Rocking Horse Ranch Resort

What Rocking Horse Ranch Resort does

Rocking Horse Ranch Resort is a privately held, family-owned all-inclusive resort operating on a single 500-acre site in Highland, Ulster County, New York, approximately 90 minutes north of New York City. The property comprises 114 guest rooms across the Main Lodge and Oklahoma Building, supported by an on-site year-round ecosystem of activities including the largest year-round guest horse operation in the United States (nearly 120 horses consuming approximately 1.2 million pounds of hay annually), an 85°F indoor water park, the 98°F Eldorado Hot Springs, the Boulder Bay outdoor pools and waterslides, a Winter Fun Park (skiing, snow tubing, real ice skating), an exotic wildlife exhibit, and nightly live entertainment.

The business sells a single bundled all-inclusive vacation product (lodging, all meals prepared by a Culinary Institute of America-trained culinary team, horseback riding, water parks, hot springs, activities, and entertainment) priced per night based on four-person occupancy with additional occupant fees. The property operates on a direct-to-consumer basis through phone reservations (800-647-2624), a proprietary online booking system (IRMng), and a dedicated group sales team; it does not use third-party online travel agencies. Pricing carries a 15% resort fee plus applicable New York State taxes, with a two-night minimum stay and three-night minimum on most holidays.

Customer mix is anchored on families with children (primary), with secondary segments including Girl Scout and youth-organization groups, school class trips (day and overnight packages priced $150–$275), corporate retreats, senior tours, religious groups, and an all-abilities accessible travel program supported by a Certified Autism Center designation. Ancillary revenue is generated from gift shop, bar, arcade, mining-camp activities, trip-protection insurance (5% of reservation), and late-checkout fees. The company is legally structured as Tee Bar Corp and has been owned and operated by the Turk family across three generations since its 1958 founding, currently under Steve and Shelley Turk who purchased the business from the founders in 2001; the company maintains TripAdvisor's #1 ranking for all-inclusive family resorts in the United States.

Name

Rocking Horse Ranch Resort

Legal name

Tee Bar Corp

Website

https://rockinghorseranch.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Rocking Horse Ranch Resort is a privately held, family-owned all-inclusive resort in Highland, New York, offering 114 rooms, year-round horseback riding on nearly 120 horses, indoor/outdoor water parks, and full activity bundles to families, schools, scouts, corporate groups, and accessible-travel guests.

Ownership category

akta.pro rank

Product category

Family Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Destination Spa Resorts (THAGAMAA), Equestrian & Horse Trekking Centers (THAAAKAL), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• All-inclusive family resort
• Horseback riding resort
• Indoor water park resort
• Family vacation packages
• Group event retreats

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. All-Inclusive Resort Packages: All-inclusive pricing model bundling lodging, all meals (breakfast, lunch, dinner, snacks), horseback riding, water parks, pools, activities, entertainment, and seasonal facilities. Package rates are nightly based on 4-person occupancy (ages 3+). Additional occupants charged nightly fees. Children 2 and under stay free.
2. Group Event Services: Specialized group packages for school trips, scout groups, corporate retreats, family reunions, and catered events. Includes all-inclusive weekend or catered day event options with customized menus and spaces.
3. Ancillary Revenue: Additional revenue from gift shop items, alcohol and bar purchases, arcade games, arts & crafts, mining camp activities, trip protection insurance (5% of total reservation), and late checkout fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rocking Horse Ranch Resort operates a 114-room, 500-acre all-inclusive family resort in Highland, New York, where one nightly rate bundles lodging, all meals, horseback riding, indoor and outdoor water parks, hot springs, winter recreation, nightly live entertainment, and a wide range of supervised activities for guests of all ages. The resort also books group events (school trips, Girl Scout weekends, corporate retreats, family reunions, accessible-travel groups) using the same all-inclusive infrastructure, with specialized packages and catering.

