Reichl und Partner Werbeagentur

What Reichl und Partner Werbeagentur does

Reichl und Partner Werbeagentur, operating as REICHLUNDPARTNER, is an independent Austrian full-service advertising agency founded in 1988 by Rainer Reichl and headquartered in Linz, with owned offices in Vienna and Graz. The firm operates through a portfolio of seven specialized sub-brands (RUP Advertising, RUP Digital, RUP Media, RUP Public Relations, RUP Future Thinking, SMC Social Media Communications, and Erlebnismarketing) that collectively deliver brand positioning, creative campaigns, 360° media planning and buying, digital and eCommerce strategy, public relations, social media, and event marketing to B2B and B2C clients across diverse industries.

The agency employs 178 people ('RUPies') described as an interdisciplinary team of specialists and generalists, and serves enterprise customers including ANDRITZ, Voestalpine, FACC, Honda, LINZ AG, Brauunion Österreich, RE/MAX, WWF, and KlimaTicket Ö. Its business model is professional services, generating fees from creative development, campaign execution, media planning and buying, and strategic consulting on a project-based, individually negotiated basis. Kreativ-Billing of 134.2M EUR (Focus Media Ranking 2025) and Media Billing of 127.7M EUR reflect gross client spend routed through the agency, ranking it the sixth largest advertising agency in Austria.

REICHLUNDPARTNER positions itself as a 100% independent, owner-managed alternative to multinational agency networks, connected to a global alliance of 100+ agencies and holding academic partnerships with Stanford University and the University of St. Gallen for sustainability and circular economy expertise. Notable milestones include winning Austria's first Cannes Lion in 2015, the country's first Excellence Award for an advertising agency in 2019, and five consecutive Medianet Xpert Awards (2020-2024) as Austria's leading agency from the customer perspective.

Name

Reichl und Partner Werbeagentur

Legal name

Reichl und Partner Werbeagentur

Website

https://reichlundpartner.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Reichl und Partner Werbeagentur is an independent Austrian full-service advertising agency founded in 1988, operating through seven specialized sub-brands to deliver creative, digital, media, PR, social media, and event marketing to B2B and B2C enterprise clients across Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Marketing Services: Full-service agency providing comprehensive marketing communication services including advertising campaigns, digital strategies, media planning, PR, social media, and event marketing. Revenue generated through professional service fees for creative development, campaign execution, and strategic consulting.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Reichl und Partner Werbeagentur is a full-service Austrian advertising agency delivering integrated marketing communication through specialized sub-brands: RUP Advertising (creative campaigns and brand positioning), RUP Digital (digital strategy, eCommerce, web development), RUP Media (360° media planning and buying), RUP Public Relations, RUP Future Thinking (innovation and sustainability), SMC Social Media Communications, and Erlebnismarketing (B2B events, brand experience, incentive travel). The agency configures tailored service combinations for clients across B2B and B2C sectors.

Product overview

Reichl und Partner Werbeagentur is a full-service advertising agency operating as a portfolio of specialized sub-brands under one umbrella. The core offering centers on RUP Advertising for creative campaigns and brand positioning. This is complemented by RUP Digital for online strategies, websites, and eCommerce; RUP Media for 360° media planning; RUP Public Relations for corporate communications; RUP Future Thinking for innovation and sustainability consulting; SMC Social Media Communications for social media marketing; and Erlebnismarketing for experiential events and incentives. The agency positions itself as an integrated, holistic communication partner spanning both B2B and B2C sectors.

Differentiator

Problem solved

Functional benefit

Brands

• RUP Advertising: The advertising agency for creative and holistic communication
• RUP Digital
• RUP Media
• RUP Public Relations
• RUP Future Thinking
• SMC Social Media Communications
• Erlebnismarketing

Products and services

• RUP Advertising The advertising agency service line for creative and holistic communication, covering brand-building campaigns, sales-promoting campaigns, positioning strategies, creative strategies, employer branding and CSR campaigns for Austrian B2B and B2C clients.
• RUP Digital The digital agency service line for strategy, creation and development, providing digital strategies, eCommerce strategies, website and web platform design/programming, online marketing and content marketing for clients seeking digital transformation.
• RUP Media The media agency service line for 360° media planning and media buying, offering holistic media strategies and campaign execution across paid media channels.
• RUP Public Relations The PR agency service line for companies, brands and products, handling public relations campaigns and corporate communications.
• SMC Social Media Communications The social media agency service line for measurable success, offering social media campaigns, content marketing and engagement strategies.
• Erlebnismarketing The event agency service line for B2B events, brand experience and incentive travel, providing event management and experiential marketing services.
• RUP Future Thinking The think-tank service line for developing innovative business models, sustainability strategies and circular economy approaches, with expertise around Reduce, Refuse, Repair, Recycle positioning.

Quantifiable outcome

• First Austrian agency to win Cannes Lion (2015)
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• International Agency NetworkminorStrategic or Co-development PartnerREICHLUNDPARTNER Group is connected with over 100 agencies worldwide, enabling international reach and collaboration on global client projects.
• Stanford UniversitycoreStrategic or Co-development PartnerCollaboration with Stanford professors on sustainability and circular economy expertise. Partnership focused on developing sustainability marketing competencies for clients in areas of Reduce, Refuse, Repair, Recycle.
• University of St. GallencoreStrategic or Co-development PartnerCollaboration with University of St. Gallen graduates on sustainability and circular economy consulting. Partnership supports development of innovative business models and sustainable marketing strategies.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Demner, Merlicek & Bergmann: Vienna-based full-service creative agency and one of Austria's best-known independents, historically a direct competitor to REICHLUNDPARTNER on major Austrian brand accounts and pitches. Comparable scale, similar B2B/B2C mix, and shared independent positioning.
• PKP BBDO: Austrian arm of BBDO, one of the larger network-affiliated agencies in Vienna. Directly competes with REICHLUNDPARTNER for major Austrian brand accounts (including industrial and consumer clients) but does so as part of a global holding company.
• DDB Wien: Vienna office of DDB Worldwide (Omnicom), a long-established creative agency competing for Austrian enterprise accounts. Comparable offering in creative, digital, and media services within the same Vienna market.
• McCann Worldgroup Austria: Vienna-based full-service network agency with integrated creative, media, and PR capabilities. Directly competes for enterprise brand mandates in Austria with the backing of IPG's global network.
• Havas Vienna: Austrian operations of Havas Creative Network, offering integrated advertising, media, and digital services. Competes with REICHLUNDPARTNER on mid- and large-cap Austrian accounts across B2B and B2C.
• TBWA\ Austria: Vienna-based creative network agency under Omnicom, competing for Austrian enterprise and consumer brand accounts with full-service creative, digital, and media capabilities.

Broad incumbents

• Jung von Matt: Major German creative-led agency group with European footprint, comparable on award-winning creative and integrated services. Larger scale than REICHLUNDPARTNER but operates in overlapping client and talent markets across DACH.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with strong DACH presence. Comparable on independence positioning and full-service model, but at significantly larger scale and broader geographic reach.
• Scholz & Friends: German full-service creative agency with DACH operations, comparable on integrated brand strategy and B2B capabilities. Historically active in industrial marketing, an area where REICHLUNDPARTNER has strong Austrian credentials (ANDRITZ, Voestalpine).
• Wunderman Thompson Austria: WPP-owned full-service agency with Austrian presence, combining creative, data, and technology capabilities. Comparable integrated offering but operating within a larger global holding-company structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/reichlundpartner
• Facebookfacebook.com/reichlundpartner
• LinkedInlinkedin.com/company/reichl-und-partner-communications-group
• Instagraminstagram.com/reichlundpartner/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichl und Partner Werbeagentur