Cobredia Group

What Cobredia Group does

Cobredia Group (legal name: Groupe Cobredia) is a privately held French automotive distribution company founded circa 1920 and headquartered in Rennes, France. It operates approximately 90 dealership points across the Brittany (Bretagne) and Mayenne regions, employing roughly 1,700 people and distributing 21 automotive brands spanning four major OEM groups — Volkswagen Group (Volkswagen, Audi, Škoda, SEAT, Cupra, Volkswagen Utilitaires), Toyota (Toyota, Lexus, Toyota Professional), Mercedes-Benz, and Stellantis (Citroën, Opel, DS Automobiles, Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep) — plus Kia, MG Motor, and Smart. The company serves both individual consumers (Particuliers) and business fleet operators (Professionnels) across the full vehicle ownership lifecycle, with a stated inventory exceeding 3,000 used-vehicle references.

The business operates on a multi-stream revenue model combining transactional and recurring components: new vehicle sales, used vehicle sales, financing through Cobredia Finance (credit, LOA, LLD), maintenance and after-sales services, bodywork via Cobredia Carrosserie, technical inspection, spare parts and paint sales, vehicle rental through brand programs (Citroën Rent, Mercedes-Benz Rent, Volkswagen Rent), and B2B fleet management under Cobredia Mobility. Pricing spans entry-level vehicles (e.g., Citroën C3 from €15,990) to premium offerings (e.g., Mercedes-Benz CLA from €48,050), with used-vehicle financing options starting around €161/month. The core technology stack is described as a standard automotive dealership operations platform with no proprietary features, supported by a website (cobredia.fr) that provides inventory browsing, configuration tools, and online appointment booking.

Go-to-market is primarily direct-to-consumer through the physical showroom network, supplemented by an online inquiry channel and a dedicated recruitment site (recrutement.cobredia.fr). The company maintains no parent, no disclosed institutional investors, and no public listing. Recent activity (2026) includes the opening of a new Toyota dealership near Morlaix, renovation of the Toyota Auray facility, and reorganization of Brest concessions — pointing to ongoing capex reinvestment within the existing geographic footprint rather than expansion outside Brittany/Mayenne.

Name

Cobredia Group

Legal name

Groupe Cobredia

Website

https://cobredia.fr

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cobredia Group is a privately held French multi-brand automotive dealer operating 90 sites across Brittany and Mayenne. It distributes 21 brands including Volkswagen, Toyota, Mercedes-Benz, and Stellantis marques, selling new and used vehicles alongside financing, fleet, and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new vehicles from 21 automotive brands including Volkswagen, Toyota, Mercedes-Benz, Citroën, Opel, Audi, Škoda, Cupra, SEAT, Fiat, Kia, MG Motor, DS Automobiles, Lexus, Smart, Abarth, Alfa Romeo, Jeep, Toyota Professional, Volkswagen Utilitaires, Fiat Professional, and AUTOSTYLE
2. Used Vehicle Sales: Sales of used and demonstrator vehicles with a stock of over 3,000 multi-brand references
3. Financing Services: Cobredia Finance offers credit, LOA (Lease with Purchase Option), LLD (Long-Term Rental) financing solutions
4. Maintenance and After-Sales Services: Vehicle maintenance, repairs, technical inspection, and spare parts sales through service workshops
5. Bodywork Services: Cobredia Carrosserie provides bodywork and accident repair services
6. Fleet Management: Cobredia Mobility provides dedicated services for professional fleet management
7. Vehicle Rental: Short-term vehicle rental services through brand-specific programs like Citroën Rent, Mercedes-Benz Rent, Volkswagen Rent

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cobredia Group is a multi-brand automotive distribution group that retails new and used vehicles from 21 OEMs (Volkswagen, Toyota, Mercedes-Benz, Citroën, Audi, Škoda, Kia, MG, and others) through 90 dealership sites across Brittany and Mayenne, France. It supplements vehicle sales with in-house financing (Cobredia Finance), business fleet management (Cobredia Mobility), bodywork repair (Cobredia Carrosserie), maintenance, technical inspection, spare parts, paint sales, and short-term vehicle rental.

Product overview

Cobredia Group is an automotive distribution company operating as a multi-brand dealership network across Brittany and Mayenne, France. The company offers new and used vehicle sales from 21 brands including Volkswagen, Toyota, Mercedes-Benz, Citroën, Audi, Škoda, Fiat, Kia, and others. The product portfolio centers on vehicle sales (new, used, and demonstration vehicles) supported by ancillary services including Cobredia Finance (financing solutions), Cobredia Mobility (fleet management), Cobredia Academy (training), Cobredia Carrosserie (bodywork repairs), technical inspection, spare parts sales, and vehicle paint sales. The company operates approximately 90 sites with over 1,700 employees and more than 100 years of history.

Differentiator

Problem solved

Functional benefit

Brands

• Cobredia Academy: Training and professional development services for employees
• Cobredia Carrosserie
• Cobredia Finance
• Cobredia Mobility

