Havas Media Group Poland

What Havas Media Group Poland does

Havas Media Group Poland operates as an integrated communications group under the Havas Village Polska umbrella, delivering media, creative, digital, PR, and engagement services to enterprise and mid-market clients in Poland. The organization is structured across two main divisions — Havas Creative Network (HCN) and Havas Media Network (HMN) — encompassing specialized sub-brands including Havas Warsaw (creative), Havas Media, Arena Media, FullSix Media, CSA (Customer Science Analytics), Havas PR, Havas Engage, Havas Play (entertainment/sports), Havas Market (e-commerce), Ecselis (performance marketing), Programmatic Hub, and LuxHub (luxury). The legal entities are Havas Warsaw Sp. z o.o. and Havas Media Sp. z o.o., wholly-owned subsidiaries of Havas Group (HAVAS SA), which itself sits within Vivendi SE, a French publicly-traded media conglomerate.

The company's service portfolio is built around proprietary IP including the Meaningful Brands research methodology (15 years of development, 350,000+ respondents across 31 markets), the Media Experience (Mx) framework, Havas Play Measurement, and CSA Science tools. Underlying technology capabilities include programmatic advertising platforms (Meta-DSP, Curated Kiosk, Meta Quality Barometer), e-commerce optimization tools (Havas Market Forecast, Havas Market Retail Insights), machine learning applications in CSA analytics, and DIMAQ-certified performance marketing infrastructure. All operations are guided by the Meaningful Brands philosophy emphasizing consumer value creation.

The business operates as a B2B professional services firm generating revenue through retainer fees, project-based fees, and media commissions on client spend. Pricing is custom/quote-based with no publicly disclosed tiers. The go-to-market model relies on direct enterprise sales via dedicated New Business contacts per division, long-term client retention (e.g., 24-year Auchan partnership), industry reputation built through award wins (Effie, Golden Paper Clip, MIXX, Golden Arrow), and leverage from the global Havas/Vivendi network for multi-market campaigns. The company serves approximately 30-50+ enterprise clients across banking (PKO BP, Bank Pekao, BNP Paribas), retail (Auchan, Carrefour, Lidl, IKEA), automotive (Hyundai, Kia, BMW, ASUS), consumer goods (LVMH, Chupa Chups, Mentos), telecommunications (Orange), aviation (PLL LOT), and pharmaceutical (GSK) verticals.

Name

Havas Media Group Poland

Legal name

Havas Warsaw Sp. z o.o. and Havas Media Sp. z o.o.

Website

https://pl.havas.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Havas Media Group Poland is an integrated B2B communications group operating as Havas Village Polska, providing media, creative, PR, digital, and e-commerce agency services to enterprise and mid-market clients across banking, retail, automotive, FMCG, and telecom verticals in Poland, as a subsidiary of Havas Group/Vivendi SE.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media agency services
• Advertising communications
• Digital marketing services
• Creative brand strategy
• Performance marketing

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media Agency Services: Full-service media agency offering strategy, planning, and media buying services across traditional and digital channels. Revenue generated through retainer fees and media commissions.
2. Creative Services: Creative development, content creation, and production services under Havas Creative Network, including advertising campaigns, branded content, and experiential marketing.
3. E-commerce Solutions: Havas Market division provides e-commerce strategy, marketplace optimization, and performance media services for DTC and marketplace sales, including specialized tools like Havas Market Forecast.
4. Performance Marketing: Ecselis provides performance marketing, SEO/SEM, affiliate marketing, and e-commerce services with measurable ROI outcomes.
5. Programmatic Advertising: Programmatic Hub delivers programmatic buying, paid social, and search marketing using proprietary tools and DSP platforms.
6. Public Relations: PR and communications services including corporate communications, crisis management, public affairs, and CSR/ESG communications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Havas Media Group Poland is an integrated communications agency operating under the Havas Village concept, delivering media planning and buying, creative development, public relations, digital and performance marketing, e-commerce, and entertainment marketing services to enterprise and mid-market brand clients in Poland and across multiple global markets. The agency combines strategy, creative, media, and data analytics capabilities through specialized divisions such as Havas Media, Havas Warsaw, Havas PR, Havas Engage, Arena Media, FullSix Media, CSA, Havas Play, Havas Market, Ecselis, Programmatic Hub, and LuxHub.

Product overview

Havas Media Group Poland operates as a unified portfolio of specialized agencies under the Havas Village concept, combining creative, media, digital, and engagement capabilities. The core structure includes Havas Media (mainstream media agency), Havas Warsaw (creative), Havas PR (public relations), and Havas Engage (experiential marketing) under Havas Creative Network, alongside Havas Media, Arena Media, FullSix Media, CSA, Programmatic Hub, and Ecselis under Havas Media Network. Specialized units include Havas Play (entertainment/sports), Havas Market (e-commerce), and LuxHub (luxury brands). All operations are guided by the proprietary Meaningful Brands methodology and Media Experience (Mx) framework. The ecosystem includes proprietary tools such as Havas Market Forecast, Havas Market Retail Insights, Havas Play Measurement, HavaSay feedback platform, and programmatic tools like Meta-DSP, Curated Kiosk, and Meta Quality Barometer.

