Media Carbon Calculator

What Media Carbon Calculator does

Media Carbon Calculator is a web-based standardized carbon footprint assessment tool being developed by Seriotec GmbH, a private limited company (GmbH) registered in Munich, Germany and founded in 2024. The tool is designed for European audiovisual producers to measure, assess, and visualize the carbon footprint of their production projects, addressing the absence of industry-specific, standardized methodologies in the media sector's sustainability reporting. The product is described as a domain-specialized calculator that enables emissions visualization and supports industry-wide benchmarking, with an intended release in 2025 and distribution via a self-serve product-led growth model on emissions-calculator.eu.

The underlying technology is a proprietary calculation methodology tailored to European audiovisual production workflows rather than a generic carbon accounting framework. The company is led by Managing Directors Florian Reimann and Dr. Robert Straßer, with a team of 1-10 employees. No AI/ML components, integrations, or API capabilities are disclosed, and the tool is positioned as a deterministic calculator rather than a data-intensive platform.

The business model remains largely undisclosed: pricing has not been published, the company is pre-revenue, and revenue mechanics are unspecified. Go-to-market is web-based self-serve targeting European producers, with the website as the sole disclosed distribution channel. The only funding to date is a non-dilutive award from the European Commission dated 2024-01-22, which signals EU-level policy alignment but does not constitute equity capital. As of the data available, there are no disclosed customers, partnerships, or enterprise contracts.

Name

Media Carbon Calculator

Legal name

Seriotec GmbH

Website

https://emissions-calculator.eu

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Carbon Calculator is a Munich-based pre-launch web tool, developed by Seriotec GmbH, that provides European audiovisual producers with a standardized methodology to assess and visualize the carbon footprint of their production projects, with release scheduled for 2025.

Ownership category

akta.pro rank

Product category

Sustainability / Carbon Management Software

NAICS

Motion Picture and Video Industries (5121)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

Keywords

• Carbon footprint calculator
• Emissions assessment tool
• Sustainability software
• Media production analytics
• Environmental reporting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Core offering

Media Carbon Calculator is a standardized emissions calculator tool that enables European audiovisual producers to assess and visualize the carbon footprint of their production projects. The tool provides a domain-specific methodology tailored to media industry production workflows and supports sustainability measurement, reporting, and industry-wide benchmarking. It is scheduled for release in 2025.

Product overview

Media Carbon Calculator offers a single unified product - a standardized emissions calculator designed specifically for European audiovisual producers. The tool provides a standardized method for assessing the carbon footprint of production projects and enables visualization of emissions data. The product was developed to support the media industry's movement towards sustainability and is scheduled for release in 2025. The company behind this product is Seriotec GmbH, based in Munich, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Carbon Calculator A standardized emissions calculator tool for European audiovisual producers to assess and visualize the carbon footprint of their production projects. The tool enables producers to measure and track emissions to support sustainability initiatives in the media industry.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Albert (BAFTA): Albert, operated by BAFTA, provides a carbon calculator specifically for the UK screen industries (film, TV, streaming). It is the closest direct peer to Media Carbon Calculator, addressing the same vertical with the same standardized footprinting approach, but anchored to the UK market and BAFTA's ecosystem.
• Julie's Bicycle: Julie's Bicycle is a UK-based sustainability organization providing carbon footprinting tools, guidance, and benchmarking for the creative and cultural industries, including audiovisual production. Highly comparable as a domain-specialist serving the same European media producer audience with comparable standardized calculators.

Broad incumbents

• Greenly: Greenly is a carbon accounting platform focused on SMBs and mid-market, with strong traction in Europe. Comparable as a broad carbon accounting incumbent that could pursue media industry customers with verticalized features.
• Persefoni: Persefoni is an enterprise-grade Climate Management and Accounting Platform used by Fortune 500 companies. Comparable as a broad carbon accounting incumbent whose product roadmap could intersect with media/entertainment vertical needs.
• Sweep: Sweep is a carbon management platform used by European mid-market and enterprise companies to map, reduce, and report emissions. Comparable as a horizontally-positioned European carbon accounting incumbent targeting the same sustainability/ESG buyers in Europe.
• Watershed: Watershed is a leading enterprise carbon accounting platform serving large corporates across industries. It is comparable as a broad carbon accounting incumbent that could expand into media-specific emission factors and compete for the same European enterprise customers.
• Normative: Normative is a carbon accounting and reduction platform with strong European enterprise penetration. Comparable as a broad incumbent in the carbon accounting space serving the same European buyer base that Media Carbon Calculator's media customers report into.
• Workiva: Workiva is an established ESG and sustainability disclosure platform used by large enterprises for CSRD/ESRS reporting. Comparable as an incumbent in the broader sustainability reporting and disclosure category Media Carbon Calculator touches.
• Plan A: Plan A is a Berlin-based ESG and carbon management SaaS platform serving European corporates. Comparable as a regional incumbent with overlapping customer geography (DACH/Europe) and overlapping ESG/CSRD reporting value proposition.

Others

• Carbone 4 (EcoAct): Carbone 4 is a climate consultancy with a software arm (acquired by EcoAct) serving European corporates on carbon strategy, measurement, and reporting. Comparable as a European climate-services ecosystem participant addressing overlapping media/enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Carbon Calculator