Pearpop
Pearpop is a creator marketing platform connecting brands with 50M+ creators, offering AI-powered deal management, full-service campaign execution, and creator collaboration tools for enterprise clients.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pearpop does
Pearpop is a Los Angeles-based creator marketing and collaboration platform founded in 2020 that connects brands with a network of more than 50 million creators, claiming over 14.4 billion in cumulative community reach. The company operates a two-sided marketplace in which brands can launch campaigns and creators can discover, price, and execute collaborations, with tools spanning deal management, contract execution, payment processing, and campaign measurement. Its product surface includes Pearpop.ai, an AI-powered deal management platform offered free to creators that automates contracting, inbox handling, and pricing; PAIR, an AI-powered creator review platform launched in September 2024 at Brandweek; Pearpop Talent, a talent management offering; and full-service campaign services covering creative development, affiliate vetting and activation, paid media amplification, and performance reporting.
The business model blends a free creator-side funnel with enterprise monetisation on the brand side. Brands pay for full-service campaign execution, creative production through the Creative Lab, paid media amplification, and access to AI-driven matching and performance analytics, while creators transact through the platform at no software cost. Marquee case studies span Microsoft (multiple campaigns including NYFW, Art Basel, Holiday, and Surface Pro, exceeding 142 million views collectively), Netflix, Klarna, Activision, and Chipotle, indicating an enterprise-led go-to-market with large contract values concentrated among a relatively small set of repeat brand accounts. The company has raised approximately $34 million in total funding, including an $18 million Series A extension in November 2022 at a $300 million valuation, with backing from Seven Seven Six (Alexis Ohanian), Mark Cuban, and MrBeast.
Pearpop firmographics
Firmographics- Name
- Pearpop
- Legal name
- Pearpop
- Website
- https://pearpop.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pearpop is a creator marketing platform connecting brands with 50M+ creators, offering AI-powered deal management, full-service campaign execution, and creator collaboration tools for enterprise clients.
- Ownership category
- akta.pro rank
Pearpop industry classification
Industry- Product category
- Creator Marketing Services
- NAICS
- Software Publishers (51321)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Pearpop is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Pearpop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Creator Collaboration Marketplace: Facilitates collaborations between brands and creators, acting as the core platform revenue driver. Pearpop curates creators, manages campaigns end-to-end, and provides creative services.
- Full-Service Creative Campaigns: End-to-end creator marketing campaigns leveraging the Pearpop platform and Creative Lab team, providing insight-driven creative services as a standalone solution or extension of brand creative teams.
- Creator Talent Management: Comprehensive creator management through Pearpop Talent, offering support, brand partnerships, and career growth strategies, generating revenue through talent representation and deal facilitation.
- Creator Platform SaaS (Pearpop.ai): Creator-facing platform software handling brand deal operations. Stated as 'Free for creators' in marketing materials, suggesting a brand-funded or platform monetization model rather than direct creator subscription.
- Paid Media Amplification: Full-service paid media offering that amplifies organic creator content, providing an additional revenue stream from brands seeking extended reach.
- Creator Affiliate Activation: Industry-leading creator affiliate vetting and activation software powered by AI, enabling creators to sell products and drive direct business outcomes for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for creators |
| Other | Multi-year contract | Enterprise brand services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pearpop product offering
Product offeringCore offering
Pearpop is a full-service creator marketing platform that connects enterprise brands with a network of 50+ million creators worldwide. The company operates Pearpop.ai, an AI-powered operating engine that automates brand deal workflows (contracts, inbox, pricing, payments, matching), alongside Pearpop Talent, a talent management division, and a Creative Lab that delivers end-to-end creator marketing campaigns for brands like Microsoft, Netflix, Activision, Chipotle, and Klarna.
