UNRVLD
UNRVLD is a UK-headquartered digital experience and technology agency that designs, builds, and operates composable DXP, eCommerce, and fan engagement platforms for global enterprise clients across Optimizely, Sitecore, Contentful, Shopify, and Vercel ecosystems.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What UNRVLD does
UNRVLD is a UK-headquartered digital experience and technology agency that designs, builds, and operates digital platforms and eCommerce solutions for global enterprise clients. Founded in 2000 and operating as UNRVLD Ltd., the firm runs six offices across the UK (London, Manchester, Cardiff, Leeds, Belfast) and a European HQ in Vilnius, Lithuania, with 251-500 employees. Its core delivery spans digital strategy, experience design, platform implementation, managed services, experimentation/CRO, data and AI, and SEO.
The company's technology base is platform-agnostic composable DXP development across a deliberately diversified partner stack: Platinum Partner status with Optimizely (6+ years, 3 MVPs, 50+ projects) and Sitecore (10+ years, 2 MVPs, 400+ projects), Gold Partner with Contentful, Plus Partner with Shopify, and one of only 11 globally certified Vercel Solution Partners. Proprietary assets are limited to engagement methodologies — notably the Digital Maturity Audit framework and Sitecore Cloud Pathways Assessment — rather than product IP. Service differentiation rests on enterprise credentials (Diageo, Arup, Barratt Homes, PTSB, LIV Golf, UK Parliament, Lloyd's Register), MACH/composable architecture expertise, and a managed services layer that converts implementations into recurring revenue.
Revenue is generated through enterprise project-based consulting, fixed-scope platform builds with milestone billing, and recurring managed services/SLAs, sold via direct field sales and partner referrals from Optimizely, Sitecore, Contentful, Shopify and Vercel. The firm has raised one growth round of £7.85M from Business Growth Fund (2020) and acquired Made to Engage in 2021; ownership remains private with no disclosed institutional investor or PE control. The company is led by CEO Dan Berry, with CTO Darren Webb, CDO Sameer Rahman, and CGO Tom Dougherty, and has won Optimizely Solution Partner of the Year 2025, Sitecore Partner Experience Award 2025, Vercel Global Technology Solution Partner of the Year 2024 and 2025, and multiple Webby, BIMA, Drum and Sports Business Awards.
UNRVLD firmographics
Firmographics- Name
- UNRVLD
- Legal name
- UNRVLD Ltd.
- Website
- https://unrvld.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UNRVLD is a UK-headquartered digital experience and technology agency that designs, builds, and operates composable DXP, eCommerce, and fan engagement platforms for global enterprise clients across Optimizely, Sitecore, Contentful, Shopify, and Vercel ecosystems.
- Ownership category
- akta.pro rank
UNRVLD industry classification
Industry- Product category
- Digital Experience and Technology Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where UNRVLD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
UNRVLD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Consulting and Strategy Services: Project-based consulting engagements for digital strategy, experience design, and technology assessment. Engagements typically begin with strategic assessment and roadmap development.
- Digital Platform Development: Build and implementation services for websites, web applications, eCommerce platforms, customer portals, and fan engagement platforms. Typically delivered as fixed-scope projects with milestone billing.
- Managed Services and Support: Ongoing application lifecycle management, incident management, hosting and managed cloud services. Recurring revenue model with dedicated service desk and SLAs.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
UNRVLD product offering
Product offeringCore offering
UNRVLD is a digital experience and technology agency that creates, optimises, and manages digital platforms — including websites, eCommerce storefronts, and customer/employee/member portals — for enterprise clients. The firm delivers these services as project-based builds and ongoing managed services on major DXP and commerce platforms (Optimizely, Sitecore, Contentful, Shopify Plus, Vercel), supported by strategy, experience design, data and AI, experimentation/CRO, and SEO practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Platform Creation Build, design, and implementation of digital products including websites, web applications, eCommerce platforms, and digital platforms for enterprise clients using platforms such as Optimizely, Sitecore, Contentful, Shopify Plus and Vercel.
- Customer, Employee and Member Portals
- Digital Strategy
- Experience Design
- Data and AI
- Experimentation and CRO
- SEO Services and Consultancy
- Managed Services
- Digital Platform Optimisation
Quantifiable outcome
- New Era Cap achieved 60% YOY revenue growth in 2 years
- +4 more outcomes
Companies that use UNRVLD
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
UNRVLD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability11 records
Feature3 records
UNRVLD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OptimizelycorePlatinum Partner status with 6+ years relationship. Recognised as Optimizely Solution Partner of the Year 2025. Over 50 implementation projects delivered. Three Optimizely MVPs on team. Active on Optimizely Partner Advisory Board. Provides AI-enabled implementation and optimisation services.
