Southern Strategy Group
Southern Strategy Group is a privately held Baton Rouge governmental affairs and lobbying firm founded in 2004, serving enterprise and association clients with interests in Louisiana state and local government through lobbying, association management, and strategic communications.
- Company typePrivate
- Founded2004
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Southern Strategy Group does
Southern Strategy Group (SSG) is a privately held, Baton Rouge-based governmental affairs and lobbying firm founded in 2004. It serves businesses, trade associations, and organizations with interests in Louisiana state and local government, providing five core service lines: Governmental Relations & Lobbying, Association Management, Business Development & Procurement Strategy, Political Risk Management, and Issues Management & Strategic Communications. The firm is structured around five equity partners (Liz Mangham, Brad Mittendorf, Rodney Braxton, Randal Johnson, Kevin Cunningham) with 80+ years of collective governmental affairs experience, supplemented by a small bench of senior associates and administrative staff. The firm does not operate outside Louisiana and has no disclosed technology platform or AI components; its value proposition rests entirely on partner-level relationships at the State Capitol and across the executive, legislative, regulatory, and administrative branches.
SSG generates revenue through professional services fees, most likely structured as monthly retainers and project-based engagements with enterprise and association clients. Named customers span insurance (APCIA), energy (ExxonMobil), healthcare (DentaQuest, LIPA), transportation (Lyft), and public sector associations (LPPOA). The firm is sales-led, operating through direct, high-touch client engagement with no external ownership, no disclosed funding, and no parent company. Recent strategic activity has focused on selective senior hiring (Jaci Juneau in 2022, Lauren Hadden in 2025) and a 2024 full-scale rebrand coinciding with the firm's 20th anniversary, signaling incremental bench-depth expansion rather than geographic or scale expansion.
Southern Strategy Group firmographics
Firmographics- Name
- Southern Strategy Group
- Legal name
- Southern Strategy Group
- Website
- https://ssgla.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Strategy Group is a privately held Baton Rouge governmental affairs and lobbying firm founded in 2004, serving enterprise and association clients with interests in Louisiana state and local government through lobbying, association management, and strategic communications.
- Ownership category
- akta.pro rank
Southern Strategy Group industry classification
Industry- Product category
- Government Relations & Lobbying Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Public Sector & Policy Consulting (BPAHACAN)
- akta.pro secondary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Southern Strategy Group is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Strategy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Governmental Affairs & Lobbying Services: SSG generates revenue through professional services fees for governmental relations, lobbying, political risk management, association management, and strategic communications services. The firm likely operates on retainer or project-based fee arrangements with clients seeking influence and advocacy at the Louisiana state and local government levels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Southern Strategy Group product offering
Product offeringCore offering
Southern Strategy Group is a boutique governmental affairs and lobbying firm that represents clients before Louisiana state and local government. Its core offerings include Governmental Relations & Lobbying, Association Management, Business Development & Procurement Strategy, Political Risk Management, and Issues Management & Strategic Communications, delivered through partner-led engagement.
Product overview
Southern Strategy Group (SSG) is a professional services firm offering a unified suite of governmental relations and lobbying services. The company's core offerings include Governmental Relations & Lobbying (navigating state and local government processes), Association Management (managing member-based organizations), Business Development & Procurement Strategy (connecting clients with decision-makers), Political Risk Management (analytics for political risk assessment), and Issues Management & Strategic Communications (proactive planning and messaging strategy). These services are delivered by a team of five partners and additional staff, positioning SSG as a boutique lobbying firm with the capabilities of a larger organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Governmental Relations & Lobbying Lobbying and governmental affairs services that leverage applied knowledge of executive, legislative, regulatory, and administrative processes to represent clients before Louisiana state and local government.
