Newco Enterprises
Newco Enterprises (dba Newco Coffee) is a St. Charles, Missouri-based manufacturer founded in 1974 that designs commercial coffee brewing equipment — including the InfiniBrew automated bean-to-batch system, soft pod brewers, bean-to-cup, and traditional batch brewers — for OCS distributors, c-stores, travel centers, offices, and restaurants across the United States.
- Company typePrivate
- Founded1974
- HeadquartersSt. Charles, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newco Enterprises does
Newco Enterprises, doing business as Newco Coffee, is a privately held US manufacturer of commercial coffee brewing equipment founded in 1974 and headquartered in St. Charles, Missouri. The company designs and produces a broad portfolio spanning fully automated bean-to-batch systems (InfiniBrew), soft pod brewers (CX Touch, CX Touch Horizon, Fresh Cup Touch, Little Joe), bean-to-cup machines (Eccellenza Touch, powered by Keurig technology), liquid specialty machines (Bistro Touch), and traditional batch brewer series (ACE, FC, GX, GX Dual, GK, NK, AK, KB, IA, 20:1). Supporting the equipment line is a 65+ SKU accessories catalog covering airpots, thermal servers, carafes, dispensers, water filters, cleaning supplies, and espresso accessories, plus a curated network of regional pod suppliers.
The company's core proprietary technologies include a plastic-free compostable soft pod format, the Precision Delivery System (PDS) valve used in the ACE series, programmable air infusion in the InfiniBrew, and smart 1.5-gallon digital servers with radiant pulse heating that signal the brewer for automatic replacement cycles. Select 20:1 series models carry ENERGY STAR certification, and the company publishes ADA-compliance guidance for equipment placement. Equipment interfaces are touch-screen driven, and select models (Eccellenza Touch) include WiFi connectivity for remote equipment monitoring.
Newco generates revenue primarily through B2B equipment sales via a two-tier go-to-market: a direct enterprise field sales team (VP National Accounts Jason College plus three Regional Sales Managers) works alongside an OCS distributor network and c-store broker channel to reach offices, convenience stores, travel centers, restaurants, and cafeterias. Pricing is quote-based with no public list, supported by a downloadable net price catalog for distributor accounts. Adjacent revenue streams include technical service contracts (with a dedicated 800-55-NEWCO support line), branded accessories and consumables, and in-house graphics/private labeling services that enable OCS distributors to co-brand Newco equipment. Marketing is anchored on trade show presence at SCA, NAMA, and NRA plus a content hub with blog, email newsletter, and the invitation-based Newco Business Connect showroom program at the St. Charles headquarters.
Newco Enterprises firmographics
Firmographics- Name
- Newco Enterprises
- Legal name
- Newco Enterprises
- Website
- https://newcocoffee.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Newco Enterprises (dba Newco Coffee) is a St. Charles, Missouri-based manufacturer founded in 1974 that designs commercial coffee brewing equipment — including the InfiniBrew automated bean-to-batch system, soft pod brewers, bean-to-cup, and traditional batch brewers — for OCS distributors, c-stores, travel centers, offices, and restaurants across the United States.
- Ownership category
- akta.pro rank
Where Newco Enterprises is headquartered
LocationHeadquarters
- HQ city
- St. Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newco Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Coffee Brewing Equipment Sales: Newco manufactures and sells commercial-grade coffee brewing equipment including automated brewers (InfiniBrew), pod brewers, bean-to-cup machines, traditional batch brewers, and specialty drink machines. Products are sold directly through the sales team and through OCS distributor partners.
- Accessories and Consumables: Sale of accessories including airpots, glass carafes, thermal servers, dispensers, tea urns, water filters, and cleaning supplies (Tabz, Cafiza, Dezcal, SuperGrindz). These products complement the brewer line and generate recurring accessory revenue.
- Technical Service and Support: Technical service support provided to customers who own Newco machines, including phone support (800-556-3926), troubleshooting, and repair services. Technical service classes are also offered to customers and service technicians.
- Branding and Private Labeling: In-house graphics and printing capabilities allow Newco to offer private labeling and custom branding on equipment and coffee presentation materials for OCS distributors and end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B equipment pricing — contact sales for quote |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Newco Enterprises product offering
Product offeringCore offering
Newco Enterprises manufactures and sells commercial-grade coffee brewing equipment, including the InfiniBrew automated bean-to-batch brewing system, soft pod brewers, bean-to-cup machines, liquid specialty machines, and traditional batch brewers (ACE, FC, GX, 20:1, NK series). The company also distributes accessories such as thermal servers, airpots, carafes, dispensers, and cleaning supplies, selling primarily to OCS distributors, convenience stores, offices, restaurants, and travel centers through direct field sales and channel partners.