Product overview
Pearpop is a full-service creator marketing platform that operates as a unified ecosystem combining technology and talent management. The core platform is Pearpop.ai, an AI-powered operating engine that handles the business side of creator work including contract automation, inbox management, intelligent pricing, and deal matching. Supporting this is Pearpop Talent, a talent management service offering creators support, brand partnerships, and career growth strategies. Additional services include Full-Service Campaigns leveraging the Creative Lab team, Creator Rosters management, Performance & Measurement analytics, Affiliate Vetting & Activation powered by AI, and Paid Media Amplification. The company also offers PAIR, an AI-powered creator review platform for brands.
Differentiator
Problem solved
Functional benefit
Brands
- Pearpop.ai: AI-powered operating engine for the creator economy, handling contracts, inbox automation, intelligent pricing, payments, and deal matching.
- Pearpop Talent
- PAIR
- Creative Lab
Products and services
- Pearpop.ai AI-powered operating engine for the creator economy that automates brand deal workflows including contract handling, inbox automation, intelligent pricing, payment processing, and deal matching. Offered free for creators.
- Pearpop Talent World-class talent management service offering creators representation, brand partnership support, and career growth strategies to help them scale their influence.
- PAIR AI-powered creator review platform for brands that enables evaluation and vetting of creators using AI analysis across video, image, and text content.
- Full-Service Creator Marketing Campaigns End-to-end creator marketing campaign service that combines the Pearpop platform with the Creative Lab team to deliver insight-driven, full-funnel creator marketing work for enterprise brands.
- Creator Rosters Service for the identification, management, and optimization of curated creator rosters to fuel authentic, ongoing creator collaboration and community engagement for enterprise brands.
- Performance & Measurement Full-funnel creator performance measurement service tracking from impressions through engagement to direct sales attribution for enterprise brand campaigns.
- Affiliate Vetting & Activation AI-powered creator affiliate vetting and activation software that helps creators sell products and drive direct business outcomes for enterprise brands.
- Paid Media Amplification Full-service paid media offering that amplifies the organic power of creator content through strategic media buying for enterprise brands.
- Creative Lab
Quantifiable outcome
- 142M+ video views for Microsoft Share Your Gift campaign
- +4 more outcomes
Companies that use Pearpop
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Pearpop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Pearpop partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- PinterestminorPinterest (represented by Stacy Malone) participates as a speaker at Pearpop's invite-only Cannes Lions roundtable, indicating a joint marketing and thought leadership partnership in the creator economy space.
- MLB (Major League Baseball)minorMLB (represented by CMO & SVP Uzma Rawn Dowler) participates as a speaker at Pearpop's Cannes Lions roundtable, suggesting a collaborative relationship around creator marketing in sports entertainment.
- TinderminorTinder (represented by Global CMO Melissa Hobley) participates as a speaker at Pearpop's Cannes Lions roundtable, indicating a marketing and thought leadership partnership around creator-driven consumer engagement.
- GrindrminorGrindr (represented by Tristan Pineiro) participates as a speaker at Pearpop's Cannes Lions roundtable, indicating a collaborative marketing partnership in the creator economy space.
- L'OrealminorL'Oreal (represented by Zoe Housman) participates as a speaker at Pearpop's Cannes Lions roundtable, suggesting a collaborative relationship around creator-driven beauty and lifestyle marketing.
- IndeedminorIndeed (represented by CMO James Whitemore) participates as a speaker at Pearpop's Cannes Lions roundtable, indicating a joint thought leadership and marketing partnership around AI-driven creator marketing.
- MicrosoftminorMicrosoft (represented by Emilie Bridon) participates as a speaker at Pearpop's Cannes Lions roundtable, following multiple documented campaign collaborations (NYFW, Art Basel, Holiday campaigns) between the two companies.
- Delta AirlinesminorDelta Airlines (represented by Shannon Womack) participates as a speaker at Pearpop's Cannes Lions roundtable, indicating a collaborative partnership around creator-driven travel and lifestyle marketing.
- InstacartminorInstacart (represented by Jasmine Taylor) participates as a speaker at Pearpop's Cannes Lions roundtable, suggesting a collaborative partnership around creator-driven commerce marketing.
