What 3chillies does

3chillies Ltd. is a UK-based technology consultancy and digital agency, headquartered in Theale, Reading, that builds, delivers, and supports high-performing websites and digital experiences for enterprise and regulated-sector clients. The firm is privately held, founder-led (CEO Paul Spearman, CTO Bryan Archer), and has operated continuously since 2006. Its service portfolio spans website development, CMS/DXP implementation and upgrades, bespoke .NET business applications, systems integration, managed cloud hosting on Microsoft Azure, and SLA-based technical support with proactive monitoring. Customers are concentrated in UK law firms, professional services firms, public sector bodies, and large enterprises, with named engagements including RPC, Macfarlanes, Lewis Silkin, Odgers Berndtson, SLH, and various UK government departments.

The technology stack is anchored by three major CMS/DXP platforms: Sitecore (Gold Partner since 2007, with 12 dedicated developers), Umbraco (Platinum Partner since 2015, with 10 dedicated developers), and Optimizely, supplemented by Microsoft Azure for hosting and .NET for bespoke work. Adjacent offerings include Usercentrics Cookiebot for consent management, Umbraco Engage (resold since 2022) as a digital marketing suite, and Passle for professional services content. Security credentials include ISO 27001, UK Cyber Essentials, and OWASP ASVS compliance, which gate access to regulated procurements. Distribution is direct enterprise field sales into UK clients, complemented by agency partnerships with design and branding firms that bundle creative work around 3chillies' technology delivery.

Revenue is generated through a mix of project-based professional services (website builds, upgrades, integrations, health checks), recurring support contracts with SLAs, managed Azure hosting, and licensing/margin on resold products such as Umbraco Engage. Pricing is custom and not publicly disclosed; engagement terms run across multi-year support and hosting contracts alongside discrete build projects. Marketing is content-led, centred on a blog covering AI, SEO, CMS, security, and Umbraco/Sitecore/Optimizely developments, supplemented by conference participation (Umbraco Codegarden, Sitecore Symposium) and a quarterly newsletter. The company maintains a presence in Theale, Reading, and operates exclusively within the United Kingdom.

Name

3chillies

Legal name

3chillies Ltd.

Website

https://3chillies.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

3chillies is a UK-based digital agency that builds, integrates, hosts, and supports enterprise websites and digital experiences on Sitecore, Umbraco, Optimizely, and Microsoft Azure, primarily serving law firms, professional services firms, and UK public sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Website Development Services: Building, optimising and supporting high-performing websites using Sitecore, Umbraco, Optimizely and .NET technologies. Projects include website builds, CMS/DXP implementations, and bespoke business applications.
2. Ongoing Support Services: Ongoing support contracts with service level agreements providing proactive maintenance, monitoring, and issue resolution. Contracts can be tailored to client needs including office hours or round-the-clock support.
3. Managed Hosting Services: Cloud hosting and infrastructure management services, primarily on Microsoft Azure with AWS as an alternative. Includes environment setup, optimisation, and ongoing management.
4. CMS/DXP Upgrades: Specialised upgrade services for Content Management Systems and Digital Experience Platforms, including assessment phases and fixed-cost upgrade execution.
5. Health Checks and Audits: Fixed-price site health checks and audits covering coding, performance, compliance, security, and content assessments.
6. Umbraco Engage Reselling: Reselling Umbraco Engage (digital marketing suite) as an authorised reseller since 2022.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

3chillies is a UK-based technology consultancy and digital agency that builds, delivers, and supports high-performing websites and digital experiences for enterprise and mid-market clients. They work primarily with Sitecore, Umbraco, Optimizely, Microsoft Azure, and bespoke .NET, providing website builds, technical support with proactive maintenance, managed cloud hosting, CMS/DXP upgrades, business application development, and systems integration services. Their services span regulated UK sectors including government, legal, and professional services.