Product overview
Newco Enterprises offers a comprehensive portfolio of commercial coffee brewing equipment and accessories for offices, convenience stores, restaurants, and travel centers. The product lineup centers on the Infinibrew automated brewing system (the flagship innovation featuring bean-to-batch automation with smart servers), complemented by pod brewers (CX Touch, CX Touch Horizon, Little Joe), bean-to-cup machines (Eccellenza Touch), and liquid specialty machines (Bistro Touch). Traditional brewing is served through the ACE, FC, GX, and GX Dual series, while combo coffee and tea brewing is covered by the 20:1 series. Supporting accessories include thermal servers, airpots, carafes, dispensers, cleaning supplies, and espresso accessories (Café Espresso, Milk Thermos, Mini Fridge). The company also maintains a network of pod coffee suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Infinibrew: A fully automated brewing system that grinds, brews, and maintains coffee in small, fresh batches - eliminating manual brewing or monitoring. Features automated grinding, dosing, smart servers, and programmable brewing schedules.
- Newco CX Touch
- Newco Fresh Cup Touch Brewer
- Newco Fresh Cup 4 Brewer
- Newco Little Joe
- Eccellenza Touch
- Bistro Touch
Products and services
- InfiniBrew Automated Brewing System Fully automated commercial bean-to-batch brewing system that autonomously grinds, doses, brews, monitors freshness, discards stale coffee, and disposes of grounds via drain lines and counter chutes, with smart 1.5-gallon digital servers and programmable air infusion. Designed for OCS operators, convenience stores, offices, and travel centers needing high-volume continuous coffee with minimal labor.
- CX Touch Horizon Soft Pod Brewer Soft pod brewer with larger horizontally oriented touch interface, updated menu graphics, and new display lighting; uses eco-friendly paper or silk soft pods that are fully recyclable and compostable. Targeted at office and break-room environments.
- CX Touch Soft Pod Brewer Touchscreen soft pod brewer for office environments with intuitive interface and low maintenance requirements, using eco-friendly compostable soft pods.
- Little Joe Single-Serve Pod Brewer Compact single-serve soft pod brewer for small offices, featuring dual water source design (pour-over or direct plumbed), touchscreen interface, and integrated waste bin with auto/eject system.
- Fresh Cup Touch Brewer Touchscreen pod brewer with adjustable drip tray, designed for office and small commercial environments using soft pods.
- Eccellenza Touch Bean-to-Cup Machine Premium bean-to-cup specialty coffee machine with 10.1-inch touchscreen, 12 coffee selections plus 18 light/dark and decaf options, hot water dispense, and WiFi interface for remote equipment monitoring; uses Keurig commercial technology.
- Bistro Touch Liquid Specialty Coffee Machine On-demand specialty drink machine combining liquid coffee with powdered milk and chocolate, featuring touchscreen interface, two 4 lb. hoppers, and optional touchless operation capability.
- ACE Series Traditional Brewers Compact commercial brewer series with PDS valve technology for accurate brew volume, water level detection, adjustable brew safety light, and gravity hot water faucet. Available in airpot, low profile, thermal carafe, tall dispenser, and stainless configurations.
- FC Series Automatic Brewers Automatic batch brewers with dump valve operation, improved brewing temperature, accurate brew volume, and modular cabinet construction. Available in 5-warmer, airpot, thermal dispenser, thermal carafe, tall, and telescoping models.
Quantifiable outcome
- The global footprint of annual plastic coffee capsule waste is approximately 576,000 metric tons — the weight of about 4,400 school buses. By switching to soft pods, operators eliminate plastic waste entirely.
- +2 more outcomes
Companies that use Newco Enterprises
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Newco Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Newco Enterprises partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DittingcoreDitting manufactures the burr grinders used in the InfiniBrew system. This is a key technology partnership for Newco's flagship automated brewing product, with the grinder being a core component of the InfiniBrew's automated grinding and dosing capability.
- Blueprint CoffeeA St. Louis-based coffee roaster whose beans (Tekton blend and single origin Ethiopia Segera) were used at the SCA World of Coffee 2026 show to demonstrate the InfiniBrew's capabilities. Sourced for trade show demonstrations rather than a formal commercial partnership.
- Keurig (Commercial)coreThe Eccellenza Touch machine uses Keurig technology and is supported by Keurig's commercial tech support portal (kdrptechservicesportal.com) with dedicated technical library, parts manuals, and 1-888-287-2739 support line. Newco distributes machines powered by Keurig technology.
- Go Get Em TigerminorA Los Angeles specialty coffee roaster whose Minor Monuments espresso blend was used in the cold brew InfiniBrew demonstration at the NAMA 2026 trade show. Used for product demonstration purposes at industry events.
- Alliant Coffee (West, SE, NE)coreAlliant Coffee operates as a pod supplier across three regional divisions (West, Southeast, Northeast), providing coffee pods to Newco's OCS customers and end-users. Contact representatives: Chris Taffera (West), Kevin Hershey (SE), Jerome Gray (NE).
- Baronet CoffeecoreA pod supplier recommended on Newco's Coffee Suppliers resource page. Contact: Matt Zanotta, 518-248-7008, [email protected]. Serves as a pod supply option for Newco's pod brewer customers.
- Pod PackcoreA pod supplier listed on Newco's Coffee Suppliers page. Contact: Kelly Walker, 225-921-4527. Provides pods compatible with Newco's pod brewers.