Differentiator

Problem solved

Functional benefit

Brands

• Ecselis: Multi-channel performance marketing team specializing in performance marketing, affiliation, SEM, SEO, e-commerce, and marketing automation with DIMAQ-certified experts
• Programmatic Hub
• Havas Market Forecast
• Havas Market Retail Insights
• LuxHub
• CSA Consult
• CSA Tech
• CSA Customer
• CSA Science

Products and services

• Havas Media A media agency combining advanced media knowledge with technology and data to manage brand communication, operating under the Meaningful Brands philosophy and using the proprietary Media Experience (Mx) methodology to optimize brand messaging and advertising effectiveness for enterprise clients.
• Havas Warsaw A creative agency under Havas Creative Network that combines creation with innovation, developing original and tailor-made solutions for clients through creative strategy, content creation, and integrated marketing campaigns.
• Havas PR Warsaw A public relations agency supporting clients in building meaningful relations through PR, corporate communications, CSR marketing, thought leadership, public affairs, and crisis management services.
• Havas Engage An engagement agency creating meaningful relations between people and brands through creativity, media, and innovations, handling events, experiential marketing, content creation, and customer experience strategies.
• Arena Media A media agency focused on knowledge, digital expertise, and tailor-made solutions, specializing in modern e-commerce and precise marketing solutions, offering data analytics, programmatic buying, and 360-degree communication strategies.
• FullSix Media A digital media agency focused on technology and data-driven solutions, providing web analytics, econometrics, attribution analysis, and performance-based marketing services with a creative approach to digital solutions.
• CSA (Customer Science Analytics) A global strategic and technological agency within Havas Media Network focusing on customer data understanding and ROI efficiency through analytics, technology solutions, and machine learning, offering CSA Consult, CSA Tech, CSA Customer, and CSA Science service lines.
• Havas Play A global agency network connecting brands with consumer passions through media, music, sports, technology, gaming, entertainment, and data analytics, featuring the proprietary Havas Play Measurement methodology and Media Experience (Mx) indicators.
• Havas Market A multidisciplinary e-commerce and retail solution combining agency competencies with performance media buying and modern techstack, offering sales profitability optimization, marketplace strategies (Allegro, Amazon, Shopee, Zalando), MarTech, and proprietary tools including Havas Market Forecast and Havas Market Retail Insights.
• Ecselis (Digital Competences) A multi-channel performance marketing team of digital professionals focused on ROI growth, specializing in performance marketing, affiliation, SEM, SEO, e-commerce, and marketing automation, employing DIMAQ-certified experts and proprietary tools.
• Programmatic Hub A precision marketing team working with data and advanced technological solutions for effective digital media campaign buying (display, video, search, paid social), using algorithms, machine learning, cross-device mechanisms, and DSP platforms including Meta-DSP, Curated Kiosk, and Meta Quality Barometer.
• LuxHub A team of experts specializing in 360-degree communication for premium-sector brands, providing media knowledge for luxury brand communication strategy and planning.

Quantifiable outcome

• 72% of consumers are tired of brands pretending to care about society while only interested in making money
• +7 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GroupM Poland: GroupM is the WPP-owned media investment group operating in Poland (Mindshare, MediaCom, Wavemaker, Essence). It is the most direct peer to Havas Media Group Poland, offering similar full-service media planning, buying, and digital services to enterprise clients in the Polish market.
• VMLY&R Poland: VMLY&R (WPP) is a global creative agency with Polish operations competing for integrated brand campaign and CRM mandates against Havas Creative Network Poland.
• Omnicom Group Poland: Omnicom's Polish operations (DDB, BBDO, TBWA, OMD) compete directly with Havas Media Group Poland across creative, media, and digital mandates, serving similar multinational and local enterprise clients.
• OMD Poland: OMD (Omnicom Media Group) is a global media agency with Polish operations, directly competing with Havas Media for media planning, buying, and digital performance budgets.
• IPG Mediabrands Poland: IPG Mediabrands (Mediabrands, Initiative, UM, Kinesso) operates in Poland and competes directly with Havas Media Network for media planning, buying, and digital performance mandates.
• Starcom Poland: Starcom is a Publicis-owned media agency operating in Poland. It directly competes with Havas Media Group Poland in media planning, buying, and performance marketing for enterprise clients.
• Wavemaker Poland: Wavemaker (GroupM/WPP) operates in Poland with a similar offering of media planning, buying, and content/media integration services. Direct competitor to Havas Media Network.
• Dentsu Poland: Dentsu operates in Poland through Dentsu Creative, Dentsu Media, and Merkle, providing integrated advertising services. It is a direct peer competing for the same enterprise client budgets in media, creative, and digital.
• Publicis Groupe Poland: Publicis operates in Poland through Starcom, Leo Burnett, Publicis, and Saatchi & Saatchi. It is a direct competitor offering the same integrated creative, media, and digital services to overlapping enterprise and mid-market clients.

Regional players

• Scholz & Friends Poland: Independent European creative agency with presence in Poland, competing primarily with Havas Warsaw (HCN) for creative mandates. Provides an alternative to holding-company-owned creative shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/havasmedia
• Facebookfacebook.com/HMGPoland
• LinkedInlinkedin.com/company/havas-media-network-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Media Group Poland