- Association Management
Quantifiable outcome
- Over 80 years of combined partner experience
- +1 more outcomes
Companies that use Southern Strategy Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Southern Strategy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Strategy Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Louisiana Association of Business and Industry (LABI)coreFormer employer of Lauren Hadden before she joined SSG as Senior Associate. LABI is Louisiana's largest business advocacy organization. Hadden served as General Counsel at LABI since 2022 and Director of LABI's Energy/Environmental Quality, Healthcare, and Civil Justice Reform Councils.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Southern Strategy Group competitors and assessment
Company assessmentDirect peers
- Jones Walker LLP: Louisiana-headquartered law and governmental affairs firm with deep state-level lobbying, regulatory, and association-style services. Most direct in-state competitor to SSG in scope, geography, and client mix.
- Adams and Reese LLP: Louisiana-rooted law firm with a governmental relations and lobbying practice representing clients before state agencies and the legislature. Comparable to SSG in targeting Louisiana-based advocacy and association work.
- Kean Miller LLP: Large Louisiana-based law firm with a public affairs / governmental relations practice focused on state regulatory and legislative matters. Directly competes with SSG for in-state corporate and association lobbying mandates.
- Breazeale, Sachse & Wilson, LLP: Long-standing Baton Rouge law firm with a legislative and administrative law practice representing clients before Louisiana state government. Closely overlaps with SSG's regulatory and executive branch advocacy services.
- Postlethwaite & Netterville (P&N) Consulting: Louisiana-based professional services firm with government and industry advisory work. Comparable to SSG's combination of strategic consulting, public affairs, and association-adjacent services.
- Plauché, Carr & Lewis, LLP: Baton Rouge-based law firm with an established legislative lobbying and public affairs practice. Closely comparable to SSG in Louisiana-specific advocacy and association representation.
Broad incumbents
- Cornerstone Government Affairs: Multi-state government relations firm representing corporate and association clients before state legislatures nationwide. Comparable to SSG in service category but at broader geographic and resource scale.
- McGuireWoods Consulting: National government relations and public affairs consultancy with state-level lobbying practices. Similar service mix to SSG with significantly wider geographic reach and bench depth.
- Holland & Knight LLP: National law firm with an integrated public policy and government affairs practice advising corporate clients on state legislative strategy. Comparable in service category to SSG but at national scale.
Emerging players
- Forbes Tate Partners: Multi-state government relations and strategic communications firm with corporate and association advocacy practices. Comparable to SSG's issues management and lobbying offerings across multiple state markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Southern Strategy Group social profiles
Digital presenceSouthern Strategy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Strategy Group leadership team
Management profileNumber of profiles
Profiles11 records
Southern Strategy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Strategy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Strategy Group
What does Southern Strategy Group do?
Southern Strategy Group is a boutique governmental affairs and lobbying firm that represents clients before Louisiana state and local government. Its core offerings include Governmental Relations & Lobbying, Association Management, Business Development & Procurement Strategy, Political Risk Management, and Issues Management & Strategic Communications, delivered through partner-led engagement.
Is Southern Strategy Group a public or private company?
Southern Strategy Group is a private company. It is classified as management employee owned and is currently operating.
When was Southern Strategy Group founded?
Southern Strategy Group was founded in 2004. It employs 11 to 50 people.
Where is Southern Strategy Group based?
Southern Strategy Group is headquartered in Baton Rouge, United States, in the North America region.
How does Southern Strategy Group make money?
One revenue line is on record: governmental Affairs & Lobbying Services.
Who are Southern Strategy Group's main competitors?
Direct peers on record are Jones Walker LLP, Adams and Reese LLP, Kean Miller LLP, Breazeale, Sachse & Wilson, LLP, Postlethwaite & Netterville (P&N) Consulting and Plauché, Carr & Lewis, LLP. Broad incumbents are Cornerstone Government Affairs, McGuireWoods Consulting and Holland & Knight LLP. Forbes Tate Partners is listed as an emerging player.
Does Southern Strategy Group have an API?
No public API is recorded for Southern Strategy Group.
What industry is Southern Strategy Group in?
Southern Strategy Group's product category is Government Relations & Lobbying Services. Its primary akta.pro industry code is BPAHACAN, Public Sector & Policy Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54161 and its SIC code is 8742.