What Inviqa does

Inviqa is a full-stack digital product agency founded in 2007 and headquartered in London, operating as part of the Havas network under Havas CX. The firm delivers end-to-end digital services spanning strategy consulting, user research, experience design, and software engineering to enterprise and mid-market organizations across retail, travel, sports, hospitality, telecommunications, and nonprofit sectors. Marquee clients disclosed in case-study and award materials include Starbucks, Arsenal Football Club, Aman Resorts, Talkmobile, Guide Dogs for the Blind Association, Whitbread, Brompton, and N Brown.

The agency's technical delivery centers on composable architectures built on headless CMS platforms (Contentstack, Drupal), enterprise ecommerce systems (BigCommerce, Adobe Commerce Cloud), and supporting tooling including Akeneo PIM, Feedonomics for product data optimization, Gigya for identity, and Platform.sh for hosting. Inviqa operates proprietary research methodologies (X Index, Converged, CX Benchmarking) to ground customer-experience work in user insight, and embeds accessibility specialists in delivery teams to deliver WCAG 2.2 AA-compliant outputs. The firm has positioned itself around agentic commerce readiness, helping clients prepare for AI-mediated product discovery through services such as the AI Adoption Framework and integration with Feedonomics for catalogue syndication to AI answer engines.

Inviqa generates revenue through professional services engagements on a quote-based, scope-tied pricing model. The firm cites 70% client retention over three years, 200+ completed digital experience projects with double-digit KPI improvements, and 11 CX awards in 8 years across client programs. Operationally, Inviqa is a private limited company (Inviqa UK Ltd.) controlled by the Havas conglomerate, with offices in London and Maidstone, a workforce of 251–500, and stated service reach into Germany and the United States via the parent group's global network.

Name

Inviqa

Legal name

Inviqa UK Ltd.

Website

https://inviqa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Inviqa is a London-based, Havas-owned digital product agency delivering digital strategy, experience design, and software engineering services to enterprise and mid-market clients across retail, travel, sports, hospitality, telecom, and nonprofit sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital consulting and strategy services: Inviqa generates revenue through professional services engagements including digital strategy consulting, user research, digital platform consulting, website analytics, user testing, software engineering, and digital roadmap development. Services are delivered across the entire digital product lifecycle, from consultancy and UX design to solution build and continuous improvement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Inviqa is a full-stack digital product agency that delivers strategy, design, and engineering services across the entire digital product lifecycle. Core offerings include digital strategy consulting, user research, experience design, software engineering, composable platform implementation, and accessibility-first digital transformation. Services are delivered through composable architectures using best-in-class platforms such as BigCommerce, Adobe Commerce Cloud, Contentstack, Drupal, Akeneo PIM, and Feedonomics for enterprise and mid-market clients.

Product overview

Inviqa is a full-stack digital product agency (part of Havas CX/Havas Group) offering a comprehensive portfolio of services across the entire digital product lifecycle. The core offering consists of strategic consulting services (Digital Strategy, User Research, Analytics), design services (Experience Design, User Testing), and engineering services (Software Engineering, Technical Architecture). These services are delivered through a composable approach using best-in-class platforms and tools including BigCommerce, Adobe Commerce Cloud, Contentstack, and Feedonomics, with proprietary research methodologies (X Index, CX Benchmarking) providing customer insights. The company specializes in composable architectures, accessibility, and AI-powered experience transformation, serving clients across retail, travel, sports, and higher education sectors. Deliverables include custom design systems, digital roadmaps, and research guides. The agency emphasizes human-centered design principles while helping organizations prepare for agentic commerce and AI-driven experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting
• User Research
• Digital Platform Consulting
• Software Engineering
• Experience Design
• Composable Accelerator
• Technical Architecture Consulting
• Digital Platform Implementation
• AI Adoption Framework
• Accessibility Services
• Commerce Solutions
• Digital Roadmap Development

Quantifiable outcome

• 200+ digital experience projects completed, delivering double-digit KPI improvements
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and supporting.