- Sparks (WNBA)minorSparks (WNBA, represented by Caroline Sparkes) participates as a speaker at Pearpop's Cannes Lions roundtable, indicating a collaborative partnership around creator-driven sports and entertainment marketing.
- All Major Social PlatformscorePearpop's platform integrates with or operates across all major social platforms, enabling creators and brands to collaborate regardless of their preferred social network. The company explicitly states it partners with all major social platforms.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pearpop competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a creator marketing platform providing SaaS tools for influencer relationship management, content workflows, and affiliate/payments automation. Directly competes with Pearpop.ai's creator-side workflow automation and brand-side campaign management.
- Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform combining influencer CRM, content collaboration, affiliate, and analytics for enterprise brands. Directly comparable to Pearpop's brand-side offering with overlapping enterprise customer base and feature set.
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform with workflow automation, analytics, and creator discovery. Competes with Pearpop for enterprise brand budgets in the same Fortune 500 / enterprise segment.
- Later (formerly Mavrck): Later acquired Mavrck to combine social media management with influencer marketing. Directly overlaps with Pearpop's brand-side campaign management and creator discovery capabilities, particularly across Instagram and TikTok.
- Tagger by Sprout Social: Tagger (now part of Sprout Social) provides social listening and influencer marketing analytics. Competes with Pearpop's measurement and creator discovery functionality, particularly for mid-market and enterprise brands.
- Upfluence: Upfluence is an influencer marketing platform offering creator discovery, campaign management, affiliate, and analytics. Comparable to Pearpop's platform with similar SMB-to-enterprise positioning.
- Captiv8: Captiv8 is a creator marketing platform focused on enterprise brands with influencer content, affiliate, and paid amplification capabilities. Closely comparable to Pearpop's full-service + technology offering.
- Klear: Klear (acquired by Meltwater) provides influencer discovery, analytics, and campaign management. Overlaps with Pearpop's creator discovery and measurement functionality, particularly for PR and brand use cases.
Broad incumbents
- Sprout Social: Sprout Social is a broad social media management platform that acquired Tagger to enter influencer marketing. Competes with Pearpop at the social workflow layer and offers enterprise brands an integrated alternative.
Emerging players
- Influencer.com: Influencer.com is a creator marketing platform combining marketplace, agency services, and SaaS tooling. Comparable emerging player with a hybrid model similar to Pearpop's vertically integrated approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Pearpop social profiles
Digital presencePearpop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearpop leadership team
Management profileNumber of profiles
Profiles3 records
Pearpop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearpop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearpop
What does Pearpop do?
Pearpop is a full-service creator marketing platform that connects enterprise brands with a network of 50+ million creators worldwide. The company operates Pearpop.ai, an AI-powered operating engine that automates brand deal workflows (contracts, inbox, pricing, payments, matching), alongside Pearpop Talent, a talent management division, and a Creative Lab that delivers end-to-end creator marketing campaigns for brands like Microsoft, Netflix, Activision, Chipotle, and Klarna.
Is Pearpop a public or private company?
Pearpop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pearpop founded?
Pearpop was founded in 2020. It employs 51 to 100 people.
Where is Pearpop based?
Pearpop is headquartered in Los Angeles, United States, in the North America region.
How does Pearpop make money?
Six revenue lines are on record. Creator Collaboration Marketplace is the primary driver. The others are full-Service Creative Campaigns, creator Talent Management, creator Platform SaaS (Pearpop.ai), paid Media Amplification and creator Affiliate Activation.
Who are Pearpop's main competitors?
Direct peers on record are Grin, Aspire (formerly AspireIQ), CreatorIQ, Later (formerly Mavrck), Tagger by Sprout Social, Upfluence, Captiv8 and Klear. Sprout Social is listed as a broad incumbent. Influencer.com is listed as an emerging player.
Does Pearpop have an API?
No public API is recorded for Pearpop.
What industry is Pearpop in?
Pearpop's product category is Creator Marketing Services. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 51321.