Product overview

Rocking Horse Ranch Resort is a TripAdvisor #1 rated all-inclusive family resort located in Highland, New York. The resort operates as a single unified all-inclusive vacation product offering comprehensive packages that include accommodations, dining, and hundreds of activities across multiple distinct offerings. Core products include Horse Adventures (year-round horseback riding with nearly 120 horses), the Big Splash Indoor Water Park (85-degree year-round), Eldorado Hot Springs (98-degree year-round), Boulder Bay Outdoor Pools and Waterslides, and the Winter Fun Park (snow tubing, skiing, ice skating). Additional offerings encompass group travel programs for schools, scouts, and corporate events; the Galactic Heroes Laser Tag attraction; nightly live entertainment; accessible travel programs (Certified Autism Center); and fine dining experiences. The resort spans 500 acres and serves individual families, school groups, Girl Scout troops, corporate teams, and other group bookings with a two-night minimum stay requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Family Resort Stay Comprehensive all-inclusive vacation package including accommodations, all meals, horseback riding, water parks, hot springs, activities, and entertainment at the TripAdvisor #1 rated all-inclusive family resort in the US.
• Horse Adventures Year-round guided horseback trail rides at three skill levels (Walk, Intermediate, Advanced), Junior Wranglers program for children under 48 inches, daily horse parades, and tractor-drawn wagon rides, powered by a herd of nearly 120 horses.
• Big Splash Indoor Water Park Year-round indoor water park maintained at 85°F featuring the Gold Rush water flume slide, Water Walk challenge, and family-friendly aquatic attractions.
• Winter Fun Park Seasonal winter recreation area offering 500-foot Timber Chute snow tubing lanes, skiing with equipment and instruction included, real ice skating rink, and magic carpet conveyor lifts.
• Eldorado Hot Springs Indoor/outdoor hot springs experience maintained at 98°F year-round with multiple therapy jets, built-in seating, and adjacent fire pit.
• Boulder Bay Outdoor Pools Outdoor heated aquatic facility featuring two heated pools, five waterslides, and a poolside bar with cabanas.
• Outdoor Activities Seasonal outdoor recreation including mountain tubing, banana boat rides, paddle boats, kayaking, canoes, fishing, softball, volleyball, mini golf, basketball, horseshoes, shuffleboard, bocce, nature trails, and organized family competitions.
• Galactic Heroes Laser Tag Family-friendly laser combat adventure with mission briefing, LED-equipped laser gear, real-time scoring, and arena gameplay.
• Indoor Activities Rain-or-shine indoor entertainment including Lucky Horseshoe Arcade with mini bowling, shooting gallery, archery range, game room, scavenger hunts, bingo, and board games.
• Nightly Entertainment Daily live performances in the Silverado Saloon featuring magicians, comedians, jugglers, live music, wildlife animal shows, bonfires with marshmallow roasts, and seasonal fireworks displays.
• Mountain Tubing Northeast's longest mountain tubing adventure using a magic carpet lift to reach the top of Big Hill, with Cosmic Night tubing under LED lights on select evenings.
• Exotic Wildlife Exhibit Interactive wildlife viewing featuring Nigerian Dwarf Goats, Scottish Highland cows Bonnie and Clyde, Plains Zebra Zoey, miniature donkeys, and reptile encounters led by licensed herpetologist Mark Perpetua.
• Award-Winning Accommodations 114-room boutique resort featuring Main Lodge rooms, Oklahoma Building rooms and suites, and ADA-accessible suites with free WiFi, cable flat-screen TVs, Simmons mattresses, refrigerators, and hair dryers.
• All-Inclusive Dining All-you-can-eat meals prepared by Culinary Institute of America graduates, featuring breakfast buffets with 40+ items, expansive salad bars, rotating dinner menus with signature steaks and BBQ, dessert bars, and 24/7 coffee and pastry stations.
• Group Travel & Events Group event services for school class trips, Girl Scout retreats, corporate retreats, catered events, family reunions, senior tours, and religious outings for groups of 10 or more rooms, with all-inclusive weekend or catered day event options and customized menus.
• Scout Adventures All-inclusive weekend packages for Girl Scouts starting at $385.25 per person, including badge-earning activities, horse adventures, swimming, and pin swapping with scouts from around the country.
• Corporate Retreats & Meetings Corporate event packages with meeting spaces, team-building activities, Silverado Saloon event venue, and customizable catering for day conferences and weekend retreats for groups of 10+ rooms.
• School Class Trips Educational day trip and overnight packages for school groups featuring BBQ lunch, horseback riding, water sports, rock climbing, archery, and team-building activities. Day Trip Lunch Package (6 hours) at $150; Day Trip Lunch & Dinner Package (8 hours) at $190; Overnight Package at $275.
• Catered Events Customized catering services for private events held in the Silverado Saloon or outdoor Picnic Pavilion, including fine dining meals, cocktail parties, and country BBQ options.
• Accessible Travel Program Certified Autism Center offering wheelchair-accessible accommodations with roll-in showers, paved walkways, zero-entry pools with hoyer lifts, and sensory kits for guests with sensory sensitivities.
• Accessible Group Travel All-abilities accessible getaway packages with wheelchair-friendly rooms featuring 4 beds, paved walkways, zero-entry pools, and activities designed for participants with developmental disabilities.

Quantifiable outcome

• 65+ years of continuous operation as family resort
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Rachael Ray ShowminorGTM or Marketing PartnerNational daytime TV show featured Rocking Horse Ranch in a family getaway giveaway segment, providing media exposure and brand awareness to national audience.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kalahari Resorts: Multi-property water park resort operator with family packages, convention and group offerings, and large indoor water parks. Competes for the same family-vacation wallet share.
• Hershey Lodge: Large Pennsylvania family resort adjacent to Hersheypark, bundling accommodations with theme-park access. Competes for family leisure travel and group business in the Northeast.
• Great Wolf Lodge: National chain of indoor water park resorts targeting families. Competes for family getaways with much larger footprint and capital base, including multiple Northeast locations.
• French Lick Resort: Large historic Indiana resort with multiple hotels, dining, indoor water park, and family programming. Competes in the family- and group-resort segment at a larger scale.

Direct peers

• Woodloch Resort: Family-owned, all-inclusive Pennsylvania family resort with multi-generational ownership, horseback riding, and broad activity mix. Closely comparable in operating philosophy and target family guest.
• Grand Hotel (Mackinac Island): Iconic American family-resort property operating on an all-inclusive Modified American Plan with structured activities and multi-generational appeal. Comparable operating model and historic brand positioning.
• Mohonk Mountain House: Historic all-inclusive family resort in New Paltz, NY (Hudson Valley) with comparable family activities, dining packages, and multi-generational guest base. Most direct geographic and product comparable.
• Smugglers' Notch Resort: Family-focused all-inclusive-style Vermont resort offering ski, water parks, kids' programs, and group accommodations. Direct competitor in the Northeast family-resort category.

Regional players

• Breezy Point Resort: Family-oriented Minnesota resort with all-inclusive packages, indoor water park, and group/event offerings. Similar mid-scale family-resort proposition in a different regional market.
• Hope Lake Lodge & Conference Center: Upstate New York family-friendly resort with indoor water park, group/event capabilities, and bundled packages. Adjacent regional comparable for groups and family leisure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Z3t0fFhJlwCfOYEYJa6nA
• Facebookfacebook.com/rockinghorseranch
• Instagraminstagram.com/rockinghorseranchresort
• Xx.com/rhranch
• LinkedInlinkedin.com/company/rocking-horse-ranch-resort

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocking Horse Ranch Resort