- SitecorecorePlatinum Partner with over 10 years experience. Two Sitecore MVPs on team. 400+ Sitecore implementations delivered globally. Over 20 awards from Sitecore. Certified as Order Cloud specialist. Active member of Sitecore Partner Advisory Board.
- ContentfulcoreGold Partner status. Top-tier partner for headless CMS implementations. Two decades of DXP development experience enables Contentful-centred modern DXP architecture.
- ShopifycorePlus Partner status for enterprise commerce implementations. Specialises in complex B2C, B2B, and in-store commerce solutions. Supports store setup, migration, and comprehensive data migration.
- VercelcoreCertified Solution Partner - one of only 11 globally to achieve this certification (announced December 2025 as founding cohort). Validated expertise in Vercel platform and Next.js development framework. Named Vercel Global Technology Solution Partner of the Year 2025 and 2024.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
UNRVLD competitors and assessment
Company assessmentDirect peers
- Huge: Global digital agency delivering strategy, design, and platform engineering across DXP and commerce ecosystems. Highly comparable to UNRVLD on enterprise client profile, composable platform work, and CX-led delivery model; ex-Huge Director Ben Tolfree joined UNRVLD, signaling direct talent flow between the two.
- Dept: Global digital agency offering strategy, design, commerce, and engineering services to enterprise brands. Comparable in scale (~4,000+ people) and end-to-end DXP/commerce offering, but at materially larger scale than UNRVLD.
- Code Computerlove: UK-based digital agency and long-standing Optimizely/Sitecore partner delivering strategy, design, and platform builds for enterprise clients. Directly comparable on DXP partner ecosystem positioning and enterprise retail/leisure client roster.
- Verndale: Sitecore Platinum partner focused on DXP implementations and digital experience delivery for mid-market and enterprise clients. Directly comparable as a Sitecore-specialist agency competing for similar migration and managed services engagements.
- XCentium: US-based digital agency with Sitecore and Optimizely specializations delivering enterprise digital experience and commerce solutions. Comparable as a DXP-specialist agency competing for similar platform implementation and managed services work, with overlap in partner ecosystem and certification tiers.
- Somo: Independent digital agency specializing in commerce and digital experience platforms for global brands. Comparable on enterprise commerce transformation work and similar partner-led delivery model with Adobe/Sitecore/Shopify ecosystems.
Broad incumbents
- Deloitte Digital: Global consultancy's digital agency arm delivering large-scale transformation, platform engineering, and customer experience work. Comparable on enterprise digital transformation engagements but with consulting-led pricing and significantly larger delivery capacity.
- AKQA: Global design and innovation agency delivering digital products, platforms, and experiences for enterprise clients. Comparable on enterprise brand portfolio and platform engineering capability, but operates within the WPP network at substantially larger scale.
- Accenture Song: Global digital agency within Accenture delivering experience design, commerce, and platform implementations for Fortune 500 clients. Comparable on enterprise digital transformation scope and DXP/commerce platform partnerships, though at much larger scale.
- R/GA: Global creative and technology agency with deep enterprise digital transformation practice. Comparable on enterprise client base and integrated design/engineering offering, though R/GA operates at significantly larger scale with broader marketing scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UNRVLD social profiles
Digital presenceUNRVLD financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNRVLD leadership team
Management profileNumber of profiles
Profiles22 records
UNRVLD subsidiaries and ownership
Company hierarchySubsidiaries1 record
UNRVLD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNRVLD M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNRVLD
What does UNRVLD do?
UNRVLD is a digital experience and technology agency that creates, optimises, and manages digital platforms — including websites, eCommerce storefronts, and customer/employee/member portals — for enterprise clients. The firm delivers these services as project-based builds and ongoing managed services on major DXP and commerce platforms (Optimizely, Sitecore, Contentful, Shopify Plus, Vercel), supported by strategy, experience design, data and AI, experimentation/CRO, and SEO practices.
Is UNRVLD a public or private company?
UNRVLD is a private company. It is classified as venture growth investor backed and is currently operating.
When was UNRVLD founded?
UNRVLD was founded in 2000. It employs 251 to 500 people.
Where is UNRVLD based?
UNRVLD is headquartered in London, United Kingdom, in the Europe region.
How does UNRVLD make money?
Three revenue lines are on record. Digital Consulting and Strategy Services are the primary driver. The others are digital Platform Development and managed Services and Support.
Who are UNRVLD's main competitors?
Direct peers on record are Huge, Dept, Code Computerlove, Verndale, XCentium and Somo. Broad incumbents are Deloitte Digital, AKQA, Accenture Song and R/GA.
Does UNRVLD have an API?
No public API is recorded for UNRVLD.
What industry is UNRVLD in?
UNRVLD's product category is Digital Experience and Technology Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 541511 and its SIC code is 7370.