform providing employee self-services, organizational management, leave management, time and attendance tracking, payroll management, automated payroll calculation, and talent management modules including recruiting, onboarding, performance, and training. Built for HR departments seeking to digitize employee lifecycle processes.
• bluePayroll System All-in-one HR and payroll software for small and medium businesses covering HR administration, time and attendance tracking (fingerprint/face biometric devices), payroll processing, and employee self-services. Includes compliance with Cambodia, Laos, and Vietnam labor law with tax settings, social security insurance, and seniority pay calculation.
• Leasing Management Software All-in-one leasing software for asset finance and leasing companies covering lease origination, applicant administration, credit scoring automation, credit decision process management, dealer/broker web portals, document management, e-signature, general ledger integration, foreign currency financing, floating interest calculation, securitization, and fleet management. Designed for asset finance, borey/condo, and auto leasing businesses.
• Microsoft Dynamics 365 Business Central All-in-one business management solution connecting financials, sales, service, and operations to streamline business processes and improve customer interactions. Capabilities include financial management, sales acceleration, customer service, project management, supply chain optimization, warehouse management, and manufacturing support. Implemented by Blue Technology as a certified Microsoft partner.
• Sales Cloud (Salesforce) Cloud-based CRM application that helps salespeople sell smarter and faster by centralizing customer information, logging interactions, and automating daily tasks. Provided via Blue Technology's certified Salesforce partnership.
• Service Cloud (Salesforce) Customer service platform built on Salesforce providing a 360-degree customer view for delivering smarter, faster, and more personalized service. Provided via Blue Technology's certified Salesforce partnership.
• Salesforce Platform App development platform that extends CRM reach and functionality, allowing users to build apps using drag-and-drop simplicity or code, with Slack integration for workflow automation and team collaboration.
• LS Central for Retail Complete all-in-one retail software extending Microsoft Dynamics 365 Business Central, combining financials, POS, store operations, supply chain, inventory, eCommerce, and customer loyalty for retail businesses including fashion, electronics, furniture, grocery/supermarkets, pharmacies, and forecourt/gas stations.
• LS Central for Hospitality Restaurant and food service software solution for managing recipes, kitchen productivity, and POS terminals with comprehensive restaurant management capabilities for quick service restaurants, cafes, full service restaurants, and catering operations.
• LS Central for Hotels & Resorts Property Management System (PMS) for hotels providing guest management, bookings, housekeeping, maintenance tracking, and integrated retail and F&B operations for hotels, resorts, and entertainment venues.
• SOFT4RealEstate Property management software built on Microsoft Dynamics NAV for commercial, retail, and mixed-use properties providing lease management, tenant management, maintenance, billing/invoicing, and financial reporting for property managers and real estate companies.
• JET Reports Excel add-in for Microsoft Dynamics 365 Business Central providing reporting, analytics, and planning capabilities through Excel-based financial and operational reporting.
• Tableau Cloud Visual analytics platform transforming data usage to solve problems, empowering people and organizations to make data-driven decisions through data visualization and business intelligence dashboards.

Quantifiable outcome

• ClearView used by thousands of customers throughout Cambodia
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• LS RetailcoreTechnology or Integration · 1 January 2025LS Retail Gold Partner 2025 providing LS Central solutions for retail and hospitality businesses. LS Central extends Microsoft Dynamics 365 with specialized industry functionality.
• MicrosoftcoreTechnology or IntegrationCertified Microsoft Dynamics 365 partner providing implementations, customizations, and local support for Microsoft enterprise software including Dynamics 365 Business Central, LS Central, and related Microsoft solutions.
• SalesforcecoreTechnology or IntegrationCertified Salesforce partner offering Sales Cloud, Service Cloud, and Salesforce Platform implementations with customization capabilities for Cambodian and regional customers.
• SOFT4RealEstatecoreTechnology or IntegrationPartner providing SOFT4RealEstate software built on Microsoft Dynamics NAV for commercial property management. Includes lease management, tenant management, maintenance, and billing capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FPT Software: Vietnam-headquartered IT services firm and Microsoft partner with broad ASEAN delivery capability. Directly comparable as a regional Dynamics/enterprise software implementation partner serving mid-market and enterprise customers across Southeast Asia.
• Hitachi Solutions: Globally recognized Microsoft Dynamics 365 partner with significant Asia-Pacific presence. Directly comparable as a Microsoft-focused SI implementing Dynamics, LS Retail, and Power Platform solutions for mid-market and enterprise clients.
• Slalom: Mid-sized global consulting firm with deep Salesforce and Microsoft practices. Comparable as a Salesforce-focused SI serving enterprise and mid-market customers across multiple industries, similar in mid-tier positioning to Blue Technology.
• Persistent Systems: India-headquartered IT services company with strong Microsoft Dynamics and Salesforce partnerships. Comparable as a Microsoft/Salesforce SI serving mid-market and enterprise software implementations globally, including across APAC.
• ABeam Consulting: Asia-focused consulting firm with deep Microsoft and SAP enterprise software practice. Comparable as a regional enterprise software implementation partner with localized service delivery across APAC, similar to Blue Technology's regional model.
• LG CNS: Korean IT services provider with Microsoft and enterprise software practices expanding across APAC. Comparable as a regional SI serving enterprise software implementation customers across Asia, similar in scale and approach to Blue Technology.

Broad incumbents

• Avanade: Joint venture between Accenture and Microsoft, the largest Microsoft technology services firm globally. Sets the bar as a broad incumbent for Dynamics 365, Azure, and Power Platform implementations across ASEAN and globally.
• NTT Data: Global Japanese SI with extensive Microsoft and Salesforce practices operating across APAC. Sets a broad-incumbent reference point for enterprise application implementation services in Asia-Pacific markets.
• Deloitte Digital: Global consultancy arm of Deloitte with Salesforce and Microsoft enterprise transformation practices. A broad incumbent that competes for large enterprise transformation deals in the same Salesforce/Microsoft space as Blue Technology.
• Capgemini: Global IT services and consulting firm with significant Microsoft and Salesforce practices. Comparable as a broad incumbent enterprise software SI competing for transformation projects across APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluetechnologycoltd
• LinkedInlinkedin.com/company/blue-technology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Technology