SITE GB
- Company typePrivate
- Founded1973
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SITE GB firmographics
Firmographics- Name
- SITE GB
- Legal name
- Society for Incentive Travel Excellence
- Website
- https://siteglobal.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SITE GB industry classification
Industry- Product category
- Professional Trade Association Services
- NAICS
- Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industries
- Incentive Travel Programs (Corporate) (THACAFAJ), Program Design & Strategy (Incentive Concepting, Qualification Criteria, Budgeting) (THAHANAA), Communications & Engagement (Invitations, Microsites, Mobile Apps, Messaging) (THAHANAI)
Keywords
Where SITE GB is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SITE GB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: SITE generates revenue through individual and group membership dues. Membership in one chapter or affiliate is included in annual membership dues, with options to join additional chapters for a nominal fee.
- Events and Conferences: Revenue generated from event registrations including GLOBALSITE Classic and GLOBALSITE NITE events, as well as regional chapter events.
- Donations and Fundraising: SITE Foundation, the charitable arm with 501(c)(3) status, raises funds through donations including the NextGen Fund for next-generation professionals.
- Certification Programs: Revenue from CIS and CITP certification programs for incentive travel professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student Membership (NextGen Fund) |
| Subscription | Annual | Intern/Developing Professional (NextGen Fund) |
| Subscription | Annual | Two Professionals or Conference Registration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
SITE GB product offering
Product offeringCore offering
SITE (Society for Incentive Travel Excellence) operates as a global nonprofit professional association serving the incentive travel industry. Its core offerings include individual and group membership services, professional certifications (CIS and CITP), flagship in-person events such as GLOBALSITE Classic and GLOBALSITE NITE, industry research publications (Incentive Travel Index, inSITEs Series, Pulse inSITEs), and the SITE Foundation charitable arm providing scholarships and grants. The organization connects 2,000 members across 90 countries through 29 chapters and affiliates worldwide.
Product overview
SITE (Society for Incentive Travel Excellence) is a global industry association, not a software product company. Its 'products' are membership-based services including professional certifications (CIS, CITP), industry awards (Crystal Awards), research publications (Incentive Travel Index, inSITEs Series, Pulse inSITEs, IT&ME), professional events (GLOBALSITE Classic, GLOBALSITE NITE), and a global network of chapters and affiliates. The organization also operates the SITE Foundation (501(c)(3) charitable arm) and the NextGen Fund for emerging professionals. The portfolio centers on education, certification, research, networking, and advocacy for the incentive travel industry.
Differentiator
Problem solved
Functional benefit
Brands
- IncentiveWise: SITE's dedicated news channel for the latest incentive travel industry news and updates.
- SITE PULSE
- SITE Crystal Awards
- NextGen Fund
- SITE Foundation
Products and services
- SITE Crystal Awards The highest honor in the incentive travel industry, recognizing creative, practical, and memorable incentive travel programs that drive employee engagement and business results for global corporations.
- CIS (Certified Incentive Specialist) Certification Entry-level professional certification providing foundational knowledge and credential recognition for incentive travel professionals.
- CITP (Certified Incentive Travel Professional) Certification Advanced professional certification demonstrating expertise and commitment to the incentive travel industry for experienced practitioners.
- SITE Membership Individual and group membership options providing access to networking, education, events, research, and professional development resources for incentive travel professionals across 29 chapters worldwide.
- GLOBALSITE Events Annual flagship events including GLOBALSITE Classic (multi-day conference) and GLOBALSITE NITE (networking event), bringing together incentive travel professionals globally for education and networking.
- Incentive Travel Index Annual joint research initiative with the Incentive Research Foundation (IRF) and Oxford Economics, providing the business events industry's most authoritative study of the global incentive travel market.
- inSITEs Research Series Comprehensive research series exploring incentive travel from multiple stakeholder perspectives including Corporate inSITEs, Leadership inSITEs, Participant inSITEs, and Destination inSITEs.
- Pulse inSITEs Quick monthly snapshot surveys capturing sentiment, trends, and priorities shaping the global incentive travel community.
- IT&ME (Incentive Travel & Motivational Events) Survey of corporate event organizers reflecting experienced attitudes and opinions on incentive travel and motivational events.
- SITE Chapters and Affiliates Global network of 29 chapters and affiliates connecting members at regional levels, spanning North America, South America, Europe, Africa, the Middle East, and Asia Pacific.
- Young Leaders' Program Program supporting emerging professionals in the incentive travel industry through mentorship, networking, and career development opportunities.
- NextGen Fund SITE Foundation initiative to support and empower the next generation of professionals through funding for membership, events, scholarships, education, and development opportunities in the incentive travel industry.
Quantifiable outcome
- Members report high satisfaction with Net Promoter Score of +52
- +2 more outcomes
Companies that use SITE GB
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
SITE GB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SITE GB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- SITE FoundationcoreSITE Foundation is the charitable arm of SITE with US-based 501(c)(3) status, established to raise funds and support research, education and advocacy for the incentive travel industry. Since 1987, SITE Foundation has invested over USD$10M in the industry.
- Incentive Research Foundation (IRF)coreJoint initiative partner for the annual Incentive Travel Index, the business events industry's most authoritative study of the global incentive travel market. IRF and SITE collaborate on research to advance the incentive travel industry.
