What Kidjo does

Kidjo (legal entity KIDJO INC.) is a US-incorporated edutainment subscription platform delivering ad-free, curated digital content for children aged 3-10. Founded in 2015/2016 by CEO Martin Poix, the company operates three integrated products under a single subscription: Kidjo TV (3000+ hand-picked videos), Kidjo Stories (1000+ audiobooks with audio and reading modes), and Kidjo Games (educational games across five cognitive categories). All products share parental controls, up to 3 child profiles, and an offline download feature called "Backpack." The platform claims 2M+ families and 4M+ downloads across iOS, Android, Apple TV, Android TV, connected TVs, and web, with geographic reach spanning the US, France, Germany, UK, Spain, Netherlands, Italy, and Saudi Arabia.

Technically, Kidjo is built on a conventional cloud streaming stack: AWS hosting with CloudFront CDN for multi-screen content delivery, standard social-login integrations (Facebook Connect, Google Connect), and standard payment rails (PayPal, Visa, Mastercard). Content is described as human-curated rather than algorithmically personalized. The 100% ad-free, no-data-selling positioning and COPPA-compliant parental controls function as the company's primary differentiator versus generalist streaming and ad-supported kids' apps.

Kidjo monetizes exclusively through consumer subscriptions priced at $49.90 per year (approximately $4.20/month) with a 7-day free trial, sold direct via the Kidjo.tv website and through Apple App Store, Google Play, Amazon Appstore, Samsung Galaxy Store, Apple TV, and Android TV. A minor distribution partnership with telecom operator Orange offers weekly subscriptions without a free trial. The company is privately held and bootstrapped, with no disclosed institutional funding rounds, operates with a 1-10 employee team, and maintains offices in Miami (headquarters) and Los Angeles.

Name

Kidjo

Legal name

KIDJO INC.

Website

https://kidjo.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kidjo is a bootstrapped US subscription platform offering ad-free, curated video, audiobook, and gaming content for children aged 3-10, serving 2M+ families across the US, Europe, and Saudi Arabia at $49.90 per year.

Ownership category

akta.pro rank

Product category

Children's Edutainment Software

NAICS

Educational Services (611)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industries

Kids & Family Curated Content Platforms (MPACAKAL), Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Children's edutainment app
• Kids video streaming
• Audiobook subscription service
• Educational games platform
• Parental controls software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription: Primary revenue stream from annual subscription at $49.90/year (~$4.20/month). Auto-renews monthly unless cancelled 48 hours before renewal. No right of withdrawal for digital content.
2. Partner Distribution Revenue: Distribution through app stores (Apple, Google Play, Amazon, Samsung) where subscriptions may be billed through respective platforms. Partner Orange offers weekly subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels3 records

Core offering

Kidjo is a subscription-based edutainment software platform that delivers curated, ad-free digital content for children aged 3–10 across three integrated products: Kidjo TV (3,000+ cartoons and educational videos), Kidjo Stories (1,000+ audiobooks), and Kidjo Games (educational games across five categories). The platform operates on a direct-to-consumer model with an annual subscription priced at $49.90 per year with a 7-day free trial, accessible across iOS, Android, web, Apple TV, Android TV, and connected TVs, and includes parental controls, up to three child profiles per account, and offline downloads via a "Backpack" feature.

Product overview

Kidjo is an edutainment platform offering three integrated products under a single subscription model: Kidjo TV (video streaming with 3000+ cartoons and educational videos), Kidjo Stories (1000+ audiobooks with audio and reading modes), and Kidjo Games (educational games across 5 categories). All products are designed for children aged 3-10, share a unified subscription model ($4.20/month or $49.90/year with 7-day free trial), and emphasize ad-free content, parental controls, and offline access. The platform serves over 2 million families and is accessible across iOS, Android, web, Apple TV, Android TV, and connected TVs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kidjo TV Video streaming app offering over 3,000 hand-picked, certified cartoons and educational videos for children aged 3–10. Features include offline mode, multi-screen accessibility, parental controls, and a 100% ad-free experience; bundled under the standard Kidjo subscription.
• Kidjo Stories Digital audiobook library with more than 1,000 titles for children aged 3–10. Offers screen-free audio mode and subtitle-based reading for children 6+, with offline playback and full privacy protection; bundled under the standard Kidjo subscription.
• Kidjo Games Educational games platform featuring five categories (Logic, Memory, Creativity, Casual, and Multiplayer) designed for children aged 3–10 to develop cognitive skills through interactive gameplay; 100% ad-free and bundled under the standard Kidjo subscription.

Quantifiable outcome

• 4M+ combined app downloads across iOS and Android
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OrangeminorChannel Partner/ Reseller/ DistributorPartner Orange distributes Kidjo subscriptions, though they only offer weekly subscriptions and do not provide free trials unlike direct subscriptions.
• CafeynminorOthersCafeyn is listed in the press/partnership section of the Kidjo website, suggesting a content or distribution partnership.
• Amazon Web Services (AWS)coreTechnology or IntegrationWebsite hosted by Amazon Web Services, Inc. Data transfers to the United States for service performance. CloudFront CDN used for content delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YouTube Kids: Google's free, ad-supported kids video app targeting a similar 3-10 age range. Direct substitute competing for the same parental customer and child end-user, with the advantage of effectively unlimited content and the disadvantage of ad-supported model.
• Amazon Kids+ (FreeTime Unlimited): Subscription kids' content platform bundling videos, audiobooks, and educational games under parental controls. Most direct functional competitor with similar all-in-one subscription model, though bundled into Prime ecosystem.
• Netflix Kids: Premium SVOD with extensive dedicated kids profile experience, parental controls, and curated children's catalog. Competes for the same parent wallet share with deeper premium content investment.
• PBS Kids: Free, public-broadcasting-backed kids' video and games platform with strong educational positioning. Closest non-commercial peer competing on safety, ad-free experience, and educational value proposition.
• Kidoodle.TV: Subscription-based kids streaming service emphasizing safe, ad-free, parent-controlled viewing across devices. Closely comparable niche-positioned competitor with similar curated, COPPA-compliant approach.
• Hopster: Curated, ad-free kids streaming and learning app for preschoolers and early primary ages. Closely comparable niche subscription model with strong educational and parental-control positioning in the UK market.

Broad incumbents

• Disney+: Major SVOD incumbent with deep kids content (Disney, Pixar, Marvel, Star Wars kids profiles). Competes for the same family subscription budget with vastly superior content IP and brand.
• Apple TV+: Apple's premium SVOD offering kids programming as part of broader content portfolio. Represents both a competitive threat and a potential distribution channel given Kidjo's existing Apple App Store and Apple TV presence.

Emerging players

• Khan Academy Kids: Free educational app with videos, books, and games for ages 2-8 from a non-profit. Competes on educational positioning and free price point, complementing Kidjo's edutainment positioning for parents who value learning outcomes.
• Lingokids: Subscription kids' learning app combining games, videos, and audiobooks for ages 2-8. Comparable multi-format edutainment subscription model with strong international footprint, particularly in Latin America and Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kidjotv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidjo