Havas Village Vienna

Name

Havas Village Vienna

Legal name

Havas Wien GmbH

Website

https://havasvillage.wien

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning & Buying Services: The agency plans and executes media campaigns across all media types (TV, radio, print, OOH, online) for national and international clients. Revenue is generated through media planning fees, commissions on media buys, and campaign management retainers.
2. Creative and Strategy Services: The agency provides creative strategy development, campaign concepting, and content creation across communications disciplines, integrated with media planning as a bundled offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Havas Village Vienna is an integrated full-service communication agency offering media planning and buying, creative services, public relations, strategy and insights, and digital advertising for clients across Austria. The agency combines all communications disciplines under the 'Village' concept, enabling seamless cross-disciplinary collaboration on campaigns spanning TV, radio, print, out-of-home, online, and social media. It also provides proprietary compliance tools and research-based strategy services tailored to Austrian market regulations.

Product overview

Havas Village Vienna is a full-service communication agency offering integrated services across Media, Kreation (Creative), and PR. The agency operates as a unified offering under the Village concept, combining strategy, media planning, creative services, and digital expertise from a single location. Core services include media consulting and planning across all channels, creative/copywriting services, and PR. The agency also produces proprietary research products including the Meaningful Brands™ study (conducted annually since 2009) and the Prosumer Report series. Specialized offerings include a Media Transparency compliance tool for Austrian public entities and campaign effectiveness analysis services. The agency maintains international connectivity through the Havas network.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kia Brand Range DOOH campaign achieved over 14 million gross contacts and over 1 million impressions through innovative DOOH Mobile-Synch format with geo-targeting
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• RTR (Rundfunk und Telekom Regulierungs-GmbH)minorStrategic or Co-development Partner · 15 February 2024RTR is Austria's media and telecommunications regulator. Mag. Stefan Rauschenberger, RTR's Head of Media & Law, spoke at Havas Village Wien's Infofrühstück event on the new Media Transparency Act, providing regulatory guidance to clients and positioning Havas as a compliant media partner.
• Goldbach Austria GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2023Goldbach Austria is a media sales and marketing company. Havas Village Wien partnered with Goldbach Austria GmbH to execute the Kia Brand Range DOOH campaign, specifically for the innovative 'DOOH Mobile-Synch' format and geo-targeting capabilities.
• Büro für Interaktion GmbHminorStrategic or Co-development Partner · 1 January 2023Büro für Interaktion GmbH collaborated with Havas Village Wien and Goldbach Austria on the Kia Brand Range campaign, contributing to the strategic development and execution of the DOOH Data award-winning campaign.
• LAOLA1minorChannel Partner/ Reseller/ Distributor · 1 January 2022LAOLA1 is an Austrian sports media platform. Havas Village Wien partnered with LAOLA1 to create the Kia Kosmos Metaverse experience around the Australian Open, where Kia is an official partner. LAOLA1 provided the sports content context and distribution for the campaign.
• Ruggenthaler, Rest & Borsky RechtsanwälteminorImplementation/ SI/ Consulting PartnerDr. Michael Borsky from Ruggenthaler, Rest & Borsky Rechtsanwälte (law firm) spoke at Havas Village Wien's Infofrühstück event on the new Media Transparency Act, providing legal expertise on expanded reporting obligations and penalties.
• ORF (Austrian Broadcasting Corporation)minorChannel Partner/ Reseller/ DistributorORF is Austria's public broadcaster. Havas Village Wien books TV advertising on ORF for clients including LIDL Österreich and has worked with ORF on campaign placements across ORF, ORF TVthek, and ORF radio.
• European ParliamentcoreGTM or Marketing PartnerThe European Parliament commissioned Havas Group (and thus Havas Village Wien) for the second consecutive time to handle media planning for the EU elections across the entire EU — a significant international mandate demonstrating the Havas network's pan-European reach and government relations capability.
• Facebook (Meta)minorChannel Partner/ Reseller/ DistributorHavas Village Wien uses Facebook plugins and social sharing functionality. The agency's Facebook page (HavasVillageVienna) is used to distribute content. Havas Village Wien also books advertising on Meta platforms (Facebook, Instagram) for client campaigns, as evidenced by campaign work referenced on the blog.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TBWA\Wien: Vienna office of TBWA\ (Omnicom network), a full-service agency combining media, creative, and digital. Competes for the same Austrian enterprise clients and creative awards.
• Publicis Media Austria: Austrian media arm of Publicis Groupe, providing media planning, buying, and digital services. Direct competitor for media-centric mandates and shared group-level pitches across Publicis clients in Austria.
• McCann Vienna (McCann Worldgroup): Vienna office of McCann Worldgroup (Interpublic Group), a full-service advertising and media agency. Competes head-to-head for Austrian enterprise, retail, and government accounts.
• GroupM Austria: WPP's media investment group in Austria, focused on media planning and buying across WPP agencies (Mindshare, MediaCom, Wavemaker). Closest direct competitor for media planning mandates of large Austrian advertisers.
• Scholz & Friends Vienna: Austrian arm of Scholz & Friends, an independent European agency network offering integrated advertising services. Comparable in mid-size agency positioning and Austria footprint.
• DDB Wien (DDB Tribal Vienna): Full-service creative and media agency in Vienna, part of the DDB/Omnicom network. Directly comparable as a network-affiliated, multi-discipline agency competing for the same Austrian enterprise and government pitches.
• Jung von Matt Vienna: Austrian office of the German Jung von Matt network, offering integrated creative, media, and digital services. Comparable in scope, network affiliation, and target client base within the Austrian market.
• BBDO Vienna: Vienna office of BBDO (Omnicom network), a creative-led agency. Competes in the Austrian market for creative-led accounts and integrated campaigns.
• Ogilvy Austria: Austrian operation of Ogilvy (WPP network), providing integrated advertising, PR, and consulting. Direct competitor for creative, media, and strategy mandates in Austria.

Broad incumbents

• Havas Group (parent network): Global communications network (part of Vivendi) that owns Havas Village Vienna. Relevant as the broader incumbent ecosystem in which the Vienna office competes for cross-border client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HavasVillageVienna
• LinkedInlinkedin.com/company/havas-village-vienna
• Instagraminstagram.com/havasvillage_vienna

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Village Vienna