Gameplan

What Gameplan does

Gameplan is a Dubai-headquartered, Delaware-governed subscription platform that enables professional and amateur athletes to monetize their fanbases through tiered monthly subscriptions. The product, accessible at gameplan.io, allows athletes to create a profile, configure up to three subscription tiers priced at $9, $25, and $50 per month, share exclusive content (behind-the-scenes training footage, group chats, giveaways, ticket raffles, merchandise drops, and live Q&As) with paying subscribers, and receive direct monthly payouts to a connected bank account. The platform is currently in private beta and operates as a self-serve web application with no native mobile app; payments are processed end-to-end via Stripe Connect, with Google OAuth available for sign-in.

The business is built around a two-sided creator economy model. Revenue accrues to Gameplan through transaction/platform fees applied to creator earnings; no upfront costs or monthly fees are charged to athletes. Fans subscribe directly through athlete pages and can additionally send one-time tips. Go-to-market is product-led and community-driven: founder and UFC star Khabib Nurmagomedov anchors distribution, with endorsements from Muhammad Mokaev, Umar Nurmagomedov, and a roster of featured combat-sports athletes (including Tagir Ulanbekov, Zaurbek Sidakov, Paul Hughes, Gadzhi Rabadanov, and Saygid Izagakhmaev) seeding supply-side credibility. Featured athlete reach spans 135K–461K social followers, and onboarding has extended beyond MMA into boxing, BJJ, wrestling, soccer, basketball, and track and field.

Underlying technology is a commodity creator-monetization stack — tiered membership engine, content-sharing workflow, and Stripe Connect payout infrastructure — without disclosed proprietary AI, blockchain, or data-asset components at product level, despite a stated seed-round intent to enhance engagement via blockchain. The company completed a seed funding round in March 2024 (with P2 Ventures, Emchain, OXFUN, Double Peak, and UMMAH1 participating), operates with 1–10 employees, and has not disclosed revenue, pricing for the platform fee, or unit economics.

Name

Gameplan

Legal name

Gameplan

Website

https://gameplan.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Gameplan is a Dubai-based subscription platform that enables professional and amateur athletes to monetize fanbases via tiered monthly subscriptions ($9–$50), exclusive content, and direct Stripe Connect payouts, with go-to-market led by founder Khabib Nurmagomedov.

Ownership category

akta.pro rank

Product category

Creator Monetization Platform

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Athlete subscription platform
• Creator monetization platform
• Sports content platform
• Fan engagement platform
• Subscription management software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Athletes set monthly subscription tiers ($9/mo, $25/mo, $50/mo) and receive recurring revenue from fans. Platform takes a percentage of each transaction as fee. Monthly payouts to athletes.
2. Tips/One-time Payments: Fans can send voluntary one-time tips to athletes as a show of support. Tips are non-refundable and subject to platform fee.
3. Platform Fees: Gameplan charges a platform fee on creator earnings, percentage disclosed during onboarding and in creator dashboard. No upfront costs or monthly fees for athletes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gameplan is a subscription-based monetization platform that lets professional athletes, coaches and sports creators build a personal page with up to three monthly subscription tiers ($9, $25, $50) and share exclusive behind-the-scenes content (training footage, group chats, giveaways, Q&As) with paying fans. Athletes receive recurring monthly payouts directly to their bank accounts via Stripe Connect with no upfront cost and no monthly platform fees; Gameplan earns a platform fee percentage on creator earnings and on optional one-time tips.

Product overview

Gameplan is a single unified subscription monetization platform for athletes. The core product enables athletes to create free profiles, set monthly subscription tiers (Corner Support, Elite Circle), share exclusive behind-the-scenes content with subscribers (training footage, camp updates, group chats, giveaways), and receive recurring monthly payouts via direct bank transfer. The platform connects athletes directly with fans who pay to support them, with no upfront costs and no monthly platform fees for athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Gameplan Subscription Platform Web-based subscription monetization platform that lets professional athletes, coaches and sports creators build a personal page, configure up to three monthly subscription tiers ($9, $25, $50), share exclusive behind-the-scenes content (training footage, group chats, giveaways, Q&As) with paying fans, and receive recurring monthly payouts directly to their bank account via Stripe Connect with no upfront costs and no monthly platform fees.

Quantifiable outcome

• Athletes can earn $500-$5,000/month from fan subscriptions
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Stripe ConnectcoreTechnology or Integration · 24 March 2024Payment processing infrastructure. All payments on Gameplan platform are processed through Stripe Connect. Athletes receive payouts via Stripe Connect to their bank accounts within 2-7 business days.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Patreon: Patreon is the leading subscription-based creator monetization platform, offering tiered memberships and recurring fan payments. Gameplan is a verticalized version of this model focused on athletes.
• Fanfix: Fanfix is a subscription platform enabling creators (including athletes and influencers) to monetize exclusive content with their fanbase. It directly competes in the same creator-subscription space as Gameplan.
• Whop: Whop is a creator-economy platform that lets creators sell subscriptions, communities, and digital products. It overlaps with Gameplan in tiered subscription and fan-monetization mechanics.
• Buy Me a Coffee: Buy Me a Coffee lets creators accept one-time tips and memberships from fans. Its tip-plus-membership model parallels Gameplan's tip and subscription streams.
• OnlyFans: OnlyFans enables creators to monetize fanbases through subscriptions, tips, and pay-per-view content. It shares Gameplan's core model of direct fan-to-creator recurring payments with platform fees.
• Cameo: Cameo monetizes celebrity and athlete fan relationships through personalized video shout-outs and bookings. It overlaps with Gameplan in athlete-fan monetization, though Cameo focuses on one-off transactions versus subscriptions.

Broad incumbents

• Substack: Substack is a large-scale subscription publishing platform used by writers and creators. While not sports-specific, it competes for the same fan-paid subscription dollars and could expand into athlete content.

Emerging players

• Pearpop: Pearpop is a creator collaboration and monetization marketplace that helps influencers and athletes earn from brand deals and content. It competes for the same athlete-monetization wallet as Gameplan.
• Maven: Maven is a cohort-based course platform for creators and professionals, with a sports-vertical overlap. While not a subscription-only model, it serves athletes and sports creators monetizing expertise with engaged audiences.
• Gifted: Gifted enables fans to send monetary gifts directly to creators and athletes on social platforms. It overlaps with Gameplan's tipping and direct-fan-support functionality for athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gameplan_io
• YouTubeyoutube.com/@gameplan_io
• Instagraminstagram.com/gameplan_io
• LinkedInlinkedin.com/company/gameplan-metaverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gameplan