Big Buzz

What Big Buzz does

Big Buzz Inc. is a privately held, founder-owned B2B marketing services agency headquartered in Denver, Colorado, operating since 2007. The firm provides strategy and consultation services to help organizations systemize marketing through proprietary frameworks including the Marketing Swell Theory (Awareness, Consideration, Decision) and a Clear Call to Action Model built on survey data from 100+ marketing professionals. Core deliverables are human-delivered strategic planning, content marketing, social media, sales systemization, and team alignment engagements delivered via direct client relationships.

Name

Big Buzz

Legal name

Big Buzz Inc.

Website

https://bigbuzzinc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Buzz is a Denver-based, founder-owned B2B marketing services agency founded in 2007 that provides strategy and consultation to healthcare (senior living, dental), SaaS, recruiting, and accounting organizations using proprietary survey-based marketing frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Strategy and Consultation Services: Full-service marketing agency providing strategy, consultation, and implementation support for healthcare and senior living organizations. Revenue generated through ongoing client engagements and project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Big Buzz is a marketing services agency that helps organizations systemize marketing through strategy, consultation, and implementation support across vertical-specific practices in senior living, dental, SaaS, recruiting/staffing, and accounting/finance. Engagements are sold on a consultative, quote-based basis and built around proprietary frameworks such as the Marketing Swell Theory, the Clear Call to Action Model, and a Team Alignment Framework informed by survey-based research of industry executives.

Product overview

Big Buzz is a marketing services company (not a software/SaaS platform) that provides strategic marketing consultation and execution services. The core offering is senior living organization marketing services, supplemented by dental marketing, SaaS business marketing, recruiting/staffing marketing, and accounting/finance marketing. The company delivers services through strategic consultation, a library of data-driven ebooks and reports (including titles like Break the Silos, Calls to Action that Work, Marketing Swell Theory, Recruitment Marketing Paradoxes, and Strategic Marketing Planning), and complimentary SWOT analysis sessions. Big Buzz does not offer a software product, platform, or modules—it provides human-delivered marketing strategy and consultation services. The company has been operating since 2007 and is led by CEO Wendy O'Donovan Phillips.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Organization Marketing Marketing strategy and lead generation services specifically for senior living operators, helping sales and marketing teams attract move-in-ready leads to achieve occupancy, growth, and scale goals.
• Dental Marketing Marketing services tailored for dental practices, DSOs, and corporate dental organizations, focused on increasing patient acquisition, practice growth, brand building, and recruitment marketing.
• SaaS for Businesses Marketing Growth marketing services for SaaS companies at various stages of scale, addressing the complexity of multiple brands, service lines, and regional differences to improve lead generation and market positioning.
• Recruiting and Staffing Services Marketing Marketing solutions for recruiting and staffing firms focused on attracting qualified candidates and clients through strategic marketing approaches spanning employer brand and recruitment marketing.
• Accounting and Finance Services Marketing Marketing services for accounting and finance firms facing the complexity of multiple partners, diverse service lines, and scaling operations, focused on client acquisition and firm positioning.
• Marketing Strategy and Consultation Strategic marketing consultation that helps organizations systemize marketing, develop multi-year growth strategies, align executive teams, and produce measurable results across lead generation and revenue.
• Complimentary SWOT Analysis and Strategy Sessions Free marketing analysis and strategy sessions offered to prospective clients as the entry point into Big Buzz's paid engagements.

Quantifiable outcome

• 170% increase in new leads and 171% increase in new lead move-ins for Crista Senior Living within 9 months
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Denver HealthcoreStrategic or Co-development Partner · 16 October 2020Big Buzz partnered with Denver Health in October 2020 to help unify the Denver Health brand across its many entities. The engagement includes collaboration with Denver Health marketing department leaders to refine project workflows and interdepartmental communication, as well as updating existing brand guidelines to better serve the organization's marketing efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GlynnDevins: GlynnDevins is a senior living marketing specialist agency with deep focus on occupancy, lead generation, and brand strategy for senior living operators — directly overlapping with Big Buzz's flagship vertical and customer base.
• Harger Howe & Walsh: Harger Howe & Walsh is a healthcare and senior living marketing agency offering strategy, branding, and lead generation services, closely mirroring Big Buzz's service mix and target buyer profile.
• Wonderist Agency: Wonderist Agency specializes in dental practice and DSO marketing, providing patient acquisition and brand strategy — a direct vertical analog to Big Buzz's dental marketing practice.
• My Social Practice: My Social Practice is a dental marketing agency focused on social media, content, and patient acquisition for dental practices and DSOs, competing for the same dental clients Big Buzz serves.
• True North Custom: True North Custom is a healthcare marketing agency serving hospitals, health systems, and provider organizations with content strategy and patient engagement — overlapping with Big Buzz's healthcare and senior living verticals.
• Coffey Communications: Coffey Communications is a healthcare-focused marketing agency serving hospitals, health systems, and senior living providers with content, branding, and digital strategy — closely aligned to Big Buzz's healthcare marketing offering.
• Walker Marketing: Walker Marketing is a senior living marketing agency providing lead generation, sales enablement, and occupancy-driven campaigns, directly comparable to Big Buzz's senior living service line.
• Activate Health: Activate Health is a healthcare marketing agency working with providers, payers, and health technology companies — competing for the same healthcare marketing buyers Big Buzz targets.

Broad incumbents

• G5 (RealPage): G5, now part of RealPage, is a larger marketing technology and services platform focused on senior living and multifamily — offering overlapping services with Big Buzz's senior living practice but at much greater scale and with bundled SaaS.
• Abila (Community Brands): Abila, now under Community Brands, provides marketing and association-management software and services for associations and nonprofit healthcare entities — a broader incumbent operating in adjacent nonprofit and healthcare marketing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigbuzzinc
• Instagraminstagram.com/bigbuzzinc
• LinkedInlinkedin.com/company/big-buzz
• Xx.com/bigbuzzinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Buzz