Product overview

3chillies is a technology consultancy and digital agency that builds, delivers, and supports high-performing websites and digital experiences. They are not a product vendor but rather a services company specialising in implementing and supporting a portfolio of CMS and DXP platforms. Their core service offerings include Website Development (building, optimising, and supporting websites), Technical Support (with proactive maintenance and SLA-based response), Managed Hosting (using Azure as the preferred platform), CMS/DXP Upgrades, Business Application Development, Website Health Checks and Audits, CMS/DXP Implementation, and Systems Integration services. Their technology portfolio is anchored by three major CMS/DXP platforms: Sitecore (Gold Partner, since 2007) for enterprise digital experience, Umbraco (Platinum Partner, since 2015) for open-source CMS, and Optimizely for content management and optimisation. They also offer specialised add-ons including Umbraco Engage (a digital marketing suite adding analytics, A/B testing, personalisation, and marketing automation to Umbraco), Usercentrics Cookiebot CMP for cookie consent management, and .NET bespoke development for custom solutions. They implement integrations between these CMS platforms and CRM systems (Salesforce, Dynamics, HubSpot), e-commerce platforms (Umbraco Commerce), analytics tools, and other business systems. Their services span the UK market with particular focus on regulated sectors including government, legal, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Services Website development, redesign, and rebuild services using Sitecore, Umbraco, Optimizely, and bespoke .NET, including front-end and back-end development, hosting setup, and integration work for enterprise and mid-market UK clients.
• Technical Support Services Ongoing technical support for websites, applications, and systems with proactive maintenance, monitoring, and SLA-based response times, including warranty on development work and flexible support packages tailored to client needs.
• Managed Hosting Services Managed cloud hosting and infrastructure services using Microsoft Azure as the preferred platform, with support for AWS, including environment setup, optimisation, autoscaling, CDN configuration, and ongoing management.
• CMS/DXP Upgrade Services Specialist upgrade services for CMS and DXP platforms including Sitecore, Umbraco, and Optimizely, using a two-phase approach with fixed-cost assessment followed by phased upgrade execution.
• Business Application Development Bespoke business application development including customer-facing apps, internal applications, web-based and mobile apps with varying complexity and integration requirements for enterprise clients.
• Website Health Checks and Audits Comprehensive website audits covering coding, performance, compliance, security, and content, delivered as a fixed-price service with a detailed report and interactive walk-through session under NDA confidentiality.
• CMS/DXP Implementation Services Implementation, re-platforming, and rebuild services for CMS and DXP platforms, including initial audit, platform selection guidance, migration, testing, and training across Umbraco, Sitecore, Optimizely, and SharePoint/Microsoft 365.
• Systems Integration Services Application and system integration services connecting CMS platforms with CRM (Salesforce, Microsoft Dynamics, HubSpot), e-commerce (Umbraco Commerce), analytics, booking, case management, and other business systems, using APIs, out-of-the-box connectors, and custom API layer development.

Quantifiable outcome

• Increased conversions by 1.3% for Small Luxury Hotels of the World

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Umbraco Engage (formerly uMarketingSuite)coreTechnology or Integration · 1 January 2022Authorised Umbraco Engage reseller since 2022, supporting marketing teams using Umbraco CMS who desire a more complete digital experience solution. Umbraco HQ acquired uMarketingSuite and renamed it to Engage.
• UmbracocoreTechnology or Integration · 1 January 2015Umbraco Platinum Partner and Certified Partners since 2015 with ten Umbraco developers. Multiple Umbraco website deliveries ranging from simple to complex for clients including international law firms, blue-chip recruiters, and insurance companies.
• SitecorecoreTechnology or Integration · 1 January 2007Sitecore Gold Partner since 2007, making 3chillies one of the UK's most experienced Sitecore agencies with twelve Sitecore developers. Nearly two decades of successful Sitecore website deliveries for professional services, public sector, and enterprise clients.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner for many years with deep expertise in Azure cloud hosting and .NET development. In-house development team with deep .NET experience and expertise.
• Design and Branding AgenciesminorChannel Partner/ Reseller/ DistributorPartnership with leading design and branding agencies for complete client solutions. 3chillies focuses on technology expertise while working with expert partners in design, branding and content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NetConstruct: NetConstruct is a UK Umbraco Gold Partner building, hosting and supporting Umbraco websites for enterprise clients. Direct overlap with 3chillies' Umbraco practice, managed Azure hosting and recurring support model.
• MMT Digital: MMT Digital is a UK-based digital agency building enterprise websites and digital platforms on Umbraco, Sitecore and Optimizely. Comparable to 3chillies in CMS-platform mix, UK enterprise focus and managed services approach.
• Inviqa: Inviqa is a UK digital consultancy delivering web and platform engineering, CMS implementations and cloud-native development for enterprise clients. Overlaps with 3chillies on CMS/DXP build, support and hosting services and similar UK mid-market/enterprise buyer profile.
• Cogworks: Cogworks is a long-standing UK Sitecore Platinum partner offering Sitecore, Azure and digital experience services to enterprise clients. It is one of the closest direct peers to 3chillies given the overlapping Sitecore Gold/Platinum expertise, UK focus and similar regulated-vertical mix.
• Perpetual (UK): Perpetual is a UK digital agency delivering web platforms, intranets and digital experience solutions for enterprise clients. Comparable on enterprise web builds, CMS focus and UK regulated-vertical customer base (financial services, legal, public sector).
• True North (formerly Standby): True North is a UK digital agency focused on Umbraco, Sitecore and digital experience work for enterprise and public-sector clients. Closely comparable to 3chillies on technology stack, vertical mix and UK geography.

Broad incumbents

• Dept Agency: Dept is a large global digital agency offering end-to-end digital experience, marketing technology and engineering services. Overlaps with 3chillies on enterprise CMS/DXP work and managed services but operates at much greater scale and breadth, making it a broad incumbent rather than direct peer.
• Valtech: Valtech is a global digital experience agency delivering CMS, commerce and data-platform implementations (including Sitecore work) for enterprise clients. Comparable on digital experience platform delivery but operates at much larger scale across multiple geographies.
• Accenture Song: Accenture Song is the digital transformation arm of Accenture delivering enterprise CMS, marketing technology and digital experience work. Overlaps with 3chillies at the top of the UK regulated-vertical enterprise market (sitecore/optimizely implementations) but as a portfolio player rather than specialist.

Regional players

• UNRVLD: UNRVLD is a UK-based digital agency focused on Sitecore, Optimizely and enterprise content platforms. Comparable technology stack and UK client base to 3chillies, with overlap on enterprise DXP build and support engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3chillies
• Xx.com/3chilliesuk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3chillies