- Muldoons CoffeeminorA pod supplier listed on Newco's Coffee Suppliers page. Contact: Keelan Muldoon. Serves as a pod supply option for Newco pod brewer users.
- National CoffeecoreA pod supplier listed on Newco's Coffee Suppliers page. Contact: Rick Dutkiewcz, 561-632-9755, [email protected]. Provides pods to Newco's OCS and c-store customers.
- El Dorado CoffeeminorA pod supplier listed on Newco's Coffee Suppliers page. Contact: Jack Leigh, 973-568-9866. Serves as a pod supply option for Newco's pod brewer users.
- White BearminorA pod supplier listed on Newco's Coffee Suppliers page. Contact: Bill Barrett, 616-559-3652. Serves as a pod supply option for Newco's pod brewer users.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Newco Enterprises competitors and assessment
Company assessmentDirect peers
- BUNN: BUNN is a leading manufacturer of commercial coffee brewing equipment including batch brewers, airpot brewers, and OCS equipment. Directly competes with Newco in batch brewing for offices, c-stores, and foodservice — the closest head-to-head competitor in the traditional brewer segment.
- Grindmaster-Cecilware: Grindmaster-Cecilware manufactures commercial coffee and food equipment including batch brewers, grinders, and satellite systems. Competes directly with Newco in commercial coffee brewing for restaurants, c-stores, and offices.
- Bloomfield (Middleby Corporation): Bloomfield, part of Middleby Corporation, manufactures commercial coffee brewing equipment including pourover and automatic brewers. Directly competes with Newco's traditional brewer lineup in foodservice and OCS.
- Wilbur Curtis: Wilbur Curtis manufactures commercial coffee brewing equipment including batch brewers, satellite servers, and specialty coffee systems. Competes directly with Newco's ACE, FC, and GX series in restaurants, c-stores, and foodservice.
- Keurig Commercial: Keurig Green Mountain operates a commercial coffee division providing K-cup pod brewing systems to offices and foodservice. Direct competitor in pod-based brewing where Newco competes with soft pods, while also being a strategic technology partner for Newco's Eccellenza Touch.
- La Marzocco: La Marzocco is a premium commercial espresso machine manufacturer serving specialty coffee shops and high-end foodservice. Adjacent to Newco's specialty coffee segment (Eccellenza Touch, Bistro Touch), competing in premium specialty coffee where Newco is expanding its presence.
- FETCO: FETCO is a commercial coffee equipment manufacturer specializing in batch brewers and extraction technology. Direct competitor in OCS, c-store, and foodservice brewing segments where Newco's traditional brewers compete.
- Marco Beverage Systems: Marco Beverage Systems designs and manufactures commercial coffee brewing equipment including under-counter brewers and pour-over systems. Competes with Newco in specialty coffee and high-volume foodservice brewing applications.
Broad incumbents
- Franke Coffee Systems: Franke Coffee Systems is a large global manufacturer of fully automatic commercial coffee machines for foodservice and retail. Broader portfolio and global reach than Newco, but directly competes in automated brewing systems like Newco's InfiniBrew.
- Hamilton Beach Commercial: Hamilton Beach's commercial division offers a broad portfolio of foodservice equipment including coffee brewing systems, but operates as a larger multi-category player rather than specializing in coffee brewing. Overlaps with Newco's traditional brewer offerings in restaurants and c-stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newco Enterprises social profiles
Digital presenceNewco Enterprises compliance and trust
Trust signalCompliance1 record
Newco Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newco Enterprises leadership team
Management profileNumber of profiles
Profiles10 records
Newco Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newco Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newco Enterprises
What does Newco Enterprises do?
Newco Enterprises manufactures and sells commercial-grade coffee brewing equipment, including the InfiniBrew automated bean-to-batch brewing system, soft pod brewers, bean-to-cup machines, liquid specialty machines, and traditional batch brewers (ACE, FC, GX, 20:1, NK series). The company also distributes accessories such as thermal servers, airpots, carafes, dispensers, and cleaning supplies, selling primarily to OCS distributors, convenience stores, offices, restaurants, and travel centers through direct field sales and channel partners.
Is Newco Enterprises a public or private company?
Newco Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newco Enterprises founded?
Newco Enterprises was founded in 1974. It employs 101 to 250 people.
Where is Newco Enterprises based?
Newco Enterprises is headquartered in St. Charles, United States, in the North America region.
How does Newco Enterprises make money?
Four revenue lines are on record. Commercial Coffee Brewing Equipment Sales are the primary driver. The others are accessories and Consumables, technical Service and Support and branding and Private Labeling.
Who are Newco Enterprises's main competitors?
Direct peers on record are BUNN, Grindmaster-Cecilware, Bloomfield (Middleby Corporation), Wilbur Curtis, Keurig Commercial, La Marzocco, FETCO and Marco Beverage Systems. Broad incumbents are Franke Coffee Systems and Hamilton Beach Commercial.
Does Newco Enterprises have an API?
No public API is recorded for Newco Enterprises.