Asesoftware
Asesoftware is a Bogotá-headquartered IT services firm delivering custom software development, cloud, UX, applied AI, and database optimization to enterprise clients in financial services, insurance, government, and retail across Latin America, with additional offices in Chile, Costa Rica, the United States, and the United Kingdom.
- Company typePrivate
- Founded1991
- HeadquartersBogotá, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Asesoftware does
Asesoftware is a Bogotá-headquartered IT outsourcing and custom software development firm founded in 1991 that delivers end-to-end engineering, modernization, and applied AI services to enterprise clients across Latin America, with selective delivery presence in the United States (Miramar, FL) and the United Kingdom (London). Its service portfolio spans Software Solutions (including a specialized Oracle-to-APEX migration practice and mobile services), IT & Cloud Services built on AWS, Microsoft Azure, and Oracle Cloud, Staff Augmentation, Maintenance for critical systems, User Experience Design, and applied Artificial Intelligence. The company also markets four branded product offerings — DataMatch, Alina, Nexo, and NexLogix — and operates two distinct in-house units: the wholly-owned UX subsidiary Holistic Strategy Lab and the Equinox AI Lab for applied AI R&D.
Revenue is generated through a mix of project-based and time-and-materials professional services engagements, monthly-billed staff augmentation, and recurring maintenance and support contracts, all priced per engagement with no public pricing list. Distribution is exclusively direct enterprise sales with no channel partner, reseller, or marketplace motion; primary verticals are Financial Services, Insurance, Government, and Retail, with documented engagements at Davivienda, Mapfre, Sodimac, Banco de Costa Rica, Tostao, La Previsora, MINTIC, Fiduciaria Central, AgroPlan/Seguros Bolívar, and ACTS. The firm holds CMMI Level 3 (firmographics source; one leadership-page source references Level 5 — discrepancy noted) and ICONTEC quality certifications, and complies with regional regulatory regimes including SAGRILAFT anti-money-laundering controls.
Technology delivery is anchored by long-tenured Oracle/APEX expertise and complemented by cloud-native engineering on AWS and Microsoft Azure, mobile-first and offline-capable application development (as demonstrated in the AgroPlan and Sodimac projects), and database tuning methodologies paired with Quest Software tooling. AI capability is delivered through the Equinox AI Lab across virtual assistants, predictive analytics, recommendation systems, and intelligent process automation. Marketing is content-led, with an active blog, ten vertical sector studies, and dedicated social channels (LinkedIn, YouTube, Facebook, Instagram) feeding direct enterprise sales conversion via website contact forms and dedicated country sales contacts.
Asesoftware firmographics
Firmographics- Name
- Asesoftware
- Legal name
- SPECIALIZED SYSTEM ADVISORS IN SOFTWARE – ASESOFTWARE
- Website
- https://asesoftware.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Asesoftware is a Bogotá-headquartered IT services firm delivering custom software development, cloud, UX, applied AI, and database optimization to enterprise clients in financial services, insurance, government, and retail across Latin America, with additional offices in Chile, Costa Rica, the United States, and the United Kingdom.
- Ownership category
- akta.pro rank
Asesoftware industry classification
Industry- Product category
- Custom Software Development and IT Outsourcing Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Application Outsourcing (AO) (BPAEAMAA)
- akta.pro secondary industries
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Enterprise Architecture & Technology Roadmapping (BPAEAAAC), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Asesoftware is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
Asesoftware business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services / Custom Software Development: Asesoftware generates revenue primarily through custom software development, system maintenance, modernization, and professional services engagements. Services include software solutions, IT & cloud services, staff augmentation/outstaffing, user experience design, and artificial intelligence implementation. Revenue is derived from project-based and time-and-materials contracts with enterprise clients, with no publicly disclosed standard pricing — engagements are quote-based and tailored to each client's scope.
- Staff Augmentation / Outstaffing: Provision of specialized IT professionals to client organizations to supplement their internal teams. This service follows a monthly billing model based on the number and seniority of assigned personnel.
- Software Maintenance and Support: Ongoing maintenance and support services for critical enterprise systems, ensuring continuity, performance optimization, and system evolution without business interruption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement — no standard tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Asesoftware product offering
Product offeringCore offering
Asesoftware is a multinational IT Outsourcing and custom software development firm that delivers tailor-made software solutions, cloud and IT infrastructure services, staff augmentation, system maintenance and modernization, user experience design, and applied artificial intelligence for enterprise clients. The company serves primarily financial institutions, government agencies, insurance companies, and large retailers across Latin America and internationally, combining end-to-end engineering with specialized sector expertise.
Product overview
Asesoftware is a software development and cloud solutions company with over 30 years of experience serving the financial, government, insurance, and retail sectors. Its portfolio consists of four named products — DataMatch, Alina, Nexo, and NexLogix — listed in the Spanish product navigation, supplemented by a broad services layer. The services include Software Solutions (Oracle to APEX migration, Mobile Services), IT & Cloud Services, Staff Augmentation, Maintenance, User Experience Design (Service Design, Software Solution Design), and Artificial Intelligence services. The four products appear to operate as standalone offerings within the portfolio, while the services function as the primary delivery model, combining engineering, cloud, data, and applied AI to support digital transformation and system modernization.
Differentiator
Problem solved
Functional benefit
Brands
- Holistic Strategy Lab: User Experience and Design services division of Asesoftware
- DataMatch
- Alina
- Nexo
- NexLogix
Products and services
- DataMatch DataMatch is a product listed under Asesoftware's product portfolio in the Spanish navigation menu.