Products and services

• New Vehicle Sales Retail of new passenger and commercial vehicles from 21 automotive brands across the Cobredia dealership network in Brittany and Mayenne, France. Sold to both individual consumers and professional/business buyers at showrooms.
• Used Vehicle Sales (AUTOSTYLE) Sale of multi-brand used and demonstrator vehicles with a stock of over 3,000 references, marketed under the AUTOSTYLE sub-brand and available across the Cobredia dealership network for individual and professional buyers.
• Cobredia Finance In-house financing solutions for vehicle purchases including consumer credit, LOA (location avec option d'achat / lease with purchase option), and LLD (location longue durée / long-term rental). Offered to both individual and professional buyers purchasing vehicles across the dealership network.
• Cobredia Mobility Fleet management and corporate mobility solutions dedicated to professional customers, covering vehicle acquisition, financing (LLD/LOA), maintenance coordination, and replacement for business vehicle fleets across the dealership network.
• Cobredia Carrosserie Bodywork repair, paint, and accident damage repair services for vehicles of all distributed brands, delivered by trained craftsmen using original parts and modern equipment at dedicated bodywork facilities.
• Vehicle Maintenance and After-Sales Service Periodic maintenance, mechanical repairs, warranty work, and after-sales servicing for vehicles from all 21 distributed brands, performed in service workshops attached to Cobredia dealerships.
• Technical Inspection (Contrôle technique) Mandatory technical inspection (contrôle technique) services for vehicles, performed at Cobredia service facilities for any make/model.
• Spare Parts Sales Sale of spare parts (pièces détachées) for vehicle maintenance and repair across the distributed brand portfolio, supporting both in-house workshops and external customers.
• Vehicle Paint Sales Sale of vehicle paint products tied to the Cobredia Carrosserie bodywork and refinish service offering.
• Short-Term Vehicle Rental (Citroën Rent, Mercedes-Benz Rent, Volkswagen Rent) Short-term vehicle rental services operated under brand-specific programs (Citroën Rent, Mercedes-Benz Rent, Volkswagen Rent) at dealership locations for individual and professional customers needing temporary vehicles.
• Vehicle Trade-In (Reprise Cobredia) Trade-in and vehicle repurchase service allowing customers to sell or exchange their existing vehicle as part of a new or used vehicle purchase from Cobredia.

Quantifiable outcome

• Access to over 3,000 used vehicle options across 21 brands
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Volkswagen Group (Volkswagen, Audi, Škoda, SEAT, Cupra, Volkswagen Utilitaires)coreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized dealer and distributor for Volkswagen Group brands including Volkswagen, Audi, Škoda, SEAT, Cupra, and Volkswagen Utilitaires, selling new and used vehicles through their network of 90 dealerships in Brittany and Mayenne.
• Toyota Group (Toyota, Lexus, Toyota Professional)coreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized dealer and distributor for Toyota brands including Toyota, Lexus, and Toyota Professional, with multiple dedicated Toyota dealership locations across the region.
• Mercedes-Benz GroupcoreChannel Partner/ Reseller/ DistributorCobredia Group operates as an authorized Mercedes-Benz dealership, selling new and used Mercedes-Benz vehicles along with offering after-sales services, maintenance, and Mercedes-Benz Rent rental services.
• Stellantis Group (Citroën, Opel, DS Automobiles, Fiat, Fiat Professional, Abarth, Alfa Romeo, Jeep)coreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized dealer for Stellantis Group brands including Citroën, Opel, DS Automobiles, Fiat, Fiat Professional, Abarth, Alfa Romeo, and Jeep, distributing vehicles through their regional dealership network.
• Kia MotorscoreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized Kia dealer, offering the full range of Kia vehicles including electric and hybrid models through their dealership network.
• MG MotorcoreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized MG Motor dealer, providing access to MG's electric and hybrid vehicle lineup to customers in Brittany and Mayenne.
• SmartcoreChannel Partner/ Reseller/ DistributorCobredia Group is an authorized Smart dealer, offering Smart electric vehicles through their dealership locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mary Automobiles: French multi-brand dealer group distributing many of the same OEM brands (Volkswagen, Audi, Škoda, Toyota, Mercedes-Benz) with similar service offerings including financing and after-sales. Direct regional competitor with comparable dealership-network GTM.
• GCA (Groupe Central Auto): Major French multi-brand dealer group operating across multiple regions with similar OEM brand portfolios. Directly comparable on multi-brand dealership model, F&I services, and after-sales; competes with Cobredia for OEM franchise allocations and regional expansion.
• Jean Rouyer Automobiles: Long-established French multi-brand dealer group distributing Renault, Dacia, Nissan, and other brands. Comparable in scale, business model, and private regional operator profile, with similar full-service dealership offerings.
• BYmyCAR: One of the largest multi-brand automotive dealer groups in France, distributing similar OEM portfolios across a national footprint. Directly comparable in business model — multi-brand new/used vehicle sales plus financing and after-sales — but at significantly larger national scale than Cobredia's Brittany/Mayenne focus.
• Lamirande Groupe: French multi-brand automotive dealer group operating a regional dealership network. Directly comparable on private regional dealership model, multi-brand OEM partnerships, and integrated service offerings.
• Pautric Group: Mid-size French multi-brand dealer group with regional concentration in southern/western France. Directly comparable on private regional dealership model, multi-brand OEM relationships, and after-sales service scope.
• Groupe Bernard: Family-owned French automotive dealer group with a multi-brand portfolio and full suite of dealership services (sales, financing, after-sales, bodywork). Closely comparable on business model, sub-brand structure (Finance, Mobility-type services), and private-ownership profile.
• Groupe Parot: Listed French multi-brand automotive distributor (one of the few publicly traded French dealer groups) with sales, after-sales, and B2B fleet services. Comparable in business model; larger and more geographically diversified, providing a public-market reference point for valuation.
• Hess Automobile: French/European multi-brand dealer group (part of the larger Emil Frey network) distributing several of the same OEM brands as Cobredia. Comparable on dealership-network GTM and full-service sales/after-sales model, with broader geographic reach.

Broad incumbents

• Emil Frey France: French arm of Swiss-headquartered Emil Frey Group, one of Europe's largest automotive retail and distribution groups. Overlaps with Cobredia on multi-brand dealership operations but operates at much broader European scale and includes wholesale distribution activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cobredia
• Facebookfacebook.com/cobredia
• LinkedInlinkedin.com/company/groupecobredia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobredia Group