- Oxford EconomicscoreResearch partner for the Incentive Travel Index, providing economic analysis and forecasting expertise for the annual industry study.
- MaritzcoreEqual research partner with SITE on landmark generational study 'Investigating the Power of Incentive Travel Across Generations', examining how Boomers, Gen X, Millennials and Gen Z respond to incentive travel.
- HiltoncoreSupporting partner for the SITE and Maritz generational research study on incentive travel across generations, providing industry perspective on hospitality and event experiences.
- Brierley Institute for Customer Engagement at SMU Cox School of BusinessmajorResearch partner for Participant inSITEs study, providing academic rigor and customer engagement expertise for SITE Foundation's incentive travel research.
- Destination CanadamajorSponsor of Leadership inSITEs research, supporting SITE Foundation's qualitative study of C-suite executives' perspectives on incentive travel.
- AccormajorSponsor of Leadership inSITEs research, contributing to SITE Foundation's executive perspective study on incentive travel.
- Abu Dhabi Convention & Exhibition BureaumajorSponsor supporting Corporate inSITEs survey series examining corporate perspectives on incentive travel programs.
- ECPATcoreSITE partnership with ECPAT for zero tolerance on slavery and human trafficking, subscribing to Code of Conduct for Protection of Children from Sexual Exploitation in Travel and Tourism.
- Meetings Professionals International (MPI)majorSITE participates in MPI's global broadcast for Global Meetings Industry Day, representing the incentive travel perspective in the wider business events industry.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SITE GB competitors and assessment
Company assessmentDirect peers
- Meetings Professionals International (MPI): Global association for the meetings and events industry with overlapping membership of corporate event planners and suppliers. Both MPI and SITE operate chapter networks, certifications, and industry research, and frequently co-participate in industry advocacy efforts (e.g., Global Meetings Industry Day).
- International Congress and Convention Association (ICCA): International association for the meetings, convention, and events industry, with chapters and a global supplier membership base. ICCA overlaps with SITE in serving destination suppliers, agencies, and corporate planners across the wider business events ecosystem.
- Professional Convention Management Association (PCMA): Leading global association for business events strategists and organizers, offering education, certifications (CMP), and industry research. PCMA competes for the same corporate planner audience as SITE and is a frequent partner/competitor in business events education and content.
- Association of Destination Management Executives International (ADMEI): Global association for Destination Management Companies (DMCs), a key supplier segment within SITE's membership. ADMEI represents the same destination-side professionals who participate in SITE chapters and is a natural peer in the incentive/events supplier ecosystem.
- Incentive Research Foundation (IRF): Research-focused foundation dedicated to the incentive industry, and SITE's joint research partner on the Incentive Travel Index. IRF is a directly comparable purpose-driven organization targeting the same incentive travel audience with overlapping research and advocacy outputs.
- Destinations International: Global trade association for destination marketing organizations (DMOs), which are a key SITE membership segment. The two organizations overlap in serving DMOs promoting destinations to corporate incentive and meeting buyers.
- International Association of Professional Congress Organisers (IAPCO): Global association representing professional congress and conference organizers, with overlapping membership of agencies and corporate event buyers. IAPCO and SITE both serve the international business events supplier ecosystem and share audiences in destination-side professionals.
Broad incumbents
- American Society of Association Executives (ASAE): Umbrella association for the U.S. association industry, providing benchmarking, education, and resources to association professionals. ASAE sits one layer above SITE as a broader incumbent serving association executives, including those running SITE itself.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SITE GB social profiles
Digital presenceSITE GB financial estimates
Financial estimateRevenue estimate
Valuation estimate
SITE GB leadership team
Management profileNumber of profiles
Profiles8 records
SITE GB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SITE GB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SITE GB
What does SITE GB do?
SITE (Society for Incentive Travel Excellence) operates as a global nonprofit professional association serving the incentive travel industry. Its core offerings include individual and group membership services, professional certifications (CIS and CITP), flagship in-person events such as GLOBALSITE Classic and GLOBALSITE NITE, industry research publications (Incentive Travel Index, inSITEs Series, Pulse inSITEs), and the SITE Foundation charitable arm providing scholarships and grants. The organization connects 2,000 members across 90 countries through 29 chapters and affiliates worldwide.
Is SITE GB a public or private company?
SITE GB is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SITE GB founded?
SITE GB was founded in 1973. It employs 11 to 50 people.
Where is SITE GB based?
SITE GB is headquartered in Chicago, United States, in the North America region.
How does SITE GB make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are events and Conferences, donations and Fundraising and certification Programs.
Who are SITE GB's main competitors?
Direct peers on record are Meetings Professionals International (MPI), International Congress and Convention Association (ICCA), Professional Convention Management Association (PCMA), Association of Destination Management Executives International (ADMEI), Incentive Research Foundation (IRF), Destinations International and International Association of Professional Congress Organisers (IAPCO). American Society of Association Executives (ASAE) is listed as a broad incumbent.
Does SITE GB have an API?
No public API is recorded for SITE GB.
What industry is SITE GB in?
SITE GB's product category is Professional Trade Association Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of THACAFAJ, Incentive Travel Programs (Corporate). Its NAICS code is 813910 and its SIC code is 8600.