• Havas CXflagshipStrategic or Co-development PartnerInviqa is a part of the Havas network, specifically operating as part of Havas CX. This affiliation provides access to a global multi-disciplinary network of agencies, enabling Inviqa to offer integrated digital experiences aligned with broader brand and customer engagement goals. The relationship allows Inviqa to plug in additional expertise when required and support clients with international ambitions.
• Dig InclusioncoreStrategic or Co-development PartnerLong-term partnership with Dig Inclusion, an organisation dedicated to providing accessibility testing, consultancy, and training to diverse businesses. This partnership reinforces Inviqa's commitment to WCAG 2.2 AA compliance on all projects and supports its internal accessibility expertise.
• People for ResearchcoreStrategic or Co-development PartnerPartnership with People for Research to find diverse participants, including those with digital access needs, for user research and testing programmes. This supports Inviqa's human-centred design approach and accessibility-focused delivery methodology.
• BigCommercecoreTechnology or IntegrationTechnology partnership with BigCommerce, an enterprise ecommerce platform, for composable commerce implementations. Inviqa uses BigCommerce as the platform backbone for DTC ecommerce builds, providing multi-storefront agility and advanced catalogue management for clients. Both companies collaborate on agentic commerce capabilities including instant checkout on LLMs and catalogue syndication to AI answer engines.
• FeedonomicscoreTechnology or IntegrationFeedonomics serves as the feed management and optimisation layer in Inviqa's commerce implementations, automatically cleaning, categorising, and optimising product feeds for hundreds of global channels including Google Shopping, TikTok Shop, and retail media networks. Feedonomics is positioned as the 'central nervous system for product data' in Inviqa's agentic commerce and product data optimisation engagements.
• AkeneocoreTechnology or IntegrationPartnership with Akeneo for Product Information Management (PIM) implementations. Inviqa supports clients through Akeneo PIM implementation to improve product data quality, content consistency, and governance across commerce channels.
• Platform.shsupportingTechnology or IntegrationPlatform.sh is used as the Platform-as-a-Service (PaaS) infrastructure for some client projects, providing simpler development and deployment workflows as well as agile scaling to meet peak traffic requirements.
• Conran Design GroupsupportingGTM or Marketing PartnerInviqa co-hosted a webinar with Conran Design Group titled 'Managing Brand and Experience in the Agentic Era', exploring how CMOs and digital leaders can adapt brand and experience to succeed with agentic AI.
• Havas MarketsupportingGTM or Marketing PartnerInviqa co-hosts webinars with Havas Market on topics including AI-driven search and brand discoverability. Havas Market contributes SEO and digital strategy expertise to joint thought leadership content.
• ContentstackcoreTechnology or IntegrationContentstack headless CMS is used as the content management platform for client digital transformation projects, providing flexible, future-proof editorial workflows. Inviqa has deep expertise across Contentstack for large-scale content platforms.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Equal Experts: UK-headquartered digital product consultancy focused on custom software delivery, platform modernisation, and embedded agile teams for enterprise and public sector — comparable emerging/specialised peer on custom software engineering delivery.

Direct peers

• Kin + Carta: London-headquartered digital transformation consultancy specialising in composable commerce, data, and engineering for enterprise clients — a closely comparable UK digital product agency with similar enterprise account profile and composable commerce focus.
• TPXimpact: UK-based digital transformation and engineering consultancy serving enterprise and public sector with experience design, platform, and data services — analogous mid-sized UK digital product agency competing for similar enterprise mandates.
• Dept Agency: Global digital product and creative agency headquartered in the Netherlands/UK, offering end-to-end digital experience, commerce, and engineering services to enterprise brands — directly comparable to Inviqa on composable commerce, CX, and platform-led delivery.
• Thoughtworks: Global technology consultancy specialising in custom software engineering, platform modernisation, and AI/data strategy for enterprise — directly comparable on software engineering and digital transformation delivery model.
• Reply: European-headquartered digital services group with strong commerce, experience design, and platform integration practices — comparable on enterprise digital transformation and customer experience delivery.
• Valtech: Global digital services company focused on composable commerce, data, and experience platforms for enterprise brands — directly comparable to Inviqa on Adobe Commerce, BigCommerce, and composable commerce architectures.

Broad incumbents

• Deloitte Digital: Big Four digital experience and engineering practice delivering enterprise digital transformation, commerce platforms, and customer experience programmes — a broader competitor to Inviqa in enterprise digital mandates.
• Accenture Song: Global digital experience, design, and marketing services arm of Accenture — broader incumbent competing for the same enterprise digital experience and commerce transformation RFPs as Inviqa, but with a much larger portfolio.
• Capgemini Engineering: Global systems integrator with digital commerce, customer experience, and platform engineering capabilities — competes with Inviqa for large enterprise digital transformation programmes as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/inviqa
• Facebookfacebook.com/Inviqa
• LinkedInlinkedin.com/company/inviqa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inviqa