- Software Solutions Sectorized and tailor-made software development services including Oracle to APEX migration and Mobile Services, aimed at helping companies reach digital maturity.
- IT & Cloud Services Cloud infrastructure and IT management services enabling digital transformation through hybrid and multicloud ecosystems.
- Staff Augmentation Talent outsourcing services providing specialized technical professionals to supplement client teams, billed monthly based on number and seniority of assigned personnel.
Quantifiable outcome
- 99% platform availability increase for Davivienda Datawarehouse after database tuning
- +4 more outcomes
Companies that use Asesoftware
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Asesoftware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature6 records
Asesoftware partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Amazon Web Services (AWS)coreAWS is listed as a core technological partner of Asesoftware, shown in the TECHNOLOGICAL PARTNERS section of the website alongside Microsoft, Oracle, and Quest. The partnership enables cloud infrastructure delivery, hybrid and multicloud architectures, and cloud migration services for enterprise clients.
- MicrosoftcoreMicrosoft is listed as a core technological partner, shown in the TECHNOLOGICAL PARTNERS section of the website. The partnership enables delivery of Microsoft Azure cloud services, productivity solutions, and enterprise software integration for clients.
- OraclecoreOracle is listed as a core technological partner and is the foundation of Asesoftware's specialized Oracle-to-APEX migration practice. The partnership covers Oracle Database, Oracle Cloud Infrastructure, and Oracle APEX low-code platform across client engagements.
- Quest SoftwaresupportingQuest Software is listed as a technological partner supporting database management, monitoring, and optimization capabilities. The partnership complements Asesoftware's database tuning and Oracle administration services.
- Socrata (Open Data Platform)coreAsesoftware is an official Socrata partner, having developed the open data portal for MINTIC (Colombia's Ministry of Information Technologies and Communications). This partnership enables government open data solutions and civic technology implementations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Asesoftware competitors and assessment
Company assessmentDirect peers
- Softtek: Mexico-based IT outsourcing and custom software development firm with strong LATAM presence, similar banking/financial services vertical focus, and comparable staff augmentation + managed services business mix.
- Globant: LATAM-headquartered digital transformation and custom software services firm with comparable nearshore delivery model, similar financial/enterprise vertical focus, and overlapping AI/cloud/UX offerings — only materially larger and publicly traded.
- Wizeline: LATAM-based nearshore technology services company focused on AI/ML, cloud, and data engineering for enterprise clients — overlaps with Asesoftware's Equinox AI Lab and cloud services.
- Endava: Nearshore IT services firm combining custom software development, cloud, and AI for enterprise clients across financial services and similar verticals — comparable agile delivery model and customer profile.
- BairesDev: LATAM-rooted nearshore software outsourcing firm with similar staff augmentation and dedicated-team offerings for US/European enterprise clients, competing for the same engineering talent pool.
Broad incumbents
- Accenture: Global systems integrator and IT services incumbent with significant nearshore LATAM delivery capacity; competes for the same banking and government modernization RFPs as Asesoftware but at a vastly larger scale and scope.
- TCS (Tata Consultancy Services): Global IT services giant with established LATAM presence; competes for large banking and government modernization contracts that Asesoftware also targets, but at a different scale and delivery model.
- Globant (already listed): (Duplicated)
Regional players
- Avantica: Costa Rica-headquartered nearshore IT services firm with comparable service portfolio (custom development, QA, UX, cloud) and geographic overlap with Asesoftware's Costa Rica and US operations.
Emerging players
- Perficient: US-based digital consultancy with strong LATAM nearshore delivery, focused on enterprise digital transformation, custom development, and cloud — comparable service mix and customer profile to Asesoftware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Asesoftware social profiles
Digital presenceAsesoftware compliance and trust
Trust signalCompliance2 records
Asesoftware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asesoftware leadership team
Management profileNumber of profiles
Profiles8 records
Asesoftware subsidiaries and ownership
Company hierarchySubsidiaries1 record
Asesoftware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asesoftware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asesoftware
What does Asesoftware do?
Asesoftware is a multinational IT Outsourcing and custom software development firm that delivers tailor-made software solutions, cloud and IT infrastructure services, staff augmentation, system maintenance and modernization, user experience design, and applied artificial intelligence for enterprise clients. The company serves primarily financial institutions, government agencies, insurance companies, and large retailers across Latin America and internationally, combining end-to-end engineering with specialized sector expertise.
Is Asesoftware a public or private company?
Asesoftware is a private company. It is classified as unknown and is currently operating.
When was Asesoftware founded?
Asesoftware was founded in 1991. It employs 251 to 500 people.
Where is Asesoftware based?
Asesoftware is headquartered in Bogotá, Colombia, in the Latin America region.
How does Asesoftware make money?
Three revenue lines are on record. Professional Services / Custom Software Development is the primary driver. The others are staff Augmentation / Outstaffing and software Maintenance and Support.
Who are Asesoftware's main competitors?
Direct peers on record are Softtek, Globant, Wizeline, Endava and BairesDev. Broad incumbents are Accenture, TCS (Tata Consultancy Services) and Globant (already listed). Avantica is listed as a regional player. Perficient is listed as an emerging player.
Does Asesoftware have an API?
No public API is recorded for Asesoftware.
What industry is Asesoftware in?
Asesoftware's product category is Custom Software Development and IT Outsourcing Services. Its primary akta.pro industry code is BPAEAMAA, Application Outsourcing (AO), with a secondary code of BPAEAJAB, ITIL/ITSM Process Consulting & Implementation. Its NAICS code is 541511 and its SIC code is 7370.